Article Marketing Advice: Increasing the Readability of Your Articles

Article Presented by:
Hunter Waterhouse

When it comes to writing articles to promote your online business, it's important to consider more than just your marketing goals: it's essential that you also focus on writing articles that people will want to read. In other words, you don't just want to use words; and you don't want to market and sell your business directly. Instead, you want to make an effort to be engaging and influential.

The first tip that will help you to increase the readability of your articles is to write with the reader's concerns in mind. If you are unsure of exactly how to do that, you may want to look into article ghostwriters who understand article marketing and who only focus on writing articles for Internet audiences. When you work with article ghostwriters, you can focus more on your business and know that someone else is working hard on your behalf to write articles that will be read.

Getting The Best Results From Your Article Marketing Campaigns

Still, if you want to keep article writing within your company, rather than outsourcing it, here are some tips for getting more out of your article marketing campaigns:

1. Hook your readers from the start. Article writing is a lot more effective for marketing your business when people will actually read the articles. The best thing that you can do is to catch their interest right away. Your article title will determine if people will open your article, and the first paragraph will ensure that people keep reading the article.

2. Avoid the temptation to overwhelm your readers with a lot of information. Article writing is not about telling the reader everything that there is to know; it's about sticking with a central focus and giving your reader an introduction or overview of the information they want and need to solve their problems. In an article that probably won't be much more than one thousand words, you will never be able to tell the reader everything they need to know to solve a problem, but you can help put your reader on solid footing for moving forward towards a workable solution.

3. Break up information into digestible chunks. Writing articles is about expressing some key points. When it comes to writing articles for the internet, what you are going to find is that many readers skim rather than read your articles. Using numbered lists (like this one) will help you to present your information clearly, and let readers find what they are looking for quickly. Similarly, if you use bullet lists or break up your text with subheadings that are in a larger font and bolded, you can be sure that after reading your article, the article's key points will be easily recalled.

4. When it comes to article writing, particularly when you are working to establish yourself as an expert, it's important to show that you know what you're talking about. A great way of doing that - and to break up the text of your article - is to include quotes from more established experts. If you are writing articles and are more established, you too should quote other sources, possible letting the readers know why you disagree with another writer.

5. Focus on spelling and grammar. Just as someone who is hiring article ghostwriters should take the time to find ghost writing services that are well versed in your point of view, it's also important to be sure that you're writing in the native language of your target audience. American English is different from that spoken and written in England and India. Paying attention to your spelling and grammar shows that you care about what you are saying and that you are a professional.

A good example of the difference between the usage rules in British English and American English is the story of Paul Marshall from Dallas, Texas. When Paul was running his mortgage business, he had hired some Indian writers to develop content for his website. When he received the copy from his ghostwriters, the copy used the word "mortgage scheme" in the text eleven times. Paul was pissed, as you might well imagine. In British English, "scheme" does not carry any negative connotation. Yet, as you may well realize, "scheme" in American English is one of the most negative words that can be applied to any business model. It denotes "dishonesty" and "fraud" in American English. His Indian writers could not understand his anger with their choice of words, but you can understand his anger.

Professionalism In The Article Writing Process

Professionalism, unfortunately, is frequently overlooked when it comes to article writing. Great writing flows, not just for the writer whose aim is to get the words and message out, but also for the readers who are consuming the information.

Because of this, one key element of an effective article is not the writing itself: it is the readability of that article. Take the time to look at the articles that grab your attention and jot a few notes about each of them. Specifically, focus on the following:

How did the writer grab your attention (or, if you weren't interested in the first paragraph, what turned you off?

What sort of spacing did the writer use in the article?

What did you come away with after reading the article? In other words, what were the key points of the article?

Writing articles is neither purely science nor purely art – at its best; it is a good combination of the two. A great article focuses on a key issue, isn't stuffed with keywords (you do want search engines to find the article, but too many keywords in an article takes away from readability), and is as easy to skim, as it is to read.

When all is said and done, an article that gets read in its entirety will carry the reader to the Author's Bio at the end of the article. Ideally, the reader will read the entire article and feel a desire to visit the author's website to learn more about the writer of the article. It is article marketing at its best, when the reader likes the article enough to click on the link in the Author's Bio and visit the author's website to learn more about what the author is offering.


