Article Presented by:
Copyright © 2009 Titus Hoskins
"Back To School" is perhaps the most dreaded three word phrase in the English language for the majority of young people enjoying the last few days of summer. But for merchants and companies which cater to the student market, those three magic words are worth their weight in gold.
However, for many parents those words can produce mixed feelings, some look forward with guilty relief to having all that free time when they don't have to worry about their children; while other parents are worried about outfitting and supplying their little geniuses with the necessary tools to make sure they're not disadvantaged when it comes to learning.
In our computer obsessed world, one major part of that equation is making sure your school age child or even your college off-spring has a good quality laptop or netbook. More and more students are using these handy gadgets to great advantage to further their education. So much so, that many students, regardless of age, would feel lost in the classroom without a portable laptop computer of some kind.
In recent years, we have seen the introduction of netbooks into the student market. These small mini-laptops usually have displays of 10 inches or less, runs Windows or Linux and sells for well under $500. They were first introduced by Asustek in the fall of 2007 with the introduction of its Eee PC. Netbooks are now out-selling laptops in many markets.
Netbooks by their very design are very portable and mobile. These small compact lightweight computers are ideal for the student. Some very popular and highly rated netbooks makers include Asus, MSI, Lenovo, Dell, HP, Acer... and the list goes on.
Student laptops or laptops for students have always been targeted by laptop designers and makers. For a good student laptop you should look for a laptop that is or has the following features:
1. Sturdy
2. Lightweight
3. Portable
4. Secure
5. High Performance
6. Long Battery Life
And of course, another major consideration for most parents is price. Fortunately, laptop prices have steadily fallen in the last few years and it is now possible to even get a quality machine for under $500. However, to get the best performance laptop buyers will usually have to cough up more of their hard earned dollars.
HP and Dell Coupons
More and more parents and students are looking and shopping online to find their "back to school" laptop or netbook. Many laptop manufacturers offer special exclusive online deals to their affiliates and merchants. Especially online coupons from HP, Lenovo and Dell can save the cash-strapped parent or college student significant savings just by clicking a few links or placing in the appropriate coupon code.
In addition, many parents are turning to the web because they can find more variety both in the choice of laptops and in the choice of stores if you shop online for your laptop. Plus, by using the web, you can shop from the comfort of your home.
Perhaps, the only disadvantage is that you can't actually handle or "tire-kick" the notebook computer you're considering but now with countless online videos featuring your favorite laptop you can still get a pretty good idea of what your laptop will look like and how well it will perform by viewing these laptop review videos and virtual tours.
Fortunately, for any worried parent there is a wealth of student laptop information on the web which they can easily access to help them make the right choice when it comes to buying the best laptop or netbook for their children who are heading back to school. Just do a little homework of your own and your child will be properly "laptop enabled" to meet any challenges that may come their way.
About the Author:
For more information on Buying Student Notebook Computers and Laptops at Bargain Prices Click Here: Laptops for Students Or here: top rated netbooks
Copyright (c) 2009 Titus Hoskins. http://www.bizwaremagic.com This article may be freely distributed if this resource box stays attached.
Sunday, October 18, 2009
Video Conferencing -- Will It Work for My Company?
Article Presented by:
Copyright © 2009 Nermine Shaker
One of the wonders of modern technology is the ability to use audio and video services to facilitate discussions between people in different locations. This ability, known as video conferencing, can be a major convenience in a world where communication across the globe is necessary.
It can be vital when individuals need a face-to-face conversation, when visual cues not present in telephone communication may be of importance, or if a physical meeting is difficult or impossible due to travel considerations or time constraints. It is not ideal in every situation, so it is important to consider its downsides in addition to its benefits.
A Little History
Video conferencing has been possible since television was invented. Simple systems have been around since the 1930's, such as the German Reich Postzentralamt network in Berlin. NASA developed a much more complex mechanism during the first space flights, but it was too expensive and could not be used for business meetings.
The use of telephony, which would have been ideally suited for such meetings, was difficult to implement since the picture quality was low and it was difficult to compress the size of video for transmission. Finally, in the 1980's, digital technology made it possible to use telephony for videoconferencing. This was done over the Internet in the 1990's, and services such as NetMeeting and Skype allowed people to communicate remotely.
The Basics
Systems for videoconferencing consist of input and output devices for both audio and video as well as a channel for data transfer (usually the Internet). Cameras, computer monitors, microphones, and speakers are often sufficient to conduct a successful videoconference. A company that conducts only occasional videoconferences may be outfitted with a desktop system, which consists mainly of several add-ons to its existing computer systems.
The business that has more frequent videoconferences, however, may want to consider a dedicated system used solely for these meetings, which is more advanced than a desktop system. This is more costly though, and the equipment may be more complex.
Saving Money is Good
Video conferencing has numerous attractions. It is more cost effective today than it has previously been, with high-speed Internet and hardware prices falling. Often times it is a much more budget-friendly option than traveling to conduct meetings. Many different software options are available, so a company can pick and choose what it needs.
Video conferencing makes it possible for employees in different offices to have quick meetings or ones without much advance notice; this is especially attractive to companies with multiple locations. Often, individuals do not even have to leave their desks to attend the meetings. The technology has also made it possible for many to telecommute and work from home.
Online networks have even begun to use videoconferencing, allowing businesses to more quickly and easily form relationships with others. Banking industries, for example, have taken advantage of this. Companies can even conduct interviews with potential employees, allowing for many of the pros of an in-person interview while maintaining the flexibility of a phone interview.
Do I Hear the Other Shoe Dropping?
There are several shortcomings that need to be considered, however. As hinted at previously, videoconferencing systems can be quite complex, so expertise may be needed to set them up. These systems may also be quite expensive, so it is necessary to consider how useful they will be to the company before spending a large sum of money on them. Also, a successful videoconference requires not just one, but both locations to have access to high-speed Internet.
But perhaps the largest issues that many have with video conferencing are matters of personal comfort: eye contact and self-consciousness. In terms of the former, while eye contact is absent from normal telephone communication, many find that it is uncomfortable in a video conference which can give the appearance that the participant is avoiding eye contact since his or her focus is often on the screen, not the camera. To compensate for this, some systems have cameras located in the center of the screen.
As for the latter issue, many people, used to typical telephone communication, are not yet accustomed to having their appearance captured and sent remotely. This, however, is likely to become less of an issue as video conferencing is more widely used.
