Article Presented by:
Copyright © 2011 Willie Crawford
In part-1 of this article, I shared with you how it's now easier than ever to become a recognized expert by publishing valuable information in your niche.
I also shared that you can now publish your books, pamphlets or reports, right on the Amazon Kindle Platform, and that you can even do it for 100% free.
This video even shows you step-by-step how to register an account, set everything up, upload your ebook, and start making sales in as little as a day or two.
In part-1 of the article, I also told you that if you don't like writing, or are not very comfortable with it, you can talk out your ebook and then have it transcribed.
Another option is to have someone ghost-write it for you. You would be surprised at how inexpensively you can have a book or ebook ghost-written for you.
In fact, my good friend, Mike Lewis, has a business where he can create and publish a book for you for as little as $1000.
Incredible isn't it?
Let me know if you'd like more info on Mike's crazy service.
Another alternative is to simply take "private label rights" and turn them into your own books or ebooks.
If you are not familiar with private label rights, it's where a writer or researcher has already done all of the work in creating the rough draft, and they sell it to you...with permission to do almost anything that you want with it.
You COULD take a private label rights ebook, that you buy for as little as $10, and publish it, as-is, just putting your name on it (depending upon the license stipulations).
That wouldn't be very smart because people who sell private label rights often sell the exact same rights to hundreds of different people.
We DO live in a big world, and the chances of your readers noticing another person publishing the SAME book over their name is actually fairly slim... in most niches.
But why be lazy?
Why not create an ebook that you'd be happy to have your name on, and representing YOU, by treating that PLR as if it were just a rough draft.
If I were to personally use a PLR ebook and publish it as my own, I would:
1) Give it a new name. 2) Have a new cover designed for it. 3) Rename every chapter. 4) Go through every chapter rewording as desired, and making sure that it was 100% accurate. 5) Add an about the author section, that is sort of your "glorified business card." 6) Add a "bounce-back offer"... an offer in the book for an additional report or bonus if they will go to your website, fill out a form, and claim it.
If you're thinking that sounds like a lot of trouble, you're missing the point!
This ebook is going to become the tool that generates a steady stream of highly-qualified leads for you. That's why you want the bounce-back offer. When they visit your website to claim that bonus, THAT'S where you get them into your leads system.
This ebook is going to sell them on the fact that YOU are the person who really understands their problems, and are the right one to help them. So, you DON'T want to cut corners.
You want that ebook to present the best image of you possible.
You want that ebook to convey that you are a real expert!
I did mention in part-1, that you want an entire "body of work." So, yes, I was implying that you want several books on your topic.
You want several... maybe even a dozen books "out there" working for you as lead generators.
When you watched the video at: http://WillieCrawford.com/Kindle/ you saw that this really isn't difficult.
You did watch the video didn't you?
If not, go watch it now. It's too important for you to miss... and we need to get you in the habit of following through and actually getting things done!
Writing a book really isn't hard. I wrote my first one in about three months (a cookbook). It also took me about three months to write my second book (an autobiography).
Both books have been selling steadily for nearly a decade, AND both books are now offered on the Amazon Kindle Platform as ebooks.
I rolled them out as physical books, BUT since people are reading twice as many ebooks as physical books, I offer my readers what they want.
"Mama didn't raise no fool."
Here's the thing... my cookbook, my autobiography, and all of the "numerous" other books that I've written all let my readers get to know me AND recognize me as an expert.
The last few ebooks that I wrote only took me one to two DAYS each.
Yes, I can write a quality ebook in a day... from scratch :-)
These ebooks... these lead generators WORK!
Readers come to me ready to take advantage of my expertise when I offer it.
That's what you want too, isn't it?
Well, all that's left now... is for you to just go do it :-)
About the Author:
Willie Crawford is one of the worlds leading internet marketing and joint venture experts. For more of his teachings, subscribe to his free email newsletter at: http://WillieCrawford.com/ You'll be glad that you did!
Follow Willie Crawford on Twitter.
Sunday, July 31, 2011
Tuesday, July 26, 2011
How To Have An Endless Stream Of Highly Qualified Free Leads
Article Presented by:
Copyright © 2011 Willie Crawford
Getting hot, fresh leads, people truly interested in whatever it is that you're selling, is the life's blood of most businesses.
Online or offline, most business owners dream of having customer lined up, waiting at their door to get in and buy from them repeatedly.
The really big dreamers, dream of having so many customers that they can be very selective, and can choose only the ideal customers to work with.
They dream of having the luxury of not having to work with people that they find it unpleasant to work with.
Doesn't that sound heavenly?
Well, it's not a dream... for me and many friends who have also discovered "the secret!"
Let me tell you HOW to accomplish that.
You become the authority, the highly-respected expert, the go-to-guy, the celebrity in your niche.
If you can do that, you'll never have a problem making sales. People will naturally be attracted to you rather than you having to seek them out.
People seek out winners and want to associate with them!
But how to do become this winner... this authority in your niche?
One way is to become a well-known, widely-circulated author.
People have always put authors on a pedestal, and even treated books as if they were semi-sacred.
So, if you can create this "body of work" that showcases your expertise in a niche, people will naturally be attracted to you.
If you have a series of books, articles, audios, and perhaps videos where you demonstrate that you truly understand your audiences biggest, most painful problems, AND that you have the solution...
they WILL trip over themselves to get to you and partake of that solution. After all, you offer them relief from their problems. You offer them happiness, and whatever else they seek.
Here's the thing... becoming a published author is easier today than it has been at any time in human history.
To become an author today, all you need to do is sit down and commit your thoughts to paper, massage that manuscript into a book, booklet or pamphlet, and publish it.
It really IS that simple.
But what if you hate writing?
Talk it out, recording an audio, have that transcribed, and then massage that into a manuscript. That's exactly what I have many of my high-end coaching clients do :-)
But what if you can't afford to have your book printed?
You can have as few as ONE copies printed, using print on demand, and your costs will be minimal. Then you order additional copies as you need them.
Better yet, publish your manuscript as an ebook on the popular Amazon Kindle platform.
But, you want a "real book"... don't you?
Listen, Amazon sells almost TWICE as many ebooks as they do print books. People looking to buy books, who visit the biggest and best-known online bookstore buy mostly...ebooks.
Did you know that?
Publishing an ebook on Amazon Kindle is FREE and relatively easy. I've set up a recorded video for you that actually steps you through the ENTIRE process.
That videos is at: http://WillieCrawford.com/Kindle/
You can now write an ebook, list it at the biggest bookstore in the world 100% free, have them sell it for you, and have them send you a check for 70% of what they collect each month from selling your ebooks.
Haven't things changed a lot?
Traditional publishers make you jump through hoops, pay you a tiny, tiny royalty, and do a horrible job of promoting your book.
Amazon Kindle, puts you in front of millions of your ideal customers, sells you books, pays you, and when done right ... they send you an endless stream of highly-qualified leads. These will be people who are pre-sold on you, your pertise, and your products.
Easy isn't it?
Don't worry, I'll go into a little more detail in Part-2 of this article.
Be on the lookout for it.
In the meantime, go watch the video. You don't need to give your name or register... or anything, it's just posted right on the page listed above.
About the Author:
Willie Crawford is one of the worlds leading internet marketing and joint venture experts. For more of his teachings, subscribe to his free email newsletter at: http://WillieCrawford.com/ You'll be glad that you did!
Follow Willie Crawford on Twitter.
Copyright © 2011 Willie Crawford
Getting hot, fresh leads, people truly interested in whatever it is that you're selling, is the life's blood of most businesses.
Online or offline, most business owners dream of having customer lined up, waiting at their door to get in and buy from them repeatedly.
The really big dreamers, dream of having so many customers that they can be very selective, and can choose only the ideal customers to work with.
They dream of having the luxury of not having to work with people that they find it unpleasant to work with.
Doesn't that sound heavenly?
Well, it's not a dream... for me and many friends who have also discovered "the secret!"
Let me tell you HOW to accomplish that.
You become the authority, the highly-respected expert, the go-to-guy, the celebrity in your niche.
If you can do that, you'll never have a problem making sales. People will naturally be attracted to you rather than you having to seek them out.
People seek out winners and want to associate with them!
But how to do become this winner... this authority in your niche?
One way is to become a well-known, widely-circulated author.
People have always put authors on a pedestal, and even treated books as if they were semi-sacred.
So, if you can create this "body of work" that showcases your expertise in a niche, people will naturally be attracted to you.