About the Author:
Hunter Waterhouse is a writer and editor who has been employed by The Phantom Writers (http://www.thephantomwriters.com) for many years. Put his name in quotes and run it through your favorite search engine, to see just how well his articles have been received by the Internet Marketing community. Then, you will know that Hunter knows what he is talking about when it comes to article marketing. To learn more about how The Phantom Writers can help you with article ghost writers, please visit: http://www.thephantomwriters.com/services/ghost-writing.html

Seven Tips for Hiring a Professional Article Ghost Writer

Article Presented by:
Hartford Rhodes

Writing articles is a great way to market your online business, because it puts you in the position of being able to establish yourself as an expert in your field. The challenge, of course, is that not everyone feels comfortable with the idea of sitting down and writing articles. That's where article ghostwriters come into play.

Ghost writing is a well-established tradition in which non-writers, such as yourself, can hire someone else who will do the actual article writing, while you are able to take the personal credit as the author of the article. That's right: with ghost writing, you pay someone else not only for writing articles, but also for all rights to those articles. As a result, you are able to make any necessary changes and to publish the article with your own bylines and contact information, attached to the article.

Unfortunately - as is the case with many things - there are many article ghostwriters out there, some of whom are more qualified and capable than others. How can you be sure that you are hiring the right article ghost writers?

1. Take the time to identify what you goals will be for the articles. We often argue that your article must speak directly to the people most likely to buy your goods and services. Therefore, your goal is to talk to the people in your target market, in a way that will appeal to your prospective customers' needs. When you are going to be hiring article ghostwriters, you will need to be able to let them know what your goals are and whom you wish to talk to in the article.

2. Do your homework; because there are a number of article ghostwriters out there, it's a good idea to look at the ghost writing services that have a good reputation in the marketplace. More importantly, it's a good idea to look at ghostwriting services to determine where the writers are located and what their education level. (Many writers who live in India can produce excellent articles, but it must be noted that they write in British English. If your customers are generally Americans, then British English may not serve your interests well.)

3. Before hiring article ghost writers, take the time to compare different writers and services. Once you have made an effort to find ghost writing services, ask to see a sample of the work that they have done. Keep in mind that it may be difficult for them to provide samples, as once they have submitted articles to a client; they no longer have the rights to those articles. If you are told that samples are not available, ask for references who you can contact about their experience with the article ghost writers.

4. Check references. Even if the services that you have contacted about writing articles are able to provide samples, ask for references and follow through with an email or a phone call to ask whether or not they were satisfied. If they received great articles but it took a long time - and you need something written this week - you may need to look to a different service.

5. Be clear about expectations - both yours and theirs. Many article ghostwriters will expect at least partial payment up front; most businesses looking for articles want to know that they will have them within a set amount of time. Likewise, there may be specifics that you are looking for in your articles; let the article ghost writers know what you are looking for - the subjects that are the center of the article and the keywords that you want to have used are important things to communicate to the writer.

6. Ensure that, if you are dissatisfied with the article, you will be able to have a re-write included. If there are minor changes, you will be able to make them yourself; if, on the other hand, the wrong keyword focus was used or information within the article wasn't accurate, you should feel comfortable asking for a rewrite and one should be provided.

7. Determine which other services may be included. Some ghost writing services will also submit the articles to publishers and webmasters who will be interested in publishing the article, while others will only focus on article writing.

These seven tips for hiring ghostwriters for writing articles can ensure that you are heading in the right direction, and that's essential because - as article marketing becomes increasingly popular - you will come to rely on article ghost writers to help you to promote your business. Establishing a healthy relationship with your article ghost writers from the very beginning will give you an advantage: you will always know where to turn and you will be in a better position to market your business.


About the Author:
Hartford Rhodes is a writer and editor employed by The Phantom Writers (http://thephantomwriters.com). They will ghost write and distribute reprint articles for the promotion of your online business, and they guarantee that you will like the articles, or they will fix them to your desires. They also employ article ghost writers, most of whom are Americans and have degrees in English. Learn more: http://thephantomwriters.com/services/ghost-writing.html

Using a 401K Loan to Stop Foreclosure

Article Presented by:
Daniel Lamaute

A bankruptcy or foreclosure can cripple one's ability to obtain decent credit for many years. In addition, some employers and landlords won't hire or rent to a candidate with terrible credit history. Thus, it is a good idea to discuss all options with a financial planner before ending in bankruptcy or foreclosure.

To avoid a bankruptcy or stop a foreclosure some people will raise cash by tapping their IRA or 401(k). But withdrawing money from a retirement account prior to age 59 ½ can trigger a 10% penalty on top of the regular income tax on the money distributed. Whereas a 401(k) loan that is repaid according to IRS guidelines can avoid the tax hit.

