The Reverse Merger: The Small Business Version Of The IPO

Article Presented by:
Copyright © 2008 Allen R. Goldstone


Why is our nation so focused on everything large when it comes to business? Multibillion dollar financings, acquisitions and meltdowns have us transfixed like rubber neckers on a highway. Is it possible that we need to revisit the thought that bigger isn't necessarily better?

The most recent poster child for large corporate blunders is Bear Stearns. How could people that were smart enough to create a company that as of November 30, 2006 had total assets of $350.4 billion. (Institutional Investor) allow their shareholders and 14,000 employees to lose almost everything?

And yet, according to the US Dept of Commerce, 60-80% of all new jobs are created by companies with less than 500 employees.

One group that knows this well met last week in Los Angeles. They are the entrepreneurs, investors and professionals that participate in the Reverse Merger industry. This group hailed from the US, China, India, Korea, Vietnam and more. The industries represented there were wide ranging including technology and health care companies from the US and infrastructure companies from emerging nations. Some were startups but most were established businesses in need of growth capital. What they all had in common was an interest in becoming publicly traded in the US.

In the past, these companies may have looked forward to funding and liquidity for their shareholders by going public via a traditional Initial Public Offering (IPO). Today this dream has all but evaporated with the average current IPO in the US raising over $250 million.

In addition, according to Ian Mount writing for Fortune Small Business, "A combination of Sarbanes-Oxley's steep compliance costs, Wall Street's neglect of small caps regardless of their performance, and heightened investor distrust has turned running a public company into a far less appealing proposition".

Even with these issues to overcome reasons still exist to be publicly traded in the US including:

Utilizing public stock to acquire other companies without using cash.

Attracting and retaining professional management through stock options and other stock based compensation.

The potential to raise capital through public equity markets at higher valuations than private companies.

One alternative to the IPO for going public is known as a Reverse Merger. This is when a private company merges into a publicly traded company with little or no operations and is issued a majority of the shares. The management of the old public company resigns and the private company's Board of Directors replaces the old Board. One of the biggest advantages of going public this way is that it typically takes much less time ( 4-8 weeks) and the risk of an IPO being canceled is avoided.

No industry is left out of this process. According to the Washington Post, a defense contractor, Argon ST, went public through a reverse merger and is in one of the hottest sectors of the defense industry. Other notable former reverse mergers include Turner Broadcasting and Acclaim Entertainment.

A significant drawback of the reverse merger is that unless a private financing is completed simultaneously with the merger, the formerly private company is now public and has taken on the significant costs of being public without having raised any capital.

The comparison between the health of IPO's and Reverse Mergers for small and mid size companies speak for themselves.

According to Tim Keating of Keating Investments there were only 9 IPO's on average per year over the last 10 years that raised under $25 million.

In 2007 alone there were 220 Reverse Mergers. 100 of these transactions included simultaneous private placements.

In the first half of 2008 only 23 IPO's were completed including deals of all sizes. (SPAC's and REITs omitted)

It is not only homegrown companies that are attracted to this method of becoming publicly traded in US markets. According to Robert Comment of Johns Hopkins Univ. The % of co's going public in the US via Reverse Merger that are non US has gone from approximately 14% to 37% over the last 10 years.

Companies receiving financing using this method create primary US jobs for printing companies, mailing services, transfer agents, lawyers and accountants and their staffs, employees of our stock exchanges and the government employees that regulate them.

This does not include the employees of these now funded companies and their suppliers as they use the new capital to buy equipment, develop new products, open new markets and more.

In the past this method was largely unregulated and often abused. Thanks to thoughtful regulations developed by the SEC and the NASD in conjunction with input from industry members, the quality of the companies accessing capital through Reverse Mergers has improved steadily. Revenues for these companies went from approximately $5 million in 1997 to $16 million in 2007 according to Mr. Comment.

With the IPO market minimums continuing to grow, we are sure to see more Reverse Mergers filling the gap in the coming years.


About the Author:
Allen R. Goldstone is President of Creative Business Strategies. Inc, a corporate development and turnaround consulting firm based in Boulder Colorado. Alleng123@gmail.com

Send More Loyal Visitors To Your Website

Article Presented by:
Copyright © 2007-2008 Casey Moher


Lots of ways exist to help you increase your website visitors. You can spend time, money and considerable effort getting variable results with many of them. Attempting various methods and studying the results has been a focus of mine. I'll review one of my favorites for you.

Offer something FREE to your visitors.

There is a high perceived value on the part of your visitor if you can provide them with useful information. Information has a high perceived-value and can truly change lives.

The first thing for you to overcome is a huge level of cautious mis-trust on the part of your visitor. Overcoming this hurdle is vital to the success of your venture.

Your approach is to locate, capture and share information of value. Searching on-line for valuable information is the most expedient way to go. It doesn't take much search time before you will be discovering subjects and information that folks want to know. Once you find the topics being sought-for, you will want to spend your time learning and writing about them.

One strategy you can employ is to share the information in the form of a multi-day mini-course that people can receive from you. You will find more success if you spend the time necessary to make this a high-quality gift. Taking time and effort now will pay off many times in the future. It costs much less than you might think to do this.

You will be offering to share this information in exchange for your visitor's name and e-mail address. The most efficient way to capture this information is with a 'squeeze-page' You'll use a basic website as the platform for your squeeze page.

Cost is the least of your considerations in getting quality work done these days. You can get your squeeze page up and running within minutes.

Please feel free to call me if you would like to learn how to get your own squeeze page activated right away. You can move things to auto-pilot function starting with these strategits.

Put some steady effort into these methods and you can end up with a profitablel list. Your efforts can become continually more rewarding all the time for all concerned as you move forward with this venture.

You can reach people around the entire world and provide them with value using your valuable products, services and information. Financial as well as emotional rewards can be yours in this process.

You can provide valuable and needed information for internet visitors before ever mentioning your website to them. You can provide good, free, valuable information with a variety of methods. Useful information presented well should be your focus as you move ahead.

Focus on the fact that your online target audience is seeking information. They are NOT there looking for an opportunity to pull out their credit card for you. No trust is a hurdle you will always have in any business. Giving away free information is a very direct way to establish trust. Valuable information can be found readily on the internet. You also likely have more information and knowledge of your own than you realize. There are many sources of information where you can find topics of interest to huge numbers of people.

The article should inform, educate and even enthuse the reader, but should NOT sell something. If you write a self-serving article that is really a sales promotion, it will be very transparent. You will have done more to alienate and push people away than to pull them close. The nearest you will come to sellling something is your resource box at the end of your articles. It will tell them who you are and give them a website address together what they can expect to gain by visiting it.

There is an amazing program I've seen recently that automates the task of article-writing. Among other features, it utilizes a 30,000 word thesaurus. Each word in the thesaurus is linked to 200 synonyms. Merging tables and blocks of words together with sophisticated software is the backbone behind this powerful tool. Science and industry now have the capacity to produce, publish and distribute articles to thousands of readers.

This is truly an invaluable tool for anyone in the internet marketing business for the long haul. Article writing and publication should be an ongoing part of your strategy. If you want more information on these useful tools (or anything else in this article), just contact me.


About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com

Turning Tire-Kickers Into Mouse Clickers

Article Presented by:
Copyright © 2007-2008 Casey Moher


You have many options open to you for raising the number of visitors to your site. These methods come with a wide variety of results and difficulty. I have tried and tested many of them using a variety of approaches. This is an approach that works very well.

Before you try to sell something, FIRST...give a free gift.

Information that can truly be a help to your visitors is a great place to start. You may easily get (or already possess) information that others vitally need.

The first thing for you to overcome is a huge level of cautious mis-trust on the part of your visitor. Job one is getting a level of trust established with your visitor.

Your focus should be to find and share valuable information. A great wealth of information is out there on the internet. Many tools exist to get you access to information that people are seeking. These subjects are what people want to know and are the ones you want to include in what you give away to your visitors.

There is a lot of perceived value for you when you provide the information you are offering as a brief course over 3-5 days' time. Taking the time and effort to make a top-quality free gift will help you very much to you many times over in the form of a valuable list of quality subscribers. Very little cash takes you a long way in this project.

You give the information if your visitor will simply provide their name and e-mail address. The best way to perform this information capture function is to use a 'squeeze page'. Your squeeze page can quickly be established starting with a basic website.

You can get top-notch work done these days without much cost. It is possible to have a high-quality squeeze page up and running in minutes that offers your free information to the world.

If you would like to learn how you can get your own squeeze page quickly and cheaply, please contact me. You can move things to auto-pilot function starting with these strategits.

