Article Presented by:
Copyright © 2007-2008 Casey Moher
A great number of tested ways for sending traffic to your site exist today. You can spend time, money and considerable effort getting variable results with many of them. Much of my time has been spent in trying many of these. This is an approach that works very well.
Give before you try to GET!!! Provide a free gift for your visitors.
There is a high perceived value on the part of your visitor if you can provide them with useful information. Information has a high perceived-value and can truly change lives.
It is important that you realize there is a huge credibility gap between you and the folks you would like to have as visitors to your site and, ultlimately, customers. This level of mis-trust MUST be overcome before you can succeed in your efforts.
Finding and sharing information is your initial step. An on-line approach is the most efficient way to find and distribute valuable information. Key-word searches give you the quickest feedback on the subjects that people want to know. These subjects are what people want to know and are the ones you want to include in what you give away to your visitors.
Rather than simply sending off an e-mail or two when you provide the information, it is much better to turn it into a study course lasting several days. You will find more success if you spend the time necessary to make this a high-quality gift. This will return to you many times over in the form of a valuable list of quality subscribers. Very little cash takes you a long way in this project.
You give the information if your visitor will simply provide their name and e-mail address. The best way to perform this information capture function is to use a 'squeeze page'. Getting a squeeze page set up can be done simply and without much cost.
It's quick and affordable to get professional, quality work done. In a very short time, your own squeeze page can be activated and running.
You can have your own squeeze page up and running fast, just let me know. Use this excellent starting point to build your own profit machine.
Profitable long-term relationships, based on trust, can be built with these strategies and techniques. These methods can build your long-term relationships and ongoing profits.
Seeking to help your customer base and striving to be of value to them will pay off in any business, on-line or off-line. As you move forward, you can be well-rewarded. The optimal time to provide valuable information is long before you ask any prospective visitors/customers to do anything. The list is long when it comes to the types of information you can provide free. When you focus on quality of information delivered in a professional manner you will be taking giant steps on the road you wish to travel.
Information need is the primary thought process going on in the mind of the internet user you wish to reach. If you have the best interests of your reader at heart, it will show through in what you say and do. This is important! You have to overcome an always-present barrier of doubt in your visitor's mind. Provide valuable information at no cost and you will quickly erode the doubts. Writing and submitting articles on topics of intertest to a wide number of folks is a great way to attract the interest of internet travelers. You can pick article topics based on your own interests as well as a review of what key words people are seeking on the internet.
Articles work best at driving traffic to your website if they are not self-serving or blatant efforts to sell something. Use your articles to tell, not sell! The biggest role your articles perform is to inform. After your article has presented the information, it's fine for you to include a resource box at the end. The resource box gives your name, website address and what the reader will benefit when they visit it.
The process of article writing and production has taken some forward strides lately with new software that automates everything. A lot of the grind and struggle of article-production has been made much easier now that the industry has taken this step forward. Everything has gotten much simpler lately with all this. Articles can be written, produced and distributed to thousands of people at very reasonable rates.
Recent advances in computers as well as in writing and publishing services help you make articles an integral and ongoing strategy. If you want more information on these useful tools (or anything else in this article), just contact me.
About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334
Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com
Thursday, June 12, 2008
Book Authors: How To Sell More Books And Get Your Publisher Active
Article Presented by:
Copyright © 2006-2008 Bill Platt
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.
Let me put this in perspective for you.
THE PROFIT-LOSS EQUATION IN BOOK PUBLISHING
It is a financial matter of profits and losses. The book publishing world is much different than what many of us believe it is or that we believe it should be.
The average publisher will only print 1,000 copies of a book. They do this because the average book will sell an average of 400 or 500 copies.
When a publisher takes on a new title, it is a real gamble. Publishers are gambling that the books they take on will generate sales of 1,000 copies, and on rare occasions, they can hope for a book to sell a full 5,000 copies.
The book that sells 100,000 or one million copies is extremely rare.
With more than 100,000 books being printed every year, fewer than one percent of those books will see sales in the range of 5,000 or more copies. Every publisher has hopes that one of the 1,000 books every year that will sell at least 5,000 copies is one of the books sold through their publishing house. These are the books that will help the publisher to make a real profit this year.
One publisher told me that he lets his editors take care of the full book editing and development process. And, he said that he will not even pay attention to the book, until the book sells 5,000 copies. Only then will he consider reading the book himself and cranking up his marketing department to try to sell the book to a wider audience.
So, here it is in a nutshell. If you are a new book author, and you would like to see your book get some serious attention from your publisher and the public, then you need to step up to the plate and promote your book in such a way, as you can ensure that your book will sell 5,000 copies or more.
These days, most publishers will put up single webpages offering each of their books to the public. As a writer of the book, you should not believe that this page will be a well-written, well-optimized page on the internet.
Don't fool yourself... The webpage where your book is offered generally will not get great rankings in the search engines for the keywords relevent to the topic of your book. Additionally, the sales copy will not be set up in such a way as to give much confidence to your potential buyers.
Print book publishers don't do a good job building online promotional materials for a book, until they put their best people on the job. And, the publisher will not put their best people on the job until they believe that they have a winner in their stable.
As a writer, if you want your book to be anything more than a dust-catcher on your own shelf, you need to learn to be a book promoter also.
HOW TO SELL YOUR FIRST 5,000 BOOKS
As a book author, there are three basic steps that you will want to undertake to promote your book online.
1. Set up a domain website,
>2. Promote your book with articles,
3. Promote your book with press releases.
In this article, I am going to take a look at how and why you will want to consider each of these steps.
1. SET UP A DOMAIN WEBSITE
Yes, you need a "domain" website. A free page on Geocities.com or Freeservers.com will not instill confidence with your potential customers. Let's face it, the most important marketing consideration for any product or service to be sold on the internet today is to build the "trust factor".
A person, who is being asked to take out their wallet, wants to know that they will get what they have paid for. Free sites cannot be traced to anyone in particular, and commercial websites on the free servers are considered in general to be owned by the fly-by-night outfits on the internet.
We have to give our potential customers the confidence they need to buy products and services from us. And, in order to give our potential customers confidence, we must be willing to spend a few of our own dollars to set up a website.
You can actually register a domain for less than $20 in most cases. Hosting for that domain can be picked up from hundreds of web hosting companies for as little as $10-$20 per month.
On your website, you want to tell readers about your book and why your reader might want to buy your book. On your website, be certain to also ask your reader for the sale, and give them a link where they can buy your book.
Including testimonials and book reviews on your website, will also help you to build interest and trust with your readers.
Sometimes, it can pay dividends to hire a web designer to design the visual template for your website, and to hire a sales copywriter to write your sales copy for the book.
One thing to keep in mind is that not all web designers can write good salescopy, and few copywriters make good web designers.
When you can afford to do so, you should seriously consider hiring a professional to do the tasks necessary to build a nice website and to put good salescopy onto your website. Great web designers will also help you by building your e-commerce system, so that your readers can buy directly from your website.
The professionals do not have to be really expensive. Both can usually be found for a couple hundred dollars. Of course, you could pay more, but you can still find some good people at these rates.
2. PROMOTE YOUR BOOK WITH FREE-REPRINT ARTICLES
Free-Reprint Articles are informational pieces designed to educate the reader about something of interest to the reader.
In an article, your goal is to talk about some topic that is related to the topic of your book. You don't actually want to sell your book inside the body of the article. Instead, you want to use your article to introduce your readers to concepts that might be covered in your book.