Employees can contact their company's HR department to find out if they have access to a 401(k) loan. Generally after leaving a job one loses the privilege to obtain a loan from a previous employer's 401(k). But, individuals with their own business can still borrow from their retirement funds by setting up a Solo 401(k) plan with a loan option. The Solo 401(k) - also called an Individual 401k or Self-Employed 401(k) - is designed for small business owners with no employees. A Solo 401(k) loan does not require a credit check because you are in effect borrowing from yourself; the loan interest rate is often set at prime rate and stays fixed for the term of the loan. The loan payments, interest and principal, are put back into the borrower's 401(k) account.

It's possible to transfer without dollar limit the funds from an IRAs, 401(k), or other retirement funds into a Solo 401(k) plan. Once the funds are in your Solo 401(k), you can borrow up to a maximum of $50,000 or 50% of the balance in your account, whichever is less. The loan process generally takes a couple of weeks after the funds are in the Solo 401(k) account.

Although a loan from a 401(k) plan is free of tax and early withdrawal penalty if the loan is not paid back on time the IRS will treat the balance of the loan as a distribution subject to taxes and a possible 10% penalty. The Solo 401(k) is available to any business that employs only owners and their spouses, including C corporations, S corporations, partnerships, and sole proprietors working part-time or full-time in their businesses. The Solo 401(k) is not suitable for businesses with employees, or those that plan to hire employees.

To withdraw from your 401(k) is an important decision that can deplete a large part of your retirement nest egg if you are not careful. A 401(k) loan should be used only for those times when you absolutely need the money and you are certain that you will be able to repay the loan to your 401(k) account.


About the Author:
Daniel Lamaute of Lamaute Capital, Inc., (InvestSafe.com) is retirement plans expert. Visit http://www.investsafe.com to learn about methods to maximize retirement contributions and to reduce taxes and penalties on early withdrawals. Lamaute Capital, Inc. does not give legal or tax advice. Tax laws and regulations are complex and subject to change. Please consult an attorney or tax advisor for tax advice.

2008 Application Development Trends: "Building for Change" to accommodate today's shifting business conditions.

Article Presented by:
Anne Sych

Software developers and businesses alike can expect to see significant changes in the year ahead in how applications are developed. Research analysts are projecting that 2008 will reveal a shift in the conventional development process, resulting in more flexible solutions that can evolve with a company's changing needs.

Until now, application development professionals have designed applications to meet the most current business requirements. Supply followed demand as developers fought to be the first out the door with the latest and greatest solutions to resolve these business challenges.

Forrester research analyst, Carey Schwaber, projects that "as the pace of business change increases, so will the pace of change in business requirements." Because of these rapidly changing business conditions, new applications will need to be designed to meet undetermined future requirements as well as current needs. This will call for key players to be involved in predicting which requirements are most likely to change and how the application can be designed to facilitate the change.

Today's applications emphasize performance, data integrity, and scalability as their key goals, (not the ability to be easily changed). However, this new requirement, labeled "build-for-change", prepares for anticipated changes in the application's design, and includes an interface to enable the user to change process and business rules without additional programming. Forrester states, "A build-for-change approach places at the center of the application's design the factors most likely to change like business process flows, policies, and services, and provides a means to manage their prompt evolution."

Development occurring within companies is also evolving, resulting in a trend to increase collaboration between departments. No longer is IT simply tasked with executing requested business requirements, but departments are now working in cooperation to create these applications together. "Business analysts, power users, and even business professionals will now pass process designs, business rules, mashups, and other design elements to IT teams. IT will provide not only applications, but also tools to enable businesspeople to customize, extend, and evolve those applications." (Forrester Research, September 24, 2007, 'The Dynamic Business Applications Imperative'.) The result of this development model puts the power to effect change into the hands of the businesspeople. This democratization of development, also referred to as "technology populism", is consistent with the current move away from a removed, central IT department.

So, as "change" is the buzzword of many politicians this election year, we can also expect to see and hear about lots of major changes happening in the world of application development. The end result of this trend will be more of these flexible and highly adaptable software products making their appearance in the marketplace. Change can be a good thing.