You can turn a subscriber list into a long-term cash-machine with proper care and attention. You can quickly move to a position where the value of your efforts grows and becomes ever more rewarding to you and to your list members.

Seeking to help your customer base and striving to be of value to them will pay off in any business, on-line or off-line. Great rewards can be yours as you continue to develop your business. There's another way to give something free that lets you start long before somebody ever gets to your squeeze page. Information in various forms has a high perceived-value on the part of anyone who is seeking it. When you focus on quality of information delivered in a professional manner you will be taking giant steps on the road you wish to travel.

Remember that your internet visitor is there because of a desire and a need for some basic information. Put their needs first and realize they did not log on looking for an opportunity to send some cash your way. You have to overcome an always-present barrier of doubt in your visitor's mind. Provide valuable information at no cost and you will quickly erode the doubts. Informative articles can be widely published and distributed. They are a great way of building credibility and trust on the part of your reader. A quick search of some key-word tools will reveal to you the topics of interest and need of large groups of people.

The article should inform, educate and even enthuse the reader, but should NOT sell something. Keep your articles focused on what you have learned the reader wants to know. Save the sales process for later. It's much better for you to give them great information first and foremost. You then include a relatively brief sentence or two at the end, near your signature. This where you indicate you are the owner of a website where they can learn more about your topic.

Article production these days can be made much easier with new software available that creates articles quickly and in quantity. This tool merges blocks of words, uses a 30,000 word thesaurus and manges data bases, as well. Everything has gotten much simpler lately with all this. Articles can be written, produced and distributed to thousands of people at very reasonable rates.

Production, publishing and distribution of articles can now be done by new computer programs and specialized business services. Now you can include articles as part of your long-range strategies. If you want more information on these useful tools (or anything else in this article), just contact me.


About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com

The Cost Segregation Study Process for Achieving Real Estate Investment Tax Benefits

Article Presented by:
Copyright © 2006-2008 Casey Moher


If you are among the millions of people taking advantage of real estate investing, then you may have overlooked one of the most simple and practical ways to take advantage of your ownership. Real estate investors and owners can greatly benefit from using cost segregation studies in order to accelerate the overall property depreciation. This may sound baffling at first glance, but when you realize the dramatic current income tax benefit, the advantages become much clearer.

You can use this tax benefit if you have an investment property in one of the following categories:

Commercial

Industrial

Multi-family

Special purpose real estate

Generally speaking, the tax benefits increase with the specialization and cost of the property. Unfortunately, these benefits are neither utilized nor maximized by real estate owners as all too many of them fail to have a cost segregation study performed on their investment.

What is this magical, advantageous cost segregation study, you ask? Good question. A cost segregation study (sometimes referred to as CSS) is an analysis performed on a property in order to determine the total cost or value of a building on a property, as well as any site improvements that have been made. These studies rarely include either an analysis of any actual land value, or the contents of the building, such as fixtures, furniture, and equipment.

A CSS looks into the allotment of value or cost among each of the different elements of the building itself as well as the site improvements, in a way that recognizes certain federal tax depreciable life categories. In order to reach an optimal level for the reclassification from a longer to a shorter lifespan, a detailed CSS analysis of a property is necessary. This CSS is performed by qualified engineers and appraisers and accountants.

Only by understanding certain tax guidelines and regulations, as well as tax court cases, revenue rulings, and other current and relevant legislation issues, is an appraiser capable of accurately performing a cost segregation study.

If you are a taxpayer who has acquired a property, constructed a building, expanded on a facility, or otherwise changed the tax basis of their real estate ownership or investment property, then you qualify for using a CSS and enjoy the benefits it can offer you. You may also perform a CSS if you have a property that has been constructed or acquired in the past ten years, if it had not been performed at the initial time that the property was placed in service.

Typically, the methodology of CSS requires that the person (or people) performing the study must develop a completed and detailed comprehension regarding the entire cost or value of the real estate investment so that it may be analyzed at the level of total depreciation for taxes. In order to accomplish this, a detailed accounting of the cost of the land itself, as well as any site improvements, structures, and equipment in use on the property must be provided. In the case of a new construction, additional details are required regarding the direct and indirect costs. What is the difference between these costs?

Direct costs are those paid for labor and materials in order for the structure to be built. Indirect costs, on the other hand, are those paid so that the project may occur, but that are not directly relevant to the actual labor and materials going into the construction. Indirect costs will usually be allocated to direct costs on a pro rata basis.

The next step is the inspection of your property in order to completely understand the function, nature, and operation of each of its elements. At this time, the appraiser will also confirm the accuracy of any documents that have been created or submitted about the property. This is an essential step in the process as it allows for the identification of the exact property classifications associated with the depreciable federal tax lives. The property units are established by asset function.

The most involved and important stage of the CSS is the precise identification and quantification of the asset components qualifying for 5-year, 7-year, or 15-year depreciable tax lives. Frequently, in the case of a recently constructed property, detailed information regarding the construction costs can provide a breakdown of the different costs incurred. The CSS will analyze and supplement this information with "quantity take-off estimates" which allow for the further reclassification of more of the property into a shorter tax life.

Lastly, the analyst must then document and report what has been found throughout the rest of the CSS process. This usually means that the process of identification and quantification will need to be supported with additional documentation and calculations. Generally, these will be referenced using an automated computer-based report specifically for cost segregations.

The report that is produced allows for the full description of the property, as well as the different efforts made in order to conclude on the quantification and the property life, as well as the supporting data. All of the procedures of analysis requiring continual, logical, and supportable reporting are provided. Other related and supporting calculations from different portions of the process will also be included in the report.

Finally, a cost segregation study, when conducted well, will always include a detailed, referenced work-paper file. Its purpose is the support all of the final conclusions that have been made by the CSS. This also allows for an audit trail. Should additional, similar property portfolios exist, a sampling methodology may be utilized in order to support the analysis that has been made.

By having a cost segregation study done at the right times throughout the ownership of your real estate investment, you can take advantage of a substantial tax advantage that is well worth your while.


About the Author:
Written by: Casey Moher - http://www.CashRetrievalSystems.net
Casey's company has formed alliances and partnerships with a few very specialized and well-established professionals who are really good at locating and retrieving overpaid CASH on behalf of commercial property owners in America. There is a need for people in your area right now to refer businesses for his team of experts to review. If you would like to locate businesses in your area for submission to these experts, you can earn substantial amounts of cash! Learn more: http://www.cashretrievalsystems.net

Why Attraction is a Mistake in Marketing

Article Presented by:
Copyright © 2008 Mark Silver


Coffee shop. The background beat of some silly pop music. Buzz of conversation. The glow of laptop screens.

And then, one near the counter, the other in a window seat, they both look up, and their eyes meet. Attraction! Next thing you know, they're picking out paint colors, and sharing chores in some nice little house in the neighborhood.

It's a cozy picture, isn't it? If only your clients would move into your business as easily.

Unfortunately, when your eyes meet theirs, they tend to look away.

How can you get that attraction thing working in your business?

Wouldn't it be so nice? If you, and your marketing, could just be glancing around the world filled with love and zip, zip, zip, clients just moved in? Ahhh, domestic business bliss.

You already know, or suspect, it doesn't work like that. You know because you've been trying and it hasn't been working.

Except very occasionally. For instance, my wife Holly received a call the other day from someone who had her business card for the last two years, and just had an intuition to call her. Zing! Business attraction!

(At least, it better be business attraction! Unless there's something she's not telling me...)

But, if she, or I, or you, stood around waiting for those intuition-based phone calls... Well, you may already be suffering the agony of that waiting. They do come along every now again, so you might believe that's the way that it's supposed to happen. But you'll never have a thriving business if you depend only on those rare birds.

What's going on? If intuition and attraction are real, and you can bet your heart they are, why don't more people call? Is it because you aren't attractive enough?

It's not about attraction- it's about safety.

What is attraction? Attraction is about love. That mysterious, ineffable quality that fills our hearts, turns our lives upside down, and makes us crazy.

Everyone wants love, needs love, thirsts for love. So, when it shows up, we naturally go running towards it, right?

Or do we?

The two reactions to love.

Your heart does run towards love, like a camel five days in the desert runs towards water. But that's only one part of the picture.

The other reaction is from your ego, your personality, your little self, which hides from love. It curls up, turns away, gets busy with other things. Why do we do this?

Love does turn everything upside down. In the best case scenario, Love can totally erase your ego. So your ego gets scared. Really scared.

Your marketing isn't working because you're trying to make it do the wrong job.

Marketing's true job is safety.

Imagine you were in that cafe and locked eyes with that stranger. And then that stranger stood up and approached you. Do you immediately go riding off into the sunset? Or do you begin to think: "Wow, this one's a weirdo, or an axe-murderer. Cute, but am I going to end getting my heart broken?"