When you reach the end of the article, you want to include your About The Author information (often referred to as your Resource Box). Keep your sales material in your Resource Box, but keep in mind that your goal is not to sell your book in your Resource Box. Instead, your goal is to use your Resource Box to get the reader to your website, then use your website to sell your book.
Many people ask if article promotion will work for them. This is what I tell them.
The ability of an article to produce results for you will depend on your article. The internet is still a democracy in that people will make the choice for themselves whether or not they want to use your article.
Some articles get lots of reprints, some do not. The average outcome is about 40-50 backlinks and multiple publications in ezines.
Poor articles still get an average of ten reprints. Exceptional articles generate in excess of thousands of reprints. The results really do rely upon the article.
(One client of mine has one article that generated more than 5,000 reprints in two years time. This same client has written more than 100 articles. He is a well-known article writer and this fact does help his ability to generate more mileage from a single article.)
Just as important as the article itself, is the author resource box. The article is the vehicle to get your resource box seen. A good resource box offers just enough information to inspire the reader to visit your website to learn more about your book. A good resource box also offers a strong call-to-action to get the reader to your website. Let your website do the selling, but use the resource box to get the reader to your website.
Also, you really should consider doing more than one article over a longer period of time. For example, six articles over six months. Each subsequent article puts your name in front of the publishers who will use your articles. Name recognition will help your overall ability for getting published.
3. PROMOTE YOUR BOOK WITH PRESS RELEASES
I always recommend a two-fold approach to any book promotion. 1) reprint articles related to the topic of the book. 2) Press releases distributed through a system such as http://www.prweb.com.
Press releases are different from an article. A good article will have an educational or informational slant to them. A good press release will be designed more as a news story. A good press release has the most noteworthy news in the first paragraph, the second most noteworthy information in the second paragraph, etc.
Additonally, the press release will provide a telephone number for news reporters to contact you for more information concerning your story, so that they can build their own news story from your information.
Although the premise of a press release is so that a reporter can learn enough to build their own news story, you have to remember that their schedule is tight as well. Build your press release in such a way that it can be used as THE news story. Many people will take your press release verbatum for their own use. They might take only the first paragraph, and then they might take the whole thing.
Build your press release with the hope that it will be used in full. Build your press release with the thought that the reporter may only use the first paragraph.
Be prepared to receive phone calls to answer questions about your topic. And, be prepared when no one calls.
I have sent out more than a dozen press releases myself. I have seen those press releases read thousands of times and used hundreds of times. And yet, no one has ever called me for more information.
IN CONCLUSION...
Book promotion should not be viewed as a one-time event. If you take the idea that I will try this once to see if it works, then you might as well save your time and money and not even try at all.
Promotion is an ongoing process. Nothing will happen until you do something. And then you will need to keep doing something to keep open the possibility of something happening to your benefit.
You need to build up a momentum, and then just keep on running.
You are more likely to get published and to sell books if people recognize your name. And, one-time out will not allow anyone to get to know you.
Book authors who can build up a promotional momentum for their book are very likely to find their first 5,000 sales. And as a general rule, once you have crossed that threshold, your publisher will be more than happy to help you to keep that momentum going.
About the Author:
Bill Platt is the owner of the Phantom Writers at: http://thePhantomWriters.com He specializes in distributing free-reprint articles to help his clients to promote their online businesses or their books. Bill can be reached by phone at (405)780-7327, from 9:30am to 6pm, Monday through Friday.
Copyright © 2006-2008 Bill Platt
It is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.
Let me put this in perspective for you.
THE PROFIT-LOSS EQUATION IN BOOK PUBLISHING
It is a financial matter of profits and losses. The book publishing world is much different than what many of us believe it is or that we believe it should be.
The average publisher will only print 1,000 copies of a book. They do this because the average book will sell an average of 400 or 500 copies.
When a publisher takes on a new title, it is a real gamble. Publishers are gambling that the books they take on will generate sales of 1,000 copies, and on rare occasions, they can hope for a book to sell a full 5,000 copies.
The book that sells 100,000 or one million copies is extremely rare.
With more than 100,000 books being printed every year, fewer than one percent of those books will see sales in the range of 5,000 or more copies. Every publisher has hopes that one of the 1,000 books every year that will sell at least 5,000 copies is one of the books sold through their publishing house. These are the books that will help the publisher to make a real profit this year.
One publisher told me that he lets his editors take care of the full book editing and development process. And, he said that he will not even pay attention to the book, until the book sells 5,000 copies. Only then will he consider reading the book himself and cranking up his marketing department to try to sell the book to a wider audience.
So, here it is in a nutshell. If you are a new book author, and you would like to see your book get some serious attention from your publisher and the public, then you need to step up to the plate and promote your book in such a way, as you can ensure that your book will sell 5,000 copies or more.
These days, most publishers will put up single webpages offering each of their books to the public. As a writer of the book, you should not believe that this page will be a well-written, well-optimized page on the internet.
Don't fool yourself... The webpage where your book is offered generally will not get great rankings in the search engines for the keywords relevent to the topic of your book. Additionally, the sales copy will not be set up in such a way as to give much confidence to your potential buyers.
Print book publishers don't do a good job building online promotional materials for a book, until they put their best people on the job. And, the publisher will not put their best people on the job until they believe that they have a winner in their stable.
As a writer, if you want your book to be anything more than a dust-catcher on your own shelf, you need to learn to be a book promoter also.
HOW TO SELL YOUR FIRST 5,000 BOOKS
As a book author, there are three basic steps that you will want to undertake to promote your book online.
1. Set up a domain website,
>2. Promote your book with articles,
3. Promote your book with press releases.
In this article, I am going to take a look at how and why you will want to consider each of these steps.
1. SET UP A DOMAIN WEBSITE
Yes, you need a "domain" website. A free page on Geocities.com or Freeservers.com will not instill confidence with your potential customers. Let's face it, the most important marketing consideration for any product or service to be sold on the internet today is to build the "trust factor".
A person, who is being asked to take out their wallet, wants to know that they will get what they have paid for. Free sites cannot be traced to anyone in particular, and commercial websites on the free servers are considered in general to be owned by the fly-by-night outfits on the internet.
We have to give our potential customers the confidence they need to buy products and services from us. And, in order to give our potential customers confidence, we must be willing to spend a few of our own dollars to set up a website.
You can actually register a domain for less than $20 in most cases. Hosting for that domain can be picked up from hundreds of web hosting companies for as little as $10-$20 per month.
On your website, you want to tell readers about your book and why your reader might want to buy your book. On your website, be certain to also ask your reader for the sale, and give them a link where they can buy your book.
Including testimonials and book reviews on your website, will also help you to build interest and trust with your readers.
Sometimes, it can pay dividends to hire a web designer to design the visual template for your website, and to hire a sales copywriter to write your sales copy for the book.
One thing to keep in mind is that not all web designers can write good salescopy, and few copywriters make good web designers.
When you can afford to do so, you should seriously consider hiring a professional to do the tasks necessary to build a nice website and to put good salescopy onto your website. Great web designers will also help you by building your e-commerce system, so that your readers can buy directly from your website.
The professionals do not have to be really expensive. Both can usually be found for a couple hundred dollars. Of course, you could pay more, but you can still find some good people at these rates.
2. PROMOTE YOUR BOOK WITH FREE-REPRINT ARTICLES
Free-Reprint Articles are informational pieces designed to educate the reader about something of interest to the reader.