If you have a series of books, articles, audios, and perhaps videos where you demonstrate that you truly understand your audiences biggest, most painful problems, AND that you have the solution...
they WILL trip over themselves to get to you and partake of that solution. After all, you offer them relief from their problems. You offer them happiness, and whatever else they seek.
Here's the thing... becoming a published author is easier today than it has been at any time in human history.
To become an author today, all you need to do is sit down and commit your thoughts to paper, massage that manuscript into a book, booklet or pamphlet, and publish it.
It really IS that simple.
But what if you hate writing?
Talk it out, recording an audio, have that transcribed, and then massage that into a manuscript. That's exactly what I have many of my high-end coaching clients do :-)
But what if you can't afford to have your book printed?
You can have as few as ONE copies printed, using print on demand, and your costs will be minimal. Then you order additional copies as you need them.
Better yet, publish your manuscript as an ebook on the popular Amazon Kindle platform.
But, you want a "real book"... don't you?
Listen, Amazon sells almost TWICE as many ebooks as they do print books. People looking to buy books, who visit the biggest and best-known online bookstore buy mostly...ebooks.
Did you know that?
Publishing an ebook on Amazon Kindle is FREE and relatively easy. I've set up a recorded video for you that actually steps you through the ENTIRE process.
That videos is at: http://WillieCrawford.com/Kindle/
You can now write an ebook, list it at the biggest bookstore in the world 100% free, have them sell it for you, and have them send you a check for 70% of what they collect each month from selling your ebooks.
Haven't things changed a lot?
Traditional publishers make you jump through hoops, pay you a tiny, tiny royalty, and do a horrible job of promoting your book.
Amazon Kindle, puts you in front of millions of your ideal customers, sells you books, pays you, and when done right ... they send you an endless stream of highly-qualified leads. These will be people who are pre-sold on you, your pertise, and your products.
Easy isn't it?
Don't worry, I'll go into a little more detail in Part-2 of this article.
Be on the lookout for it.
In the meantime, go watch the video. You don't need to give your name or register... or anything, it's just posted right on the page listed above.
About the Author:
Willie Crawford is one of the worlds leading internet marketing and joint venture experts. For more of his teachings, subscribe to his free email newsletter at: http://WillieCrawford.com/ You'll be glad that you did!
Follow Willie Crawford on Twitter.
Sunday, July 24, 2011
If You Want To Get There Faster, You're Going To Have To Pay
Article Presented by:
Copyright © 2011 Robert Dempsey
If you want to get further faster, you're going to have to open your wallet and use some paid options. There is something for everyone, and each method can suit practically every budget. But how do you know which will work best for you? Let's explore the options.
First though, a word of warning.
With a plethora of free marketing opportunities available including blogging and social media, it can be easy to get sucked into the "always free" mode of operating. And while free is great, it takes longer to see results, and sometimes you get what you pay for. So as you read this article keep in mind that you want to have free mixed in, but not be beholden to any single source of customers. And if you want to reach your goals faster, you've got to pay.
Having said that, let's take a look at the most popular options available today.
The Immaturity Of The Internet
Television is a mature media. There are channels that can reach every demographic everywhere in the world. It's highly segmented. Online marketing and advertising hasn't quite reached that point, but with the reach of the web and the large number of websites popping up on a daily basis, we're just about there.
Let's take a look at some of the most popular paid options available today.
Pay-Per-Click (And It's Relatives)
Google made a mint with those highly targeted text ads; it still does. If you've done your keyword research and have the language of your market, you can use pay-per-click (PPC) to validate niche markets and get highly targeted visitors to your website. But Google isn't the only game in town.
Yahoo!/Bing has a great PPC network which can also bring highly relevant visitors and might cost less than what you'd pay on Google. Advice here is to launch campaigns on both and see where you get the most bang for your buck, measured using the combination of a high click through rate (CTR) and low cost per click (CPC).
Pay per click has a lot of relatives too with varying rules and return on investment. A few are:
Cost Per Action (CPA) Cost Per View (CPV) Cost Per Lead (CPL)
Paid Ad Placements
Paid ad placements come in a few forms. You can purchase banner advertisements on websites relevant to your products and services, as well as place graphic ads in email newsletters. A huge benefit of these placements is the demographic targeting. If you want to reach marketers you can do that; if you want to reach software developers you can do that; if you want to reach working mothers that have young children with acute health problems, you can do that too.
There are literally websites for every audience today, and many of those sites have email newsletters. Paid advertisements are one of the top ways website owners make money, so as a purchaser you can have your pick based on your budget.
Affiliate Programs
Affiliate programs aren't "open your wallet" kind of things, however you are paying someone else to bring you customers. Affiliate marketing is a huge business, as evidenced by the laws enacted in many states to tax online purchases. Regardless, every business can take advantage of having an affiliate program, and many do.
Have you ever paid someone a "finder's fee" for referring you a customer? That's an informal affiliate program of sorts. Resellers are affiliates too - they sell a product someone else makes, and take care of a bulk of the marketing and sales.
So you might already have one of these programs in place, albeit an informal one.
Reasons To Go Paid
As mentioned in the beginning of this article, a major reason to open your wallet is to get to your goals faster. Free methods are free in terms of money, but not in time - they can take a long time to return a result, if they ever do.
As much as it sounds like an oxymoron, using methods like PPC can actually save you money and time. There are few better market validation strategies than setting up a survey and sending targeted, highly relevant visitors to it. You can find out if a market is worth your time or not, very quickly.
Long story short, don't discard paid strategies even if you think you can't afford them - it simply isn't true. Start your efforts small and go from there. In combination with the free methods, you'll be on your way to more leads and more customers.
About the Author:
Robert Dempsey is the Itinerant Entrepreneur. He combines technology, psychology, and marketing to help his clients build their empires using strategic marketing. Visit his website to start getting more traffic, leads, and sales: http://www.ItinerantEntrepreneur.com/.
Copyright © 2011 Robert Dempsey
If you want to get further faster, you're going to have to open your wallet and use some paid options. There is something for everyone, and each method can suit practically every budget. But how do you know which will work best for you? Let's explore the options.
First though, a word of warning.
With a plethora of free marketing opportunities available including blogging and social media, it can be easy to get sucked into the "always free" mode of operating. And while free is great, it takes longer to see results, and sometimes you get what you pay for. So as you read this article keep in mind that you want to have free mixed in, but not be beholden to any single source of customers. And if you want to reach your goals faster, you've got to pay.
Having said that, let's take a look at the most popular options available today.
The Immaturity Of The Internet
Television is a mature media. There are channels that can reach every demographic everywhere in the world. It's highly segmented. Online marketing and advertising hasn't quite reached that point, but with the reach of the web and the large number of websites popping up on a daily basis, we're just about there.
Let's take a look at some of the most popular paid options available today.
Pay-Per-Click (And It's Relatives)
Google made a mint with those highly targeted text ads; it still does. If you've done your keyword research and have the language of your market, you can use pay-per-click (PPC) to validate niche markets and get highly targeted visitors to your website. But Google isn't the only game in town.
Yahoo!/Bing has a great PPC network which can also bring highly relevant visitors and might cost less than what you'd pay on Google. Advice here is to launch campaigns on both and see where you get the most bang for your buck, measured using the combination of a high click through rate (CTR) and low cost per click (CPC).
Pay per click has a lot of relatives too with varying rules and return on investment. A few are:
Paid Ad Placements
Paid ad placements come in a few forms. You can purchase banner advertisements on websites relevant to your products and services, as well as place graphic ads in email newsletters. A huge benefit of these placements is the demographic targeting. If you want to reach marketers you can do that; if you want to reach software developers you can do that; if you want to reach working mothers that have young children with acute health problems, you can do that too.
There are literally websites for every audience today, and many of those sites have email newsletters. Paid advertisements are one of the top ways website owners make money, so as a purchaser you can have your pick based on your budget.
Affiliate Programs
Affiliate programs aren't "open your wallet" kind of things, however you are paying someone else to bring you customers. Affiliate marketing is a huge business, as evidenced by the laws enacted in many states to tax online purchases. Regardless, every business can take advantage of having an affiliate program, and many do.
Have you ever paid someone a "finder's fee" for referring you a customer? That's an informal affiliate program of sorts. Resellers are affiliates too - they sell a product someone else makes, and take care of a bulk of the marketing and sales.
So you might already have one of these programs in place, albeit an informal one.