Your clients' hearts want love; so fill your heart with love, caring and compassion. And your clients' egos need safety before they can receive that love, so fill your marketing with safety.

There is room for love in marketing, but not before the safety. So how do you create safe marketing? Let's take a look.

Keys to Lovable Safe Marketing

Witnessing creates safety.

True witnessing is what creates the most profound safety. If someone believes that you truly see them and their struggles and problems, all without judging them, they'll follow you almost anywhere.

Start your marketing with empathetic statements about the situation your clients find themselves in, that they are struggling with. For instance, if you teach parenting classes:

"If you're like most parents, you want to give your children everything, to parent them so well, but you might feel like you're really 'blowing it' with them. You're a good person, with a good heart, and yet you probably feel terrible because situations with your kids seem to always blow up in your face."

Give them hope.

After the witnessing, tell them there is hope. People don't often respond to hope on it's own, because they don't believe it. They tend to think: "Oh, you're just blowing smoke up my nose. If you really knew my situation, you wouldn't be saying such great things."

Ahhh... but you have started out with witnessing, so the response to hope means that they are going to believe you, that it's safe to trust what you're saying.

"Even though it feels impossible, it really doesn't have to be like this. You can learn to parent in a way that feels good to you, and actually works with your kids."

Don't rush.

Remember that you're still talking to the ego here. The ego feels safe, and trusts the hope, but may still feel skittish. Don't just try to hop in the sack with your beautiful stranger. How about just having a cup of coffee to begin?

Instead of trying to convert your skittish-but-hopeful prospective client into a buyer, why don't you just let them try you out with something low-key?

"There's a lot of conflicting information about parenting out there, and the truth is, there's no one 'right' way. We have an approach that takes into account who you are, and who your kids are, without trying to force you to use a script.

"Why don't you take it for a test-drive? Sign up for our newsletter, download our free guide on 'When your kid says No.' and see if our approach works for you."

Your beautiful strangers want to trust you and get the help your business is offering. But, if your marketing is only trying to be attractive, very few will come around. Yet, if you keep love in your heart, and let your marketing deliver safety, you might find yourself with plenty of people willing to risk the equivalent of a cup of coffee getting to know you.

And once they know you, they just might move into your business and become clients.

The best to you and your business,

Mark Silver


About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com

How To Inspire Yourself To Write Articles Others Will Want To Read

Article Presented by:
Copyright © 2008 Bill Platt


Anyone engaged in writing articles for offline publications or online business has occasionally struggled with the question of "What to write?"

Methods To Help The Average Person To Start Writing

Maybe I am just an overly optimistic person. I have always believed that anyone committed to writing an article can write an article. The problem is that most individuals simply do not have the belief in their own skills and insight. That is the reason why we ghost writing lot will always have a job. As long as there are people who doubt their own skills or insights, I will always have a job.

One of my good friends, Clinton Douglas IV, learned the lesson of understanding that he had his own abilities and skills that he could utilize to write his own articles. He learned that he could turn his insight into literature worth reading, by simply calling his favorite ghost writer on the phone (me) and sharing his thoughts on a topic. He was always amazed how it seemed like I could read his thoughts and mind and put his thoughts to paper, even the thoughts that he did not mention specifically to me.

Most people simply don't have a favorite ghost writer on the other end of a telephone call. For them, they should sit down to the computer and type and type and type, with little to no regard for proper spelling, grammar, or storytelling. The first draft should always be used to get one's thoughts out of the brain and down on paper. Spelling, grammar and wording can be fixed during the editing process.

My friend Clinton utilizes this technique on occasion too. He wrote an article one time, by just spilling his brain onto the page. He wrote from his heart and got his thoughts all out of his head. When done, he sent me his final draft for editing. Sure, there were many words that were fixed, a lot of bad grammar that was corrected, and wording that was massaged, before we found the final product. Once written by him and edited, we put his "3:10 to Yuma" article out on the World Wide Web. Almost immediately, my friend Clinton started receiving compliments for his story. Many said it was very inspirational.

I believe in your ability to write your own articles, even if you do not.

Even if you can never bring yourself to write your own articles, that is fine, since we professional ghost writers are happy to write for you.

How Professional Writers Find Inspiration

When it is time to sit down to write an article, we professionals sit down and start reading. Inspiration is a thought that comes to our mind while we are reading information on our target topic. Our thought is never to rewrite what other writers are talking about. Instead, our inspired thought is often an extension of the words we read that were penned by our peers.

How many times have you been reading something written by someone else, and you felt that the author should have ventured off on a tangent that he or she left hanging? Inspiration often occurs right here in this moment, at that very intersection of this thought.

Once you know the question left unanswered by another writer, then you will have found your own direction and inspiration for writing your next article.

Answer The Unanswered Question and More...

When you want to use articles to promote your online business, it is not enough to answer the unanswered question. You actually need to venture a bit further afield and to ask yourself one very important question: Is the person most likely to buy your product or service also interested in having this question answered?

When you write for promotion purposes, you should always try to speak to the hearts and minds of the people most likely to buy what you are selling. If your potential clients are asking the same questions as you are, then you know what questions you need to answer for your readers. It is in answering questions important to your customers, where you will begin to find real success using promotional articles to promote your business.

Help your customers answer questions they want answered, and they will help you to earn the sales you need to keep your doors open to others.

Final Note About Inspiration and The Writing Process

This article began as a blog post, written in a blog I contribute to weekly (the Article Marketing Tips Blog).

I often write a blog post as my first draft of an idea. Then I massage the message to make it worthy as a promotional article, an article to be read by a larger audience.

Sometimes my first draft is an answer to someone who asked me a question about my service. I answer his or her question from the hip, then I copy-and-paste my answer to a word document and massage the copy for a public audience.

Many times, this first-draft, second-draft process has helped me to create some of the very best articles I have written. Due to the fact that my original article draft is put together as an answer to a question that one of my potential clients had, it permits me to write an article that answers a question that many of my other potential customers may also be thinking.

In answering questions for the larger audience, I have found great success for myself in article marketing. Given a little bit of motivation and commitment, you can make my processes work for you too, to build your own success online.


About the Author:
Bill Platt has been providing article distribution to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article marketing services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html

Expired Domains Basic Explained-Importance of Choosing Easily

Article Presented by:
Copyright © 2008 John Khu


Marketing is all about capturing other people's attention and cajole them to take a specific action which could be purchasing a particular product or service. However, getting the attention of people is a complex and strenuous process. Similarly, getting the attention of other people to remember your expired domain's name is a very difficult. Known as domain branding, the process of choosing and buying a very good expired domain names that are easy to remember and pronounce, is a complex process by itself. Domain branding is also a process of choosing an expired domain name with a view to market it to the highest bidder.

The most famous expired domain names (in some cases, even the live ones) in the world are those names that signify and represent a particular theme or a subject. Many of the most popular names possess a number of significant qualities and attributes like:

A generic name that signifies some definite objects or names

A name that is simple and easy to recall

A name is easy to type in the address bar of the browser window

A name is that has very less number of words and numbers

A name that is mixed with difficult to remember alphabets and numbers

A name that is too lengthy and exhaustive.

A very short name with few words

Research studies suggest that people always tend to remember domain names that do not complicate or obstruct their memory process. Human memory is very short and on an average you can recall only a certain number of words or images from your brain. Longish and difficult expired domain names tend to clog memory recall functions of your brain.

Just consider the most famous domain names like diamond.com, business.com, earth.com or even half.com. For a change, consider the most famous branded names like google.com or yahoo.com. One thing that immediately strikes your mind here is that you can easily remember these names and recall them very easily with least hassles. While the first set of names denotes some significant objects, the second set tells us about some famous business brands.

Finding such names is actually a very difficult proposition as most of them are already registered by their owners. Even if you find one, you may need to pay a hefty amount to purchase it. But, it is still possible for you to buy an expired domain name that is an off shoot of these famous names. For example, car.com is already registered now and a possible expired domain name that you buy could be an off shoot of this name. Let us say there is an expired domain name called carpool.com. In fact, it makes a sense to buy and register this expired domain name because it is not only easy to remember it, but also it denotes a larger meaning of a car. If you are careful and inquisitive, then you can find a good expired domain name with an ability to fetch you very handsome online income.


About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.

'Help! I'm lazy!'

Article Presented by:
Copyright © 2006-2008 Mark Silver


A new client just said this to me the other day: "My problem is that I'm lazy- I just can't seem to stay focused, or get started on doing the important things."

It's no wonder he thought this- all the messages coming at us from popular culture tell us that if we're not doing what we're supposed to be doing, we're lazy.

