Article Presented by:
Kimberly Clay
In terms of their success as effective marketing tools, the composition of email messages is more important than ever. With the mountain of email that's launched into cyberspace these days, it's becoming increasingly difficult for marketers to get their messages delivered, opened and read by prospects and customers. The success and effectiveness of email marketing campaigns, whether large or small, essentially comes down to one factor: the message. If the message is not properly developed, nothing else matters.
Offered here are some tips for creating email marketing messages with the best chance of reaching, and being read by, your target audience.
Great Subject Line – Just as using the wrong key to unlock a treasure chest will leave you flat broke, failing to create a great subject line for your email will have much the same effect. Absent a dynamic subject line, there's at least a 90% chance (in my humble estimation) that your email will NOT be opened, and will be immediately deleted.
I cannot over-emphasize this one point. You must have a subject line that captures your reader's attention, arouses interest, and compels them to open and read your message. No small feat. Unfortunately, too many marketers choose their subject heading almost as an afterthought, when in truth, this one line is arguably the most important portion of your message.
It is worth every minute of time, and your utmost effort to craft a suitable subject line for your email. Accomplished correctly and consistently, this one element can put you light-years ahead of your competition.
Engaging First Paragraph - After your subject line, this section is the next most-important portion of your email message. Many readers never make it beyond the first two or three sentences of an email. You'll lose them if you can't give them a reason to read further, and hint or demonstrate that what's to come will be of great interest or benefit to them.
The copy developed within this paragraph should be the "anchor" for the remainder of your message. It should contain your best and most persuasive writing. This is your opportunity to pull the reader further into your message. Entice them, whet their appetite, arouse their curiosity until they're absolutely driven to read more.
A Great Story – People love stories. When they become immersed in a good story, it's hard for them to remember that they're being marketed to, and people hate being marketed to. The stories you create can be informational, educational, and interesting as well as entertaining. Stories provide an excellent means for communicating your message, and lay the groundwork for the formation of a kinship or relationship with your audience.
Keep Your Message Focused – Each email marketing piece should have one, and only one subject and purpose. It doesn't matter that you have ten different websites, or 100 different products or services. Focus your message on one thing and one thing only. Your message will be most effective when laser-targeted for your audience, not relying upon an approach of "shotgun" hit or miss.
Great Copy – Only the highest quality copy will do. Well-written, persuasive, clean. Stupid mistakes like spelling errors and incorrect grammar ruin the most convincing sales and marketing copy. It will immediately brand you and the business or organization you represent as amateurish and of low quality. If you can't write copy, either learn or hire a professional to do it for you. If your copy is of poor quality, then sending your email message is pointless.
Another point about copy: keep your information organized and brief. Keep paragraphs short. Use "bite-sized" chunks, and numbered or bulleted lists. Choose your words carefully so that you communicate your message effectively, but as efficiently as possible.
Be Personable, But Find A Balance – You know the stereotype of the "sleazy car salesman", kind of creepy and super-slick? That's what it feels like to read email from someone who is a bit "too familiar" or informal. It makes your skin crawl. Not a reaction you want your readers to have from you.
Trying to build rapport with your audience is a good thing, and makes your email message more personable, warm and inviting. However, realize that there is a delicate balance that must be maintained.
You are not your reader's friend (at least not yet). You are a stranger, a marketer; not a neighbor, not a confidant. Be careful to recognize that there are unseen boundaries in your communications. And, if you make the mistake of causing your reader to feel that you have overstepped one of those boundaries, it's very difficult to repair the circumstance.
Under-Hype – Remember that your readers receive hundreds and hundreds of emails. This makes their "hype radar" extremely sensitive. Rather than use a lot of hype and fluff, provide statements, statistics, facts and resources to support or provide proof of what you're telling them. Doing so will go much further toward persuading them that your message is valid, valuable and credible.
Be Clear About The "Ask" - If you are marketing a business, a particular product or service, don't make the mistake of creating a great marketing message only to wimp out at the end. Be clear about asking for the business, inviting the reader to receive more information, directing the reader to subscribe to a list, or whatever "call to action" you may require.
By the time your reader gets to this portion of the email, if you've done your work properly, they're already inclined to do as you ask. So ask! Politely, professionally, but with confidence.
The email marketing tips discussed above are by no means an exhaustive list, however, I think we've covered most of the basics. While keywords were not mentioned earlier (because email messages don't require search engine optimization), it's always a good idea to use them in emails when practical. The advantage in doing so is to get the reader to focus on what your message is about. Then at some future point, if the reader loses the initial email information, she still knows what keywords to use to find you via search engine search.
Email marketing can be a highly effective and profitable marketing strategy. Used intelligently and with planning and forethought, it can be informational and beneficial for your readers, and incredibly advantageous for you
About the Author:
Kimberly Clay is a successful business woman with over twenty years of experience and success to her credit. She is an online entrepreneur with a passion for educating and helping others to develop online success and create wealth. For more information, visit her website at http://www.GetMyWealthNow.com or her blog at http://www.blog.GetMyWealthNow.com
Wednesday, February 20, 2008
Thursday, February 14, 2008
Attention Leaders: Tired of Being in Crisis Mode
Article Presented by:
Diana Keith
Crisis situations can define who you are as a leader. Even so, the ability to handle a crisis is chickenfeed compared to the skills involved with preventing one. This valuable expertise separates great leaders from their counterparts and starts with Six Strategic Success Habits every leader needs to know.
Why do some leaders make it, yet others get left behind? Is leadership simply about your capacity to handle or prevent a crisis? Absolutely not: there's another big reason to consider.
You Have No System to Handle Change
The problems and implications of not having a system to handle change are vast. You're always playing catching up, feel like the business is running you, and are without enough time to focus on what's important.
Let's first look at three common ways leaders react to change:
How do you handle change? Which apply to you and your people?
Crisis Mode: You are in and out of crisis mode, coasting without any kind of system. You spend a lot of time putting out fires, and wondering why the problem was not caught sooner.
Problem Focused: You are concerned and usually implement short-term solutions or band-aid problems. However, your solutions are not directed at the root cause or eliminating future problems, so you often see them resurface again.
Strategic-Success Focused: You have a focused vision, build on to what you know, and put it into action. You evaluate, strategize, redirect, and then proceed.
The big difference between the Strategic-Success Focused leader and the others is they have already made change a habit. This leader has imprinted a clear and effective system for predicting and managing change into their business and team.