Reasons To Go Paid
As mentioned in the beginning of this article, a major reason to open your wallet is to get to your goals faster. Free methods are free in terms of money, but not in time - they can take a long time to return a result, if they ever do.
As much as it sounds like an oxymoron, using methods like PPC can actually save you money and time. There are few better market validation strategies than setting up a survey and sending targeted, highly relevant visitors to it. You can find out if a market is worth your time or not, very quickly.
Long story short, don't discard paid strategies even if you think you can't afford them - it simply isn't true. Start your efforts small and go from there. In combination with the free methods, you'll be on your way to more leads and more customers.
About the Author:
Robert Dempsey is the Itinerant Entrepreneur. He combines technology, psychology, and marketing to help his clients build their empires using strategic marketing. Visit his website to start getting more traffic, leads, and sales: http://www.ItinerantEntrepreneur.com/.
Online Marketing: Free and Low Cost Strategies That Make More Sales
Article Presented by:
Copyright © 2011 Robert Dempsey
The good news is that regardless of the continued massive growth of the Internet, the rules of business haven't changed - fundamental business strategy still applies. You start with your ideal customer, you find out what their biggest problems are, you then find or create solutions for those problems, and finally you put the solution in front of the customer and the sale is made.
The even better news is that what has changed is our ability to reach more of our next customers at less cost - is it much greater today and is expanding. That comes with its own set of challenges.
When it comes down to it, there are two types of online strategies we can use, 1: free and low-cost, and 2: paid. Free and low-cost go together because even though some of these strategies might be free in terms of cost, they are definitely not free in terms of time. For now, let's look at the former.
Free and Low-Cost
As mentioned before, free and low-cost strategies are those that are extremely inexpensive dollar-wise, and more expensive time wise. The most popular and effective in use today are:
Blogging Social media Email marketing Search engine optimization
Blogging
Every business should have a blog and post at a minimum one article per week. Blogging can help to build or strengthen expert status in your industry; it can show customers that you know what you're talking about and can really help them. These articles can then be syndicated to a larger audience in social media - Twitter, Facebook, LinkedIn, and others.
Many blogging platforms are free. A great way to start out is using WordPress. Out of the box WordPress has a lot of features - everything you need for a blog. In addition, there are thousands of free plugins you can use to add features to your blog that can enhance the search engine optimization, create contact forms, automatically send blog posts to social media, and many more. If you can't find what you need for free, there are many paid plugins for less than $100 that also come with support.
Social Media
As business becomes increasingly personal once again, participation in social media is a must. This doesn't mean you have to sit on Twitter all day and watch the tweets roll in - that would be a complete waste of time. Rather, you can set up custom searches for the main keywords of your business, and engage with the people that use them. You never know when you'll be talking to your next customer or raving fan.
There is a new breed of customer relationship applications maturing in the category of social CRM. The purpose of these applications, typically web-based, are to help you cut through all the "useless" chatter on social media so you can focus in on potential customers. One such application currently in beta is Commun.it.
Email Marketing
A cliche in Internet Marketing is, "the money is in the list." What is meant by this is that if you have a relationship with a large group of people via email, you can make buying recommendations that they will act on, due to the relationship. For the most part that's true.
A great use of email marketing is for lead nurturing. Not everyone that visits a website is ready to buy. Some people are looking for information and some are comparing competitive offerings. If you're lucky some will come with credit card in hand; but most aren't. That's where lead nurturing comes into play.
With most email marketing solutions you can set up an automatic sequence of emails to go out to your email list on a schedule - this is an autoresponder. You can mix in broadcast emails that provide timely information to your subscribers. To get people to join your list you offer then an ethical bribe such as a video, ebook, or other piece of information that offers value. Regardless, the point is to deliver a steady flow of value that builds the relationship to the point where the prospect follows your call to action and makes a purchase.
Search Engine Optimization (SEO)
This is the stuff of myths and legends, and really seems to be a dash of science with a heaping tablespoon of alchemy. Without going overboard though it comes down to a basic principle: Google is in the business of providing its customers (searchers) with the most relevant results so they keep coming back, seeing and clicking on ads, and Google makes billions. So what does relevant mean? It means that the information and experience you provide around a set of keywords or phrases is better than anyone else.
Is that a bit of an over simplification? Yes, but we could talk about SEO for months and not go anywhere. So for now, keep in mind that relevant content and user experience is what Google cares about; provide that to people and you'll rise in the rankings.
Which Way To Go?
With all these options it's difficult to see which way to go. And the answer isn't "it depends" but rather in what order to do everything you've read about. And here's the answer to that:
Start with content. Create a blog if you haven't already and start writing content that will help your ideal customer. Create a free report or a video and create an email list. Give people the free report in exchange for their email. Be sure that you limit the amount of sales pitch in this free report - if you want to keep people as subscribers they need to get value. Sign up for a free Twitter account. Don't jump in head first but rather do some searches around the keywords and phrases that best define your business. Take note of how people use those words, and also note who uses them. After a few weeks you'll know how best to approach people and strike up some conversations. Search engine optimization - with all of your content do one thing: write for your ideal customer. Whoever that person is, write to solve their problems. Once you're doing that, you can dig into more advanced strategies.
The Final Step
With this primer in hand, there's only one thing left to do - go make it happen! Start a blog, join Twitter, create a free report and set up an email list, and start writing content for your ideal customer. Do those four things and you'll be well on your way to making many more sales.
About the Author:
Robert Dempsey is the Itinerant Entrepreneur. He combines technology, psychology, and marketing to help his clients build their empires using strategic marketing. Visit his website to start getting more traffic, leads, and sales: http://www.ItinerantEntrepreneur.com/.
Read more of Robert Dempsey's articles.
Copyright © 2011 Robert Dempsey
The good news is that regardless of the continued massive growth of the Internet, the rules of business haven't changed - fundamental business strategy still applies. You start with your ideal customer, you find out what their biggest problems are, you then find or create solutions for those problems, and finally you put the solution in front of the customer and the sale is made.
The even better news is that what has changed is our ability to reach more of our next customers at less cost - is it much greater today and is expanding. That comes with its own set of challenges.
When it comes down to it, there are two types of online strategies we can use, 1: free and low-cost, and 2: paid. Free and low-cost go together because even though some of these strategies might be free in terms of cost, they are definitely not free in terms of time. For now, let's look at the former.
Free and Low-Cost
As mentioned before, free and low-cost strategies are those that are extremely inexpensive dollar-wise, and more expensive time wise. The most popular and effective in use today are:
Blogging
Every business should have a blog and post at a minimum one article per week. Blogging can help to build or strengthen expert status in your industry; it can show customers that you know what you're talking about and can really help them. These articles can then be syndicated to a larger audience in social media - Twitter, Facebook, LinkedIn, and others.
Many blogging platforms are free. A great way to start out is using WordPress. Out of the box WordPress has a lot of features - everything you need for a blog. In addition, there are thousands of free plugins you can use to add features to your blog that can enhance the search engine optimization, create contact forms, automatically send blog posts to social media, and many more. If you can't find what you need for free, there are many paid plugins for less than $100 that also come with support.
Social Media
As business becomes increasingly personal once again, participation in social media is a must. This doesn't mean you have to sit on Twitter all day and watch the tweets roll in - that would be a complete waste of time. Rather, you can set up custom searches for the main keywords of your business, and engage with the people that use them. You never know when you'll be talking to your next customer or raving fan.
There is a new breed of customer relationship applications maturing in the category of social CRM. The purpose of these applications, typically web-based, are to help you cut through all the "useless" chatter on social media so you can focus in on potential customers. One such application currently in beta is Commun.it.
Email Marketing
A cliche in Internet Marketing is, "the money is in the list." What is meant by this is that if you have a relationship with a large group of people via email, you can make buying recommendations that they will act on, due to the relationship. For the most part that's true.
A great use of email marketing is for lead nurturing. Not everyone that visits a website is ready to buy. Some people are looking for information and some are comparing competitive offerings. If you're lucky some will come with credit card in hand; but most aren't. That's where lead nurturing comes into play.
With most email marketing solutions you can set up an automatic sequence of emails to go out to your email list on a schedule - this is an autoresponder. You can mix in broadcast emails that provide timely information to your subscribers. To get people to join your list you offer then an ethical bribe such as a video, ebook, or other piece of information that offers value. Regardless, the point is to deliver a steady flow of value that builds the relationship to the point where the prospect follows your call to action and makes a purchase.