I'm going to tell you right now, I don't believe in lazy.

What is laziness? Back to my well-thumbed American Heritage Dictionary: "Resistant to work or exertion; disposed to idleness."

Okay, I accept the first part of the definition: "resistant." But NOT disposed to idleness. How many people in business do you know who are disposed to idleness? Out of the hundreds of people I've worked with, I haven't really seen anyone prefer to sit around all day, for days on end, with their hands in their back pockets.

Sure, maybe you are working on ineffective things. Or are paralyzed because of indecision. But lazy...? I don't think so.

If you think you're lazy, do nothing for one week.

Nothing. Don't clean the house. Don't make any phone calls. Don't surreptitiously work on your marketing. Don't even think about any of this. If you can do this for one week, even then you aren't lazy- you're probably just enlightened. ;)

Okay, so what is this thing that we call 'lazy?' It's resistance. So, if we're resistant, especially if we're unconsciously resistant, it's probably a good idea to find out why.

In every case when I've looked at the situation with myself or a client, the resistance was a healthy (healthy!) stopping point, because our beings didn't want to move forward and jump over a necessary step.

Remember my new client who thought he was lazy? When we looked, we saw a crucial self-care issue that he had been unconsciously trying to jump over. If he had actually moved forward into action without dealing with this self-care piece, he would have ended up successful, but burnt-out and disconnected from his heart.

If you are calling yourself lazy, I think it's time to acknowledge your resistance as healthy, and see what your heart doesn't want you to miss.

Keys to Lazy

Most issues of laziness actually have to do with forgotten self-care issues.

While you aren't getting something done, feeling more and more frantic or self-judgmental about it, you are probably also feeling depleted. Notice the depletion- what do you need to care for yourself?

Hundreds of people have taken the free Remembrance Challenge- a 14-day free online course in applying your heart in business situations.

If you are feeling depleted, or not getting to something, the Remembrance will help you find the answer.

Try breaking it down.

Meaning, whatever it is that you aren't getting to, perhaps in reality it's more than one thing. For instance, that email you've been meaning to send to your list- it's not just writing the email, it also involves three other tasks, including calling someone that you feel uncomfortable talking to.

Ahhh! That's what was stopping the email- you aren't lazy, you are uncomfortable talking to this person. Use the remembrance, or a business healing, to get to the core of it. Have I mentioned the Remembrance Challenge?

My very best to you and your business,

Mark Silver


About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com

How to Earn Your Income from Directories

Article Presented by:
Copyright © 2008 John Khu


Internet directories have been the most favorite and preferred source of income for hundreds of internet entrepreneurs. These are the simplest source of creating traffic and incoming for your expired domain names. If you have a set of good expired domain names that need quality links and traffic, you can consider using one of the internet directories for the purpose. Internet directories could be a constant source of income for your expired domain business with their innumerable benefits and advantages.

You can use internet directories in a number of ways to create income for your domain expired. Here are some of the well-known ways of making money from online directories:

1. Promoting your expired domain based web portal in internet directories: One of the most popular methods of using an expired domain based web portal is to project it in front of a number of internet directories and make it earn a good name. It means that you will be trying hard to create a niche for your expired domain name by adding immense value to the name. You can create good content and text for your domain and make it SEO friendly to reach maximum number of people. SEO techniques used for the purpose should be search engine friendly and should expect to obey all regulations of search engine submission.

2. Participating in forums, discussion boards and blog to promote your expired domain: This is perhaps one of the most meaningful exercises that you can undertake to make your domain as a visible entity in the big world of internet. You can post messages, information snip lets and marketing ideas about your expired domain in all well-known internet directories.

Once you confirm that your expired domain invisible to thousands of people, you can start earning income by using the following proven methods:

Link sales: All internet directories are built with a view to help people to create link sales. With this income earning method, you can sell reciprocal, regular and featured links to your customers and create a solid income base. However, if you are looking for better earning and increased profits, you may need to work towards gaining a higher Page Rank for your expired domain. Getting a good page rank for your expired domain is a difficult and time consuming task that also involves lot hard work.

Revenue from promotion and advertizing: Advertizing and promotion still remain the most trustworthy sources of income for web masters as well as expired domain traders. There are several free online directories that offer you an opportunity to earn decent income from expired domains. Free directories also offer you sizeable amount of traffic and incoming links that you can use for a number of profitable ventures like Google Adsense system.

Using an expired domain to earn income by employing an internet directory involves a considerable amount of work. You may need to work hard to either promote your expired domain in its original form or by flipping it into a meaningful web site. However, remember that most of the internet directories house only working and live web sites. To promote your expired domain in its original form, you may wish to promote it by using a number of discussion boards, blog and newsletters.


About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.

Make An Absolute Fortune Teaching Ecommerce To Local Businesses

Article Presented by:
Copyright © 2008 Willie Crawford


I've been marketing goods and services online since late-1996, and I have never seen a better time to start your own Internet marketing business. Current economic conditions around the world are driving millions to the Internet looking for additional income and a better lifestyle.

Sadly, thousands of people coming online every month enter the WRONG niche. They enter the most challenging niche that I can imagine. They enter the niche of people earning a living by teaching people how to earn a living online, teaching people how to earn a living online.

No, I didn't make a mistake. That's how I'd describe the "Internet marketing niche" that I'm most familiar with.

However, anyone who has studied ecommerce for more than six month probably knows enough about leveraging the power of the Internet to easily earn a six-figure income serving an entirely different market.

Many "Internet marketers" with YEARS of experience are foolishly ignoring this market.

This market is local businesses who need to learn how to use the Internet to drive more leads, and more buying customers through their doors.

Local business owners understand that they MUST spend money to grow their business or they'll quickly be out of business. Those that have been in business for more than a few years understand that even during an economic downturn, they MUST invest in advertising or lose market share.

That's where you can enter the picture, help them, and earn a nice six-figure income for yourself.

You contact local businesses and explain how to use the Internet for direct response marketing that's infinitely more powerful than advertising in the yellow pages or local newspapers. You explain to them how to leverage the power of things that you already understand such as:

Autoresponders

Building and following up with an email list

Search engine optimization... especially for longtail keyword

Testing and tracking

Linking campaigns

Direct response copywriting

Yes

all of those things that we Internet marketers consider common knowledge are totally foreign to most local business owners.

All you really have to do is find a place, schedule a local workshop, and spend a day or two teaching ecommerce to local businesses. Local business owners will see the value in what you teach and many of them will want to tap into it immediately.

Many local business owners will also understand what you are teaching but also "gloss over" and ask if you can simply do it for them. At that point, you simply smile and tell them that your website ecommerce packages cost $3000, $5000, even $10,000.

Then you simply outsource the work

pocketing 50% or more.

Can it really be that easy?

Yes, that's EXACTLY what I'm doing.

"But, I don't know enough to actually teach a class or workshop," you argue!

Not a problem

enterprising individuals who have already blazed this trail will make their material available to you. You can find complete seminar packages that include:

Newspaper ads to run to find outside sales people to sell the seminar seats for you

Newspaper ads to run to get attendees

PowerPoint Presentations for 1 or 2 day seminars ready-to-use

Complete scripts to go along with the PowerPoint Presentations

Handouts to give your attendees

Supplement materials to give or sell to attendees

In other words, others who are already doing this will provide the material for you. If you're really lazy, you could just hand the materials to an assistant, and let him/her run the events for you!

My friend Rachel Rofe created the very presentation package that I use. That's right, I didn't create the presentation that I use, I got it here: http://TeachingEcommerceToLocalBusinesses.com

If you don't feel comfortable contacting local businesses and getting them into your events, my friend David Preston taught me a technique where you get the local governmental agencies to promote you and fill the room for you. David wrote an ebook that tells how the U.S. government actually advertises for you on radio, television, in newspaper, etc. They actually send you the business owners who come to them for guidance! When David showed me his system, I so fell in love with it that I invited David and his wife out to dinner so that I could really pick him mind. You can see a photo of the David and I on his website :-)

I'm telling you, if you're marketing to "Internet marketers" and ignoring local businesses that have money already budgeted for building their businesses, "you're barking up the wrong tree!"

You can read more about what David does at: http://HelpingOfflineBusinesses.com

After reading David's and Rachel's material, I serious considered getting out of the "Internet marketing niche" altogether. I'm someone who's built a solid reputation, and lots of name recognition in the niche. Yet, when I saw how serving local "brick and mortal" businesses was so much easier, the sift made a lot of sense.

Let me close with one example of how easy it is to make $50k when you use what I've just shared with you.