Video conferencing is an application of various technologies that can be of great use to many businesses. Not only can meetings be conducted more easily, but also other events, such as networking and interviewing, can be made much easier. Video conferencing is not without its drawbacks, but as people become more accustomed to this method of communication, and as technology advances further and becomes less expensive, many of these issues will diminish or completely disappear. For now, it may still be a cost effective and flexible way for people to meet and discuss important issues for the company.
If you're thinking of using videoconferencing in your business, you may want to talk to a telecom management professional. They can help you find what is best for your business and assist in its implementation.
About the Author:
Nermine Shaker is a Partner at THE SYGNAL GROUP, a telecom consulting firm that offers telecom expense management, telecom auditing and VoIP management to businesses of all sizes. Find out how to lower your telecom expenses at http://www.SygnalGroup.com/ or visit our blog at http://www.TelecomExpertise.com/
Read more of Nermine Shaker's articles.
Copyright © 2009 Nermine Shaker
One of the wonders of modern technology is the ability to use audio and video services to facilitate discussions between people in different locations. This ability, known as video conferencing, can be a major convenience in a world where communication across the globe is necessary.
It can be vital when individuals need a face-to-face conversation, when visual cues not present in telephone communication may be of importance, or if a physical meeting is difficult or impossible due to travel considerations or time constraints. It is not ideal in every situation, so it is important to consider its downsides in addition to its benefits.
A Little History
Video conferencing has been possible since television was invented. Simple systems have been around since the 1930's, such as the German Reich Postzentralamt network in Berlin. NASA developed a much more complex mechanism during the first space flights, but it was too expensive and could not be used for business meetings.
The use of telephony, which would have been ideally suited for such meetings, was difficult to implement since the picture quality was low and it was difficult to compress the size of video for transmission. Finally, in the 1980's, digital technology made it possible to use telephony for videoconferencing. This was done over the Internet in the 1990's, and services such as NetMeeting and Skype allowed people to communicate remotely.
The Basics
Systems for videoconferencing consist of input and output devices for both audio and video as well as a channel for data transfer (usually the Internet). Cameras, computer monitors, microphones, and speakers are often sufficient to conduct a successful videoconference. A company that conducts only occasional videoconferences may be outfitted with a desktop system, which consists mainly of several add-ons to its existing computer systems.
The business that has more frequent videoconferences, however, may want to consider a dedicated system used solely for these meetings, which is more advanced than a desktop system. This is more costly though, and the equipment may be more complex.
Saving Money is Good
Video conferencing has numerous attractions. It is more cost effective today than it has previously been, with high-speed Internet and hardware prices falling. Often times it is a much more budget-friendly option than traveling to conduct meetings. Many different software options are available, so a company can pick and choose what it needs.
Video conferencing makes it possible for employees in different offices to have quick meetings or ones without much advance notice; this is especially attractive to companies with multiple locations. Often, individuals do not even have to leave their desks to attend the meetings. The technology has also made it possible for many to telecommute and work from home.
Online networks have even begun to use videoconferencing, allowing businesses to more quickly and easily form relationships with others. Banking industries, for example, have taken advantage of this. Companies can even conduct interviews with potential employees, allowing for many of the pros of an in-person interview while maintaining the flexibility of a phone interview.
Do I Hear the Other Shoe Dropping?
There are several shortcomings that need to be considered, however. As hinted at previously, videoconferencing systems can be quite complex, so expertise may be needed to set them up. These systems may also be quite expensive, so it is necessary to consider how useful they will be to the company before spending a large sum of money on them. Also, a successful videoconference requires not just one, but both locations to have access to high-speed Internet.
But perhaps the largest issues that many have with video conferencing are matters of personal comfort: eye contact and self-consciousness. In terms of the former, while eye contact is absent from normal telephone communication, many find that it is uncomfortable in a video conference which can give the appearance that the participant is avoiding eye contact since his or her focus is often on the screen, not the camera. To compensate for this, some systems have cameras located in the center of the screen.
As for the latter issue, many people, used to typical telephone communication, are not yet accustomed to having their appearance captured and sent remotely. This, however, is likely to become less of an issue as video conferencing is more widely used.
Video conferencing is an application of various technologies that can be of great use to many businesses. Not only can meetings be conducted more easily, but also other events, such as networking and interviewing, can be made much easier. Video conferencing is not without its drawbacks, but as people become more accustomed to this method of communication, and as technology advances further and becomes less expensive, many of these issues will diminish or completely disappear. For now, it may still be a cost effective and flexible way for people to meet and discuss important issues for the company.
If you're thinking of using videoconferencing in your business, you may want to talk to a telecom management professional. They can help you find what is best for your business and assist in its implementation.
About the Author:
Nermine Shaker is a Partner at THE SYGNAL GROUP, a telecom consulting firm that offers telecom expense management, telecom auditing and VoIP management to businesses of all sizes. Find out how to lower your telecom expenses at http://www.SygnalGroup.com/ or visit our blog at http://www.TelecomExpertise.com/
Read more of Nermine Shaker's articles.
Friday, October 16, 2009
Ten Tips: When You Lose Your Health Insurance
Article Presented by:
Copyright © 2009 Rickey Pearce
Here are ten tips you can implement when you lose your health insurance:
1. You may be offered a "COBRA" insurance policy, especially if your job has been lost. This enables you to gain easier acceptance, but doesn't necessarily provide the best rate or coverage available.
2. When your doctor prescribes a medication, ask him or her if a generic prescription could be substituted. Generics cost less, partially because they aren't heavily advertised.
3. If you lose your medical coverage and become injured, most healthcare providers are willing to offer a long-term payment arrangement when asked.
4. Try not to forgo relatively inexpensive preventative measures, such as flu shots and vitamin supplements. These can help prevent more costly illnesses.
5. If your spouse is employed, find out if his or her employer offers discounted medical insurance coverage for employees' spouses.
6. People can use the Internet to conveniently request quotes from one or more Colorado individual health insurance providers, sometimes instantly. Quotes are free and require little information, so there is nothing to lose.
7. Until you acquire insurance again, try to avoid recreational or other non-essential activities which pose a risk of injury - such as horseback riding or skiing.
8. When you lose health insurance or only have a high deductible policy, consider using a lower-cost healthcare provider such as Concentra Urgent Care for problems which aren't imminently life-threatening.
9. Don't assume that your income is too low to afford any medical insurance. In Colorado, a relatively young person may be able to obtain a high-deductible policy for under $100 per month.