Search Engine Optimization (SEO)
This is the stuff of myths and legends, and really seems to be a dash of science with a heaping tablespoon of alchemy. Without going overboard though it comes down to a basic principle: Google is in the business of providing its customers (searchers) with the most relevant results so they keep coming back, seeing and clicking on ads, and Google makes billions. So what does relevant mean? It means that the information and experience you provide around a set of keywords or phrases is better than anyone else.
Is that a bit of an over simplification? Yes, but we could talk about SEO for months and not go anywhere. So for now, keep in mind that relevant content and user experience is what Google cares about; provide that to people and you'll rise in the rankings.
Which Way To Go?
With all these options it's difficult to see which way to go. And the answer isn't "it depends" but rather in what order to do everything you've read about. And here's the answer to that:
The Final Step
With this primer in hand, there's only one thing left to do - go make it happen! Start a blog, join Twitter, create a free report and set up an email list, and start writing content for your ideal customer. Do those four things and you'll be well on your way to making many more sales.
About the Author:
Robert Dempsey is the Itinerant Entrepreneur. He combines technology, psychology, and marketing to help his clients build their empires using strategic marketing. Visit his website to start getting more traffic, leads, and sales: http://www.ItinerantEntrepreneur.com/.
Read more of Robert Dempsey's articles.
Friday, July 22, 2011
Should You Make Money Online With One Website Or Several?
Article Presented by:
Copyright © 2011 Alan Cheng
There's a common problem faced by new and experienced internet marketers. After reading a ton of information on internet marketing, the majority are confused as to what they should do for their online business.
Many will believe that creating 5 websites to make money is better than relying on 1 website. This seems like common sense but in fact, it is very wrong. Who said earning a lot of money requires common sense? If so, the majority of people would be rich and not the other way round.
If you want to succeed online you need to focus on 1 website. At least until it becomes very successful. There are several reasons for this.
1. Focus
Never mind having several websites. Even if you create 2 websites, it's very hard to make both of them excellent and start making a good number of sales. It's much easier to focus on 1 website.
More and more people are saying that multi-tasking actually decreases the quality of results. This is exactly what you're doing when you're working on several websites at the same time.
2. Not enough time
If you have many websites, you will need to upload several pieces of content to each of them. When something goes wrong with one of the websites, it is unlikely that you'll know instantly because you have so many sites to deal with.
Basically you don't have enough time to work on several projects unless you hire a team.
3. Results
Imagine what would happen if you focused all your efforts on a 1 website instead of 3? You would achieve your goals at least 3 times as fast.
As soon as your website launches, you can put all your effort into making it an authority site. This is how successful entrepreneurs run businesses.
Unless you have an experienced team that you can rely on, you won't be able to produce more than one good website while dealing with many different things at the same time.
A lot of work is required when creating a website. If you make a list of tasks that you need to build a website to sell a product, you'll know that you need a lot more time than you initially thought.
Here are the tasks required for a typical site selling an eBook:
Creating the front-end product Getting graphics developed Writing the sales letter Creating an offer for the exit pop-up page Configuring your autoresponder for subscribers and buyers list andwriting follow up messages Creating a product for the up-sell Creating a sales letter for the up-sell Creating an affiliate page with marketing tools Marketing your product by writing articles, pay per click, banner advertisement, contacting affiliate partners etc.
Look at each of these tasks. They are all essential if you want your online business to succeed. Each of these tasks requires a lot of dedicated work. Creating a website to sell an eBook or service will take you 2 months if you're not familiar with the work.
Bear in mind that I've left out relatively simple tasks from the list which can take up several more hours of your time such as setting up the exit pop-up script, creating the download page and putting up your privacy policy and disclaimer page.
This is one of the reasons why a lot of internet marketers fail to make money online. They don't see the big picture of what is required to create an online business.
They get distracted by following product launches, buying new information products and browsing in forums. These distractions will delay their progress in launching their site and soon they would lose interest with the project and want to focus on other things.
This happens every day. Marketers will have an idea that they are passionate about but after several months they will want to do something else. This is why making money online is so hard.
The entrepreneur has several options they can take to fix this:
1. Block out all distractions
This is common sense. If you stop reading forums, stop reading emails on the latest promotions and turn off your Skype etc…you can get your project done a lot quicker.
However, this is easier said than done. It takes a lot of self discipline.
2. Leave out some tasks
You can still launch your new product or service by having only a few follow up messages to your subscribers and customers, eliminating the exit pop-up offer, removing the up-sell and not having an affiliate system in place with promotion tools.
This will give you the bare minimum for a product site but you'll be leaving a lot of money on the table. It is proven that the bulk of the money made with an online business is in the up-sell and by having a good relationship with your list.
Leaving out these important tasks is the same as not picking up money from the floor when you see it.
3. Outsource
This is the most common route entrepreneurs take when they launch a new product site. They will outsource a lot of the process to a company or individual so that they can free up their time to do tasks that they enjoy such as promoting the business.
This is an ideal alternative to doing the work yourself but it is costly. Unless you are very confident that your product will sell and you will make a lot of money in the back-end, outsourcing can be a bad investment.
A mistake that a lot of entrepreneurs make is hiring the cheapest ghostwriter or freelancer that they can find. They would look for a 40 page eBook to be written for $300 or a sales letter for $200. The fact is, you won't get good quality work for this kind of price.
Companies and individuals, who know they can deliver quality, will spend time in doing the work for you and charge what they are worth. Outsourcing your online business to a company will cost you over a thousand dollars easily. But you will receive a quality product that you can sell.
The quickest way to succeed online is to create a product or service to and your business as a market leader. You'll need to make the website complete with an affiliate program and up-sells. Doing this with 2 or more websites at the same time is out of the question.
If you can afford the money, consider outsourcing your online business including the product creation. This will free up your time, ensure you have a quality sales funnel and allow you to focus on marketing your business.
About the Author:
For more tips on how to promote your online business and increase sales, visit information product creation. To hire professionals to create your own best selling information products, visit http://www.eliteghostwriters.com/infoproducts.html - Alan Cheng, Elite Ghostwriters.
Read more of Alan Cheng's articles.
Copyright © 2011 Alan Cheng
There's a common problem faced by new and experienced internet marketers. After reading a ton of information on internet marketing, the majority are confused as to what they should do for their online business.
Many will believe that creating 5 websites to make money is better than relying on 1 website. This seems like common sense but in fact, it is very wrong. Who said earning a lot of money requires common sense? If so, the majority of people would be rich and not the other way round.
If you want to succeed online you need to focus on 1 website. At least until it becomes very successful. There are several reasons for this.
1. Focus
Never mind having several websites. Even if you create 2 websites, it's very hard to make both of them excellent and start making a good number of sales. It's much easier to focus on 1 website.
More and more people are saying that multi-tasking actually decreases the quality of results. This is exactly what you're doing when you're working on several websites at the same time.
2. Not enough time
If you have many websites, you will need to upload several pieces of content to each of them. When something goes wrong with one of the websites, it is unlikely that you'll know instantly because you have so many sites to deal with.
Basically you don't have enough time to work on several projects unless you hire a team.
3. Results
Imagine what would happen if you focused all your efforts on a 1 website instead of 3? You would achieve your goals at least 3 times as fast.
As soon as your website launches, you can put all your effort into making it an authority site. This is how successful entrepreneurs run businesses.
Unless you have an experienced team that you can rely on, you won't be able to produce more than one good website while dealing with many different things at the same time.
A lot of work is required when creating a website. If you make a list of tasks that you need to build a website to sell a product, you'll know that you need a lot more time than you initially thought.
Here are the tasks required for a typical site selling an eBook:
Look at each of these tasks. They are all essential if you want your online business to succeed. Each of these tasks requires a lot of dedicated work. Creating a website to sell an eBook or service will take you 2 months if you're not familiar with the work.
Bear in mind that I've left out relatively simple tasks from the list which can take up several more hours of your time such as setting up the exit pop-up script, creating the download page and putting up your privacy policy and disclaimer page.
This is one of the reasons why a lot of internet marketers fail to make money online. They don't see the big picture of what is required to create an online business.
They get distracted by following product launches, buying new information products and browsing in forums. These distractions will delay their progress in launching their site and soon they would lose interest with the project and want to focus on other things.
This happens every day. Marketers will have an idea that they are passionate about but after several months they will want to do something else. This is why making money online is so hard.
The entrepreneur has several options they can take to fix this:
1. Block out all distractions
This is common sense. If you stop reading forums, stop reading emails on the latest promotions and turn off your Skype etc…you can get your project done a lot quicker.