In an article, your goal is to talk about some topic that is related to the topic of your book. You don't actually want to sell your book inside the body of the article. Instead, you want to use your article to introduce your readers to concepts that might be covered in your book.
When you reach the end of the article, you want to include your About The Author information (often referred to as your Resource Box). Keep your sales material in your Resource Box, but keep in mind that your goal is not to sell your book in your Resource Box. Instead, your goal is to use your Resource Box to get the reader to your website, then use your website to sell your book.
Many people ask if article promotion will work for them. This is what I tell them.
The ability of an article to produce results for you will depend on your article. The internet is still a democracy in that people will make the choice for themselves whether or not they want to use your article.
Some articles get lots of reprints, some do not. The average outcome is about 40-50 backlinks and multiple publications in ezines.
Poor articles still get an average of ten reprints. Exceptional articles generate in excess of thousands of reprints. The results really do rely upon the article.
(One client of mine has one article that generated more than 5,000 reprints in two years time. This same client has written more than 100 articles. He is a well-known article writer and this fact does help his ability to generate more mileage from a single article.)
Just as important as the article itself, is the author resource box. The article is the vehicle to get your resource box seen. A good resource box offers just enough information to inspire the reader to visit your website to learn more about your book. A good resource box also offers a strong call-to-action to get the reader to your website. Let your website do the selling, but use the resource box to get the reader to your website.
Also, you really should consider doing more than one article over a longer period of time. For example, six articles over six months. Each subsequent article puts your name in front of the publishers who will use your articles. Name recognition will help your overall ability for getting published.
3. PROMOTE YOUR BOOK WITH PRESS RELEASES
I always recommend a two-fold approach to any book promotion. 1) reprint articles related to the topic of the book. 2) Press releases distributed through a system such as http://www.prweb.com.
Press releases are different from an article. A good article will have an educational or informational slant to them. A good press release will be designed more as a news story. A good press release has the most noteworthy news in the first paragraph, the second most noteworthy information in the second paragraph, etc.
Additonally, the press release will provide a telephone number for news reporters to contact you for more information concerning your story, so that they can build their own news story from your information.
Although the premise of a press release is so that a reporter can learn enough to build their own news story, you have to remember that their schedule is tight as well. Build your press release in such a way that it can be used as THE news story. Many people will take your press release verbatum for their own use. They might take only the first paragraph, and then they might take the whole thing.
Build your press release with the hope that it will be used in full. Build your press release with the thought that the reporter may only use the first paragraph.
Be prepared to receive phone calls to answer questions about your topic. And, be prepared when no one calls.
I have sent out more than a dozen press releases myself. I have seen those press releases read thousands of times and used hundreds of times. And yet, no one has ever called me for more information.
IN CONCLUSION...
Book promotion should not be viewed as a one-time event. If you take the idea that I will try this once to see if it works, then you might as well save your time and money and not even try at all.
Promotion is an ongoing process. Nothing will happen until you do something. And then you will need to keep doing something to keep open the possibility of something happening to your benefit.
You need to build up a momentum, and then just keep on running.
You are more likely to get published and to sell books if people recognize your name. And, one-time out will not allow anyone to get to know you.
Book authors who can build up a promotional momentum for their book are very likely to find their first 5,000 sales. And as a general rule, once you have crossed that threshold, your publisher will be more than happy to help you to keep that momentum going.
About the Author:
Bill Platt is the owner of the Phantom Writers at: http://thePhantomWriters.com He specializes in distributing free-reprint articles to help his clients to promote their online businesses or their books. Bill can be reached by phone at (405)780-7327, from 9:30am to 6pm, Monday through Friday.
Sunday, June 8, 2008
Are You Looking For A Great Product To Market? Here's Where To Start!
Article Presented by:
Copyright © 2008 Acey Gaspard
Finding a product to market takes effort and several defined steps. You could go after the wrong product and end up with a failing business.
I'll discuss my view on this subject and if you take the advice, then you'll be headed in the right direction and find something fulfilling to put your time and effort into.
Doing what you love to do will dramatically increase your chances of success. Don't waste your time and effort on something that's not for you.
Alex loves computers; he can talk about them all-day. He keeps up with the latest trends and technologies. Computers are his passion. Alex has a successful career in selling computers. He's doing something he loves. He could market computers with little effort and he could go nonstop because of his passion for computers. Alex is blessed, because he's doing something he loves. Do you have a passion like Alex?
Many of us may be unaware that we can do much better by marketing something that we are passionate about. Don't look for the hottest products or latest trends to market just because of the money. If you want long lasting success you have to market something you enjoy, something that captures your interest.
Here are a few reasons you should market something you're passionate about rather than just doing it for the money.
When you're marketing something you're passionate about, then you'll find new ideas easily. If you face a setback, you'll always a find away around it. You'll be creative. You're focused and you won't jump at every unrelated opportunity that shows up. You'll be happy while you're working. You'll be working at your peak performance. You'll feel satisfaction when you're successful. You'll enjoy your work.
When you're marketing something you're NOT passionate about, then you'll think of giving up when faced with any glitch as opposed to looking for a solution. You'll be jumping from opportunity to opportunity, cutting your resources short. If you're successful you'll feel a void, because this is not your true purpose. If you work long hours, you'll ask yourself, "Is this worth it?" You'll feel overwhelmed when you need to give it all you've got. Your efforts and creativity are limited.
Here are some simple steps to help identify your true interests
Step 1: Consider the following questions:
What are you good at?
What are you interested in?
What are passionate about?
What do people ask you about a lot?
Step 2: Write down ONE answer for the above questions.
Step 3: Is there a product or service that you THINK the marketplace wants? Write down your answer on the next line.
Step 4: Go to Step 1: and repeat the steps until you have eliminated all other interests.
Step 5: Go over the list and do a little research on what's going on in the marketplace. You can do this by typing in a few keywords in your favorite search engine. For example: Your interest is art. You could type in any of the following: art business opportunity; affiliate program art; art; business art; starting your own art business
Step 6: With a little more knowledge of what's in the marketplace, you now have a better idea of what you want to aim for and what the marketplace wants. Follow your feelings and choose the area that interests you the most.
There is still work, but you are now on the right track. You can put your time and effort into something that you're interested in. Now you can develop or find the best product for the marketplace. You have just dramatically increased your chances of success, because you have a solid foundation and you're pointed in the right direction. Your passion will guide you and push you through any hard times you may face.
That's the way I see it.
To Your Success!
Acey Gaspard
Action Steps When Looking for a Great Product to Market
1. Think about your passions, what brings you enjoyment, what you would do all-day without getting paid for.
2. Take some quiet time and do the exercise above.
3. After you have identified your passion and interest, then you must do research to find or develop a product or service for the marketplace.
Important Points to Keep in Mind When Looking for a Great Product to Market
Doing what you love to do will dramatically increase your chances of success. Don't waste your time and effort on something that's not for you. Many of us may be unaware that we can do much better by marketing something that we are passionate about. Don't look for the hottest products or latest trends to market just because of the money. Follow your feelings and choose the area that interests you the most. Put your time and effort into something that you're interested in.
About the Author:
Acey Gaspard has over 20 years of business experience. His site, A Touch of Business.com, http://www.atouchofbusiness.com is steadily growing with well over 1,100 original pages to help you run and market your small business. Get Tips you can use today! http://www.atouchofbusiness.com/tips.html
Copyright © 2008 Acey Gaspard
Finding a product to market takes effort and several defined steps. You could go after the wrong product and end up with a failing business.