10. Be sure to look at the extra features of different health plans when comparing them. Even high-deductible plans may include eye care discounts, health savings account access, or other benefits.
Applying these tips when you lose your health insurance will help decrease costs and enable you to access as much health care as possible.
About the Author:
Rickey Pearce is an insurance agent as well as a part-time author. Rocky Mountain Health Plans offers a variety of affordable Colorado Individual Health Insurance plans, as well as group and supplemental Medicare coverage. Learn more at: http://www.rmhp.org/
Copyright © 2009 Rickey Pearce
Here are ten tips you can implement when you lose your health insurance:
1. You may be offered a "COBRA" insurance policy, especially if your job has been lost. This enables you to gain easier acceptance, but doesn't necessarily provide the best rate or coverage available.
2. When your doctor prescribes a medication, ask him or her if a generic prescription could be substituted. Generics cost less, partially because they aren't heavily advertised.
3. If you lose your medical coverage and become injured, most healthcare providers are willing to offer a long-term payment arrangement when asked.
4. Try not to forgo relatively inexpensive preventative measures, such as flu shots and vitamin supplements. These can help prevent more costly illnesses.
5. If your spouse is employed, find out if his or her employer offers discounted medical insurance coverage for employees' spouses.
6. People can use the Internet to conveniently request quotes from one or more Colorado individual health insurance providers, sometimes instantly. Quotes are free and require little information, so there is nothing to lose.
7. Until you acquire insurance again, try to avoid recreational or other non-essential activities which pose a risk of injury - such as horseback riding or skiing.
8. When you lose health insurance or only have a high deductible policy, consider using a lower-cost healthcare provider such as Concentra Urgent Care for problems which aren't imminently life-threatening.
9. Don't assume that your income is too low to afford any medical insurance. In Colorado, a relatively young person may be able to obtain a high-deductible policy for under $100 per month.
10. Be sure to look at the extra features of different health plans when comparing them. Even high-deductible plans may include eye care discounts, health savings account access, or other benefits.
Applying these tips when you lose your health insurance will help decrease costs and enable you to access as much health care as possible.
About the Author:
Rickey Pearce is an insurance agent as well as a part-time author. Rocky Mountain Health Plans offers a variety of affordable Colorado Individual Health Insurance plans, as well as group and supplemental Medicare coverage. Learn more at: http://www.rmhp.org/
Thursday, October 15, 2009
Learn About Short Term Insurance
Article Presented by:
Copyright © 2009 Tom Lustina
From expensive but extensive policies to cheap and inadequate coverage plans, insurance companies make it certain that they don't discriminate. One option many insurers provide is short term insurance, coverage that protects you much like a standard policy would but only for a short period of time. You are able to protect yourself from financial loss the same way you would with any standard length policy.
To find the most affordable short term insurance rates, jump online and start comparing insurance quotes from a number of different companies.
So what's the need for short term insurance? A quality policy can be beneficial in each insurance category:
1. Auto insurance. If you are taking a trip with a friend who will be driving your vehicle, or if you find yourself driving someone else's vehicle for a short period of time, it is your answer. An accident can occur anywhere at anytime, so you will want coverage even if you are driving uninsured for a day.
2. Home insurance. In a situation where you find yourself moving and have a lapse between the time your old policy expires and the new one begins, it is the way to go.
3. Health insurance. Because it's considered a privilege and not a right, health insurance can get a bit pricey. It is very important to own, however, so make sure you do everything in your power to obtain it. If you are in between jobs or are a recent college graduate transitioning from a dependent status on your parents' policy into a policy of your own, short term health insurance might be a wise investment.
Short Term Insurance Is Your Best Bet
This is by no means an extensive lesson about short term insurance, but it is a good start. Since most policies are temporary, coverage is relatively cheap. To learn more, visit InsuranceAgents.com or contact an insurance agent today and see for yourself what the fuss is all about.
For more information, read "Short Term Insurance: Your Options" at: http://www.insuranceagents.com/short-term.html
About the Author:
Tom Lustina writes about the insurance industry. Consumers can get immediate access to insurance quotes, articles, and comparisons. Learn more at: http://www.InsuranceAgents.com/
Copyright © 2009 Tom Lustina
From expensive but extensive policies to cheap and inadequate coverage plans, insurance companies make it certain that they don't discriminate. One option many insurers provide is short term insurance, coverage that protects you much like a standard policy would but only for a short period of time. You are able to protect yourself from financial loss the same way you would with any standard length policy.
To find the most affordable short term insurance rates, jump online and start comparing insurance quotes from a number of different companies.
So what's the need for short term insurance? A quality policy can be beneficial in each insurance category:
1. Auto insurance. If you are taking a trip with a friend who will be driving your vehicle, or if you find yourself driving someone else's vehicle for a short period of time, it is your answer. An accident can occur anywhere at anytime, so you will want coverage even if you are driving uninsured for a day.
2. Home insurance. In a situation where you find yourself moving and have a lapse between the time your old policy expires and the new one begins, it is the way to go.
3. Health insurance. Because it's considered a privilege and not a right, health insurance can get a bit pricey. It is very important to own, however, so make sure you do everything in your power to obtain it. If you are in between jobs or are a recent college graduate transitioning from a dependent status on your parents' policy into a policy of your own, short term health insurance might be a wise investment.
Short Term Insurance Is Your Best Bet
This is by no means an extensive lesson about short term insurance, but it is a good start. Since most policies are temporary, coverage is relatively cheap. To learn more, visit InsuranceAgents.com or contact an insurance agent today and see for yourself what the fuss is all about.
For more information, read "Short Term Insurance: Your Options" at: http://www.insuranceagents.com/short-term.html
About the Author:
Tom Lustina writes about the insurance industry. Consumers can get immediate access to insurance quotes, articles, and comparisons. Learn more at: http://www.InsuranceAgents.com/
Tuesday, October 6, 2009
The Heart-Centered Product That Created a Billion Dollar Industry
Article Presented by:
Copyright © 2009 Judy Murdoch
As I wrote this article, the film, "Julie and Julia," has so far, been a quite the summer hit.
"Julie and Julia is a light drama that tells the story of New Yorker, Julie Powell who challenged herself to cook every recipe in Julia Child's famous cookbook: "Mastering the Art of French Cooking" within one year.
In a parallel plot, the film covers Julia Child's early years in France which inspired her to write the cookbook.