However, this is easier said than done. It takes a lot of self discipline.
2. Leave out some tasks
You can still launch your new product or service by having only a few follow up messages to your subscribers and customers, eliminating the exit pop-up offer, removing the up-sell and not having an affiliate system in place with promotion tools.
This will give you the bare minimum for a product site but you'll be leaving a lot of money on the table. It is proven that the bulk of the money made with an online business is in the up-sell and by having a good relationship with your list.
Leaving out these important tasks is the same as not picking up money from the floor when you see it.
3. Outsource
This is the most common route entrepreneurs take when they launch a new product site. They will outsource a lot of the process to a company or individual so that they can free up their time to do tasks that they enjoy such as promoting the business.
This is an ideal alternative to doing the work yourself but it is costly. Unless you are very confident that your product will sell and you will make a lot of money in the back-end, outsourcing can be a bad investment.
A mistake that a lot of entrepreneurs make is hiring the cheapest ghostwriter or freelancer that they can find. They would look for a 40 page eBook to be written for $300 or a sales letter for $200. The fact is, you won't get good quality work for this kind of price.
Companies and individuals, who know they can deliver quality, will spend time in doing the work for you and charge what they are worth. Outsourcing your online business to a company will cost you over a thousand dollars easily. But you will receive a quality product that you can sell.
The quickest way to succeed online is to create a product or service to and your business as a market leader. You'll need to make the website complete with an affiliate program and up-sells. Doing this with 2 or more websites at the same time is out of the question.
If you can afford the money, consider outsourcing your online business including the product creation. This will free up your time, ensure you have a quality sales funnel and allow you to focus on marketing your business.
About the Author:
For more tips on how to promote your online business and increase sales, visit information product creation. To hire professionals to create your own best selling information products, visit http://www.eliteghostwriters.com/infoproducts.html - Alan Cheng, Elite Ghostwriters.
Read more of Alan Cheng's articles.
Friday, July 8, 2011
Wealthy Salon/Spa Owners View Problems As an Opportunity To Grow, Struggling Salon/Spa Owners Don't!
Article Presented by:
Copyright © 2011 Dan Lok
Wealthy salon/spa owners view challenges and problems like bodybuilders see weight; an opportunity for some resistance to build a life with and grow. Body builders call it resistance training and they choose to do it. They actually like to work out even though it is hard work.
On the other hand, struggling salon/spa owners avoid problems and challenges. They try to bury them, avoid them at all costs. They create distractions like all kinds of busy work, drama and excuses just so they can avoid the problem for another day or week.
What is ironic is that it takes the same or more energy to avoid a challenge or problem as it does to solve the challenge. It takes ongoing mental energy to keep pushing problems out of the mind. It is real work to constantly distract oneself from the problem and challenge at hand to keep distracting yourself.
We have a choice to make ourselves either miserable or to make ourselves strong. The sad tragedy is that is takes the same amount of work and energy.
It is like a struggling salon/spa owner thinks their job is to avoid problems and challenges. And by avoiding them they are creating even more misery than they avoid.
It's not the problems or challenges themselves that make them miserable as they think. Struggling salon/spa owners own deliberate act of avoidance is what lowers their energy, esteem and self respect.
Too often the struggling salon/spa owners think they must avoid embarrassment. "What is my staff going to think?" is one of the questions that pops into their minds before considering any action. "What if they see that I don't know exactly what I am doing?"
This habit about worrying about other people's judgments and avoiding embarrassment starts typically begins in junior high and too often it never leaves us. We start to form our permanent identities in junior high.
Did we do this by design? Of course not! Who knowingly choose a life designed by a teenager? But that's exactly what we've done. Struggling salon/spa owners try to live their lives designed by teenagers. No wonder they are struggling.
The first step on the path to becoming a wealthy salon/spa owner is to see how you got here. Struggling salon/spa owners feel stuck inside their personality not realizing that they have a strong will and spirit deeper inside of them. They have been brainwashed by "who they are" instead of focusing on who they can be.
Wealthy salon/spa owners know that they so much more then sum total of their problems and challenges. They are willing to rise above their personalities of who they think they are. They are willing to take the risk of being embarrassed. They are focusing their energies on overcoming the challenge not worrying about what others say or think.
Question: How often are you willing to face your challenges a problems head on?
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Copyright © 2011 Dan Lok
Wealthy salon/spa owners view challenges and problems like bodybuilders see weight; an opportunity for some resistance to build a life with and grow. Body builders call it resistance training and they choose to do it. They actually like to work out even though it is hard work.
On the other hand, struggling salon/spa owners avoid problems and challenges. They try to bury them, avoid them at all costs. They create distractions like all kinds of busy work, drama and excuses just so they can avoid the problem for another day or week.
What is ironic is that it takes the same or more energy to avoid a challenge or problem as it does to solve the challenge. It takes ongoing mental energy to keep pushing problems out of the mind. It is real work to constantly distract oneself from the problem and challenge at hand to keep distracting yourself.
We have a choice to make ourselves either miserable or to make ourselves strong. The sad tragedy is that is takes the same amount of work and energy.
It is like a struggling salon/spa owner thinks their job is to avoid problems and challenges. And by avoiding them they are creating even more misery than they avoid.
It's not the problems or challenges themselves that make them miserable as they think. Struggling salon/spa owners own deliberate act of avoidance is what lowers their energy, esteem and self respect.
Too often the struggling salon/spa owners think they must avoid embarrassment. "What is my staff going to think?" is one of the questions that pops into their minds before considering any action. "What if they see that I don't know exactly what I am doing?"
This habit about worrying about other people's judgments and avoiding embarrassment starts typically begins in junior high and too often it never leaves us. We start to form our permanent identities in junior high.
Did we do this by design? Of course not! Who knowingly choose a life designed by a teenager? But that's exactly what we've done. Struggling salon/spa owners try to live their lives designed by teenagers. No wonder they are struggling.
The first step on the path to becoming a wealthy salon/spa owner is to see how you got here. Struggling salon/spa owners feel stuck inside their personality not realizing that they have a strong will and spirit deeper inside of them. They have been brainwashed by "who they are" instead of focusing on who they can be.
Wealthy salon/spa owners know that they so much more then sum total of their problems and challenges. They are willing to rise above their personalities of who they think they are. They are willing to take the risk of being embarrassed. They are focusing their energies on overcoming the challenge not worrying about what others say or think.
Question: How often are you willing to face your challenges a problems head on?
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Salon and Spa Owners: Which Monk Are You?
Article Presented by:
Copyright © 2011 Dan Lok
Someone told me this story. It made a lot of sense to me, hope it does for you.
Two devoted monks find themselves bound together as companions, traveling by foot for a great distance.
At one point, they'd been traveling without a break for many hours and they come upon a woman sitting on the edge of a river bank crying. The woman turns to them and explains with passion and feeling how she must get back across the river to her children, but because she is too tired and weary... she doesn't think she can safely cross the river again due to the strong and steady currents.
She asks the monks would they please help her across the river, letting them know how grateful she would be.
The two monks pause and look at one another, and immediately, the older monk picks up the woman and safely carries her across the river.
The older monk returns and they continue their journey. Sometime later, the younger monk is staring at him, horrified.
See, one of the many oaths these monks had taken, was to never EVER touch a woman.
And the younger monk simply doesn't understand how the older monk could, in good conscience, violate this most important oath.
However, too intimated to ask the older monk, the younger monk says nothing, and the two of them carry on for the remainder of their journey.
One hour passes... then two ... and then a third hour.
And all during this time, the tension is building inside the younger monk. He simply can NOT understand how the older monk had the audacity to pick up that woman and carry her across the river.
Finally, after four hours, the young monk can no longer contain himself, and he gushes forth, "Sir, how could you have picked up that woman back there on the river bed?"
To which the old monk replies, "Oh, are you still carrying her around? I put her down four hours ago."
Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. They carry them around like a sack of rocks on their backs. The sad thing is they carry these things around voluntarily. No one is forcing you to carry these emotional rocks.
Your mind could care less whether or not you are burdened with these issues, or... whether you put them down on the side of the river bed. However, how your life turns out, the amount of success, love and happiness you experience... is directly related to how big that sack is on your back, and how long you want to carry it around for.
I don't know about you, but to me... it makes a lot of sense to put that sack down. Is it time you put your sack down?
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Copyright © 2011 Dan Lok
Someone told me this story. It made a lot of sense to me, hope it does for you.
Two devoted monks find themselves bound together as companions, traveling by foot for a great distance.