Strategic-Success Focused leaders don't have one crisis after another
Instead, they create a system to handle change. This allows them to focus on what's really important, whether its driving revenue, creating new products or services, mentoring others, or enjoying the lifestyle their position has afforded them.
Why is this so important?
Because without a way to keep your business and team on track through an environment of change, you'll continue to waste a lot of time, money, and valuable energy on reinventing the wheel anytime something unexpected comes up.
Next, a cycle of problems seems to begin. The first of which is, how do you end the cycle? Where do you start?
Start with your mindset.
The best way to begin is to transform your mindset from that of crisis mode or problem focused to more of a Strategic-Success Focus with the following Six Success Habits:
Go ahead, mimic the Strategic-Success Focused leader:
1. Make change a habit.
Strategically plan when it's needed not just once a year. Use strategy as an ongoing living tool to evaluate and redirect your resources for the greatest impact.
2. Prepare for change.
Hard-wire your decision-making methods to extend beyond present circumstances and forward into future considerations. Keep asking, what will happen next, until you have a set of favorable possibilities. Predicting the future is unlikely, although you can increase your decision-making success rate with a strategic review of possible outcomes.
3. Get excited by change.
Leave behind stalling statements like Yeah but, and replace them with pioneering phrases such as What if? Launch strategic change from a position of partnership across all levels of the organization.
4. Drive growth through change.
When you hear a good idea that will lead to the results you're after, implement it. When you see something working in your business or department, ask how it happened. Always be thinking about the next step.
5. Create smart systems to handle change.
Automate and simplify what's working. If it's not working, ask your subject matter experts (employees) to create a system to streamline and update changes so that routine work is highly efficient. This helps save time and money, and redirects profits upwards. Money spent on doing routine work a different way each time is being wasted.
6. Imprint change as one of your most effective patterns of success.
As a leader, share your vision with your people. Create a visionary memory system so vast that knowledge and understanding are connected throughout your organization and teams.
The Big Message here is to acknowledge where you and your people are in regard to change. Are you ahead of the game every time?
My suggestion: Set a plan in motion to transform your business and team into one that gets extraordinary results amidst change or any challenging backdrop.
About the Author:
Diana Keith, owner of M-Level Systems Consulting, has been using her expertise to create high performance organizations and teams for eighteen years. See her website http://www.mlevelsystems.com for valuable resources and programs to get amazing results through your people. Get Diana's Free Strategy Guide For Success
Diana Keith
Crisis situations can define who you are as a leader. Even so, the ability to handle a crisis is chickenfeed compared to the skills involved with preventing one. This valuable expertise separates great leaders from their counterparts and starts with Six Strategic Success Habits every leader needs to know.
Why do some leaders make it, yet others get left behind? Is leadership simply about your capacity to handle or prevent a crisis? Absolutely not: there's another big reason to consider.
You Have No System to Handle Change
The problems and implications of not having a system to handle change are vast. You're always playing catching up, feel like the business is running you, and are without enough time to focus on what's important.
Let's first look at three common ways leaders react to change:
How do you handle change? Which apply to you and your people?
Crisis Mode: You are in and out of crisis mode, coasting without any kind of system. You spend a lot of time putting out fires, and wondering why the problem was not caught sooner.
Problem Focused: You are concerned and usually implement short-term solutions or band-aid problems. However, your solutions are not directed at the root cause or eliminating future problems, so you often see them resurface again.
Strategic-Success Focused: You have a focused vision, build on to what you know, and put it into action. You evaluate, strategize, redirect, and then proceed.
The big difference between the Strategic-Success Focused leader and the others is they have already made change a habit. This leader has imprinted a clear and effective system for predicting and managing change into their business and team.
Strategic-Success Focused leaders don't have one crisis after another
Instead, they create a system to handle change. This allows them to focus on what's really important, whether its driving revenue, creating new products or services, mentoring others, or enjoying the lifestyle their position has afforded them.
Why is this so important?
Because without a way to keep your business and team on track through an environment of change, you'll continue to waste a lot of time, money, and valuable energy on reinventing the wheel anytime something unexpected comes up.
Next, a cycle of problems seems to begin. The first of which is, how do you end the cycle? Where do you start?
Start with your mindset.
The best way to begin is to transform your mindset from that of crisis mode or problem focused to more of a Strategic-Success Focus with the following Six Success Habits:
Go ahead, mimic the Strategic-Success Focused leader:
1. Make change a habit.
Strategically plan when it's needed not just once a year. Use strategy as an ongoing living tool to evaluate and redirect your resources for the greatest impact.
2. Prepare for change.
Hard-wire your decision-making methods to extend beyond present circumstances and forward into future considerations. Keep asking, what will happen next, until you have a set of favorable possibilities. Predicting the future is unlikely, although you can increase your decision-making success rate with a strategic review of possible outcomes.
3. Get excited by change.
Leave behind stalling statements like Yeah but, and replace them with pioneering phrases such as What if? Launch strategic change from a position of partnership across all levels of the organization.
4. Drive growth through change.
When you hear a good idea that will lead to the results you're after, implement it. When you see something working in your business or department, ask how it happened. Always be thinking about the next step.
5. Create smart systems to handle change.
Automate and simplify what's working. If it's not working, ask your subject matter experts (employees) to create a system to streamline and update changes so that routine work is highly efficient. This helps save time and money, and redirects profits upwards. Money spent on doing routine work a different way each time is being wasted.
6. Imprint change as one of your most effective patterns of success.
As a leader, share your vision with your people. Create a visionary memory system so vast that knowledge and understanding are connected throughout your organization and teams.
The Big Message here is to acknowledge where you and your people are in regard to change. Are you ahead of the game every time?
My suggestion: Set a plan in motion to transform your business and team into one that gets extraordinary results amidst change or any challenging backdrop.
About the Author:
Diana Keith, owner of M-Level Systems Consulting, has been using her expertise to create high performance organizations and teams for eighteen years. See her website http://www.mlevelsystems.com for valuable resources and programs to get amazing results through your people. Get Diana's Free Strategy Guide For Success
Tuesday, February 12, 2008
Products the MacGyver Way
Article Presented by:
Judy Murdoch
A lot of small business owners like the idea of creating information products. They like the benefits of creating passive revenue streams, demonstrating value, and establishing their expertise.
But a lot never get past the idea of information products because they worry they'll need to learn all sorts of special technologies and buy expensive software to create one.
If your concern about complicated technology is keeping you from creating an information product read on. It's a lot easier than you think.
To do this, I want you to start thinking like the TV action hero, Angus MacGyver.