The film's popularity has inspired a renewed interest in the Julia Child and the fascinating story about how "Mastering the Art of French Cooking" came to be.
================================
The Story Behind the Bestseller
================================
It wasn't very long ago when a typical American dinner was meatloaf, canned peas, and mashed potatoes. Maybe a salad made with iceberg lettuce, grated carrot and 1000 island dressing. And Jell-O for dessert.
You couldn't go out for Mexican food unless you lived in Southern California or Texas. Chinese food was chop suey and egg rolls. And Italian was pizza or spaghetti and meatballs.
The choices we now have at the grocery store, when we go out to eat, and the cook books and cooking shows are in part thanks to Julia Child's desire to prepare dishes she loved and to teach others to prepare those dishes as well.
When it was published in 1961, Mastering the Art of French Cooking became a "must-have" for many aspiring young wives.
Mastering the Art of French Cooking and the following it inspired made it possible for the hundreds of Italian, Mexican, and Asian foods now common in American grocery stores. It opened up possibilities for the extraordinary range of cuisines we can find in restaurants, not to mention the billion dollar business in cookbooks, cooking shows, and other media.
================================
Product Development Lessons á la Julia Child
================================
You may be thinking, "nice story but what does it have to do with me and my business and creating information products."
Here are the points I think are important:
#1 You Gotta Love It
Mastering the Art of French Cooking was the result of Julia Child's love of French cuisine. She didn't set out to make millions or to revolutionize how middle-class Americans thought about food.
She discovered something wonderful and amazing and wanted others to have that experience too.
The importance of love is that when you have that level of enthusiasm for something, you'll put up with a lot of crap.
Writing the book, "Mastering the Art of French Cooking," was not all Crêpes Suzette and champagne.
"Mastering the Art of French Cooking" began as a very different kind of book: it was a cookbook written by two French women who were fellow Cordon Bleu graduates. The cookbook was being published by an American publisher and Julia to provide an American perspective and review the recipes.
But as Julia reviewed the recipes she realized that they would be very difficult for American cooks to follow. Because many of the French ingredients, tools, and traditions simply didn't exist in the United States, American cooks would end up with dishes that simply didn't taste like the delicious French cuisine Julia had fallen in love with.
So Child decided to rework and rewrite the book and create foolproof recipes for classic French dishes that Americans could create in American kitchens with American ingredients.
Completely rewriting those recipes was not a small task. But Julia was determined to make it possible for Americans to prepare and enjoy the food she had fallen in love with.
Lesson: Make sure your product or service is based on something that energizes and inspires you. Otherwise, no amount of money will make up for the inevitable obstacles and frustrations that come up along the way.
#2 Love Trumps Market Need
Whoa, sacrilege at the altar of marketing!
It's a fine line for me to be suggesting sometimes the fact that you have a deep love or passion in your heart for something should be a reason for you to create a product or service. Especially when you have little solid evidence supporting you.
What if no one buys your product? What if everyone thinks it's stupid?
Lots and lots of "what ifs."
The world was not throwing money at Julia Child to write her cookbook so that they could cook Duck a l'Orange.
In fact the majority of publishers saw absolutely no commercial value in her project believing that American women were interested only in convenience: packaged mixes, canned and frozen vegetables, and TV dinners.
They couldn't imagine why anyone would want to take on the arduous task of preparing dishes from recipes with multiple steps, many of which involved creating something from scratch!
But she had a strong conviction that French food was something wonderful more people should experience and kept going despite rejection letter after rejection letter.
Lesson: I'm not suggesting you ditch everything and devote all your time, effort, and money into creating a love child product. No no no!
But I DO think if you have a product or service that is an expression of something you sincerely love, you need to take action towards creating that product or service.
Do not allow it to languish.
#3. Use Market Trends to Guide Your Marketing
Although you don't need to let apparent market needs dictate what you can and cannot do, it helps to offer a product that is in sync with trends that affect how your customers spend.
One of the reasons "Mastering the Art of French Cooking" became such a monster success was its publishing occurred during a time when Americans were beginning to look outward.
After World War II the United States was enjoying a period of unprecedented prosperity. When John F. Kennedy became president in 1960, first lady, Jacqueline Kennedy brought in a French chef and began serving fine French food and wines at White House functions.
An entire generation of young American women were fascinated by Jackie Kennedy's sophisticated style and imitated her way of dressing, her hair styles, and her interest in French food.
Mastering the Art of French Cooking was published in 1961 coinciding perfectly with the growing interest in culture and fine arts.
Lesson: Looking at the product or service you're developing, how do they fit into the trends which are shaping your customer's values, needs, and spending patterns.
#4. You Need a Few Others Who Love What You're Doing
No matter how deeply you care; no matter how in sync you are with current trends, you cannot do it alone.
We all need at least one cheerleader.
Julia Child was a maverick. As the daughter of well-to-do parents, she was expected to marry someone from a "good" family, have children, and spend her days doing what other well-to-do young wives did: play golf and tennis, have lunch at the club, volunteer at charitable events, and so on.
When she did marry instead of settling down and having babies she decided to go to cooking school and learn to cook classic French cuisine! Other Americans in the diplomatic services who were living in France at the time thought she was nuts. Why was she pursuing cooking: something typically left to housekeepers and other domestic workers?
But Julia's husband, Paul, who was himself, a decidedly unconventional type, encouraged her to pursue her passion. In fact he was actively involved in creating her book, helping her edit the massive 700+ page manuscript that would become "Mastering the Art of French Cooking."
Julia also had an editor, Judith Jones at Knopf, who, unlike her peers in the publishing world, immediately 'got' "Mastering the Art of French Cooking."
It was Jones who championed "Mastering the Art of French Cooking" and who was instrumental in getting first edition to press.
Lesson: If you are a small business owner who wants to make a real difference and wants to create a product that will help you, you need at least one devoted fan to help you get there.
===================================
Bottom Line
===================================
If you care deeply about leaving the world a little better off and have an idea for a product or service that will make a difference, I encourage you to follow Julia Child's example and to make a commitment to creating your product and bringing it to the marketplace.
There's no guarantee that you'll have a monster hit on your hands but one thing I know for certain:
You can't make a difference if your idea never sees the light of day
You can't make a difference creating products and services that your heart just isn't into.
If you are a small business owner and you have a choice between creating another crappy e-book and an e-book on something you genuinely care about at that your customers care about why not make a little extra effort and put something out into the world that puts a little more love out there?