At one point, they'd been traveling without a break for many hours and they come upon a woman sitting on the edge of a river bank crying. The woman turns to them and explains with passion and feeling how she must get back across the river to her children, but because she is too tired and weary... she doesn't think she can safely cross the river again due to the strong and steady currents.
She asks the monks would they please help her across the river, letting them know how grateful she would be.
The two monks pause and look at one another, and immediately, the older monk picks up the woman and safely carries her across the river.
The older monk returns and they continue their journey. Sometime later, the younger monk is staring at him, horrified.
See, one of the many oaths these monks had taken, was to never EVER touch a woman.
And the younger monk simply doesn't understand how the older monk could, in good conscience, violate this most important oath.
However, too intimated to ask the older monk, the younger monk says nothing, and the two of them carry on for the remainder of their journey.
One hour passes... then two ... and then a third hour.
And all during this time, the tension is building inside the younger monk. He simply can NOT understand how the older monk had the audacity to pick up that woman and carry her across the river.
Finally, after four hours, the young monk can no longer contain himself, and he gushes forth, "Sir, how could you have picked up that woman back there on the river bed?"
To which the old monk replies, "Oh, are you still carrying her around? I put her down four hours ago."
Too many salon and spa owners are carrying around a lot hurts, regrets, guilt, past failures and fears about the future. They carry them around like a sack of rocks on their backs. The sad thing is they carry these things around voluntarily. No one is forcing you to carry these emotional rocks.
Your mind could care less whether or not you are burdened with these issues, or... whether you put them down on the side of the river bed. However, how your life turns out, the amount of success, love and happiness you experience... is directly related to how big that sack is on your back, and how long you want to carry it around for.
I don't know about you, but to me... it makes a lot of sense to put that sack down. Is it time you put your sack down?
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Thursday, July 7, 2011
Wealthy Salon/Spa Owners Understand the Power of Their Words!
Article Presented by:
Copyright © 2011 Dan Lok
I work with a lot of different salon and spa owners. I have come to the realization that wealthy salon/spa owners speak a different language then struggling salon/spa owners even though they are in the same business.
What do I mean? Language is more powerful then we give it credit. Language actually has the power to have a stronger impact then drugs. Medical tests with placebos have proven this for years. The doctor says a certain placebo pill will lower your cholesterol, lessen your anxiety or some other effect. In test after test for certain patients what the doctor says about the placebo pill actually influences what the pill seems to do. Now that is power of language.
There is a pattern to the language wealthy salon/spa owner's use. They used words like can. They have goals, projects and challenges. Struggling salon/spa owners use the words I can't, instead of having goals, projects and challenges they have problems, hassles and night mares.
A struggling salon/spa owner will say I am swamped; I am just trying to make a living. The wealthy salon/spa owner will acknowledge they are busy designing and creating the life they want.
When it comes to making changes in the salon or spa wealthy owners are excited about making changes struggling owners are worried and upset that they have to make changes. The wealthy owner would look to see what they can learn from the experience of changing while the struggling owner just tries to get through the change. The wealthy owner plans things and the struggling owner wishes for things.
It is interesting to notice the link between language and performance however what excites me is when a struggling salon/spa owner's start practicing and using the language of wealthy salon/spa owners. When you start using new language you begin to experience a freedom that goes beyond your current circumstance and you have the freedom to reinvent your own reality.
We don't have permanent language or thoughts, we have shifting patterns of thoughts and language. And these patterns can be interrupted and replaced with other patterns.
People switch patterns in other areas of their lives. Take the case of some baseball players who can as easily hit a baseball from the right side of the plate as the left side of the plate. This isn't natural. They weren't born that way. They put new patterns in place and became switch hitters. Now they effortlessly and gracefully hit balls from either side of the plate.
To become a switch hitter they use a technique known as pattern replacement. You can replace any thought (pattern) with another. All it takes is relentless practice. You are not stuck. I am not stuck.
Wealthy salon/spa owners use language to create the life they want and struggling salon/spa owners use language to describe the life they have. What language are you using?
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Copyright © 2011 Dan Lok
I work with a lot of different salon and spa owners. I have come to the realization that wealthy salon/spa owners speak a different language then struggling salon/spa owners even though they are in the same business.
What do I mean? Language is more powerful then we give it credit. Language actually has the power to have a stronger impact then drugs. Medical tests with placebos have proven this for years. The doctor says a certain placebo pill will lower your cholesterol, lessen your anxiety or some other effect. In test after test for certain patients what the doctor says about the placebo pill actually influences what the pill seems to do. Now that is power of language.
There is a pattern to the language wealthy salon/spa owner's use. They used words like can. They have goals, projects and challenges. Struggling salon/spa owners use the words I can't, instead of having goals, projects and challenges they have problems, hassles and night mares.
A struggling salon/spa owner will say I am swamped; I am just trying to make a living. The wealthy salon/spa owner will acknowledge they are busy designing and creating the life they want.
When it comes to making changes in the salon or spa wealthy owners are excited about making changes struggling owners are worried and upset that they have to make changes. The wealthy owner would look to see what they can learn from the experience of changing while the struggling owner just tries to get through the change. The wealthy owner plans things and the struggling owner wishes for things.
It is interesting to notice the link between language and performance however what excites me is when a struggling salon/spa owner's start practicing and using the language of wealthy salon/spa owners. When you start using new language you begin to experience a freedom that goes beyond your current circumstance and you have the freedom to reinvent your own reality.
We don't have permanent language or thoughts, we have shifting patterns of thoughts and language. And these patterns can be interrupted and replaced with other patterns.
People switch patterns in other areas of their lives. Take the case of some baseball players who can as easily hit a baseball from the right side of the plate as the left side of the plate. This isn't natural. They weren't born that way. They put new patterns in place and became switch hitters. Now they effortlessly and gracefully hit balls from either side of the plate.
To become a switch hitter they use a technique known as pattern replacement. You can replace any thought (pattern) with another. All it takes is relentless practice. You are not stuck. I am not stuck.
Wealthy salon/spa owners use language to create the life they want and struggling salon/spa owners use language to describe the life they have. What language are you using?
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Sunday, July 3, 2011
Corporate Business Gifts - Why Business Laptops Are The Perfect Corporate Gifts
Article Presented by:
Copyright © 2011 Titus Hoskins
When buying a corporate business gift it is sometimes very easy to take the practical route and buy something that a boss or employee will find useful in the carrying out of their daily chores. That's why many gift-givers in a workplace setting often choose business laptops as their gifts of choice. Going with a practical laptop can be a very smart choice for numerous reasons.
So, regardless of whether you're a manager, employee or boss; here are some reasons why a business laptop can be the perfect corporate gift:
1. Practical - A business laptop is very useful and practical to the receiver. They can use it in their daily work routine and even take it home at night. In our modern computerized workplaces, a computer laptop will be very useful for handling files, keeping records, making presentations and reports. They can also easily handle spreadsheets, sales data and client information. All this information can be encrypted if security is an issue.
2. Portable - Business laptops are usually light and thin so they are very portable. You can take all your business files and data with you on your sales trips and meetings. Battery life has been steadily increasing and it is now common to get 6 or more hours of battery life out of the latest business laptops. Besides, you can always take an extra battery along, if battery life is an issue.
3. Communication - Most business laptops come with the latest network/wi-fi cards so you can easily connect to the web and the world. This can be a great convenience, especially if your sales force does a lot of traveling. These laptops are especially designed with the business traveler in mind. Also remember, with services like online fax, workers can easily communicate with the office or clients no matter where they are located.
4. Powerful - With the introduction of the new Intel i3, i5 and i7 processors, business laptops have become a lot more powerful and offer top performance. And with multi-threading, you can run numerous applications at once without any problems. Plus, because of the Turbo-Boost features, you can get extra power if your system needs it.
5. Stylish - Of course, no matter how useful or powerful, any gift simply has to look good. That's why these sleek, stylish business laptops can still definitely produce the "WOW" factor. These modern examples of the latest technology will turn a few heads and please the receiver. And since just about anything these days can be personalized with laser engraving, your laptop gift can even come with a special message for the receiver.
Furthermore, laptop prices are steadily decreasing so good quality business laptops do not have to be that expensive. Besides, you're giving a very practical gift which can have many benefits and returns for your business or company. And a gift that the receiver will love and appreciate for years to come. That's why business laptops can be some of the best corporate gifts you will ever give.