=======================================
MacGyver
=======================================
In the TV show, Angus MacGyver (known to his friends as MacGyver or "Mac") who favored brain over brawn in order to solve desperate problems. MacGyver's main asset was his practical application of scientific knowledge and inventive use of common items. (Source: Wikipedia)
Need to defuse an advanced nuclear weapon? No problem. MacGyver did it with a paper clip. Worried about that sulfuric acid leak? Give MacGyver a chocolate bar and he'll plug it. Need to read teeny tiny secret spy notes? MacGyver created a magnifying devise using a hair clip and a few drops of liquid.
=======================================
Your Information Product Toolkit
=======================================
Now I know it's highly unlikely that you will ever be in a situation in which you need to defuse an advanced nuclear weapon much less with a paper clip.
What I want you to take away is the idea that with a little know-how and resourcefulness, you already have the tools you need to create a good information product.
MacGyver's basic tool kit was duct tape and a Swiss army knife plus whatever was lying around.
What about a tool kit for the small business owner who wants to create information products? Here's my list: 1. Own or have access to a personal computer. 2. A word processing program like Microsoft Word or OpenOffice (free) 3. (Optional) A digital recorder like the Olympus VN-4100PC which retails for less than $50.
Most if not all of you reading this have #1 and #2. You can get by without #3, the digital recorder but it's very useful and I'll say more about that in a moment.
=======================================
Six Information Product Ideas MacGyver Would Approve Of
=======================================
Okay, so let's say, you hire MacGyver and you say, "Mac, I want an information product, fast, and all I have is my 3-year old Dell computer, a copy of OpenOffice, and a friend with a digital recorder. Can you help me?"
Here are six information products that you have all the tools and know-how you need to get going: 1. Giving a Presentation? Record it!
Nothing blows my mind more than when I talk with a business owner who tells me about a great presentation they did for a local service organization or a customer. "Did you record it?" I always ask them. They look at me like I'm completely nuts, "No, why would I?"
Why? Because in most cases, you have an instant information product.
When I do presentations, I always record them on my little Olympus DS-30 digital recorder. Do I use them all for information products? No. But I like having the option.
2. Don't Forget Your Presentation Slides
If your presentation was accompanied by clear, user-friendly slides, I encourage you to use those as information products as well. Even better, bundle the slides with the audio recording and make both available.
Note: Not a big deal if you don't own software to create presentations such as Microsoft PowerPoint. There are free options you can use such as OpenOffice Impress and Google Docs.
3. Write How To's And Tip Sheets
Very few people will pay for a 500-word tip sheet. However, people will pay $10 and up if you take 20 such tip sheets on related topics, create a table of contents, and put them together in an e-book.
4. Leverage Your Research
A travel agent I know was frustrated because she spent several hours putting together a vacation package for a prospective customer who booked his trip with another agent. She wondered if there was a way she could earn money doing the research regardless of whether the prospect did business with her. I suggested she use the research to create one to two page "tips" articles and sell on her web site.
For example, "Five best cruise vacations for budget travelers."
Regardless of whether she gets the business, she now has something useful she can sell to website visitors. The articles also help to establish her as an expert in budget travel.
5. Audio Recordings
This is when having a digital recorder comes in handy. Anything you can record: a presentation, an interview, a class; even reading a written article out loud, can be transferred to your computer and distributed on the Internet.
Important: If other people are involved (for instance, you're taping a workshop), let them know upfront that you will be recording. This is especially important if you intend to sell the resulting product.
6. Interview Other Experts Whose Work Complements Yours
No small business is an island. We all depend to a greater or lesser extent on the talents of others to stay in business. As a marketing consultant I need the services of an accountant, graphic designer, Web and blog designer, a PR expert, and a printer, just to name a few.
What types of questions do you ask these folks? Do you think others in your profession might be interested in the answers? Yes, probably.
I recommend recording your interview so you have the complete conversation. You can then write a question and answer article on the parts that are most relevant to your audience.
=======================================
Bottom Line
=======================================
You don't need to be a technical wiz to create information products. Nor do you need to buy expensive software or hire a film editor. You just need to think like MacGyver; have the basic tools, know how to use them, and think creatively.
About the Author:
Judy Murdoch helps small business owners create low-cost, effective marketing campaigns using word-of-mouth referrals, guerrilla marketing activities, and selected strategic alliances. To download a free copy of the workbook, "Where Does it Hurt? Marketing Solutions to the problems that Drive Your Customers Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@judymurdoch.com
Judy Murdoch
A lot of small business owners like the idea of creating information products. They like the benefits of creating passive revenue streams, demonstrating value, and establishing their expertise.
But a lot never get past the idea of information products because they worry they'll need to learn all sorts of special technologies and buy expensive software to create one.
If your concern about complicated technology is keeping you from creating an information product read on. It's a lot easier than you think.
To do this, I want you to start thinking like the TV action hero, Angus MacGyver.
=======================================
MacGyver
=======================================
In the TV show, Angus MacGyver (known to his friends as MacGyver or "Mac") who favored brain over brawn in order to solve desperate problems. MacGyver's main asset was his practical application of scientific knowledge and inventive use of common items. (Source: Wikipedia)
Need to defuse an advanced nuclear weapon? No problem. MacGyver did it with a paper clip. Worried about that sulfuric acid leak? Give MacGyver a chocolate bar and he'll plug it. Need to read teeny tiny secret spy notes? MacGyver created a magnifying devise using a hair clip and a few drops of liquid.
=======================================
Your Information Product Toolkit
=======================================
Now I know it's highly unlikely that you will ever be in a situation in which you need to defuse an advanced nuclear weapon much less with a paper clip.
What I want you to take away is the idea that with a little know-how and resourcefulness, you already have the tools you need to create a good information product.
MacGyver's basic tool kit was duct tape and a Swiss army knife plus whatever was lying around.
What about a tool kit for the small business owner who wants to create information products? Here's my list: 1. Own or have access to a personal computer. 2. A word processing program like Microsoft Word or OpenOffice (free) 3. (Optional) A digital recorder like the Olympus VN-4100PC which retails for less than $50.
Most if not all of you reading this have #1 and #2. You can get by without #3, the digital recorder but it's very useful and I'll say more about that in a moment.
=======================================
Six Information Product Ideas MacGyver Would Approve Of
=======================================
Okay, so let's say, you hire MacGyver and you say, "Mac, I want an information product, fast, and all I have is my 3-year old Dell computer, a copy of OpenOffice, and a friend with a digital recorder. Can you help me?"