In most cities, during certain times of the year, you'll notice civic and fraternal organizations, such as The Knights of Columbus, or the Kiwanis, holding fundraisers. All you need to do is get THEM to promote your event, you teach the workshop, and split the proceeds with them.

If they get 100 local businesses owners to pay $1000 each for a 2-day workshop, and you split it 50/50 with the sponsors, you walk away with $50k, plus you'll have 100 business owners wanting you to continue teaching them.

Can it really be that simple? Yes, you can get an organization that also has facilities and lots of business owners as members to sponsor an event for you. They'd actually prefer doing that to holding dozens of car washes, or collecting donations on street corners.

Think about it!


About the Author:
Willie Crawford has been teaching others how to build their own home-based Internet businesses since late-1996. He teaches easy, proven methods that he and other leading Internet marketers actually use. Discover more of Willie's hype-free teachings at The Internet Marketing Inner Circle: http://TIMIC.ORG

Understanding Real Estate Booms, Busts, and Bubbles - and How To Profit From Them

Article Presented by:
Copyright © 2006-2008 Casey Moher


The basic laws of supply and demand can teach us many things when it comes to investing our money. For years, real estate has been one of the best markets in which to invest money and to realize a solid profit in a reasonably short period of time. Real estate though, much like any other market, will realize increases and decreases in both the supply and demand of properties.

In this article, we will examine the life cycle of real estate booms and busts. We will also look at how real estate bubbles occur, and how to prevent yourself from being caught in one. And finally, we will look at how to profit from real estate in times of both boom and bust.


The Real Estate Boom Of The Mid-2000's

During a major growth cycle in real estate prices, when demand for living space is outpacing the supply of homes, lots of people can make tons of profit buying investment properties to resell at a later date. With the record low interest rates of the past few years, America experienced a major boom cycle in real estate. Investors across the nation experienced record profits, as people began looking to upgrade their homes and to buy vacation homes for themselves.

All across the country, regional pockets surfaced where demand was outstripping supply in record volumes. New home builders got into the game building more new homes at record rates. Real estate investors got into the boom themselves, buying older properties and investing the money to improve the value of the homes.

In an average year, any home that goes on the market will be available for between four and five months, before the home sells. During the administration of Bush Sr., the average time for a home to be on the market was between five and seven months. During the recent real estate boom, under Bush Jr., many markets were experiencing a window of only a few days, between when the home went on the market and when a buyer was signing the contract.

What happens is that the buyer has been on the house hunt for so long that when they finally see a house they want, they offer to sign a contract immediately, to make sure that they do not lose out on another desired home purchase. This is a true "seller's market", where the seller holds all of the cards and the buyer is at the mercy of the seller and the market.

When demand is strong and supply is small, we see record turn-around times on home sales, and we see real estate prices increase at double digit percentage rates. This is what is referred to by some as "hyper-inflation" in real estate pricing.

Now, in every real estate cycle, we see growth and we see slow downs. The trick to hugely profitable real estate investing is to get in while the prices are rising at staggering rates. But, what often happens is that the late-comers in a real estate boom will pay exaggerated prices for a home, and then get stuck holding the bag when the bottom falls out --- when supply outstrips demand and prices for homes begin to drop.

This is what some people in the industry refer to as the "real estate bubble". If an investor is to be successful, he or she needs to get in and get out of the market, before the real estate "bubble" bursts.


How Real Estate Booms Occur

At any one time, regional real estate markets are either in a boom or bust cycle. If you are wise and you watch trends in your market, you can see when a boom is ready to happen.

For example, let's say that an area or large city is seeing tremendous growth in the number of people moving there, but this same area lacks sufficient housing for those people. The trend is expected to continue as large companies are planning on opening new businesses in the area, which will bring in even more people looking for housing. If a real estate investor is aware that these changes are on the horizon, then that investor can make a smart move and purchase relatively inexpensive housing, make some home improvements, and then sell that house at the peak of demand and realize a huge profit on their investment.


Many Industries Profit In Boom Times

When real estate boom cycles occur, more people than just the real estate investor will profit from the trend. Some of these other people include real estate agents, home improvement contractors, and building supply stores. People in these industries will reap great profits during the real estate boom cycle.

Imagine that you are a real estate agent that makes a profit from every home that you sell. The real estate boom is going to be especially good for you, because you may be able to get that commission twice --- once when the home is sold to the investor, and again when the investor sells the home. Real estate agents have learned that marketing themselves to these real estate investors is good business. Real estate agents will go out of their way to point investors to value properties, and some will even offer to reduce their commission ever so slightly, if the investor agrees to use the same real estate agent when the house is resold.

This makes good business sense for the real estate agents. Since real estate agents are operating off of a commission, a percentage of the home's sale price, agreeing to offer discounts to real estate investors means that the real estate agent may surrender a small amount of money the first time that the home is sold, but that he or she will more than make up for that reduction when the house is resold at a higher price by the real estate investor.

Home improvement contractors are also realizing that it is a smart decision to align themselves with real estate investors in these situations. When there is no real estate boom occurring, home improvement contractors are forced to rely on the occasional home improvement job they can acquire from home owners.

From a management standpoint, it makes good business sense for the contractors to work with a handful of investors that have purchased multiple properties. This is far easier to manage than to have one project per customer. This reduces the amount of time spent in customer service, accounts receivable, and reduces headaches in general.

Building supply stores like Lowes and Home Depot also benefit strongly from real estate booms.

Everyone profits when the real estate market is in boom cycle.


How To Spot A Real Estate Bubble

Real estate bubbles occur when a market is overheated and people are still investing in property for profit, but the supply is on the verge of outpacing the demand for homes.

If you are smart, you can spot the bubble while it is developing. And if you can foresee the burst of the bubble, you can get out of the market with your profits intact.

Many individual investors make the mistake of seeing the signs of a bubble market, and not taking steps to avoid loss. If the time between the listing of a home and the sale of a home begins increasing, then that is a sure sign that the real estate market is cooling. Given that during a normal year in a normal market, the average turn-around time is four to five months from the listing of a home to the sale of that home, we have a solid marker for determining how soon we should expect the bubble to burst.

If the peak turn-around time was five days, and the current rate is now fifteen days, then you don't have much to worry about just yet. But, you really should keep your eyes to the horizon. If the current turn-around time is now three to four months, then the boom market has played itself out, and you can forget about the huge profits you could have made six months ago.

As the turn-around time begins to grow, the price pressures on sellers will start to accelerate. It is true that you could have sold the home for a $75,000 markup when the market turn-around time was five days, but now that the turn-around time is three months, you really should consider dropping your price and getting your profits, before you find yourself sitting in a market where your real estate investment is significantly over-priced.


Sometimes The Best Investment Is Aligning Yourself With The Right Third-Party

For the average joe, investing in real estate can be a big winner, but it can also force the investor to bankruptcy. Yes, the average joe can reap huge profits if they buy a home property for resell, but the average joe seldom has the connections or knowledge to know when the market is cooling down. Far too often, the average joe is the late-comer in a real estate boom cycle, and far too often they pay the exaggerated prices believing that they will reap the same profits the big investors have been taking. But the last man in usually takes the biggest losses, and for the average individual who is attempting to play in this market, they are the ones who can least afford the huge losses when the real estate bubble bursts.

No matter what role you find yourself in during a real estate cycle, it is important that you take full advantage the opportunities that are presented. If you take advantage of the laws of supply and demand and make smart alignments with third-parties, you too can profit from real estate.

Not all of us are cut out to be real estate agents. And not all of us are cut out to get into the home improvement business. But the opportunities in real estate are more varied than most of us realize. There are many opportunities out there for folks who want to profit from real estate, that do not require individuals to invest in property or to get a license to sell real estate.

There are plenty of companies out there who have a stake in the real estate industry who need people on the ground to help them to make money. One example is those big corporate real estate investors. Many of them need boots on the ground to find value properties to invest in. You can align yourself with these investors to help them to find property to buy, and these investors will reward you with a finder's fee. Along this same line of thinking, there are ample opportunities for individuals, who want to align themselves with third-party companies, to earn a nice living in real estate without being an investor.


About the Author:
Written by: Casey Moher - http://www.CashRetrievalSystems.net
Casey's company has formed alliances and partnerships with a few very specialized and well-established professionals who are really good at locating and retrieving overpaid CASH on behalf of commercial property owners in America. There is a need for people in your area right now to refer businesses for his team of experts to review. If you would like to locate businesses in your area for submission to these experts, you can earn substantial amounts of cash! Learn more: http://www.cashretrievalsystems.net

What You Need To Do To Avoid Burning Money On Advertising.

Article Presented by:
Copyright © 2007-2008 Mark Silver


Advertising. Curse? Money hole? Or powerful venue?