About the Author:
Written by: Anne Sych, Marketing Manager for Novo Solutions, Inc.
Novo Solutions, Inc. is an Independent Software Vendor (ISV) in Virginia Beach, Virginia specializing in Customer Support Software. Free trial versions of the Novo Help Desk Software, Knowledge Base Software and suite of web-based Customer Support Solutions are available. Contact: sales@novosolutions.com for more information. http://www.novosolutions.com/

Internet Marketing Lessons From A Side-trip In Las Vegas

Article Presented by:
Willie Crawford

While attending an Internet marketing seminar in Las Vegas recently, I decided to spend some time observing how those with huge budgets market. I reasoned that in a city where buildings often cost billions (with a B), they must know a thing or two about effective marketing.

In this article, I'll share just a few hours that I took out from my day to tour a timeshare resort.

While walking through the casino where we happened to be staying, my wife and I were approached by a casino employee. He asked if we'd be interested in a few free shows, and some buffet meals. My interest was piqued, and I wanted to see how such a huge operation used a freebie as a lead generator.

The employee steered us to a information counter where we were told that to get the freebies, we needed to attend a one-hour tour of a local resort... with no other obligations. They did require a $40 deposit to reserve our spot on the bus, and to ensure that we showed up.

At this point, the marketer in me "was game" even though I considered my one hour... plus travel time, worth much more than the value of the tickets and meals. However, I wanted to compare their marketing to mine, so I went along.

At the appointed time, I showed up, filled out a short form, that basically entered ALL of my contact info into their funnel, and got on the bus.

On the bus, we were given a short survey to take that would be used by the sales person to structure their pitch. The survey asked about our opinions and travel habits. It also was VERY leading... pointing out how much more sense it made to stay in a 5 star resort condo for only $200 per week, than it did to stay in a "ratty" hotel for $200 per night.

Getting off the bus, they collected our survey forms at the door, and then seated us all in a large room that, among other things, had a guy on a ukulele singing and providing mood music.

A sales rep walked into the room periodically and yelled out one of our names. They'd then ask a few very brief questions and tell us that a guide would be with us shortly. I suspect that the purpose of that "little exercise" was to assess each couple or prospect, and try to figure out which sales person it would be best to match them up with. They were matching us up with someone enough "like us" that we'd probably like them ... and maybe even want to help them make a sale.

They fully understood that "people prefer buying from people that they know, like and trust." People are also often more inclined to buy from people that they feel are "like them."

Our tour guide/sales person guided us into a large presentation room where we were seated with our sales person. Dozens of other couples were similarly seated in the room.

The sales person got enough preliminary information out of us so that as we went around the room later, they could share something special about each couple with the group. They were somewhat creating a sense of community... or connection.

Next, one of the better sales people got up front and made the first pitch, rolling in things such as scarcity, social proof, consistency, authority... all of the things that I'd read about in Robert Cialdini's book, "Influence, The Psychology of Persuasion."

As the presentation proceeded, people in the room frequently clapped at certain statements. Most of these were sales people, but before long the prospects were also clapping.

I reflected upon the fact that on comedy television shows they overlay "laugh tracks" to que you as to how you are suppose to feel and respond. Cialdini tells of how they even had people in the opera whose job it was to stand up and start clapping to trigger that same response.

I smiled as I observed how well they orchestrated the psychological triggers that I somewhat understood.

During the presentation it was pointed out how rapidly phase 1 of the project had sold out and how likely phase 2 was to quickly sell out. In the pit of my stomach, I began to sense the urgency/scarcity of the situation.

They continued by pointing out how rapidly prices were indeed increasing for property in Las Vegas, and how the cost of a unit on that condo could very well double by next year. The urgency continued to build, except that the salesman in me was enjoying watching the crowd more than I was paying attention to the message. There was a small voice in the back of my head reminding me that I didn't travel to Las Vegas searching for property, and in-fact had never even considered living in Las Vegas.

They mentioned all of the celebrities, politician, and "big wigs" who were a part of the project. Our sales person also mentioned that she was an owner from phases I. That played on a number of psychological factors including authority... and social proof.

As we wrapped up the group presentation, and our guide took us on a tour of the property, it was repeatedly point out to us how "it only made sense" to purchase if we took even one vacation a year. That point was really hammered home... much as many online copywriters point out how much of a "no-brainer" certain decisions are.

As the tour wound down, the sales person asked what we though. She did several trial closes and also looking for the decision maker.