Here are six information products that you have all the tools and know-how you need to get going: 1. Giving a Presentation? Record it!
Nothing blows my mind more than when I talk with a business owner who tells me about a great presentation they did for a local service organization or a customer. "Did you record it?" I always ask them. They look at me like I'm completely nuts, "No, why would I?"
Why? Because in most cases, you have an instant information product.
When I do presentations, I always record them on my little Olympus DS-30 digital recorder. Do I use them all for information products? No. But I like having the option.
2. Don't Forget Your Presentation Slides
If your presentation was accompanied by clear, user-friendly slides, I encourage you to use those as information products as well. Even better, bundle the slides with the audio recording and make both available.
Note: Not a big deal if you don't own software to create presentations such as Microsoft PowerPoint. There are free options you can use such as OpenOffice Impress and Google Docs.
3. Write How To's And Tip Sheets
Very few people will pay for a 500-word tip sheet. However, people will pay $10 and up if you take 20 such tip sheets on related topics, create a table of contents, and put them together in an e-book.
4. Leverage Your Research
A travel agent I know was frustrated because she spent several hours putting together a vacation package for a prospective customer who booked his trip with another agent. She wondered if there was a way she could earn money doing the research regardless of whether the prospect did business with her. I suggested she use the research to create one to two page "tips" articles and sell on her web site.
For example, "Five best cruise vacations for budget travelers."
Regardless of whether she gets the business, she now has something useful she can sell to website visitors. The articles also help to establish her as an expert in budget travel.
5. Audio Recordings
This is when having a digital recorder comes in handy. Anything you can record: a presentation, an interview, a class; even reading a written article out loud, can be transferred to your computer and distributed on the Internet.
Important: If other people are involved (for instance, you're taping a workshop), let them know upfront that you will be recording. This is especially important if you intend to sell the resulting product.
6. Interview Other Experts Whose Work Complements Yours
No small business is an island. We all depend to a greater or lesser extent on the talents of others to stay in business. As a marketing consultant I need the services of an accountant, graphic designer, Web and blog designer, a PR expert, and a printer, just to name a few.
What types of questions do you ask these folks? Do you think others in your profession might be interested in the answers? Yes, probably.
I recommend recording your interview so you have the complete conversation. You can then write a question and answer article on the parts that are most relevant to your audience.
=======================================
Bottom Line
=======================================
You don't need to be a technical wiz to create information products. Nor do you need to buy expensive software or hire a film editor. You just need to think like MacGyver; have the basic tools, know how to use them, and think creatively.
About the Author:
Judy Murdoch helps small business owners create low-cost, effective marketing campaigns using word-of-mouth referrals, guerrilla marketing activities, and selected strategic alliances. To download a free copy of the workbook, "Where Does it Hurt? Marketing Solutions to the problems that Drive Your Customers Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@judymurdoch.com
We Won't Be Doing Much Business On A Dead Planet
Article Presented by:
Christophe Poizat, All Rights Reserved
It is a sad but true fact: we won't be doing much business on a dead planet. The pristine beauty of our planet is at risk of being destroyed. What has taken hundreds of millions of years to elaborate could be forever gone within a few decades because of the negative impact the human species has on planet Earth.
Because we have been cumulatively oblivious in responding appropriately to the harsh impact our way of living has had on our environments, we now find ourselves in the middle of a crisis where our survival is at stake. Never before has the planet been in greater danger. Never before has an immediate remediation been so critically needed and so vital for our future.
All the global issues we are facing must be immediately and collectively addressed. Even if it costs a few points of economic growth, we ought to find new ways of producing goods, new ways of consuming goods, new ways of conceiving and conducting our business activities and new ways of recycling waste in larger quantities. We must act together, as one family! If we don't act now, we will soon face the risk of extinction. It is not being pessimistic, it is simply being realistic.
Fortunately, there has been a shift of consciousness in the last few years and many people now realize something must be done to urgently address all the global issues we are facing. We know we must eliminate extreme poverty. We know we must provide education on a larger scale. We know we must use natural resources more wisely. We know we must reduce our carbon footprint. We know we must work together in our everyday lives toward building a more sustainable model. We must act on the largest possible scale and in the shortest amount of time for maximum efficiency. Today is the day! We must act now!
The World is in dire need of a new paradigm to bring more happiness to the largest possible number of people. We need to find and make more peace within ourselves before the world will be at peace. We must stop admiring values that are vacuous and people that propound and profit from them. Enough of those false values that lead to the delusion and destruction of entire generations. We must restore a community of shared values.
We don't need to invent anything, only rediscover and rejuvenate what assured the survival of our ancestors, what provided a true, shared joy. We must evolve spiritually. We can't afford to stagnate at this stage of the evolutionary process much longer. Sainthood for a handful of people is not what we are after. What we are after is a global shift of consciousness. It will happen when more people awaken and unite their hearts and spirits.
It will happen when people regardless of creed, color, religion walk hand-in-hand knowing that we are one family - the human family. It will happen when more people realize that when something negative happens on the planet or to a community or in our daily life we all suffer from the consequences. It will happen when we consciously reconnect with the core of our human nature and exercise our birth rights which makes us co-creators of our destiny.
191 countries, members of the United Nations, signed the UN Millennium Resolution in 2002 which aims to eradicate extreme poverty by 2015. However, there is still an incredible amount of money spent on war around the world. Today is the time to transcend our differences and unite our energies to solve our many challenging issues.
Does it really matter to become the number one company in any given market at the expense of our common wealth and the well-being of the world?
Every day, more than 1,000 children die because they didn't get a 15-cent measles vaccine. Almost 3 billion people around the world live on less than $2 per day. This is not acceptable. Have we really tried our very best? Governments play their myopic power games while millions of people die of malnutrition, curable diseases, lack of water and the consequences of greed, avarice and ignorance.
The solutions will not come and have not come from governments alone (if at all). The solutions will come from entrepreneurs - social entrepreneurs. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change that is sustainable and for the highest good of humanity. (adapted from Wikipedia's definition).
Social entrepreneurs have the collective power to make a real difference in today's world and can have a decisive impact for generations to come. Social entrepreneurs have the collective responsibility to take on - one by one - all the challenges humanity faces.
When the performance of traditional entrepreneurs is measured in terms of profitability, the performance of social entrepreneurs is measured in terms of the positive impact they have on society. Social entrepreneurs measure their success in terms of the contribution made toward resolving all the global issues currently threatening the planet and humanity as a whole - one by one.