I'll discuss my view on this subject and if you take the advice, then you'll be headed in the right direction and find something fulfilling to put your time and effort into.
Doing what you love to do will dramatically increase your chances of success. Don't waste your time and effort on something that's not for you.
Alex loves computers; he can talk about them all-day. He keeps up with the latest trends and technologies. Computers are his passion. Alex has a successful career in selling computers. He's doing something he loves. He could market computers with little effort and he could go nonstop because of his passion for computers. Alex is blessed, because he's doing something he loves. Do you have a passion like Alex?
Many of us may be unaware that we can do much better by marketing something that we are passionate about. Don't look for the hottest products or latest trends to market just because of the money. If you want long lasting success you have to market something you enjoy, something that captures your interest.
Here are a few reasons you should market something you're passionate about rather than just doing it for the money.
When you're marketing something you're passionate about, then you'll find new ideas easily. If you face a setback, you'll always a find away around it. You'll be creative. You're focused and you won't jump at every unrelated opportunity that shows up. You'll be happy while you're working. You'll be working at your peak performance. You'll feel satisfaction when you're successful. You'll enjoy your work.
When you're marketing something you're NOT passionate about, then you'll think of giving up when faced with any glitch as opposed to looking for a solution. You'll be jumping from opportunity to opportunity, cutting your resources short. If you're successful you'll feel a void, because this is not your true purpose. If you work long hours, you'll ask yourself, "Is this worth it?" You'll feel overwhelmed when you need to give it all you've got. Your efforts and creativity are limited.
Here are some simple steps to help identify your true interests
Step 1: Consider the following questions:
What are you good at?
What are you interested in?
What are passionate about?
What do people ask you about a lot?
Step 2: Write down ONE answer for the above questions.
Step 3: Is there a product or service that you THINK the marketplace wants? Write down your answer on the next line.
Step 4: Go to Step 1: and repeat the steps until you have eliminated all other interests.
Step 5: Go over the list and do a little research on what's going on in the marketplace. You can do this by typing in a few keywords in your favorite search engine. For example: Your interest is art. You could type in any of the following: art business opportunity; affiliate program art; art; business art; starting your own art business
Step 6: With a little more knowledge of what's in the marketplace, you now have a better idea of what you want to aim for and what the marketplace wants. Follow your feelings and choose the area that interests you the most.
There is still work, but you are now on the right track. You can put your time and effort into something that you're interested in. Now you can develop or find the best product for the marketplace. You have just dramatically increased your chances of success, because you have a solid foundation and you're pointed in the right direction. Your passion will guide you and push you through any hard times you may face.
That's the way I see it.
To Your Success!
Acey Gaspard
Action Steps When Looking for a Great Product to Market
1. Think about your passions, what brings you enjoyment, what you would do all-day without getting paid for.
2. Take some quiet time and do the exercise above.
3. After you have identified your passion and interest, then you must do research to find or develop a product or service for the marketplace.
Important Points to Keep in Mind When Looking for a Great Product to Market
About the Author:
Acey Gaspard has over 20 years of business experience. His site, A Touch of Business.com, http://www.atouchofbusiness.com is steadily growing with well over 1,100 original pages to help you run and market your small business. Get Tips you can use today! http://www.atouchofbusiness.com/tips.html
Thursday, June 5, 2008
How To Leverage Your List to Grow It Even Faster
Article Presented by:
Copyright © 2008 Willie Crawford
People are peculiar creatures... more alike in our thoughts and behavior than we like to admit. One thing that is true of most people, regardless of culture, and unique circumstances is that they like to know something that other people want to know.
We also like to share that information.
It makes us look and feel smarter :-)
It allows us to appear to have inside information and we like that. Not only do we like to share information, we like to steer our friends and family in the right direction.
People share all kinds of information. They tell their neighbors which exterminator to use and which one does a shoddy job. They recommend the talented barber or hair stylist.
The same traits are common among your subscribers. They consider you a trusted expert, and a great source of products or services, or they wouldn't stay on your opt-in list.
You need to find ways to take advantage of this human need to know what-is-what and the instinct to share useful information. Most people will share information willingly and without much incentive from you. However, providing a little incentive usually doesn't hurt.
Your first step is to convince your opt-in list subscribers that they really do have the inside track for success by being members of your list. There are about a million ways to tell people that they are smart and that by being members of your opt-in list proves it. Never miss the opportunity to share that compliment.
Your next step is to get these smart subscribers to share your great ezine with their family and friends thus building your list.
The easiest and simplest thing that you can do is to... ask them.
Ask them to pass along copies of your ezine or autoresponder messages, and include a link to your subscribe url at the bottom of each issue. That way, those who read "pass-along copies," and enjoy them, will know how to get more :-)
You can also Offer incentives for referring new subscribers. I actually PAY my existing subscribers (on some lists) for referring others.
You can offer cash payments for new referrals, having them send the referrals to get something like a value-packed free report. Use an affiliate tracking system such as ProfitAutomation.com to automatically track referral commissions and then once a month, pay those commissions.
If you want the paid referral system to be totally hands-free, set it up as an affiliate program using a script like Rapid Action Profits. With Rapid Action Profits, they would use a referral link to sell an inexpensive report, and when a referral gets the report they pay the referrer directly. The token fee for the report, is deposited directly to the referrer's Paypal account.
This is a very powerful way of using subscribers or customers to build a list of paying customers. Many people treasure a list built this way more because it's a list of PROVEN buyers. If you are not familiar with RAP, you can check it out at: http://TheRealSecrets.com/RapidActionProfits/
You can see how I implemented using RAP with an ebook that I wrote called "Secrets Of The Clickbank Millionaires." I let my subscribers sell the ebook for $5 (a real bargain for their friends) but the payment goes directly to them, and it's paid INSTANTLY. Since they don't have to wait for Payments, it's a very powerful incentive for those with cashflow problems.
You can see how I've implemented using "Secrets Of The Clickbank Millionaires" to incentivize subscribers to make referrals at: http://TheRealSecrets.com/ClickbankMillionaires/
Another powerful way to get your existing subscribers, and even just random website visitors, to make referrals is to use a tell-a-friend script on your site.
Perhaps, tell your list that referring your ezine to 4-6 people will earn them a free gift, and set the form to forward them to that download once they've completed and submitted the form. Don't base it on the number of people who actually sign up, but rather on them referring your list to their friends. Many of their referrals won't sign up, and you need to avoid creating frustration in existing readers who are trying to help you build your list.
You can find good tell-a-friend scripts in many places. The Rapid Action Profits script mentioned earlier even has a tell-a-friend script built in that allows customers and subscribers to make referrals right from your download pages.
I've just given you a few quick and easy ways to leverage your existing list to grow your opt-in list even faster. The leverage comes from you simply getting existing subscribers to recommend you to their contacts. You can do this with or without offering an incentive. Simple isn't it :-)
About the Author:
Willie Crawford is an Internet marketer with over 11 years of experience at generating record-breaking sales and massive email lists using viral marketing techniques. Rebrandable ebooks created using Viral Document Toolkit are a favorite tool! See the demo video at: http://ViralDocumentToolkits.com
Copyright © 2008 Willie Crawford
People are peculiar creatures... more alike in our thoughts and behavior than we like to admit. One thing that is true of most people, regardless of culture, and unique circumstances is that they like to know something that other people want to know.
We also like to share that information.
It makes us look and feel smarter :-)
It allows us to appear to have inside information and we like that. Not only do we like to share information, we like to steer our friends and family in the right direction.