It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it's true that many of them are really wanting what you're offering.

Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and not much else. People cry up "But it's getting me exposure," and that's true, to a point. However, is it really increasing sales? Is it really getting people the help they need?

Every time I look through a newspaper, especially the alternative papers, I see so many ads, and my heart feels a little sad. Because I know behind most of those ads there is a jewel of a human being, really wanting to help. But the ad isn't making the connection at all.

Let's think about it for a minute before you rush to get your hard-earned money in before the publication deadline. What's going on for the person reading the newspaper?

First: they've seen it all before. Second: your offer is probably between the 100th and 1000th (literally) that they've seen today. Third: even if they are an ideal prospect for you, they are probably thinking about something other than your business.

Because of this overwhelm, most advertisers try to keep turning the volume up higher and higher. I just opened up an alternative magazine randomly to a two page spread of ads. Out of 16 ads, 12 of them have some "special offer" of one sort or another. And 14 of them are making a direct pitch to have you "schedule an appointment" or otherwise buy something now. Of the other two, one is a restaurant, and the other doesn't make any kind of offer at all.

Does it work? No, it doesn't work. I've called people to find out how their ads were working for them, and they told me: "I get a couple of calls from it, maybe."

Remember that people only buy when they feel safe enough- when the relationship has built to the point where they can trust their initial attraction.

Here's the foundation you need to make your ad effective:

Know the Three Journeys. The First Journey is when a stranger becomes interested in your business, and chooses to become a prospect. A prospect who is looking for gold in your business.

The Second Journey is when that prospect spends time in direct relationship with your business, and when they see enough gold, they become a customer.

The Third Journey is when they've had an ecstatic experience as a customer, and want to help other people find the gold, so they become a raving fan.

Advertising is First Journey marketing. Your only goal in advertising should be to show enough gold to get them to want to be a prospect. Forget about selling them anything.

How do you show them the gold? Read below in Keys to Effective Advertising

Keys to Effective Advertising

* Talk to one person, and call their name.

On a crowded Manhattan street, elbow-to-elbow with a sea of people, I still heard someone speak in a conversational voice- "Mark." I turned my head around. Of course they were talking to someone else, but it still caught my attention.

Your ad needs to speak to one person, and call their name. In marketing, the next best thing to a personal name is your Who and What. "Golfers"=who "is knee pain affecting your swing?"= what.

* Educate them in a helpful way.

If you have room, take the time to maybe explain one point that will be helpful for them in the problem they are facing. For smaller ads you can just point them towards a web page where you want to educate them about something helpful.

For instance: "Most pain is actually caused by stress. Stopping the stress means decreasing or stopping the pain. Right now, just notice your knee pain. See if you can notice where your legs and hips feel tense, and breathe into the tension. As it relaxes, see how the pain feels." If you have more space, you can go into more detail.

* Offer a trade: their contact information for something valuable.

"Of course, your knee pain isn't gone completely. This is just a clue. If you'd like a free article, with illustrations, on how to decrease knee pain and help your swing, just go to http://www.golfkneepain.com. And, we'll give you an additional golf swing tip every week."

* Finally, don't ignore design.

Keep it simple. In a loud, overcrowded world, simplicity and straightforwardness have the best chance of being noticed. Use plenty of white space. Easy-to-read fonts, avoid cursive or fancy fonts, and avoid complicated patterns. Try Robin Williams (not THAT Robin Williams) book, The Non-Designer's Design Book.

Have fun with your advertising.

The best to you and your business,

Mark Silver


About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com

Increase Your Website Traffic By Selling A Proven, Top-Selling Product That Already Has Massive Sales!

Article Presented by:
Copyright © 2007-2008 Casey Moher


Your internet marketing business pivots around several key ingredients that make it hum. Today I'd like to share techniques for getting the actual product that you can sell online.

People who produce their own products must research things very well. On-line marketers who wish to develop their own product must research the demand for what they envision.

There is a completely different approach to this that I teach in my free on-line 5-day course. This is an approach that makes all the difference in what you do.

What you are going to do before you ever select a product is to know how well it sells, how popular it is, and what people are willing to pay for it. What a great business approach you now have available with all the product sales statistics at your fingertips as you move through the selection process. The choice is yours as to which product of the thousands availale you would like to have.

There is a huge demand for products that can give people information on how to make their lives better. A huge on-line warehouse is available to you for product selection.

These products are managed by a company that does the lion's share of selling in this massive market. The producers of these information-based products actively seek to have people sell them.

Product owners can be quite generous, paying you up to 75% in many cases.

A huge amount of groundwork has been accomplished for you. The fun part is in choosing a product that interests you and that you feel will do the best job for you. You should use the product criteria I like to consider when I am choosing the next project that I want to work on.

Look for a product that solves a problem people have. Additionally, focus on a product that you would like to have yourself. Look for a product with a good, compelling sales letter and other exciting sales materials. Look for testimonials from satisfied customers as well as popularity rankings of the product you are considering.

You should take note of the commissions available and go for 50% minimum.

Make a practice of actually buying and using the product you choose. Your customers will be more convinced that it's a good idea to buy your product if you can say how well it helped you do something better.

A company that does all this can be found in one stop at: http://www.clickbank.com

Spend some time at this website so you can appreciate the products available to you for your use. At this site, you will also find rankings of all products so you can locate the best ones.

It's a very simple matter for you to establish yourself as an affiliate. As quickly as you establish your affiliate account you are in position to benefit from each customer that visits and acts on your site. You simply register to get a user name (also known as a nickname) established with clickbank.

With that nickname you are established to get credit for all the sales of any and all products that you choose for your project. More than 10,000 products are yours from which to choose.

You can earn an amazing 75% on some products. Clickbank has high converting products which drive a high return on your marketing efforts.

The 'product warehouse' company keeps track of everything and makes sure the product-owners pay what you are owed.

You can get your own web site established for a very reasonable price these days. Get your site set up and people can go there right away and learn about your product.


About the Author:
Casey Moher - Caseymoher@comcast.net (801) 941-3334

Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com

How the Kitchen Sink Drains Your Repeat Business

Article Presented by:
Copyright © 2007-2008 Mark Silver


Okay, here comes someone who takes you up on one of your offers. And they come back again, and again, and again. They buy everything you're offering, as quickly as you can offer it.

They don't even want to read your sales copy- they just say, "Yes, please, may I have some more?"

It's more than a nice dream. If your business is developed well, this repeat business is where your profitability comes from.

The Foundation of Profitability

Repeat business is so sweet because you've actually built up enough trust with a particular client that they want to continue the relationship. They want more, and you can pour your attention and energy into giving to that person as much as you can, and they keep drinking it up.

And they keep paying for it, too, quite happily. But, why -do- clients come back?

The real reason they keep coming back.

Sure, they like you. Sure, they get results out of whatever service or product you're providing. But that's not why they come back.

They come back because they actually used what you offered them. And it's gone. They ate it all up, and they want more.

The Garbage Disposal Disaster

Some years ago we had good friends staying with us. And they brought a juicer, which is a fine thing. And then they put the juice pulp, a lot of it, down the garbage disposal.

That's right- the pipes backed up. It was just too much pulp at once.

The drain in our kitchen sink could take no more down it for several days until we got a plumber to cut out and replace the pipes from our kitchen down into our basement, and clean out that pulp.

Oops.

How many CDs are you stuffing down your customer's drain?

Let's say that, in the interest of wanting them to get everything they need, you've given them 27 CDs and three books worth of information. But, after two months, they've only gotten through two CDs and half a book. No matter how valuable what they've gotten is, they won't purchase your next offer.

Why not? Because they'll see the 25 CDs and 2.5 books collecting dust on their shelf and tell themselves, "I'll get what's next when I'm done with these." Except that they will never be "done with these."

It's about honor and respect.

It's taken you a long time to get where you are, in terms of expertise. I don't care if you're relatively new, you've still gone through a training program, and/or life experience, to get to where you are. And if you are verging on mastery in your field, it's probably taken you decades.

Please honor all that time you've spent.

And honor your customers. What seems like a little bite to you, can be a big drain full of pulp to them. If you give too much to your customers, you'll clog them up. And ruin your chance at repeat business.

So, what do you do? The same thing we did with our kitchen sink? No, it doesn't involve cutting their pipes out.

Keys to Repeat Business

* Start with your offer.

What is it you want for your clients? What's the destination you want them to get to? Sketch it out, write it down, from both your head and your heart.

Now, ask yourself- seriously, how long did it take you to get to the point you want them to achieve? And pick as your starting place where your typical client starts out. Take time to remember what it was like for you to be in their shoes. How long did it take?

* Check in with your client.