It is imperative to encourage social entrepreneurship and to inspire younger generations by instilling the spirit of social entrepreneurship worldwide. As long as we keep measuring our progress in terms of financial and geographic profitability alone, we will continue to miss our essential imperatives. We will continue to fail collectively with consequences that are seriously threatening the survival of our planet and the future of humanity.
Social Entrepreneurship can change the world and can provide a better world for generations to come. Today is the day! We are one - one family, the human family. Now is the time to join in and do good works. Not convinced? Always remember, we won't be doing much business on a dead planet.
About the Author:
Christophe Poizat is a professional dreamer, a social entrepreneur, guerrilla marketer, mentor, business coach, speaker, author with 20+ years of international consulting experience who has lived on four continents; for more details, visit: http://christophepoizat.com
Christophe is also the founder and administrator of the International Network of Social Entrepreneurs, a global Web 2.0 community for Social Entrepreneurs to connect, share, collaborate and promote social entrepreneurship worldwide. For more details, visit: http://inse.collectivex.com
Christophe Poizat, All Rights Reserved
It is a sad but true fact: we won't be doing much business on a dead planet. The pristine beauty of our planet is at risk of being destroyed. What has taken hundreds of millions of years to elaborate could be forever gone within a few decades because of the negative impact the human species has on planet Earth.
Because we have been cumulatively oblivious in responding appropriately to the harsh impact our way of living has had on our environments, we now find ourselves in the middle of a crisis where our survival is at stake. Never before has the planet been in greater danger. Never before has an immediate remediation been so critically needed and so vital for our future.
All the global issues we are facing must be immediately and collectively addressed. Even if it costs a few points of economic growth, we ought to find new ways of producing goods, new ways of consuming goods, new ways of conceiving and conducting our business activities and new ways of recycling waste in larger quantities. We must act together, as one family! If we don't act now, we will soon face the risk of extinction. It is not being pessimistic, it is simply being realistic.
Fortunately, there has been a shift of consciousness in the last few years and many people now realize something must be done to urgently address all the global issues we are facing. We know we must eliminate extreme poverty. We know we must provide education on a larger scale. We know we must use natural resources more wisely. We know we must reduce our carbon footprint. We know we must work together in our everyday lives toward building a more sustainable model. We must act on the largest possible scale and in the shortest amount of time for maximum efficiency. Today is the day! We must act now!
The World is in dire need of a new paradigm to bring more happiness to the largest possible number of people. We need to find and make more peace within ourselves before the world will be at peace. We must stop admiring values that are vacuous and people that propound and profit from them. Enough of those false values that lead to the delusion and destruction of entire generations. We must restore a community of shared values.
We don't need to invent anything, only rediscover and rejuvenate what assured the survival of our ancestors, what provided a true, shared joy. We must evolve spiritually. We can't afford to stagnate at this stage of the evolutionary process much longer. Sainthood for a handful of people is not what we are after. What we are after is a global shift of consciousness. It will happen when more people awaken and unite their hearts and spirits.
It will happen when people regardless of creed, color, religion walk hand-in-hand knowing that we are one family - the human family. It will happen when more people realize that when something negative happens on the planet or to a community or in our daily life we all suffer from the consequences. It will happen when we consciously reconnect with the core of our human nature and exercise our birth rights which makes us co-creators of our destiny.
191 countries, members of the United Nations, signed the UN Millennium Resolution in 2002 which aims to eradicate extreme poverty by 2015. However, there is still an incredible amount of money spent on war around the world. Today is the time to transcend our differences and unite our energies to solve our many challenging issues.
Does it really matter to become the number one company in any given market at the expense of our common wealth and the well-being of the world?
Every day, more than 1,000 children die because they didn't get a 15-cent measles vaccine. Almost 3 billion people around the world live on less than $2 per day. This is not acceptable. Have we really tried our very best? Governments play their myopic power games while millions of people die of malnutrition, curable diseases, lack of water and the consequences of greed, avarice and ignorance.
The solutions will not come and have not come from governments alone (if at all). The solutions will come from entrepreneurs - social entrepreneurs. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change that is sustainable and for the highest good of humanity. (adapted from Wikipedia's definition).
Social entrepreneurs have the collective power to make a real difference in today's world and can have a decisive impact for generations to come. Social entrepreneurs have the collective responsibility to take on - one by one - all the challenges humanity faces.
When the performance of traditional entrepreneurs is measured in terms of profitability, the performance of social entrepreneurs is measured in terms of the positive impact they have on society. Social entrepreneurs measure their success in terms of the contribution made toward resolving all the global issues currently threatening the planet and humanity as a whole - one by one.
It is imperative to encourage social entrepreneurship and to inspire younger generations by instilling the spirit of social entrepreneurship worldwide. As long as we keep measuring our progress in terms of financial and geographic profitability alone, we will continue to miss our essential imperatives. We will continue to fail collectively with consequences that are seriously threatening the survival of our planet and the future of humanity.
Social Entrepreneurship can change the world and can provide a better world for generations to come. Today is the day! We are one - one family, the human family. Now is the time to join in and do good works. Not convinced? Always remember, we won't be doing much business on a dead planet.
About the Author:
Christophe Poizat is a professional dreamer, a social entrepreneur, guerrilla marketer, mentor, business coach, speaker, author with 20+ years of international consulting experience who has lived on four continents; for more details, visit: http://christophepoizat.com
Christophe is also the founder and administrator of the International Network of Social Entrepreneurs, a global Web 2.0 community for Social Entrepreneurs to connect, share, collaborate and promote social entrepreneurship worldwide. For more details, visit: http://inse.collectivex.com
Monday, February 11, 2008
All About Expired Domain Name Evaluations
Article Presented by:
John Khu
More often, a nagging doubt may trouble and pester you regarding the real worth of an expired domain name. Many people who deal and get active with expired domain name usually ask a single question- How much is an expired domain name worth?; most of the forums and bulletin board that deal with expired domain names usually devote section just debate and discuss on this particular aspect. Sadly speaking, the most common answer that one finds in these forums is almost always: "Not so sure and not as much as we think!"- But, there is a lot more to this delicate question and there are plenty of answers as well!
Of late, several expired domain names have seen transactions worth more than 7 figure dollar value. Just take a look behind your shoulder and remember the sale of business.com <http://business.com> domain; it seems that this particular transaction is worth as high as $7 million. This extraordinary developed also saw a fierce competition among expired domain name resellers to compete for very good domains. There is also an intense excitement in the resell market that borders on improbable expectations.