People share all kinds of information. They tell their neighbors which exterminator to use and which one does a shoddy job. They recommend the talented barber or hair stylist.
The same traits are common among your subscribers. They consider you a trusted expert, and a great source of products or services, or they wouldn't stay on your opt-in list.
You need to find ways to take advantage of this human need to know what-is-what and the instinct to share useful information. Most people will share information willingly and without much incentive from you. However, providing a little incentive usually doesn't hurt.
Your first step is to convince your opt-in list subscribers that they really do have the inside track for success by being members of your list. There are about a million ways to tell people that they are smart and that by being members of your opt-in list proves it. Never miss the opportunity to share that compliment.
Your next step is to get these smart subscribers to share your great ezine with their family and friends thus building your list.
The easiest and simplest thing that you can do is to... ask them.
Ask them to pass along copies of your ezine or autoresponder messages, and include a link to your subscribe url at the bottom of each issue. That way, those who read "pass-along copies," and enjoy them, will know how to get more :-)
You can also Offer incentives for referring new subscribers. I actually PAY my existing subscribers (on some lists) for referring others.
You can offer cash payments for new referrals, having them send the referrals to get something like a value-packed free report. Use an affiliate tracking system such as ProfitAutomation.com to automatically track referral commissions and then once a month, pay those commissions.
If you want the paid referral system to be totally hands-free, set it up as an affiliate program using a script like Rapid Action Profits. With Rapid Action Profits, they would use a referral link to sell an inexpensive report, and when a referral gets the report they pay the referrer directly. The token fee for the report, is deposited directly to the referrer's Paypal account.
This is a very powerful way of using subscribers or customers to build a list of paying customers. Many people treasure a list built this way more because it's a list of PROVEN buyers. If you are not familiar with RAP, you can check it out at: http://TheRealSecrets.com/RapidActionProfits/
You can see how I implemented using RAP with an ebook that I wrote called "Secrets Of The Clickbank Millionaires." I let my subscribers sell the ebook for $5 (a real bargain for their friends) but the payment goes directly to them, and it's paid INSTANTLY. Since they don't have to wait for Payments, it's a very powerful incentive for those with cashflow problems.
You can see how I've implemented using "Secrets Of The Clickbank Millionaires" to incentivize subscribers to make referrals at: http://TheRealSecrets.com/ClickbankMillionaires/
Another powerful way to get your existing subscribers, and even just random website visitors, to make referrals is to use a tell-a-friend script on your site.
Perhaps, tell your list that referring your ezine to 4-6 people will earn them a free gift, and set the form to forward them to that download once they've completed and submitted the form. Don't base it on the number of people who actually sign up, but rather on them referring your list to their friends. Many of their referrals won't sign up, and you need to avoid creating frustration in existing readers who are trying to help you build your list.
You can find good tell-a-friend scripts in many places. The Rapid Action Profits script mentioned earlier even has a tell-a-friend script built in that allows customers and subscribers to make referrals right from your download pages.
I've just given you a few quick and easy ways to leverage your existing list to grow your opt-in list even faster. The leverage comes from you simply getting existing subscribers to recommend you to their contacts. You can do this with or without offering an incentive. Simple isn't it :-)
About the Author:
Willie Crawford is an Internet marketer with over 11 years of experience at generating record-breaking sales and massive email lists using viral marketing techniques. Rebrandable ebooks created using Viral Document Toolkit are a favorite tool! See the demo video at: http://ViralDocumentToolkits.com
How Important Is Wikipedia In The Grand Scheme Of Things?
Article Presented by:
Copyright © 2007-2008 Bill Platt
Wikipedia is the center of the online encyclopedia universe. Millions of entries on every conceivable topic makes this website an authority source that many young students and adults turn to from all corners of the globe.
The widespread popularity of Wikipedia has made it an easy target for quite a bit of controversy and critique. Many academic institutions disapprove of any use of unverified Internet sources, including Wikipedia articles. Ironically, Wikipedia prides itself on the idea that its information is verifiable. Read more about Wikipedia's Verifiability policy here: http://en.wikipedia.org/wiki/Wikipedia:Verifiability
Wikipedia Basics
Founded in 2001, Wikipedia is a free content resource that anyone can submit information to according to certain submission rules. Articles are written and submitted by anyone interested in the topic being discussed.
Authenticity is supposedly ensured by the ability of others to edit previously submitted information and correct any errors. Grossly inappropriate or incorrect articles can be nominated for deletion. Wikipedia users are given a week to vote on the appropriate response to a deletion nomination.
These safeguards have been built into Wikipedia's design as a way of preserving both its credibility and authenticity. While Wikipedia's systems of checks and balances are not failsafe, they do eliminate quite a few of the errors that would otherwise occur.
The fact that the website's content is made up exclusively by donated content and that it has over 2 million topic articles is a testament to the popularity of this style. While there are no basic rules for submitting articles, there are basic guidelines that Wikipedia asks submitting authors to follow.
Maintaining a neutral tone and presenting the information in a fair unbiased way are the perfect tones that dictate encyclopedia articles. Authors and editors are expected to be respectful of the work of others and not to modify anything without a good reason or verifiable references.
Controversy
Academic institutions and authority reference sources such as encyclopedia companies have been less impressed with Wikipedia than the general public. There are many reasons for the less than enthusiastic response from institutions of higher learning and professional reference companies.
The publishers of Encyclopedia Britannica became enraged when a study claimed that the accuracy of Wikipedia was comparable to the accuracy of Britannica's long-standing published encyclopedia. They widely disputed the results, insisting that their publication is by far the more superior publication.
Public opinion sides with Britannica. The majority of most people, when polled, have great faith in the reputation of Britannica and hold it in much higher regard than its online counterparts.
The convenience of the Internet encyclopedia version is where a lot of its competition with Britannica arises. Being able to access any information with the click of a mouse brings research to a whole new level.
Wikipedia and Academics
Studies are regularly inconsistent on the accuracy of Wikipedia. There is a wide range in the quality and accuracy of the Wiki articles online.
Articles are constantly being modified and improved upon. When doing research, it is very important to double-check all information. Wikipedia is a great resource, but it should never be trusted as the final word on any topic.
Members of academia are prone to carry negative feelings towards to the use of Wikipedia. Most become agitated when their students source Wikipedia, because they feel their students are not able to tell the difference between a good resource and a bad one – a truthful fact or an erroneous statement.
A commonly held belief is that a student lacks the common sense or ability to differentiate between a good article and a biased, inadequate presentation of a story as fact. Academia also points to the general lack of solid research supporting most Wikipedia articles.
Lazy Research
There is no excuse for laziness, but the blame for it is often placed on the presence of technology instead of where it actually belongs – on the people who rely on technology to provide them the shortcuts they take.
The modern age is one of advanced technology and many students are more than willing to take advantage of the ease of relying on computers and minimal online research.
The primary function of schools is to teach children. Not only are they responsible for teaching them facts, but also for teaching them how to think and solve problems for themselves. When students are no longer able, or willing, to logically decide something, academics are quick to blame the ease of access to technological advances, separating themselves from the blame.
Unfortunately, schools hold as much blame as the technology they bash, for the falling ability of students to produce results on their own. When I was in high school during the early 1980's, calculators were prohibited in all classes except for the advanced mathematics classes that required the use of scientific calculators. By the mid-1990's, the children of friends were telling me that they were required to bring a simple calculator to the classroom to assist them in their basic math calculations.