About the Author:
Judy Murdoch helps small business owners create low-cost, effective marketing campaigns using word-of-mouth referrals, guerrilla marketing activities, and selected strategic alliances. To download a free copy of the workbook, "Where Does it Hurt? Marketing Solutions to the problems that Drive Your Customers Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@judymurdoch.com
Follow Judy Murdoch on Twitter.
Copyright © 2009 Judy Murdoch
As I wrote this article, the film, "Julie and Julia," has so far, been a quite the summer hit.
"Julie and Julia is a light drama that tells the story of New Yorker, Julie Powell who challenged herself to cook every recipe in Julia Child's famous cookbook: "Mastering the Art of French Cooking" within one year.
In a parallel plot, the film covers Julia Child's early years in France which inspired her to write the cookbook.
The film's popularity has inspired a renewed interest in the Julia Child and the fascinating story about how "Mastering the Art of French Cooking" came to be.
================================
The Story Behind the Bestseller
================================
It wasn't very long ago when a typical American dinner was meatloaf, canned peas, and mashed potatoes. Maybe a salad made with iceberg lettuce, grated carrot and 1000 island dressing. And Jell-O for dessert.
You couldn't go out for Mexican food unless you lived in Southern California or Texas. Chinese food was chop suey and egg rolls. And Italian was pizza or spaghetti and meatballs.
The choices we now have at the grocery store, when we go out to eat, and the cook books and cooking shows are in part thanks to Julia Child's desire to prepare dishes she loved and to teach others to prepare those dishes as well.
When it was published in 1961, Mastering the Art of French Cooking became a "must-have" for many aspiring young wives.
Mastering the Art of French Cooking and the following it inspired made it possible for the hundreds of Italian, Mexican, and Asian foods now common in American grocery stores. It opened up possibilities for the extraordinary range of cuisines we can find in restaurants, not to mention the billion dollar business in cookbooks, cooking shows, and other media.
================================
Product Development Lessons á la Julia Child
================================
You may be thinking, "nice story but what does it have to do with me and my business and creating information products."
Here are the points I think are important:
#1 You Gotta Love It
Mastering the Art of French Cooking was the result of Julia Child's love of French cuisine. She didn't set out to make millions or to revolutionize how middle-class Americans thought about food.
She discovered something wonderful and amazing and wanted others to have that experience too.
The importance of love is that when you have that level of enthusiasm for something, you'll put up with a lot of crap.
Writing the book, "Mastering the Art of French Cooking," was not all Crêpes Suzette and champagne.
"Mastering the Art of French Cooking" began as a very different kind of book: it was a cookbook written by two French women who were fellow Cordon Bleu graduates. The cookbook was being published by an American publisher and Julia to provide an American perspective and review the recipes.
But as Julia reviewed the recipes she realized that they would be very difficult for American cooks to follow. Because many of the French ingredients, tools, and traditions simply didn't exist in the United States, American cooks would end up with dishes that simply didn't taste like the delicious French cuisine Julia had fallen in love with.
So Child decided to rework and rewrite the book and create foolproof recipes for classic French dishes that Americans could create in American kitchens with American ingredients.
Completely rewriting those recipes was not a small task. But Julia was determined to make it possible for Americans to prepare and enjoy the food she had fallen in love with.
Lesson: Make sure your product or service is based on something that energizes and inspires you. Otherwise, no amount of money will make up for the inevitable obstacles and frustrations that come up along the way.
#2 Love Trumps Market Need
Whoa, sacrilege at the altar of marketing!
It's a fine line for me to be suggesting sometimes the fact that you have a deep love or passion in your heart for something should be a reason for you to create a product or service. Especially when you have little solid evidence supporting you.
What if no one buys your product? What if everyone thinks it's stupid?
Lots and lots of "what ifs."
The world was not throwing money at Julia Child to write her cookbook so that they could cook Duck a l'Orange.
In fact the majority of publishers saw absolutely no commercial value in her project believing that American women were interested only in convenience: packaged mixes, canned and frozen vegetables, and TV dinners.
They couldn't imagine why anyone would want to take on the arduous task of preparing dishes from recipes with multiple steps, many of which involved creating something from scratch!
But she had a strong conviction that French food was something wonderful more people should experience and kept going despite rejection letter after rejection letter.
Lesson: I'm not suggesting you ditch everything and devote all your time, effort, and money into creating a love child product. No no no!
But I DO think if you have a product or service that is an expression of something you sincerely love, you need to take action towards creating that product or service.
Do not allow it to languish.
#3. Use Market Trends to Guide Your Marketing
Although you don't need to let apparent market needs dictate what you can and cannot do, it helps to offer a product that is in sync with trends that affect how your customers spend.
One of the reasons "Mastering the Art of French Cooking" became such a monster success was its publishing occurred during a time when Americans were beginning to look outward.
After World War II the United States was enjoying a period of unprecedented prosperity. When John F. Kennedy became president in 1960, first lady, Jacqueline Kennedy brought in a French chef and began serving fine French food and wines at White House functions.
An entire generation of young American women were fascinated by Jackie Kennedy's sophisticated style and imitated her way of dressing, her hair styles, and her interest in French food.
Mastering the Art of French Cooking was published in 1961 coinciding perfectly with the growing interest in culture and fine arts.
Lesson: Looking at the product or service you're developing, how do they fit into the trends which are shaping your customer's values, needs, and spending patterns.
#4. You Need a Few Others Who Love What You're Doing
No matter how deeply you care; no matter how in sync you are with current trends, you cannot do it alone.
We all need at least one cheerleader.
Julia Child was a maverick. As the daughter of well-to-do parents, she was expected to marry someone from a "good" family, have children, and spend her days doing what other well-to-do young wives did: play golf and tennis, have lunch at the club, volunteer at charitable events, and so on.
When she did marry instead of settling down and having babies she decided to go to cooking school and learn to cook classic French cuisine! Other Americans in the diplomatic services who were living in France at the time thought she was nuts. Why was she pursuing cooking: something typically left to housekeepers and other domestic workers?
But Julia's husband, Paul, who was himself, a decidedly unconventional type, encouraged her to pursue her passion. In fact he was actively involved in creating her book, helping her edit the massive 700+ page manuscript that would become "Mastering the Art of French Cooking."
Julia also had an editor, Judith Jones at Knopf, who, unlike her peers in the publishing world, immediately 'got' "Mastering the Art of French Cooking."