The essential principle of an expired domain name market is that people to tend to go for an expired domain, driven by the fact that there is a perceived dearth or paucity of good expired domain names. It is also a common fact that most of the medium and large companies keep looking for a domain name that ends with a .com extension. In reality, all memorable and possible combination of words that can make a domain name have already been taken up by industries and this phenomenon has ensured that the prices for good expired domain names can only go up. Another curious incident is that many expired domain names that are available in the reseller market are almost similar or look-alike.
There is also a general perception that a generic name is always good, and that they can always fetch better prices than a derived name; people believe that such names are easy to remember and recall. One more important factor that one must have a close look is the issue of commercialism of the industry that it relates to. When you try to buy and sell an expired domain name, ensure that you look for domains that relates to very hot industries like legal profession, internet marketing and parenting.
There is also another irony that symbolizes expired domain name industry. In fact, a majority of domains will never be able to fetch exorbitant prices. There is always a certain benchmark or quality levels within which one can expect to sell an expired domain name for a decent price. Demand for good expired domain names is quite relative and it will always work on the principle of perception, when a particular domain demanded by a person may not be preferable to the other. It also means that you may need some luck on your part to land a great expired domain name that can fetch thousands of dollars.
About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
John Khu
More often, a nagging doubt may trouble and pester you regarding the real worth of an expired domain name. Many people who deal and get active with expired domain name usually ask a single question- How much is an expired domain name worth?; most of the forums and bulletin board that deal with expired domain names usually devote section just debate and discuss on this particular aspect. Sadly speaking, the most common answer that one finds in these forums is almost always: "Not so sure and not as much as we think!"- But, there is a lot more to this delicate question and there are plenty of answers as well!
Of late, several expired domain names have seen transactions worth more than 7 figure dollar value. Just take a look behind your shoulder and remember the sale of business.com <http://business.com> domain; it seems that this particular transaction is worth as high as $7 million. This extraordinary developed also saw a fierce competition among expired domain name resellers to compete for very good domains. There is also an intense excitement in the resell market that borders on improbable expectations.
The essential principle of an expired domain name market is that people to tend to go for an expired domain, driven by the fact that there is a perceived dearth or paucity of good expired domain names. It is also a common fact that most of the medium and large companies keep looking for a domain name that ends with a .com extension. In reality, all memorable and possible combination of words that can make a domain name have already been taken up by industries and this phenomenon has ensured that the prices for good expired domain names can only go up. Another curious incident is that many expired domain names that are available in the reseller market are almost similar or look-alike.
There is also a general perception that a generic name is always good, and that they can always fetch better prices than a derived name; people believe that such names are easy to remember and recall. One more important factor that one must have a close look is the issue of commercialism of the industry that it relates to. When you try to buy and sell an expired domain name, ensure that you look for domains that relates to very hot industries like legal profession, internet marketing and parenting.
There is also another irony that symbolizes expired domain name industry. In fact, a majority of domains will never be able to fetch exorbitant prices. There is always a certain benchmark or quality levels within which one can expect to sell an expired domain name for a decent price. Demand for good expired domain names is quite relative and it will always work on the principle of perception, when a particular domain demanded by a person may not be preferable to the other. It also means that you may need some luck on your part to land a great expired domain name that can fetch thousands of dollars.
About the Author:
John Khu is the well-known author of a new e-book titled "Expired Domain Secret". He is also a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.
Are You Driving Your Business Like a Stuntman or a Reckless Driver?
Article Presented by:
Christophe Poizat, All Rights Reserved
Ideally, you should drive your business like a wise stuntman and not a reckless driver. Prior to executing any daring stunt, a stuntman always studies and evaluates all the different parameters involved and all the possible scenarios with their associated levels of risk.
Depending on whether the probabilities of success appear to be high or low, the stunt will be marked as feasible or not feasible -- nobody wants to risk loosing their life stupidly after all...
Once the stunt has been retained as feasible, the execution will be rehearsed many times. First on paper, then mentally. Over and over, the stuntman will go through the whole event and when he or she feels ready, he or she will execute the stunt in front of an audience of astonished people. What appeared to be very daring or was even deemed impossible to do is suddenly executed perfectly in front of a crowd of astonished people.
On Thursday May 20, 1999 Robbie Knievel completed such a stunt: a 231 ft leap over a section of the Grand Canyon. It was certainly one of the most daring stunt. All parameters must have been studied and evaluated with the highest precision: location, speed, angle, wind, etc... Success was no coincidence.
Let's not forget such a daring stunt was the result of several weeks, if not months of careful evaluations, precise simulations, and a meticulous preparation based on accurate observations and wise decisions -- somebody's life is on the line after all. What a good example of successful risk-management that is!
It is pretty much the same if you want to run your business successfully: you need to do some business intelligence and plan thoroughly, you need to evaluate carefully and make fact-based decisions and not only emotion-based decisions.
Weeks or months of preparation would likely be needed in order to make the wisest decisions but the problem is: the market won't wait that long, your competitors are going to cut the deal before you do if you don't move fast!
How is your driving, business-wise? Do you step on the gas pedal as soon as you hear about a possible business deal without evaluating and planning thoroughly? How well do you know your vehicle and all the different options? How well do you know the terrain? How precisely have you studied all the different parameters? How well do you know the competition and what they are doing? Do you have the right people in place? What is the level of readiness of those people? Are they making noise of are they playing some beautiful music?
How well and accurately you can answer these questions will of course determine your level of success. There are many more questions you should ask yourself before firing up the engine and putting your hands on the steering wheel.
So everything has been checked and double-checked you say and you are on a full tank and absolutely confident you will be able to drive your company to ever-lasting success.
So, you think you are ready, finally, it is reality-check time on the battlefield! But before long, it turns out the road is bumpier than you thought, you see other competitors passing you by and leaving you in the dust. Their vehicles is way more powerful and these guys know how to drive way better than you do. They drive effectively, efficiently, based on their experience of the road and the many challenges they already have overcome many times. They know how to play the game better than you do... Your vehicle is puffing, comes to a stop. Out of gas. Out of ammunitions, that is. You are stranded in the middle of nowhere. It was supposed to be the ride of your life and you are busted.
You think of the term "learning curve" and say: "Ok, what I need to learn I will learn by doing, so the more I drive, the better I will be..." Only true if you are on an unlimited budget, but who is?
So you're gonna have to take some driving lessons and presto! Don't even think of getting back on the road before improving your driving or you will be toasted pulp for good next time and will probably end up in front of the court as another chapter 11...