Academia is generally as responsible for the falling academic performance of students as website sources such as Wikipedia. Although academia shares in the blame for falling academic performance with poor resources like Wikipedia, this shared blame should not excuse Wikipedia's less than ideal service record.
One Thousand Monkeys Typing The Next Great Novel
Wikipedia and all of its sister projects are not perfect. They are websites dedicated to providing knowledge to everyone. Those willing to share what they have learned donate to this knowledge base in hopes of helping others. At least, that is what they do in theory.
The Wikipedia frontier has real possibility for the future, but behind the scenes, it is rife with "monkeys learning to type the next great novel," as sourced in the Infinite Monkey Theorem at (http://en.wikipedia.org/wiki/Infinite_monkey_theorem). There are some areas of the Wikipedia that are definitely lacking in information and credibility, and yet when someone makes a gesture to add to the Wiki knowledge base, some editors frame these new contributions as unsupportable and unacceptable additions to the Wikipedia world.
The Wikipedia world relies upon its published Code Of Conduct to drive the decisions of its editors. Examples of the Wikipedia Code Of Conduct include:
http://en.wikipedia.org/wiki/Wikipedia:Reliable_sources
http://en.wikipedia.org/wiki/WP:BIO
The Wikipedia Monkey Brigade
One extreme example of the "Wikipedia Monkey Brigade" is the story of how Danny Sullivan noticed the attempt by some editor to delete the Matt Cutts chapter in the encyclopedia.
For those involved in the study of search engines, Danny Sullivan is one of the most recognized experts in the field of search engines, and has been since 1997. As the founder of Search Engine Watch, and now the editor-in-chief of Search Engine Land, Danny even has his own page in the Wikipedia world: http://en.wikipedia.org/wiki/Danny_Sullivan_%28technologist%29
It seems some Wikipedia editor decided that Matt Cutts was not notable enough for his own chapter in the Wikipedia. For those of us who work in the search engine optimization community, such a suggestion is absolutely obscene. As a quality control engineer for Google and the voice of Google's spam detection department, people in the search industry pay close attention to what Cutts says about the future of search placement within Google.
Sullivan suggested that the attempt to delete the Matt Cutts page was at the very least an example of how "inept" the Wikipedia editors have shown themselves to be. You can read Sullivan's heartfelt argument here: http://searchengineland.com/070108-170335.php
Almost as interesting as Sullivan's blog post about the suggestion to delete the Matt Cutts page from the Wikipedia, was the page where people argued the decision about whether the page was worthy of deletion. You can read that interchange here:
http://en.wikipedia.org/wiki/Wikipedia:Articles_for_deletion/Matt_Cutts
Those supporting the deletion of the page were quick to point out the Wikipedia guidelines on Notability at: (http://en.wikipedia.org/wiki/WP:BIO) Strangely, I had read the guidelines myself and I felt that Matt Cutts was a slam-dunk for inclusion.
The Good Faith Argument
Much to my own surprise, the fellow who originally suggested that the Matt Cutts page should have been deleted got into the fray that resulted from his action. He even made reference to having read Sullivan's comments and chose to use them as a springboard to belittle Sullivan:
"The sources provided by Sullivan in his blog are interesting and some would even make great additions to a number of AfD-submitted articles to help fulfill notability (it's a shame he spent the time to make personal commentary about me on his blog than to improve these poorly drafted articles, but to each his own)."
For a guy who quotes the Wikipedia guidelines about "assuming good faith" (http://en.wikipedia.org/wiki/WP:AGF) as frequently as he does, I think his own comments about Sullivan betray his double standards about "good faith".
It is true that one would not expect anyone who studied Bioinformatics (http://en.wikipedia.org/wiki/Bioinformatics) in college to understand who the players are in the search industry, but then one would also not expect a person who knew nothing about an industry to judge who is notable in that industry either. It would be like me assuming to be able to identify notable people in the bioinformatics field... Yep, that would be dishonest and silly.
Final Thoughts
The one thing that makes the world of Wikipedia both great and terrible is the same; it is the ability of people to make corrections to the Wikipedia encyclopedia when they see the need to do so. But, the truth is that any monkey with a keyboard and an Internet connection can create and edit documents in the Wikipedia community.
Even I am a Wikipedia editor... I may even be a monkey editor, but at the end of the day, I don't monkey around editing information about which I am clueless.
About the Author:
Bill Platt helps his customers with link building for their websites, through his program at: http://www.LinksAndTraffic.com. By writing original informational articles that would be of interest to his client's potential customers, he is able to provide keyword-embedded links to his client's website from contextually relevent pages on the Internet. If you have more questions, you may visit Bill's website or give him a call at (405) 780-7745, between the hours of 9am-6pm CST, Mon-Fri.
Copyright © 2007-2008 Bill Platt
Wikipedia is the center of the online encyclopedia universe. Millions of entries on every conceivable topic makes this website an authority source that many young students and adults turn to from all corners of the globe.
The widespread popularity of Wikipedia has made it an easy target for quite a bit of controversy and critique. Many academic institutions disapprove of any use of unverified Internet sources, including Wikipedia articles. Ironically, Wikipedia prides itself on the idea that its information is verifiable. Read more about Wikipedia's Verifiability policy here: http://en.wikipedia.org/wiki/Wikipedia:Verifiability
Wikipedia Basics
Founded in 2001, Wikipedia is a free content resource that anyone can submit information to according to certain submission rules. Articles are written and submitted by anyone interested in the topic being discussed.
Authenticity is supposedly ensured by the ability of others to edit previously submitted information and correct any errors. Grossly inappropriate or incorrect articles can be nominated for deletion. Wikipedia users are given a week to vote on the appropriate response to a deletion nomination.
These safeguards have been built into Wikipedia's design as a way of preserving both its credibility and authenticity. While Wikipedia's systems of checks and balances are not failsafe, they do eliminate quite a few of the errors that would otherwise occur.
The fact that the website's content is made up exclusively by donated content and that it has over 2 million topic articles is a testament to the popularity of this style. While there are no basic rules for submitting articles, there are basic guidelines that Wikipedia asks submitting authors to follow.
Maintaining a neutral tone and presenting the information in a fair unbiased way are the perfect tones that dictate encyclopedia articles. Authors and editors are expected to be respectful of the work of others and not to modify anything without a good reason or verifiable references.
Controversy
Academic institutions and authority reference sources such as encyclopedia companies have been less impressed with Wikipedia than the general public. There are many reasons for the less than enthusiastic response from institutions of higher learning and professional reference companies.
The publishers of Encyclopedia Britannica became enraged when a study claimed that the accuracy of Wikipedia was comparable to the accuracy of Britannica's long-standing published encyclopedia. They widely disputed the results, insisting that their publication is by far the more superior publication.
Public opinion sides with Britannica. The majority of most people, when polled, have great faith in the reputation of Britannica and hold it in much higher regard than its online counterparts.
The convenience of the Internet encyclopedia version is where a lot of its competition with Britannica arises. Being able to access any information with the click of a mouse brings research to a whole new level.
Wikipedia and Academics
Studies are regularly inconsistent on the accuracy of Wikipedia. There is a wide range in the quality and accuracy of the Wiki articles online.
Articles are constantly being modified and improved upon. When doing research, it is very important to double-check all information. Wikipedia is a great resource, but it should never be trusted as the final word on any topic.
Members of academia are prone to carry negative feelings towards to the use of Wikipedia. Most become agitated when their students source Wikipedia, because they feel their students are not able to tell the difference between a good resource and a bad one – a truthful fact or an erroneous statement.