It was Jones who championed "Mastering the Art of French Cooking" and who was instrumental in getting first edition to press.
Lesson: If you are a small business owner who wants to make a real difference and wants to create a product that will help you, you need at least one devoted fan to help you get there.
===================================
Bottom Line
===================================
If you care deeply about leaving the world a little better off and have an idea for a product or service that will make a difference, I encourage you to follow Julia Child's example and to make a commitment to creating your product and bringing it to the marketplace.
There's no guarantee that you'll have a monster hit on your hands but one thing I know for certain:
If you are a small business owner and you have a choice between creating another crappy e-book and an e-book on something you genuinely care about at that your customers care about why not make a little extra effort and put something out into the world that puts a little more love out there?
About the Author:
Judy Murdoch helps small business owners create low-cost, effective marketing campaigns using word-of-mouth referrals, guerrilla marketing activities, and selected strategic alliances. To download a free copy of the workbook, "Where Does it Hurt? Marketing Solutions to the problems that Drive Your Customers Crazy!" go to http://www.judymurdoch.com/workbook.htm
You can contact Judy at 303-475-2015 or judy@judymurdoch.com
Follow Judy Murdoch on Twitter.
Monday, October 5, 2009
Why You Must Find Out About Product Launches Early!
Article Presented by:
Copyright © 2009 Willie Crawford
If you are an affiliate marketer, one secret to making more sales is finding out about product launches early. This is true even if you are new to affiliate marketing and have a very tiny list.
The reason that this is true is that when you find out about a product launch early, you can position yourself to take advantage of organic search engine traffic during the product launch. There are dozens of things that you can do so that you will rank near the top of the search engines for very important product-related keywords when you find out about a product launch early.
You can set up pages on dozens of web 2.0 type properties such as Blogger.com, Hubpages, Squidoo, etc., and if you have the right content on these pages you will rank very high for product-related keywords by launch date. The key is to get your pages up early, post often, and then get them noticed by the search engines. Product owners will often provide you with tons of just the right content!
Another reason that you want to find out about affiliate product launches early is that it gives you more time to prepare a bonus to offer purchasers of those product. It's no secret that the people who sell the most of a product during many launches are the ones who offers the most enticing bonuses. Since the basic product is the same no matter who the customer purchases from, that only makes sense. The bonus is what keeps the product that you're marketing from being just a commodity.
Often, there are numerous products being launched at the same time. Since you can only effectively promote one product at a time, knowing what product launches are coming up allows you to focus on the one most appropriate for your customers. It's very disheartening to plan for promoting a specific product, and then to discover on launch day that there is a product more suitable for your customers being launched on the same day.
When you promote any product, you really should plan out a complete promotional campaign. That is, you should flow out how and when you are going to do multiple promotions. Those promotions could include emails, interviews, articles, press releases, and perhaps even videos. You can't flow out these promotions unless you find out about the product launch early enough. Ideally, you plan a protracted campaign - one where you will continue to make sales even after the big launch is over.
Finally, you need to find out about product launches early because you need to allow sufficient time to actually get a review copy of the product, and to go through it with a fine-toothed comb. You absolutely should not promote any product that you haven't actually gone through, and with some of the more substantial products, that could take a week or more.
Those are just a few of the reasons that you really do want to stay informed on what new product launches are coming up in your niche. If you only learn of an impending product launch a few days, or even a week before it happens, you are so behind. Especially for great search engine positioning, there are things that you need to do at least a month in advance.
Decide today that you're going to keep up with all of the product launches in your industry, and market a lot smarter.
About the Author:
Willie Crawford is founder and executive director of The International Association of Joint Venture Brokers. IAJVB maintains a comprehensive database of upcoming product launches, giveaways, and internet marketing events. Get a free Silver IAJVB membership now at: http://IAJVB.ORG
Follow Willie Crawford on Twitter.
Copyright © 2009 Willie Crawford
If you are an affiliate marketer, one secret to making more sales is finding out about product launches early. This is true even if you are new to affiliate marketing and have a very tiny list.
The reason that this is true is that when you find out about a product launch early, you can position yourself to take advantage of organic search engine traffic during the product launch. There are dozens of things that you can do so that you will rank near the top of the search engines for very important product-related keywords when you find out about a product launch early.
You can set up pages on dozens of web 2.0 type properties such as Blogger.com, Hubpages, Squidoo, etc., and if you have the right content on these pages you will rank very high for product-related keywords by launch date. The key is to get your pages up early, post often, and then get them noticed by the search engines. Product owners will often provide you with tons of just the right content!
Another reason that you want to find out about affiliate product launches early is that it gives you more time to prepare a bonus to offer purchasers of those product. It's no secret that the people who sell the most of a product during many launches are the ones who offers the most enticing bonuses. Since the basic product is the same no matter who the customer purchases from, that only makes sense. The bonus is what keeps the product that you're marketing from being just a commodity.
Often, there are numerous products being launched at the same time. Since you can only effectively promote one product at a time, knowing what product launches are coming up allows you to focus on the one most appropriate for your customers. It's very disheartening to plan for promoting a specific product, and then to discover on launch day that there is a product more suitable for your customers being launched on the same day.
When you promote any product, you really should plan out a complete promotional campaign. That is, you should flow out how and when you are going to do multiple promotions. Those promotions could include emails, interviews, articles, press releases, and perhaps even videos. You can't flow out these promotions unless you find out about the product launch early enough. Ideally, you plan a protracted campaign - one where you will continue to make sales even after the big launch is over.
Finally, you need to find out about product launches early because you need to allow sufficient time to actually get a review copy of the product, and to go through it with a fine-toothed comb. You absolutely should not promote any product that you haven't actually gone through, and with some of the more substantial products, that could take a week or more.
Those are just a few of the reasons that you really do want to stay informed on what new product launches are coming up in your niche. If you only learn of an impending product launch a few days, or even a week before it happens, you are so behind. Especially for great search engine positioning, there are things that you need to do at least a month in advance.
Decide today that you're going to keep up with all of the product launches in your industry, and market a lot smarter.
About the Author:
Willie Crawford is founder and executive director of The International Association of Joint Venture Brokers. IAJVB maintains a comprehensive database of upcoming product launches, giveaways, and internet marketing events. Get a free Silver IAJVB membership now at: http://IAJVB.ORG
Follow Willie Crawford on Twitter.