Have your vehicle checked by experts for any missing parts and do learn how to drive that thing! Only there are many instructors that have absolutely no clues whatsoever on how to drive a business successfully and yet that's another challenge!
If you are tired of visiting smash-repair shops and instead want to learn how to drive your business precisely and efficiently to produce results that you never thought possible, why not listen to a respected instructors in the field?
If you are willing to listen, I am willing to show you how to improve your driving and help you jump over the last remaining difficulties like Robbie Knievel over the Grand Canyon!
In any case, whatever you do, don't forget to ask yourself the following questions:
1. Where are we now as a company? as a team?
2. Where do we want to be as a company? as a team?
3. How are we going to get there as a team?
4. How do we measure success? How do we know we have attained our objectives?
then use the Deming approach: Plan-Do-Check-Act, and repeat relentlessly!
To your success,
Christophe
About the Author:
Christophe Poizat is a professional dreamer, a social entrepreneur, guerrilla marketer, mentor, business coach, speaker, author with 20+ years of international consulting experience who has lived on four continents; for more details, visit: http://christophepoizat.com
Christophe is also the founder and administrator of the International Network of Social Entrepreneurs, a global Web 2.0 community for Social Entrepreneurs to connect, share, collaborate and promote social entrepreneurship worldwide. For more details, visit: http://inse.collectivex.com
Christophe Poizat, All Rights Reserved
Ideally, you should drive your business like a wise stuntman and not a reckless driver. Prior to executing any daring stunt, a stuntman always studies and evaluates all the different parameters involved and all the possible scenarios with their associated levels of risk.
Depending on whether the probabilities of success appear to be high or low, the stunt will be marked as feasible or not feasible -- nobody wants to risk loosing their life stupidly after all...
Once the stunt has been retained as feasible, the execution will be rehearsed many times. First on paper, then mentally. Over and over, the stuntman will go through the whole event and when he or she feels ready, he or she will execute the stunt in front of an audience of astonished people. What appeared to be very daring or was even deemed impossible to do is suddenly executed perfectly in front of a crowd of astonished people.
On Thursday May 20, 1999 Robbie Knievel completed such a stunt: a 231 ft leap over a section of the Grand Canyon. It was certainly one of the most daring stunt. All parameters must have been studied and evaluated with the highest precision: location, speed, angle, wind, etc... Success was no coincidence.
Let's not forget such a daring stunt was the result of several weeks, if not months of careful evaluations, precise simulations, and a meticulous preparation based on accurate observations and wise decisions -- somebody's life is on the line after all. What a good example of successful risk-management that is!
It is pretty much the same if you want to run your business successfully: you need to do some business intelligence and plan thoroughly, you need to evaluate carefully and make fact-based decisions and not only emotion-based decisions.
Weeks or months of preparation would likely be needed in order to make the wisest decisions but the problem is: the market won't wait that long, your competitors are going to cut the deal before you do if you don't move fast!
How is your driving, business-wise? Do you step on the gas pedal as soon as you hear about a possible business deal without evaluating and planning thoroughly? How well do you know your vehicle and all the different options? How well do you know the terrain? How precisely have you studied all the different parameters? How well do you know the competition and what they are doing? Do you have the right people in place? What is the level of readiness of those people? Are they making noise of are they playing some beautiful music?
How well and accurately you can answer these questions will of course determine your level of success. There are many more questions you should ask yourself before firing up the engine and putting your hands on the steering wheel.
So everything has been checked and double-checked you say and you are on a full tank and absolutely confident you will be able to drive your company to ever-lasting success.
So, you think you are ready, finally, it is reality-check time on the battlefield! But before long, it turns out the road is bumpier than you thought, you see other competitors passing you by and leaving you in the dust. Their vehicles is way more powerful and these guys know how to drive way better than you do. They drive effectively, efficiently, based on their experience of the road and the many challenges they already have overcome many times. They know how to play the game better than you do... Your vehicle is puffing, comes to a stop. Out of gas. Out of ammunitions, that is. You are stranded in the middle of nowhere. It was supposed to be the ride of your life and you are busted.
You think of the term "learning curve" and say: "Ok, what I need to learn I will learn by doing, so the more I drive, the better I will be..." Only true if you are on an unlimited budget, but who is?
So you're gonna have to take some driving lessons and presto! Don't even think of getting back on the road before improving your driving or you will be toasted pulp for good next time and will probably end up in front of the court as another chapter 11...
Have your vehicle checked by experts for any missing parts and do learn how to drive that thing! Only there are many instructors that have absolutely no clues whatsoever on how to drive a business successfully and yet that's another challenge!
If you are tired of visiting smash-repair shops and instead want to learn how to drive your business precisely and efficiently to produce results that you never thought possible, why not listen to a respected instructors in the field?
If you are willing to listen, I am willing to show you how to improve your driving and help you jump over the last remaining difficulties like Robbie Knievel over the Grand Canyon!
In any case, whatever you do, don't forget to ask yourself the following questions:
1. Where are we now as a company? as a team?
2. Where do we want to be as a company? as a team?
3. How are we going to get there as a team?
4. How do we measure success? How do we know we have attained our objectives?
then use the Deming approach: Plan-Do-Check-Act, and repeat relentlessly!
To your success,
Christophe
About the Author:
Christophe Poizat is a professional dreamer, a social entrepreneur, guerrilla marketer, mentor, business coach, speaker, author with 20+ years of international consulting experience who has lived on four continents; for more details, visit: http://christophepoizat.com
Christophe is also the founder and administrator of the International Network of Social Entrepreneurs, a global Web 2.0 community for Social Entrepreneurs to connect, share, collaborate and promote social entrepreneurship worldwide. For more details, visit: http://inse.collectivex.com
Sunday, February 10, 2008
How Facts in an Article Improve the Credibility of the Author
Article Presented by:
Hartford Rhodes
Article ghostwriters know that there are many tools for writing articles that will boost the credibility of their clients. Ghost writing actually involves a lot of research in the development of an article, on the part of the writer. After all, not every article ghostwriter is going to be an expert in your field - their niche is the writing part. The article writer will need to do a lot of research in order to create an article that will deliver their client's message in an intelligent manner.
Facts Help Define You As The Expert
Those writers who are experts in their field tend to include facts and quotes sparingly in the course of an article. But, you may be asking yourself how facts and quotes help you to establish your credibility with an article?