About the Author:
For the latest corporate gift ideas and a handy Amazon gift-organizer try here: corporate business gifts
For some of the best business laptops...click here: best business laptops
Copyright Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Read more Articles written by Titus Hoskins.
Copyright © 2011 Titus Hoskins
When buying a corporate business gift it is sometimes very easy to take the practical route and buy something that a boss or employee will find useful in the carrying out of their daily chores. That's why many gift-givers in a workplace setting often choose business laptops as their gifts of choice. Going with a practical laptop can be a very smart choice for numerous reasons.
So, regardless of whether you're a manager, employee or boss; here are some reasons why a business laptop can be the perfect corporate gift:
1. Practical - A business laptop is very useful and practical to the receiver. They can use it in their daily work routine and even take it home at night. In our modern computerized workplaces, a computer laptop will be very useful for handling files, keeping records, making presentations and reports. They can also easily handle spreadsheets, sales data and client information. All this information can be encrypted if security is an issue.
2. Portable - Business laptops are usually light and thin so they are very portable. You can take all your business files and data with you on your sales trips and meetings. Battery life has been steadily increasing and it is now common to get 6 or more hours of battery life out of the latest business laptops. Besides, you can always take an extra battery along, if battery life is an issue.
3. Communication - Most business laptops come with the latest network/wi-fi cards so you can easily connect to the web and the world. This can be a great convenience, especially if your sales force does a lot of traveling. These laptops are especially designed with the business traveler in mind. Also remember, with services like online fax, workers can easily communicate with the office or clients no matter where they are located.
4. Powerful - With the introduction of the new Intel i3, i5 and i7 processors, business laptops have become a lot more powerful and offer top performance. And with multi-threading, you can run numerous applications at once without any problems. Plus, because of the Turbo-Boost features, you can get extra power if your system needs it.
5. Stylish - Of course, no matter how useful or powerful, any gift simply has to look good. That's why these sleek, stylish business laptops can still definitely produce the "WOW" factor. These modern examples of the latest technology will turn a few heads and please the receiver. And since just about anything these days can be personalized with laser engraving, your laptop gift can even come with a special message for the receiver.
Furthermore, laptop prices are steadily decreasing so good quality business laptops do not have to be that expensive. Besides, you're giving a very practical gift which can have many benefits and returns for your business or company. And a gift that the receiver will love and appreciate for years to come. That's why business laptops can be some of the best corporate gifts you will ever give.
About the Author:
For the latest corporate gift ideas and a handy Amazon gift-organizer try here: corporate business gifts
For some of the best business laptops...click here: best business laptops
Copyright Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Read more Articles written by Titus Hoskins.
Attention Salon and Spa Owners: Do You Wake Up Thinking Life Sucks and Then You Die?
Article Presented by:
Copyright © 2011 Dan Lok
The other day I saw a bumper sticker that said "Life Sucks and Then You Die". That saying got me thinking. I could use that saying as a powerful teaching tool.
The bumper sticker quickly reveals the key weakness in a struggling salon/spa owner's thinking. This statement reveals a victim mindset.
Why do I say that? The slogan "Life Sucks and Then You Die" is a clear snapshot of the core belief system of a struggling salon/spa owner. What the owner (victim) doesn't realize is that this kind of thinking leads to lower self esteem, low energy and, low performance.
This type of thinking is self defeating and struggling salon/spa owners don't see that their own thinking and mindset is defeating them.
For the sake of discussion and for the fun of it, let's agree that the first half of the saying is somewhat true. We can all agree that life can suck at times or life is difficult, life can burn you out, life is a struggle and let's not forget that life is not fair.
If that is the truth, then why is it so bad that "then you die"? If life is tough, a struggle, so difficult what's so negative about dying?
That is a big contradiction. It is like saying "I hate being in my salon or spa and what's worse is I might have to leave. Amazing how salon and spa owners think exactly like that. They also have the same mindset about their life, about their relationships, about everything. You have heard the old song, "I'm tired of livin' and scared of dyin'."
Our mind doesn't let us have it both ways. Your brain is awesome. When you send it something clearly inspiring it will send you energy. That is the good news. The bad news is when you send it something that is self contradictory your mind and body get confused and sucks energy from you.
It is illogical that life would suck be bad and death would suck be bad. If life truly sucked the bumper stick should say ""Life Sucks but Then You Die"
Struggling salon/spa owners need to realize and become aware that their contradictory thoughts are defeating them. Question: How often are you sending your mind contradictory thoughts instead of clear inspiring thoughts?
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Copyright © 2011 Dan Lok
The other day I saw a bumper sticker that said "Life Sucks and Then You Die". That saying got me thinking. I could use that saying as a powerful teaching tool.
The bumper sticker quickly reveals the key weakness in a struggling salon/spa owner's thinking. This statement reveals a victim mindset.
Why do I say that? The slogan "Life Sucks and Then You Die" is a clear snapshot of the core belief system of a struggling salon/spa owner. What the owner (victim) doesn't realize is that this kind of thinking leads to lower self esteem, low energy and, low performance.
This type of thinking is self defeating and struggling salon/spa owners don't see that their own thinking and mindset is defeating them.
For the sake of discussion and for the fun of it, let's agree that the first half of the saying is somewhat true. We can all agree that life can suck at times or life is difficult, life can burn you out, life is a struggle and let's not forget that life is not fair.
If that is the truth, then why is it so bad that "then you die"? If life is tough, a struggle, so difficult what's so negative about dying?
That is a big contradiction. It is like saying "I hate being in my salon or spa and what's worse is I might have to leave. Amazing how salon and spa owners think exactly like that. They also have the same mindset about their life, about their relationships, about everything. You have heard the old song, "I'm tired of livin' and scared of dyin'."
Our mind doesn't let us have it both ways. Your brain is awesome. When you send it something clearly inspiring it will send you energy. That is the good news. The bad news is when you send it something that is self contradictory your mind and body get confused and sucks energy from you.
It is illogical that life would suck be bad and death would suck be bad. If life truly sucked the bumper stick should say ""Life Sucks but Then You Die"
Struggling salon/spa owners need to realize and become aware that their contradictory thoughts are defeating them. Question: How often are you sending your mind contradictory thoughts instead of clear inspiring thoughts?
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Saturday, July 2, 2011
The Single Most Profitable Day You Spend on Your Spa or Salon!
Article Presented by:
Copyright © 2011 Dan Lok
This concept is instrumental to the success of your spa or salon. This strategy will seem obvious though only 1 per cent or so of salon or spa owners will actually take the time to do it. Even though it is very simple, don't underestimate its value and power.
If you fail to plan, you plan to fail. Too many salon and spa owners have no plan and make advertising decisions based on a whim, out of desperation or too many times based on whichever advertising rep catches him that day. You need to plan your marketing. You actually need to combine your marketing plan with marketing systems. What am I talking about?
A Marketing Calendar
A marketing calendar plans out all your strategies for a year. You need a plan and a budget. Take ½ a day, a full day would even be better. Sit down with yourself and maybe one key staff person like your manager and start putting together a 12 month marketing plan.
First review and discuss what you have done in the past. What worked and what didn't work. Please make sure something that did work was truly successful. Read through the ideas and promotions in previous lessons and come up with some specific promotions you would like to do. The key to a good marketing calendar is to strive to always have a promotion going on. This gives your clients especially new clients a reason to keep coming to your spa or salon. It also helps to keep you staff excited.
Public Holidays can work well for spas and salons. Consider planning your marketing calendar around holidays. This will give your promotions a theme and reason why you are having the special promotion.
Everyone enjoys celebrating holiday. You can run your public holiday promotion for a week. You can have President Day week at your salon or spa. You can have different specials or offers on each day of the week.
Don't make the mistake of just focusing on the major public holidays like: Martin Luther King Jr Day, President Day, Memorial Day, Independence Day, Columbus Day, Veteran's Day and Thanksgiving Day.
You can all kinds of fun, special promotions with the following days: Chinese New Years, Groundhog Day, Valentine's Day, St Patrick's Day, First Day of Spring (March 20th), Mother's Day, Father's Day, Back to School, Grandparent's Day (September 13th), First Day of Autumn (September 22nd), Halloween, the list goes on and on.
Maybe your town also has special regional holidays or special parades or events that you can turn into a profitable promotion.
This is a powerful and simple concept. The reason most spa and salon owners never use it is they never take the time to create a marketing calendar. Do yourself a favor and be part of the 1% club.