Saturday, October 3, 2009
Understanding Your Telecom Bill
Article Presented by:
Copyright © 2009 Nermine Shaker
For most business owners, just looking at your phone bill can cause panic or dread. Instead of checking line by line for accuracy in the invoice, you probably look at the total, sigh, and write a check. With all the new services available, you need to understand your invoice so you don't get overcharged or billed for something you're not getting.
The FCC requires telephone companies to provide you with clear, plain language in their invoices when they describe their services. However, even then, you may not understand what you are being charged for.
Here is a list of terminology associated with your business telephone bill, your wireless bills, or both.
Access Charge: fees charged by a local phone company for the use of its local network.
Airtime Charges: These are per-minute charges for the time you spend talking on your wireless telephone. Some wireless providers will round fractions of minutes to the next highest one, two, or three minutes.
Billing Increments: A call duration measurement unit expressed in seconds or minutes. Depending on your service provider, some services are measured and billed in sixty-second increments and some may be in durations of six or even ten seconds. For example, if you have one minute billing increments, any call less than 1 minute will be billed as 1 minute.
BTN (Billing Telephone Number): Your main billing telephone number.
Cramming: When a charge is placed on your phone bill that you didn't order or authorize.
Detailed Billing: This service provides detailed information such as date, time, duration, type of call (incoming or outgoing), number called, or calling party, for each call.
Direct Dialing: When a customer is pre-subscribed with a long distance company and makes a call using 1+ the area code (or country code) and the telephone number, without operator assistance or using a dial-around number.
Directory Assistance: Charges for dialing 411 or (area code) 555-1212 for directory assistance calls.
Domestic Call: Any call that originates and terminates within the United States.
Downloading Fees: Fees charged for downloading options offered by your wireless service provider, such as ring tones. If your plan includes Internet access, these are fees for downloading data from the Internet.
E911 Charges: These are Enhanced 911 or E911 service. This lets your wireless telephone automatically transmit your geographic position to emergency responders when you dial 911. Your provider is charged for this and may choose to pass their costs on to you.
Features Charges: Both wireline and wireless telephone companies offer features such as call forwarding, call waiting, voice mail, three-way calling, and caller identification. These services may show up as separate charges on your bill.
FCC (Federal Communications Commission): The United States government agency that regulates interstate and international communications by radio, television, wire, satellite and cable. Established by the Communications Act of 1934, the FCC's jurisdiction includes all 50 states, the District of Columbia, and U.S. territories.
Federal Excise Tax: A three percent tax applied only to local service that is billed separately from long distance service. In 2006, the IRS stopped enforcing the toll portion of the tax. The tax still applies to customers who only subscribe to local phone service. Earlier this year H.R 3011 was introduced (Telephone Excise Tax Repeal Act of 2009) to repeal the federal excise tax on communications services.
Interstate Calls: Calls that start in one state and end in another state.
Intrastate Calls: Calls that start and end within the same state.
LDU: Long Distance Usage is the amount of long distance a customer uses.
Local Exchange Carrier (LEC) Billing: When a customer receives their invoice directly from their Local Exchange Carrier (your local phone company).
Local Number Portability (LNP): This allows customers to retain their existing local telephone numbers when switching from one telephone service provider to another. Companies may pass on to customers the fees they are charged. These are fees and not taxes.
Minimum Minute Charge: Some calling plans will have a minimum number of minutes that they bill for a call length. A 10-minute minimum charge would mean that even if you talk less than 10 minutes on a call, you would still be billed for a 10-minute call.
Minimum Monthly Charge: Some long distance calling plans have a minimum monthly charge. This means that if your plan has a $50 monthly minimum, your monthly bill will always be at least $50 even if you have a month where you have only made $25 in calls.
Minimum Usage Charge: A calling plan where you would pay a small fee if your monthly long distance usage is under a certain amount. This is different from a minimum monthly fee.
Monthly Calling Plan Charge: Charges applicable to any monthly calling plan. For example, unlimited long distance calling on your wireline bill or unlimited minutes on your wireless bill.
Operator Assisted Calls: These are charges for any calls that are connected by an operator. Usually, it is more expensive to have an operator help you with a call.
Roaming Charges: Roaming charges require you to pay for using your wireless telephone outside of the "home" service area as defined by your service provider in your service plan or contract. Usually the charges are higher when roaming. In addition to roaming charges, there might be a daily access fee.
SIM card (Subscriber Identity Module): Also known as a "smart card," this is the physical card in a mobile telephone that contains all necessary information for uniquely identifying a subscriber.
Single Bill Fee: This is a fee that the carrier can charge for combining your local and long distance charges onto one bill. This fee is not an FCC charge and some companies waive it.
SLA (Service Level Agreement): Documentation or a contract that details service quality commitments between a carrier and the subscriber.
Slamming: The unauthorized conversion of a customer's long distance phone service from their current carrier to a new long distance carrier. Slamming is illegal.
State and Local Taxes: Taxes that are imposed by state, local, and municipal governments.
Toll Call: Any call, subject to charge, to a destination outside of the local service area of the calling station.
Telecommunications Relay Service (TRS): This is a charge that pays for the relay center to transmit and translate calls for people with hearing or speech disabilities.
Text Messaging: This service allows sending of short messages, usually less than one hundred characters in length. This will either be a flat monthly fee or a per-message fee.
Universal Service Fund (USF): This is a charge on some long distance services to offset a carrier's mandatory payment into the Federal Universal Service Fund, which subsidizes rural, low income, and health and education telecommunications customers. The FCC sets the USF rate every three months. It applies only to state-to-state and international phone calls. The FCC doesn't require this charge to be passed on to customers, and each carrier decides if and how to recover its Universal Service costs. If this line item appears on your bill, it means the carrier has chosen to pass their charges onto you.
You should check your phone bill every month and make an effort to understand the meaning of each item to make sure that you're paying the proper rates for your contract. If you make any changes to your lines, make sure they apply the right charges to the change. If you see something that you don't understand, ask your provider to explain the charge. If you have a Telecom Expense Management company working for you, they can explain the charges as well as make sure you're not billed for something you're not using.
About the Author:
Nermine Shaker is a Partner at THE SYGNAL GROUP, a telecom consulting firm that offers telecom expense management, telecom auditing and VoIP management to businesses of all sizes. Find out how to lower your telecom expenses at http://www.SygnalGroup.com/ or visit our blog at http://www.TelecomExpertise.com/
Read more of Nermine Shaker's articles.