My wife deferred to me, and I said that I rarely made snap decisions. She pointed out that some people would instantly "see the value" and that others wouldn't. She emphasized that since Las Vegas saw million of visitors per week, it really was "no big deal." My mind instantly flashed back to sales letters that I've read where they point out that "they'll eat steak that night regardless of my decision." As I declined "the deal of the century," naturally the sales manager and other "very likable people" were brought in to help out.

They assumed that it was "a price issue" so they strove to determine what monthly payment I would be comfortable with. They enlightened me to the fact that this was the only number that really mattered :-)

As someone with a harddrive full of digital properties (resale rights to ebooks, software, etc.) that I might never use, I CERTAINLY saw no logic in buying real properties that I might never use!

The sales person asked me what she did wrong... and pointed out that her manager would be critiquing her performance so she really wanted to know. I wasn't sure if this was an attempt at making me feel guilty... and to therefore reconsider, or if it was a genuine effort to determine how to improve their process.

The sales manager asked me similar questions, patiently waiting for me to talk myself into reconsidering :-)

In the closing room, whenever a customer said yes, they put on a big show, to include having them spin a wheel for a big prize. That offered more social proof, and gave them an opportunity to build value by piling on the bonuses.

In the end, I didn't purchase but did feel that I'd gained tremendous value from the experience. I saw how many of the very things that we used in our online marketing are used in "higher stakes" offline marketing. Practically everything that they did made perfect sense, and I could see that I was dealing with a well-oiled selling machine."

As they transported me back to my hotel-casino, I also smiled at the fact that while they had indicated that it was a "now or never deal," they also had my mailing address, phone number, email address, and enough demographic data to follow-up with me forever... if they choose to. I'm certain that they will, and so I look forward to continuing to hone my online marketing skills by studying sales people trained in a "billion dollar environment."

I also appreciate the fact that they staunchly refused to discuss my going home and "thinking about it." That simply was never acknowledged as an option. They framed is as there will be millions more next week, so we will sell out soon. They closed the door of too many options, and I'm sure that that increased their closing rate (since most who say that they want to think about it, are soon sidetracked).

As an aside, during the formal presentation, they showed how hotel after hotel was being bought up, and then imploded, so that they could build several billion dollars resort casinos on the same land. They frequently tossed around "the B word," and I could see that they were both building value and doing an "apples to oranges" sales pitch.

I was mildly impressed when they mentioned that hundred million dollar building were often bought only because someone wanted the parking lot!

My little excursion provided dozens of other marketing lessons that, if you are really listening, PROVE to you how effective the very things that you are taught online everyday can be. The fact that I am a sales person also shows that when you market in a niche that's full of other marketers (such as Internet marketing) you will face a tougher challenge than you would if you were marketing to someone who didn't analyze your every word.

Now I feel less guilty about skipping some of the seminar presentations. As you can see, I WAS working. I was studying how others practice my profession :-)


About the Author:
Willie Crawford is an internationally-acclaimed speaker, author, seminar and radio show host, and leading Internet marketing expert. When not out fishing in the Gulf of Mexico, Willie can be found sharing his 11 1/2 years of online marketing experience with members of The Internet Marketing Inner Circle. Join them at: http://TheInternetMarketingInnerCircle.com

Methods to register expired domain and become its legal owner

Article Presented by:
John Khu

Once you find out a good expired domain name after searching through a big catalogue of expired domains, the next obvious step is to register expired domain as per the existing rules and regulations stipulated by registering authorities. Following are few steps that registrars suggest you follow to register expired domain name:



People who wish to register expired domain should know all the legal and regulatory clauses and laws. When you know the nitty-gritty of working with an expired domain, you will be on a safer side, with a clean expired domain name in your hand. Several laws and legislations govern all aspects of expired domain name registration; most of these legal strictures are very rigid and one needs to follow them letter by letter.



To register expired domain name:

Firstly, you will need to develop a list of potential expired domain names by surfing through the catalogue of names offered by the expired domain sellers.

Once you search through the list, you will need to segregate the available names based on their extension. There are a number of domains to choose from, ranging from .com, .biz to .org and .info.

By chance, when you find an immediately available domain name, you may need to rush and register immediately. If you have enough funds, you can even buy and register the closest possible substitutes. If you find a name that is similar to yours or if there is a hyphened version, then you may consider register them as well, just to protect your rights and virtual presence.

If there is a domain name owned by a previous owner, you may wish to know the history and track record of that expired domain name. If the site is surrounded with a considerable amount of inbound traffic, there will be a huge rush for the domain due to its commercial importance. Such domains will have some tell-tale symbols prominently displayed on the home page of the site. A good expired domain will be listed on top of the list and it may carry a steep price tag.