When there is a "go to guy" in your field - whether your business focus is fitness and nutrition, home schooling, rock climbing, skin care, or real estate, there are going to be experts whose names readers will recognize and know – and if you are able to align yourself with that person, your words become more credible.
Don't believe it? Consider the recent scandal about the Kimkins Diet, in which a woman was able to present her "better than the Atkins Diet" approach and to convince many men and women that she was an expert. While she defrauded those who joined her membership site, by using established information about the Atkins Diet as a foundation for her own approach, she made people believe in what she had to say.
Of course, this is an extreme example - and no one is recommending writing articles as a tool to defraud others. Still, it does show that references to others are a great way of establishing credibility.
Here are three reasons why that's true:
1. Facts in an article are hard to refute. If you have researched your article - or your article ghostwriters have researched your article - you are likely to find that a number of different sources have very similar information that draws on a common source. If you get your facts about heart health from the American Heart Association or you get your facts about medication from a trusted doctor or pharmacist, the information that you present will be more difficult to refute.
2. Using facts while writing articles allows you to have a strong starting point. As an example, let's say that you sell coffee online and are writing articles to draw traffic to your website. Organizations like the Specialty Coffee Association of America (SCAA) are known for promoting quality standards and information about brewing and storing coffee. Using their guidelines as a foundation for your article can give you a starting point for writing articles that will be well-received by readers. You or your article ghostwriters can create articles about storing coffee beans or about why it is important to have a coffee grinder in order to grind the coffee right before it's time to brew, and suddenly, you are not just selling an airtight storage container or a coffee grinder, you are letting readers know why they need such products.
3. Writing articles with a number of facts in them establishes the credibility of your product or service. What needs did you see that prompted you to create the product? If you are writing articles about plant care because you have just created a product that kills spider mites and is safe for pets, what's going to show readers how your product can help them? On one hand, it's information about spider mites and the way that they damage houseplants that will persuade them. On the other, it's information about the ways that other insect killing sprays for plants have harmed pets - details that you can back up with veterinary association facts and figures. Each fact-focused article communicates differently, and each serves to explain the benefits of your product or service.
Reader Focused Articles Attract And Maintain A Reader's Attention
The key to effective article marketing is to get your readers' attention and keep it. The facts that you or your article ghostwriters use establish credibility within your article, are used in part, simply because they get and maintain the readers' attention. When readers see the facts from your article published elsewhere, they are going to know that you really do know what you're talking about.
When writing articles, think about what you want the readers to learn from the article. Regardless of the product or service you are promoting, one thing that every article writer should strive for is to show the readers that they can trust you, the author: credibility is essential, and the facts you use can help you to establish your own credibility, in a way that no other method can.
About the Author:
Hartford Rhodes is a writer and editor employed by The Phantom Writers (http://thephantomwriters.com). They will ghost write and distribute reprint articles for the promotion of your online business, and they guarantee that you will like the articles, or they will fix them to your desires. They also employ American ghost writers, most of whom have degrees in English. Learn more: http://thephantomwriters.com/services/ghost-writing.html
Hartford Rhodes
Article ghostwriters know that there are many tools for writing articles that will boost the credibility of their clients. Ghost writing actually involves a lot of research in the development of an article, on the part of the writer. After all, not every article ghostwriter is going to be an expert in your field - their niche is the writing part. The article writer will need to do a lot of research in order to create an article that will deliver their client's message in an intelligent manner.
Facts Help Define You As The Expert
Those writers who are experts in their field tend to include facts and quotes sparingly in the course of an article. But, you may be asking yourself how facts and quotes help you to establish your credibility with an article?
When there is a "go to guy" in your field - whether your business focus is fitness and nutrition, home schooling, rock climbing, skin care, or real estate, there are going to be experts whose names readers will recognize and know – and if you are able to align yourself with that person, your words become more credible.
Don't believe it? Consider the recent scandal about the Kimkins Diet, in which a woman was able to present her "better than the Atkins Diet" approach and to convince many men and women that she was an expert. While she defrauded those who joined her membership site, by using established information about the Atkins Diet as a foundation for her own approach, she made people believe in what she had to say.
Of course, this is an extreme example - and no one is recommending writing articles as a tool to defraud others. Still, it does show that references to others are a great way of establishing credibility.
Here are three reasons why that's true:
1. Facts in an article are hard to refute. If you have researched your article - or your article ghostwriters have researched your article - you are likely to find that a number of different sources have very similar information that draws on a common source. If you get your facts about heart health from the American Heart Association or you get your facts about medication from a trusted doctor or pharmacist, the information that you present will be more difficult to refute.
2. Using facts while writing articles allows you to have a strong starting point. As an example, let's say that you sell coffee online and are writing articles to draw traffic to your website. Organizations like the Specialty Coffee Association of America (SCAA) are known for promoting quality standards and information about brewing and storing coffee. Using their guidelines as a foundation for your article can give you a starting point for writing articles that will be well-received by readers. You or your article ghostwriters can create articles about storing coffee beans or about why it is important to have a coffee grinder in order to grind the coffee right before it's time to brew, and suddenly, you are not just selling an airtight storage container or a coffee grinder, you are letting readers know why they need such products.
3. Writing articles with a number of facts in them establishes the credibility of your product or service. What needs did you see that prompted you to create the product? If you are writing articles about plant care because you have just created a product that kills spider mites and is safe for pets, what's going to show readers how your product can help them? On one hand, it's information about spider mites and the way that they damage houseplants that will persuade them. On the other, it's information about the ways that other insect killing sprays for plants have harmed pets - details that you can back up with veterinary association facts and figures. Each fact-focused article communicates differently, and each serves to explain the benefits of your product or service.
Reader Focused Articles Attract And Maintain A Reader's Attention
The key to effective article marketing is to get your readers' attention and keep it. The facts that you or your article ghostwriters use establish credibility within your article, are used in part, simply because they get and maintain the readers' attention. When readers see the facts from your article published elsewhere, they are going to know that you really do know what you're talking about.
When writing articles, think about what you want the readers to learn from the article. Regardless of the product or service you are promoting, one thing that every article writer should strive for is to show the readers that they can trust you, the author: credibility is essential, and the facts you use can help you to establish your own credibility, in a way that no other method can.
About the Author:
Hartford Rhodes is a writer and editor employed by The Phantom Writers (http://thephantomwriters.com). They will ghost write and distribute reprint articles for the promotion of your online business, and they guarantee that you will like the articles, or they will fix them to your desires. They also employ American ghost writers, most of whom have degrees in English. Learn more: http://thephantomwriters.com/services/ghost-writing.html
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