A commonly held belief is that a student lacks the common sense or ability to differentiate between a good article and a biased, inadequate presentation of a story as fact. Academia also points to the general lack of solid research supporting most Wikipedia articles.
Lazy Research
There is no excuse for laziness, but the blame for it is often placed on the presence of technology instead of where it actually belongs – on the people who rely on technology to provide them the shortcuts they take.
The modern age is one of advanced technology and many students are more than willing to take advantage of the ease of relying on computers and minimal online research.
The primary function of schools is to teach children. Not only are they responsible for teaching them facts, but also for teaching them how to think and solve problems for themselves. When students are no longer able, or willing, to logically decide something, academics are quick to blame the ease of access to technological advances, separating themselves from the blame.
Unfortunately, schools hold as much blame as the technology they bash, for the falling ability of students to produce results on their own. When I was in high school during the early 1980's, calculators were prohibited in all classes except for the advanced mathematics classes that required the use of scientific calculators. By the mid-1990's, the children of friends were telling me that they were required to bring a simple calculator to the classroom to assist them in their basic math calculations.
Academia is generally as responsible for the falling academic performance of students as website sources such as Wikipedia. Although academia shares in the blame for falling academic performance with poor resources like Wikipedia, this shared blame should not excuse Wikipedia's less than ideal service record.
One Thousand Monkeys Typing The Next Great Novel
Wikipedia and all of its sister projects are not perfect. They are websites dedicated to providing knowledge to everyone. Those willing to share what they have learned donate to this knowledge base in hopes of helping others. At least, that is what they do in theory.
The Wikipedia frontier has real possibility for the future, but behind the scenes, it is rife with "monkeys learning to type the next great novel," as sourced in the Infinite Monkey Theorem at (http://en.wikipedia.org/wiki/Infinite_monkey_theorem). There are some areas of the Wikipedia that are definitely lacking in information and credibility, and yet when someone makes a gesture to add to the Wiki knowledge base, some editors frame these new contributions as unsupportable and unacceptable additions to the Wikipedia world.
The Wikipedia world relies upon its published Code Of Conduct to drive the decisions of its editors. Examples of the Wikipedia Code Of Conduct include:
http://en.wikipedia.org/wiki/Wikipedia:Reliable_sources
http://en.wikipedia.org/wiki/WP:BIO
The Wikipedia Monkey Brigade
One extreme example of the "Wikipedia Monkey Brigade" is the story of how Danny Sullivan noticed the attempt by some editor to delete the Matt Cutts chapter in the encyclopedia.
For those involved in the study of search engines, Danny Sullivan is one of the most recognized experts in the field of search engines, and has been since 1997. As the founder of Search Engine Watch, and now the editor-in-chief of Search Engine Land, Danny even has his own page in the Wikipedia world: http://en.wikipedia.org/wiki/Danny_Sullivan_%28technologist%29
It seems some Wikipedia editor decided that Matt Cutts was not notable enough for his own chapter in the Wikipedia. For those of us who work in the search engine optimization community, such a suggestion is absolutely obscene. As a quality control engineer for Google and the voice of Google's spam detection department, people in the search industry pay close attention to what Cutts says about the future of search placement within Google.
Sullivan suggested that the attempt to delete the Matt Cutts page was at the very least an example of how "inept" the Wikipedia editors have shown themselves to be. You can read Sullivan's heartfelt argument here: http://searchengineland.com/070108-170335.php
Almost as interesting as Sullivan's blog post about the suggestion to delete the Matt Cutts page from the Wikipedia, was the page where people argued the decision about whether the page was worthy of deletion. You can read that interchange here:
http://en.wikipedia.org/wiki/Wikipedia:Articles_for_deletion/Matt_Cutts
Those supporting the deletion of the page were quick to point out the Wikipedia guidelines on Notability at: (http://en.wikipedia.org/wiki/WP:BIO) Strangely, I had read the guidelines myself and I felt that Matt Cutts was a slam-dunk for inclusion.
The Good Faith Argument
Much to my own surprise, the fellow who originally suggested that the Matt Cutts page should have been deleted got into the fray that resulted from his action. He even made reference to having read Sullivan's comments and chose to use them as a springboard to belittle Sullivan:
"The sources provided by Sullivan in his blog are interesting and some would even make great additions to a number of AfD-submitted articles to help fulfill notability (it's a shame he spent the time to make personal commentary about me on his blog than to improve these poorly drafted articles, but to each his own)."
For a guy who quotes the Wikipedia guidelines about "assuming good faith" (http://en.wikipedia.org/wiki/WP:AGF) as frequently as he does, I think his own comments about Sullivan betray his double standards about "good faith".
It is true that one would not expect anyone who studied Bioinformatics (http://en.wikipedia.org/wiki/Bioinformatics) in college to understand who the players are in the search industry, but then one would also not expect a person who knew nothing about an industry to judge who is notable in that industry either. It would be like me assuming to be able to identify notable people in the bioinformatics field... Yep, that would be dishonest and silly.
Final Thoughts
The one thing that makes the world of Wikipedia both great and terrible is the same; it is the ability of people to make corrections to the Wikipedia encyclopedia when they see the need to do so. But, the truth is that any monkey with a keyboard and an Internet connection can create and edit documents in the Wikipedia community.
Even I am a Wikipedia editor... I may even be a monkey editor, but at the end of the day, I don't monkey around editing information about which I am clueless.
About the Author:
Bill Platt helps his customers with link building for their websites, through his program at: http://www.LinksAndTraffic.com. By writing original informational articles that would be of interest to his client's potential customers, he is able to provide keyword-embedded links to his client's website from contextually relevent pages on the Internet. If you have more questions, you may visit Bill's website or give him a call at (405) 780-7745, between the hours of 9am-6pm CST, Mon-Fri.
Wednesday, June 4, 2008
Will Companies Like Apple Eliminate Employees' Ability To Email?
Article Presented by:
Copyright © 2006-2008 Wesley Berry, AAF
Although Apple is a big company that's at the forefront of technological advances, it would seem there's one technical advance that heads of other companies are beginning to wish had never been made available to their employees-email. Email has become such a time waster and producer of problems between employees that many companies no longer consider it an appropriate way to communicate and are sharply curbing, or even eliminating, their employees' ability to use it.
HR Magazine, published by the Society for Human Resource Management, recently asked experts whether or not they felt small businesses are beginning to rely too much on computers. The response was loud and clear-"YES!"
One of the experts, Herb Greenberg, CEO and president of Caliper (and HR consulting firm in New Jersey), said, "I want to outlaw [email] from my company. Email is a guarantee that unintended messages will be disseminated. I've seen people not talk to each other, turf wars break out, and people quit their jobs as a result of emails."
Greenberg isn't the only one to feel that way. Most of the communication experts that HR Magazine spoke with agreed that emails are misinterpretations waiting to happen. As a result, lots of companies are starting restrict email in the workplace. Some allow only certain employees to send messages to the entire staff and others allow only certain types of messages to be sent. For example, no emails with bad news, counseling, negotiations, or coaching may be sent.
There's no doubt that email has its place in the world and can be an efficient means of communication, but it certainly does take the personal touch out of employee interactions-a trend that's all too common today.