Here's a spiritual exercise. Take some time in your own heart, and ask to be shown what happens for your clients when you give them the whole enchilada you were imagining for them. Do they choke? Do they run screaming? Trust your heart- it's telling you the truth.

Now, ask a different question. In your heart, ask to be shown how much your client can truly take in. In other words, if you were to segment, or break-up your offer into pieces, how small does the piece have to be in order for your client's heart to be happy taking it all in, and applying it?

* Now, create the path.

Now that you have the first bite-sized offer laid out, repeat the steps to see what the next offer could be. And the next. And the next. You may find yourself with a whole series of offers that your client can naturally progress along.

You may notice that once your client has eaten and digested the first couple of offers, their capacity increases, and you can offer them more at a time.

Yes, you do want to give your clients the whole world. And, they do indeed want it. Just cut it up into pieces and space it out, and you'll find your clients coming back again and again for a long time to come.

The best to you and your business,

Mark Silver


About the Author:
Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com

Struggling in Network Marketing? 4 Great Tips to Help You Turn the Tide!

Article Presented by:
Copyright © 2008 Larry Zimberg


Are you STRUGGLING in your MLM, Network Marketing, or Home Based Biz? What's stopping you from reaching your goals or moving from where you are to where you want to go? This article could be the key in helping you TAKE ACTION and GET RESULTS!

IF you are like most people today, you are overwhelmed with too much to do and too little time. There just isn't enough time for everything on our "To Do" list - and odds are there never will be. You will never be caught up. Here are some tips to help you MOVE FORWARD!

1. Managing Your Time:

Successful people don't try to do everything. Successful people are those who are willing to delay gratification and make sacrifices in the short term so that they can enjoy far greater rewards in the long term. For some reason, too many people believe the process is supposed to be easy, and when they find out that achievement takes effort, they give up! However success takes some work. The only place wealth comes before work is in the dictionary. But the time is going to pass anyway. The only question is how you will use it and where you are going to end up at the end of the months and years that lie ahead.

Resist the temptation to clear up the small things first. Prioritize! Do the first things first and the second things not at all. There is never enough time to do everything, but there is always time to do the most important thing.

THE THINGS THAT MATTER MOST MUST NEVER BE AT THE MERCY OF THE THINGS THAT MATTER LEAST!

The key to success is ACTION! Do not wait: the time will never be "just right". If you wait for perfect timing, you'll wait forever! Procrastination is the cornerstone of poverty. Since you can't do everything, you must learn to put off those tasks that are of low value so that you have enough time to do the few things that really count.

2. The Attitude Adjustment:

A man (or woman) is defeated not by his opponents but by himself. The greatest battle you wage against failure occurs on the inside, not the outside. Failure is an inside job...So is success. If you want to achieve, you have to win the war in your thinking first. How do you win that battle? You start by cultivating the right attitude. Your Attitude will determine your Altitude!

"Always bear in mind that your resolution to succeed is more important than any other thing." - Abraham Lincoln

So what is holding you back? What determines how fast you move from where you are to where you want to go? What stops you or holds you back from reaching your goals?

The road to the next level is always uphill. But achieving success is not a secret, it's not a mystery. There's a formula to it. I used to ask myself, "Why is it that other people are doing better than I am?" I had fallen into the trap of assuming that people who were doing better than me might actually be better or more fortunate than me. What I learned was this was not necessarily true, and what they had learned to do I could do as well. I am still amazed at how simple and obvious it is. Just find out what successful people do and do the same things until you get the same results. Wow! What a concept!

3. The Formula:

Simply put, some people are doing better than others because they are doing certain things differently; especially because they use their time far, far better than the average person.

Let me relate it to you this way: If you put $10,000 in an account for 4 years that got you back $1,000 or could put that same $10,000 in an account that got you back $100,000 which would you choose? No brainer, right? You're making the same deposit but you're getting a different return. Well, you're going to work anyway over the next few years. Why not spend your time more wisely and build your dream instead of someone else's. The time investment is the same, you're just working smarter, not harder. Again, you're making the same deposit but you'll get a much better return. This is what wealthy people know and do!

They know that it's nearly impossible to get the life you truly desire working your whole life for someone else, so they choose to spend their time going in a different direction so that they can have a different outcome. That's all it is!

4. Why Network Marketing:

I love this business. I love it because anyone with a dream and the will to work half as hard for themselves as they have for someone else can reach any goal they desire. I love it because, in network marketing, the brass ring is out there for anyone to grab, so long as you are willing to reach for it. We are a free people. We are free to succeed or fail. We can make excuses or progress. We can hide behind the challenges and obstacles each of us have and will continue to have, or march right through them so that we can live a life based on what we want to do with our time rather than what we have to do to survive.

Sadly though, most people will wait; wait and hope that they'll wake up someday and find themselves rich. Actually, they've got it half right, because eventually they do wake up. And while it's true that you may risk failure if you try something bold, it's even truer that you'll most certainly risk failure if you stand still.

"The greater danger in life is not that we aim too high and miss it, but that we aim too low and reach it!" - Michelangelo

All one has to do is believe in themselves and TAKE ACTION. That's what I did, and I'm so excited every day to see more and more people creating financial freedom through our industry.

It's a choice, a choice that we are all free to make. What choice will you make? And remember, if you need a helping hand, I've got two!

To your success!

Copyright (c) 2008 Larry Zimberg


About the Author:
Larry Zimberg is an accomplished Network Marketer and Success Coach. He has trained tens of thousands of individuals, and built massive organizations. "The key to financial success is to have a simple automated system that drives 1000's of real prospects to your website, without spending a dime on leads!" Build your team 10x as fast with half the effort. Discover what really works RIGHT NOW! Get my Free Report at http://www.YouDontHavetoSell.com "Let me know how I might help you build your dream instead of someone else's!"

Search Engine Optimization Secrets Of A 1 Google Ranking

Article Presented by:
Copyright © 2008 Willie Crawford


It doesn't matter how great your product is, what a bargain your price is, or how beautiful your website is - Without traffic none of that matters.

So at its most basic, the biggest determinant of your web businesses success is "getting eyeballs looking at your webpages."

When looking at where the traffic comes from, it begins with others linking (or pointing the way) to your site. Since most people automatically turn to the search engines when looking for something online, that naturally tells me that the most important links that you can easily get are probably from the search engines.

Since Google is currently the search engine getting the most use online, and therefore the one that generates the most traffic, that also means that you need to focus on getting a front page, or ideally a number 1 listing, at Google.

However, your search engine optimization efforts should involve structuring your site, and your other search engine magnets, so that it bring in BUYERS from Google.

At its most basic, and simplest, getting a number 1 ranking at Google that leads to an endless stream of sales boils down to three parts. They are:

1) Targeting The Correct Keywords

2) Optimizing A Page For Those Keywords

3) Getting Links From Sites That Google Loves

Let's look at each of these.

First, you absolutely have to target the correct keyword. Your webpages and everything that you do needs to incorporate the keywords that your buying customers are actually typing into the search engines.

You don't want to target the phrase digital camera, or printer cartridge. Instead you want to target a specific model of digital camera or printer cartridge, and you may even want to target people in a specific location looking for a specific model of printer cartridge.

That kind of targeting means that the people who find you are searching for something very specific, and when they find you by typing in that very specific search term, they click through and buy.

Next, you need to optimize your webpages for those keyword phrases. That generally means that you need the target keyword phrases sprinkled throughout your webpages. It also means that you want to use your target keyword phrases in your title and description "metatags." You also want to include your keyword phrases in anchor text on your webpages (the blue underlined text in hyperlinks). You basically want to include your keyword phrases in all of the parts of your webpages that tells the search engines what your webpage is about. This includes places such as italicized or bolded text, your menu items, and even alt image tags.

Finally, you need to get sites that Google thinks are important to link to you. Ideally, these sites include your keyword phrases in the anchor text when they link to you.

Many who study search engine optimization full-time are convinced that the external links pointing to your website are THE part that makes the biggest difference in most cases.

Having an authority site link to you is like having a respected authority in your community give you an endorsement. They are telling the search engines, and the rest of the world, that they recommend you. By using your keywords in the anchor text, authority sites are also telling Google (and other less important search engines) that that is what they consider your site to be about.

This factor is so powerful that I have personally often gotten a number 1 position on Google for my most important keywords by just tapping into one free website optimization tool... one authority site!

In fact, I recently did an interview with David Preston, an expert at teaching offline businesses to tap into the web in ways that most of their competitors never even dreamed of. In the interview with David, we discussed in-depth, how I easily get free front-page listings at Google in a day, and how I often get #1 listing for my ideal keywords in just hours. You can get the MP3 audio of the interview that I did with David at: http://WebsiteSearchEngineOptimizationSecrets.com

I mention David and that interview because he taught me another CRITICAL part of effective search engine optimization. He taught

me how to focus my efforts on the buyers with lots of money to spend... customers who have already budgeted that money for what I have to offer.