Copyright © 2009 Nermine Shaker
For most business owners, just looking at your phone bill can cause panic or dread. Instead of checking line by line for accuracy in the invoice, you probably look at the total, sigh, and write a check. With all the new services available, you need to understand your invoice so you don't get overcharged or billed for something you're not getting.
The FCC requires telephone companies to provide you with clear, plain language in their invoices when they describe their services. However, even then, you may not understand what you are being charged for.
Here is a list of terminology associated with your business telephone bill, your wireless bills, or both.
Access Charge: fees charged by a local phone company for the use of its local network.
Airtime Charges: These are per-minute charges for the time you spend talking on your wireless telephone. Some wireless providers will round fractions of minutes to the next highest one, two, or three minutes.
Billing Increments: A call duration measurement unit expressed in seconds or minutes. Depending on your service provider, some services are measured and billed in sixty-second increments and some may be in durations of six or even ten seconds. For example, if you have one minute billing increments, any call less than 1 minute will be billed as 1 minute.
BTN (Billing Telephone Number): Your main billing telephone number.
Cramming: When a charge is placed on your phone bill that you didn't order or authorize.
Detailed Billing: This service provides detailed information such as date, time, duration, type of call (incoming or outgoing), number called, or calling party, for each call.
Direct Dialing: When a customer is pre-subscribed with a long distance company and makes a call using 1+ the area code (or country code) and the telephone number, without operator assistance or using a dial-around number.
Directory Assistance: Charges for dialing 411 or (area code) 555-1212 for directory assistance calls.
Domestic Call: Any call that originates and terminates within the United States.
Downloading Fees: Fees charged for downloading options offered by your wireless service provider, such as ring tones. If your plan includes Internet access, these are fees for downloading data from the Internet.
E911 Charges: These are Enhanced 911 or E911 service. This lets your wireless telephone automatically transmit your geographic position to emergency responders when you dial 911. Your provider is charged for this and may choose to pass their costs on to you.
Features Charges: Both wireline and wireless telephone companies offer features such as call forwarding, call waiting, voice mail, three-way calling, and caller identification. These services may show up as separate charges on your bill.
FCC (Federal Communications Commission): The United States government agency that regulates interstate and international communications by radio, television, wire, satellite and cable. Established by the Communications Act of 1934, the FCC's jurisdiction includes all 50 states, the District of Columbia, and U.S. territories.
Federal Excise Tax: A three percent tax applied only to local service that is billed separately from long distance service. In 2006, the IRS stopped enforcing the toll portion of the tax. The tax still applies to customers who only subscribe to local phone service. Earlier this year H.R 3011 was introduced (Telephone Excise Tax Repeal Act of 2009) to repeal the federal excise tax on communications services.
Interstate Calls: Calls that start in one state and end in another state.
Intrastate Calls: Calls that start and end within the same state.
LDU: Long Distance Usage is the amount of long distance a customer uses.
Local Exchange Carrier (LEC) Billing: When a customer receives their invoice directly from their Local Exchange Carrier (your local phone company).
Local Number Portability (LNP): This allows customers to retain their existing local telephone numbers when switching from one telephone service provider to another. Companies may pass on to customers the fees they are charged. These are fees and not taxes.
Minimum Minute Charge: Some calling plans will have a minimum number of minutes that they bill for a call length. A 10-minute minimum charge would mean that even if you talk less than 10 minutes on a call, you would still be billed for a 10-minute call.
Minimum Monthly Charge: Some long distance calling plans have a minimum monthly charge. This means that if your plan has a $50 monthly minimum, your monthly bill will always be at least $50 even if you have a month where you have only made $25 in calls.
Minimum Usage Charge: A calling plan where you would pay a small fee if your monthly long distance usage is under a certain amount. This is different from a minimum monthly fee.
Monthly Calling Plan Charge: Charges applicable to any monthly calling plan. For example, unlimited long distance calling on your wireline bill or unlimited minutes on your wireless bill.
Operator Assisted Calls: These are charges for any calls that are connected by an operator. Usually, it is more expensive to have an operator help you with a call.
Roaming Charges: Roaming charges require you to pay for using your wireless telephone outside of the "home" service area as defined by your service provider in your service plan or contract. Usually the charges are higher when roaming. In addition to roaming charges, there might be a daily access fee.
SIM card (Subscriber Identity Module): Also known as a "smart card," this is the physical card in a mobile telephone that contains all necessary information for uniquely identifying a subscriber.
Single Bill Fee: This is a fee that the carrier can charge for combining your local and long distance charges onto one bill. This fee is not an FCC charge and some companies waive it.
SLA (Service Level Agreement): Documentation or a contract that details service quality commitments between a carrier and the subscriber.
Slamming: The unauthorized conversion of a customer's long distance phone service from their current carrier to a new long distance carrier. Slamming is illegal.
State and Local Taxes: Taxes that are imposed by state, local, and municipal governments.
Toll Call: Any call, subject to charge, to a destination outside of the local service area of the calling station.
Telecommunications Relay Service (TRS): This is a charge that pays for the relay center to transmit and translate calls for people with hearing or speech disabilities.
Text Messaging: This service allows sending of short messages, usually less than one hundred characters in length. This will either be a flat monthly fee or a per-message fee.
Universal Service Fund (USF): This is a charge on some long distance services to offset a carrier's mandatory payment into the Federal Universal Service Fund, which subsidizes rural, low income, and health and education telecommunications customers. The FCC sets the USF rate every three months. It applies only to state-to-state and international phone calls. The FCC doesn't require this charge to be passed on to customers, and each carrier decides if and how to recover its Universal Service costs. If this line item appears on your bill, it means the carrier has chosen to pass their charges onto you.
You should check your phone bill every month and make an effort to understand the meaning of each item to make sure that you're paying the proper rates for your contract. If you make any changes to your lines, make sure they apply the right charges to the change. If you see something that you don't understand, ask your provider to explain the charge. If you have a Telecom Expense Management company working for you, they can explain the charges as well as make sure you're not billed for something you're not using.
About the Author:
Nermine Shaker is a Partner at THE SYGNAL GROUP, a telecom consulting firm that offers telecom expense management, telecom auditing and VoIP management to businesses of all sizes. Find out how to lower your telecom expenses at http://www.SygnalGroup.com/ or visit our blog at http://www.TelecomExpertise.com/
Read more of Nermine Shaker's articles.
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