To put the personal touch back into employee relations, I suggest the liberal use of flowers. Flowers are an excellent way for superiors to let their employees know how much the work they do is appreciated. They can say, "thanks for a job well done," "happy employment anniversary," or "congratulations on your promotion." A gift of flowers can boost morale and, what's more, a recent study conducted at A&M University showed that employees who are exposed to flowers in the workplace produce more creative solutions than those who work in buildings where there are no flowers.
So, while Apple may be pioneering advances in the technological industry, those of us in the floral industry will just stick to keeping things personal with flowers!
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
Copyright © 2006-2008 Wesley Berry, AAF
Although Apple is a big company that's at the forefront of technological advances, it would seem there's one technical advance that heads of other companies are beginning to wish had never been made available to their employees-email. Email has become such a time waster and producer of problems between employees that many companies no longer consider it an appropriate way to communicate and are sharply curbing, or even eliminating, their employees' ability to use it.
HR Magazine, published by the Society for Human Resource Management, recently asked experts whether or not they felt small businesses are beginning to rely too much on computers. The response was loud and clear-"YES!"
One of the experts, Herb Greenberg, CEO and president of Caliper (and HR consulting firm in New Jersey), said, "I want to outlaw [email] from my company. Email is a guarantee that unintended messages will be disseminated. I've seen people not talk to each other, turf wars break out, and people quit their jobs as a result of emails."
Greenberg isn't the only one to feel that way. Most of the communication experts that HR Magazine spoke with agreed that emails are misinterpretations waiting to happen. As a result, lots of companies are starting restrict email in the workplace. Some allow only certain employees to send messages to the entire staff and others allow only certain types of messages to be sent. For example, no emails with bad news, counseling, negotiations, or coaching may be sent.
There's no doubt that email has its place in the world and can be an efficient means of communication, but it certainly does take the personal touch out of employee interactions-a trend that's all too common today.
To put the personal touch back into employee relations, I suggest the liberal use of flowers. Flowers are an excellent way for superiors to let their employees know how much the work they do is appreciated. They can say, "thanks for a job well done," "happy employment anniversary," or "congratulations on your promotion." A gift of flowers can boost morale and, what's more, a recent study conducted at A&M University showed that employees who are exposed to flowers in the workplace produce more creative solutions than those who work in buildings where there are no flowers.
So, while Apple may be pioneering advances in the technological industry, those of us in the floral industry will just stick to keeping things personal with flowers!
About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. As a member of the Henry Ford Hospital Community Relation Board he has contributed to the community at large. He owns both a brick and mortar and an internet flower delivery business. Visit Wesley Berry Flowerson the web at www.800wesleys.com.
Tuesday, June 3, 2008
Using Domains Expired To Make Online Profits
Article Presented by:
Copyright © 2008 John Khu
Good and novelty domain names could be a great asset for you, when you consider their immense commercial value and perceived online utility. When the internet appeared first time, almost year's back, no one knew the potential value of domain names. With each passing day and as the concept of internet grew up down the years, people started identifying the potential money making values of good domains. With the impeding dot com bubble burst, several millions of domain names suddenly became orphaned and lonely over the wide expanse on internet. This was the unfortunate time when millions of net entrepreneurs lost everything they had, and they did not even have enough money to renew those domain names.
However, there were a fortunate lot of intelligent people, who anticipated and visualized the future prospects of holding all these domains expired. Soon, there was a new trend of people, who were racing against time to grab and buy domain expired. A new form of business took its birth, when intelligent domain name traders gobbled up millions of domains expired within days and months.
Why did they purchase such a huge number of domains expired? What were the real reasons? It seems that with the stabilization of internet and net business opportunities, new and enthusiastic people are looking for a good and old expired domain, so that they can use it for developing meaningful web sites. Secondly, trading in domains expired provides unlimited wealth and online riches to people within the shortest possible time.
Right now, people understand and perceive the commercial importance of buying very good domains expired. With a sustained rush for domain names, everyone is trying to test the waters to make some money online. As of now, the demand for good expired domain names is slowly increasing. A good domain name expired can cost you well under $100 to buy and register. But, it is possible to sell the same domain for an amount as high as $300, provided you sell it an auction process.
If you have a series of domains expired at your disposal, you can earn some decent income by using the power of expired domain names. One of the best ways to earn a simple income is to sell it straightaway to an interested buyer. But, with this option, you may not really earn a large income. So, you will need to devise a strategy that will provide you an opportunity to earn more income. One of the most preferred ways of earning small incomes by using domains expired, is to park it with a parking service. Parking service provides you a facility, where you can create a simple web page to host your expired domain name. When online surfers click on your page, they will navigate to other useful web site that can provide very good services, sell excellent products or provide useful online information. For very successful click, you can earn a small income and when pooled, this can be a very big source of income to you.
Other simple methods include registering your domains expired with convenient PPC and affiliate engines that provide a tiny share of income that arises out of successful sales or clicks. You can also use a good expired domain name to build a web site, develop it with good content and later sell them at premium rates to any interested parties. These are some of the simple methods that allow you to use the hidden power of domains expired to make a large pool of income. If you are careful enough in using your expired domains, you can earn a hefty profit and a sustained residual form of income.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Copyright © 2008 John Khu
Good and novelty domain names could be a great asset for you, when you consider their immense commercial value and perceived online utility. When the internet appeared first time, almost year's back, no one knew the potential value of domain names. With each passing day and as the concept of internet grew up down the years, people started identifying the potential money making values of good domains. With the impeding dot com bubble burst, several millions of domain names suddenly became orphaned and lonely over the wide expanse on internet. This was the unfortunate time when millions of net entrepreneurs lost everything they had, and they did not even have enough money to renew those domain names.
However, there were a fortunate lot of intelligent people, who anticipated and visualized the future prospects of holding all these domains expired. Soon, there was a new trend of people, who were racing against time to grab and buy domain expired. A new form of business took its birth, when intelligent domain name traders gobbled up millions of domains expired within days and months.
Why did they purchase such a huge number of domains expired? What were the real reasons? It seems that with the stabilization of internet and net business opportunities, new and enthusiastic people are looking for a good and old expired domain, so that they can use it for developing meaningful web sites. Secondly, trading in domains expired provides unlimited wealth and online riches to people within the shortest possible time.
Right now, people understand and perceive the commercial importance of buying very good domains expired. With a sustained rush for domain names, everyone is trying to test the waters to make some money online. As of now, the demand for good expired domain names is slowly increasing. A good domain name expired can cost you well under $100 to buy and register. But, it is possible to sell the same domain for an amount as high as $300, provided you sell it an auction process.
If you have a series of domains expired at your disposal, you can earn some decent income by using the power of expired domain names. One of the best ways to earn a simple income is to sell it straightaway to an interested buyer. But, with this option, you may not really earn a large income. So, you will need to devise a strategy that will provide you an opportunity to earn more income. One of the most preferred ways of earning small incomes by using domains expired, is to park it with a parking service. Parking service provides you a facility, where you can create a simple web page to host your expired domain name. When online surfers click on your page, they will navigate to other useful web site that can provide very good services, sell excellent products or provide useful online information. For very successful click, you can earn a small income and when pooled, this can be a very big source of income to you.
Other simple methods include registering your domains expired with convenient PPC and affiliate engines that provide a tiny share of income that arises out of successful sales or clicks. You can also use a good expired domain name to build a web site, develop it with good content and later sell them at premium rates to any interested parties. These are some of the simple methods that allow you to use the hidden power of domains expired to make a large pool of income. If you are careful enough in using your expired domains, you can earn a hefty profit and a sustained residual form of income.
About the Author:
John Khu is an author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
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