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Copyright © 2011 Dan Lok
This concept is instrumental to the success of your spa or salon. This strategy will seem obvious though only 1 per cent or so of salon or spa owners will actually take the time to do it. Even though it is very simple, don't underestimate its value and power.
If you fail to plan, you plan to fail. Too many salon and spa owners have no plan and make advertising decisions based on a whim, out of desperation or too many times based on whichever advertising rep catches him that day. You need to plan your marketing. You actually need to combine your marketing plan with marketing systems. What am I talking about?
A Marketing Calendar
A marketing calendar plans out all your strategies for a year. You need a plan and a budget. Take ½ a day, a full day would even be better. Sit down with yourself and maybe one key staff person like your manager and start putting together a 12 month marketing plan.
First review and discuss what you have done in the past. What worked and what didn't work. Please make sure something that did work was truly successful. Read through the ideas and promotions in previous lessons and come up with some specific promotions you would like to do. The key to a good marketing calendar is to strive to always have a promotion going on. This gives your clients especially new clients a reason to keep coming to your spa or salon. It also helps to keep you staff excited.
Public Holidays can work well for spas and salons. Consider planning your marketing calendar around holidays. This will give your promotions a theme and reason why you are having the special promotion.
Everyone enjoys celebrating holiday. You can run your public holiday promotion for a week. You can have President Day week at your salon or spa. You can have different specials or offers on each day of the week.
Don't make the mistake of just focusing on the major public holidays like: Martin Luther King Jr Day, President Day, Memorial Day, Independence Day, Columbus Day, Veteran's Day and Thanksgiving Day.
You can all kinds of fun, special promotions with the following days: Chinese New Years, Groundhog Day, Valentine's Day, St Patrick's Day, First Day of Spring (March 20th), Mother's Day, Father's Day, Back to School, Grandparent's Day (September 13th), First Day of Autumn (September 22nd), Halloween, the list goes on and on.
Maybe your town also has special regional holidays or special parades or events that you can turn into a profitable promotion.
This is a powerful and simple concept. The reason most spa and salon owners never use it is they never take the time to create a marketing calendar. Do yourself a favor and be part of the 1% club.
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
Friday, July 1, 2011
Why Have Online Fax Services Become So Popular?
Article Presented by:
Copyright © 2011 Titus Hoskins
When any technology quickly becomes mainstream and a regular part of our daily lives, usually there are some underlying root causes or reasons. The same can be said about the popularity of online fax services in the modern workplace. There are some basic reasons why Internet or online fax has become so popular.
First, perhaps one of the main underlying reasons has to do with the technology itself. Online fax services combines two of the most important tech advances in the modern era: computers and the Internet. This new way of faxing uses your computers and your web connection to send and receive all your faxes. This popular combination is very powerful once you consider what "computers" and the "Internet" have done for the workplace and for the world in general. Online faxing takes advantage of both of these technological advancements to give you or your company a much more convenient and a much more robust faxing system.
Second, mobility or our need to be mobile, is one of the most over-riding features of our modern lives. People simply want to be connected to their families, friends and their businesses no matter where they are. We have seen this need fulfilled by the introduction of cell phones, smart phones, netbooks, laptops, ipads... all keeping us completely wired and tuned in to all that matters to us. Internet fax services fits in neatly and is completely compatible with all these portable devices and our mobile lifestyles.
Third, another underlying reason why these web based fax services have become so popular, comes down to pure economics. In these unsettled and trying economic times, everyone is looking for ways to cut corners and save money, especially on business expenses which have to be paid each month. Online faxing is simply much more cheaper than conventional faxing. You don't need to install or pay for an extra dedicated fax phone line since everything is done through your computers and your email system. This is also paperless faxing so you don't need to buy any papers, inks and toners. You don't even need to buy a traditional fax machine. All this makes online fax very cost-effective and less expensive to run than a conventional fax machine.
Fourth, another issue concerns competition and availability, using an online fax system means your business is open around the clock, 365 days of the year. You can receive your faxes at any time and from any location, as long as you're connected to the web. If your company or business depends upon faxing to offer promotions, stay in contact with clients or to bring in sales... one can easily see why using an Internet fax service will make your company more competitive. In these uncertain times, having any advantage, no matter how small - does make a difference to your company's bottom line.
Fifth, other reasons have to do with security and privacy. When using an Internet fax program you have much more security since your faxes can be encrypted when you send them. You also have secure online storage where only you can access them in your online account with your username and password. Your faxes can also be filled and stored on your own computer for easy private access. Only you can read your messages, unlike in the office setting, where anyone walking by can read a sensitive fax.
Lastly, when it is all said and done, perhaps one of the main reasons why online fax has become so popular simply has to do with convenience and ease-of-use. Internet fax is extremely easy to do, as simple as sending an email. It is also extremely convenient to use, you can send and receive your faxes from anywhere and at any time. This great convenience makes online fax an invaluable communication tool for the modern workplace and the modern workforce. For those employees working from home, it is ideal, for those working in the field such as construction workers, engineers, real estate agents and salespeople, it is ideal. For those operating any kind of business, big or small, online fax is ideal.
So are you or your company using an online fax service?
About the Author:
For more information on Internet Fax Services use this handy online Fax Comparison Guide to get your own: online fax services
Or if you want more detailed information on Internet Faxing try here: internet fax providers.
Titus Hoskins Copyright. This article may be freely distributed if this resource box stays attached.
Read more of Titus Hoskins's articles.
Copyright © 2011 Titus Hoskins
When any technology quickly becomes mainstream and a regular part of our daily lives, usually there are some underlying root causes or reasons. The same can be said about the popularity of online fax services in the modern workplace. There are some basic reasons why Internet or online fax has become so popular.
First, perhaps one of the main underlying reasons has to do with the technology itself. Online fax services combines two of the most important tech advances in the modern era: computers and the Internet. This new way of faxing uses your computers and your web connection to send and receive all your faxes. This popular combination is very powerful once you consider what "computers" and the "Internet" have done for the workplace and for the world in general. Online faxing takes advantage of both of these technological advancements to give you or your company a much more convenient and a much more robust faxing system.
Second, mobility or our need to be mobile, is one of the most over-riding features of our modern lives. People simply want to be connected to their families, friends and their businesses no matter where they are. We have seen this need fulfilled by the introduction of cell phones, smart phones, netbooks, laptops, ipads... all keeping us completely wired and tuned in to all that matters to us. Internet fax services fits in neatly and is completely compatible with all these portable devices and our mobile lifestyles.
Third, another underlying reason why these web based fax services have become so popular, comes down to pure economics. In these unsettled and trying economic times, everyone is looking for ways to cut corners and save money, especially on business expenses which have to be paid each month. Online faxing is simply much more cheaper than conventional faxing. You don't need to install or pay for an extra dedicated fax phone line since everything is done through your computers and your email system. This is also paperless faxing so you don't need to buy any papers, inks and toners. You don't even need to buy a traditional fax machine. All this makes online fax very cost-effective and less expensive to run than a conventional fax machine.
Fourth, another issue concerns competition and availability, using an online fax system means your business is open around the clock, 365 days of the year. You can receive your faxes at any time and from any location, as long as you're connected to the web. If your company or business depends upon faxing to offer promotions, stay in contact with clients or to bring in sales... one can easily see why using an Internet fax service will make your company more competitive. In these uncertain times, having any advantage, no matter how small - does make a difference to your company's bottom line.
Fifth, other reasons have to do with security and privacy. When using an Internet fax program you have much more security since your faxes can be encrypted when you send them. You also have secure online storage where only you can access them in your online account with your username and password. Your faxes can also be filled and stored on your own computer for easy private access. Only you can read your messages, unlike in the office setting, where anyone walking by can read a sensitive fax.
Lastly, when it is all said and done, perhaps one of the main reasons why online fax has become so popular simply has to do with convenience and ease-of-use. Internet fax is extremely easy to do, as simple as sending an email. It is also extremely convenient to use, you can send and receive your faxes from anywhere and at any time. This great convenience makes online fax an invaluable communication tool for the modern workplace and the modern workforce. For those employees working from home, it is ideal, for those working in the field such as construction workers, engineers, real estate agents and salespeople, it is ideal. For those operating any kind of business, big or small, online fax is ideal.
So are you or your company using an online fax service?
About the Author:
For more information on Internet Fax Services use this handy online Fax Comparison Guide to get your own: online fax services
Or if you want more detailed information on Internet Faxing try here: internet fax providers.
Titus Hoskins Copyright. This article may be freely distributed if this resource box stays attached.
Read more of Titus Hoskins's articles.
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