Once you feel that you have a good expired domain name in your kitty, you can start initiating the process of registering the expired domain in question. Register expired domain as early as possible to prevent someone registering for it; right now, there is a fierce competition for available expired domain names and a good name may fetch considerable fortune.



Register expired domain to create an invaluable asset and a future goldmine. Registration of an expired domain will have to carry out in a stipulated period mentioned by the registrar. Once you become successful in registering your expired domain with the registrar who sold it to you, the next important thing is to protect all trademarks and logos associated with the domain. People register expire domain for a period of two years or more and keep it for their own use. On the other hand, others may register for a period of just one year and sell it off for a big profit within one year.


About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.

Turn Resell Rights Titles into Unique, High Demand, Best Selling Products,

Article Presented by:
Avril Harper

Resell rights products typically represent eBooks and software programs created by one party and provided for other parties to sell and keep all of the profits. Resell rights items can be sold in their own right or bundled to create a truly unique package that is entirely yours alone. It takes just minutes to create a fabulous information package that can become a reliable, regular, best selling product on eBay and elsewhere.

Resell rights can be used to create your own product, literally in minutes, and all you do is choose titles, bundle them, give them an eye-catching, order-pulling title and market them!

Other reasons why resell rights titles should form a major part of your product creation center:

Most titles are very high quality, created by experienced writers, and come with professionally created sales letters and web pages for you to use.

You can resell products any way you like, either individually or by combining several titles into your own unique product.

It's the easiest, fastest way to start your own international publishing company, whether selling on eBay and other online auctions, by mail order, direct mail, on the Internet, or by any of many other methods you'll discover as your business progresses.

No writing skills are needed, ever, and you can still market the world's best-selling books to countless eager buyers.

You can start on a very low budget, sometimes just ten or twenty dollars for your first product and plough back your profits into building an extensive library of best-selling titles to sell as back end or lead products.

The whole business can be placed on automatic pilot, both on and off the Internet.

There are literally thousands of ways to market your products, making repackaging resell rights a very good idea, meaning you don't have to spend money or time writing your own titles when every minute is better spent marketing for bigger and better profits.

There are several ways to repackage products, sometimes including just one item you have acquired with resell rights, sometimes by combining hundreds of different or complementary resell rights items.

Combine Two or Three Items WITH a Common Theme. This is based on niche packaging, and simply involves promoting a combination of much the same items other people are selling, all unchanged, but offering them in a different way which makes your package unique to your business. Basically all you do is decide on a theme, such as selling on eBay, gambling, caring for babies and children, pets, making money via various opportunities, and so on. This is how I created my most profitable repackaged item ever, called 'Multi Income Stream Business Systems', and it took me just half a day to create and sold well at $97 a time. The web site was easy and quick to create and all I did was list the items chosen for my package with a short description and pictures as taken directly from the web sites accompanying my chosen resell rights titles.

Combine Two or Three Items WITHOUT a Common Theme. Here the products are unconnected, or perhaps a few connect, but there is no overall niche market underlining the package. The product usually appeals to marketers who need new items to sell and others who simply like reading eBooks without intention to profit. Packages like this can be fabulous best sellers especially where quality graphics are used to attract browsers to open your eBay listings.

Bundle Numerous Packages WITH a Common Theme and a High Ticket Price. This repackaging technique provides lots of information about one specific niche market, like selling on eBay, gambling, and so on. People who are sceptical about you or eBay or buying online in general, may be reluctant to buy a high priced item up front, but they may buy a small low price item from you, whereupon you offer this more expensive at the back-end of that first sale. Can you see where the real beauty lies of selling really cheap items in expectation of more expensive sales later, potentially for years to come? Another major benefit of this packaging technique is that it is easier to make these packages appeal to buyers even if you lack copywriting skills yourself. With so many great titles, pictures and web sites available, all you do is use the graphics, write a few words about each package, then leave your pictures to do the job of selling. A massive jumble of graphics and a long sales letter make this type of package very hard to ignore and often leads to high conversion rates among people who earlier bought smaller, lower priced repackaged items.


About the Author:
Get Avril Harper's comprehensive guide to turning resell rights titles into unique high demand, best selling products, available only from you. Download THE ULTIMATE RESELL RIGHTS CHALLENGE free of charge at www.resell-rights.net