So there you have my very simple three-part search engine optimization formula for getting a free number one ranking in Google in as little as a few hours. That fourth part, focusing on the buyers actively looking to spend money is a bonus :-)


About the Author:
Willie Crawford is an Internet marketer with over 12 years of experience at generating massive website traffic, and sales using viral marketing techniques. One of his favorite traffic generation tools is rebrandable PDF's which he creates using the software at: http://ViralDocumentToolkits.com

Article Marketing Success Secret: Give Them What They Want

Article Presented by:
Copyright © 2008 Bill Platt


Some people find great success with article marketing, while others think its proponents are full of bull. The difference between the winners and the losers in article marketing is most frequently defined when the writer sits down and begins to write. That is right. Success and failure is most often determined by the writers' motivation, and more importantly, by the writers' commitment to the reader.

Flawed Strategies

In 2005, a few of the Internet Marketing gurus took notice of the success people were having with article marketing, and they passed this news to the Internet Marketing newbies of the world. But, there was something missing from the advice given.

In a lot of cases, the people preaching the power of article marketing had never used the technique themselves. Even today, few of my article distribution competitors utilize reprint articles to promote their own businesses. Most of my competitors rely upon affiliate marketing to promote their websites.

Unfortunately, the Internet Marketing newbies of the world were given a lot of bad advice. It was said that:

The only purpose of article marketing was to build links, and link popularity for search engine rankings;

The writer only needed to write enough words to meet the minimum word count requirements of publishers;

It wasn't necessary for the content to be well-written, since the publishers do not read the articles they approve for publication;

Anything that can be done to reduce the time/cost of article writing would benefit the marketer.

The only suggestion that bore any resemblance to the truth was the first item about "building links for link popularity", but the error in this statement was to assume that there was no other purpose for article marketing.

The Bigger Picture

I have been using article marketing to promote my own websites since 1999, and I have offered article-marketing services professionally since 2000 and under my current domain since 2001. I had been using article marketing and providing services for at least five years, before the gurus started leading the uninitiated Internet Marketers astray in 2005.

As one of the pioneers in this industry, I have always attributed three benefits to article marketing, in this order:

1. Publication in a newsletter ensures that thousands, perhaps hundreds of thousands of readers, can read ones' article when it is published. (Frequently, publication day for my articles will generate phone calls from many potential customers and multiple sales, sometimes thousands in sales.)

2. Publication on a website increases the likelihood that your article will be found and read on websites that have targeted and loyal visitors.

3. Building links for link popularity and improved search rankings.

I have never denied the ability to use articles to build ones' link popularity and to increase ones' ranking in the search engines. In fact, my website ranks in the top 20 results in Google for hundreds of keywords.

But in my experience, using articles to increase search rankings is something that is ranked at #3 in my list, because it is a long-term play. Your ability to rank in Google for specific keywords is influenced significantly by what your competitors have done before you. I have used this example many times before, but if you want to rank for the keyword "travel" against such websites as: Expedia, Yahoo, Orbitz, The Travel Channel, CNN, Travelocity, Lonely Planet, USA Today, the New York Times, and the U.S. Government; then you better bring a huge budget to the contest.

Once the newbie in Internet Marketing is aware of the challenges of the search rankings game, then the newbie is better prepared to target and get realistic results from an article marketing campaign.

What Newsletter Publishers Require From Their Writers

While it may be true that a few article directory managers do not review articles before publication, it is not true of all article directories. Directories such as http://www.EzineArticles.com, http://www.IdeaMarketers.com, http://www.Website-Articles.net, http://www.InvisibleMBA.com, http://www.ArticleStars.com, http://www.ArticleDashboard.com, and http://www.Isnare.com have editors who personally review each and every article posted to their directories, to ensure that the articles meet the directory's editorial guidelines.

And, newsletter publishers personally read and approve every single article they publish. Why? In order for a publisher to be able to sell high-dollar advertising, the newsletter must attract and retain loyal readers. In order to get and keep readers, the newsletter must "absolutely" publish content that its readers appreciate receiving and want to read.

Herein lies "the secret to success" in article marketing. Not only do newsletter publishers read articles, seeking to find the content that will ensure the loyalty of their readers, the website publishers who have served loyal audiences for several years also strive to provide their readers only the best content available.

Article Spinner Software Stops Short Of Serving The Reader

No matter how well the Content Spinner software sellers may write their sales copy, one would be a fool to trust computers to write the kind of articles that people want to read.

Remember, the newsletter publisher and the successful webmaster are solely focused on finding content that will keep their readers loyal to them. Also remember that the "link building game for link popularity" is a long-term play that could take years to see fruition.

Given this knowledge, why would someone who is truly seeking success online be willing to trust that the article spinners are able to develop articles that would pass the "human eye test" or even the "smell test"?

What The Article Marketing Professionals Have To Say

I know that I have always suggested that one should take into account what someone is selling, before taking his or her word at face value. Since I sell ghostwriting services, it is absolutely in your best interests to take my words with much skepticism. BUT... I am not the only professional Internet Marketer with this viewpoint. Following are quotes by people whose names you may recognize.

Christopher Knight of Ezine Articles was asked, "How much must I change or rewrite my article so that your content filters won't reject it or suspend my account?" Chris responded, "The answer is all of it. Seriously, don't rewrite your own articles. Just create new ones. It's not that hard." Chris added that derivative content adds no value to his website. (http://blog.ezinearticles.com/2008/07/content-filtering.html)

Chris McElroy from http://www.ArticleContentProvider.com says, "Computer-generated articles can never replace hand-written original content. Just getting articles into article directories does not help your link popularity, so submitting garbage will get you nothing in return. Only when your articles are reprinted in newsletters, ezines, websites, and blogs that are related to your topic do you get any value from article marketing. Those who think otherwise don't understand the first thing about article marketing or SEO."

Allen Taylor, who contributes to the article marketing blog at http://articlecontentprovider.com/article-marketing-blog/ was asked to review someone's article spinner software. I am sure the guy who requested the review is kicking himself in the butt right now; since Allen proceeded to show his readers exactly how worthless the software is in the real world.

Allen concluded his review with the following words: "I would not recommend rewriting your articles. Just write fresh articles that don't threaten to have problems like the ones noted above. Really, it doesn't take long to write a 500-word article that can be used for article marketing or other online marketing purposes. If you're going to do something, why not do it right?" (http://articlecontentprovider.com/article-marketing-blog/2008/07/09/)

Willie Crawford (http://TIMIC.ORG/) is not an article-marketing professional. Instead, he is a professional marketer, who uses article marketing to promote the many websites that make up his online empire. Willie is a seven-figure earner, and yet, he continues writing new articles whenever he has the time to do so.

Willie said: "I've looked a numerous 'article spinners' and seen that the output from them was generally so incoherent that it would have been an insult to my readers."

"I respect my readers and realize that writing is communicating one human to another. That's why all of the articles that I publish are unique and not software generated variations of my work."

Communicating One Human To Another

Those people who have found the greatest success utilizing article marketing as a promotional tool are those who understand that article marketing is best-used as a tool to communicate "one human to another."

At the beginning of this article, I suggested, "Success and failure is determined by the writers' motivation, and more importantly, by the writers' commitment to the reader."

Successful newsletter publishers are those who have made a commitment to keep their readers interested and reading every issue. Successful webmasters and bloggers are those who have made a commitment to keeping their readers satisfied and coming back to their websites frequently. All are looking for article content that will attract readers to their publications and ensure reader loyalty.

The successful article marketer is the person who understands his or her audience and gives his or her audience exactly what they want.

The article must convince the newsletter publisher that his or her subscribers will value the message in the article enough to read the next issue. The article must convince the Webmaster and Bloggers that the article will keep a reader on his or her website for a while longer. And finally, the reader must be thankful for having been given the opportunity to read the article.

In the end, the decision is yours. Are you simply happy complaining about what could have, should have been with the articles you have written. Or, do you want to invest what will be required to make sure your article marketing campaigns are successful?


About the Author:
Bill Platt has been helping online marketers with article ghostwriting and article distribution services since 2001, through his website: http://www.thephantomwriters.com If your small business finances are being pinched during this era of high gasoline prices, get your own copy of the ebook, "How To Increase The Fuel Mileage Of Any Vehicle" to learn how to improve gas mileage by 30% or better: http://www.automotivewebmasters.com/ebooks/increase-mpg.php