Article Presented by:
Copyright © 2010 Lee Hale
Over the years, there have been many opinions and thoughts as to the legitimacy of Cash Gifting as a viable and honest means of generating cash. But at the heart of Cash Gifting is a fundamental principle that is often overlooked and convoluted with greed and the love of money. This principle is quite simple... to help your fellow man (or woman) through giving, and in return be recognized and rewarded for your participation in the giving process.
It's no surprise that the giving and receiving of gifts can drastically change a person's life, and despite some common misconceptions about Cash Gifting, it still remains the most popular vehicle for financial gain in the World. In fact, Cash Gifting programs account for nearly 60% of all money generated in the home-based business industry. But unfortunately, most Cash Gifting programs aren't structured properly in order to sustain their efforts for any considerable length of time. Consequently, most people who are active in the Cash Gifting community find themselves jumping from one program to another quite often.
Traditionally people in the good old USA have been taught that you make the best living that you can, provide for your family, save up cash for a rainy day, and then divide up your estate when you are finished breathing (and talking and eating and laughing and - well, you get the picture). So your heirs receive whatever you had left over when you died. You have just been gifted from the dead. However, your parent lived to the ripe old age of 90 years, and that makes you 70 years of age.
What might have happened if your parent had gifted you a few bucks now and then when you were say, 30 or 35 or even 40 years of age? Maybe you would have started a business with the gift, retired at 50, and spent a ton of time with your family for the rest of your natural life!!! Wow, what a shame that would be - but don't worry because your parent will most likely wait until they can't write a check (because they're dead) to write the check. You'll be at the age where you're likely to do the very same thing they did. You will gift when you expire.
There is another idea! Give while you live. Give your child ten thousand bucks and let him take you on a family trip to the Grand Canyon. You'll both feel great. He'll actually be able to talk to you and enjoy you because you won't be dead. The person doing the gifting will also enjoy it because they're still alive. Novel idea isn't it? Why haven't we thought of this before? Why aren't more of us doing it? Stephen Pollan wrote a book called, "Die Broke". That sounds like a horrible title, and you usually picture some poorly clothed, decrepit fool dying homeless. But that is far from what the book is about.
For one thing, it's about people actually sharing and thriving and enjoying their hard earned cash. No, it's not about squandering. It's about common sense living, enjoying life, and giving while you're living and its rewards. I think most would agree, it's ok to be dying to give, but living to give is more satisfying and much more fun. You actually get to see the joyous results of your giving instead of hiding in the grave.
About the Author:
There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email marketing is the most profitable way to create a cash-flow asset. When you build a list of hot hungry prospects you control your future! Discover how to use the internet and turn your mailbox into a cash gushing delivery mechanism. Plus, sign up now and get author, Lee Hale's MLM Networking Newsletter. http://SuccessKindness.us/
Read more of Lee Hale's articles.
Sunday, November 21, 2010
Thursday, November 18, 2010
Introvert Marketing: How Reserved Can Also Mean Revered
Article Presented by:
Copyright © 2010 Marcia Yudkin
When I surveyed more than 300 self-identified introverts, more than 70 percent agreed that it is somewhat important or very important to come across as highly social, easily conversational and maybe even a bit of a show-off to succeed in business. Like many of the other results in the survey, this seems to be stating a belief that introverts must act like extroverts to attract customers and clients.
And like much of the other conventional wisdom about personality in business, this claim melts away when examined in the cold light of reality.
A magnetic introverted image can take one of these four forms:
1)The man or woman of mystery, for example a Zen master or anyone who keeps to himself or herself and needs to be coaxed to reveal his or her knowledge and talents
2)The activist or preacher, such as Mother Theresa, who transcends a retiring personality for a higher cause
3)The deep one, like Princess Diana or Jacqueline Kennedy Onassis, who has a talent for interpersonal intensity and intimacy
4)The kook, for instance Steve Martin, Lily Tomlin or someone with geeky, off-kilter charm
It's also possible to develop a powerful reputation for results and have that speak for you. Have you heard the saying, "Your reputation precedes you"? This calls up a scenario where a person's reputation travels, and the personal presence of the individual comes second. How wonderful is that for introverts!
Even better, when someone's reputation precedes them, it's not necessary to put on a show and pretend to be a different kind of person. The audience - potential client, here - knows what to expect: the real you.
Building a reputation takes time and effort, and it gives you a solid foundation for business success on your own terms.
Marketing yourself through reputation building involves pulling customers toward you rather than getting out to them with pushiness. Rather than cold calls and pursuit of clients, you cultivate the more magnetic forms of outreach, such as publishing, publicity, testimonials about the results you have brought into being, word of mouth, content-rich advertising, blogging and more.
As an introvert, you are likely to excel not at telling, but at listening, which stirs the clients for whom you are the best match, those who stand prepared to reward you with long-lasting loyalty.
Are you ready to create a marketing system that truly fits you - and works out there in the world?
About the Author:
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Follow @marciasmantras on Twitter.
Copyright © 2010 Marcia Yudkin
When I surveyed more than 300 self-identified introverts, more than 70 percent agreed that it is somewhat important or very important to come across as highly social, easily conversational and maybe even a bit of a show-off to succeed in business. Like many of the other results in the survey, this seems to be stating a belief that introverts must act like extroverts to attract customers and clients.
And like much of the other conventional wisdom about personality in business, this claim melts away when examined in the cold light of reality.
A magnetic introverted image can take one of these four forms:
1)The man or woman of mystery, for example a Zen master or anyone who keeps to himself or herself and needs to be coaxed to reveal his or her knowledge and talents
2)The activist or preacher, such as Mother Theresa, who transcends a retiring personality for a higher cause
3)The deep one, like Princess Diana or Jacqueline Kennedy Onassis, who has a talent for interpersonal intensity and intimacy
4)The kook, for instance Steve Martin, Lily Tomlin or someone with geeky, off-kilter charm
It's also possible to develop a powerful reputation for results and have that speak for you. Have you heard the saying, "Your reputation precedes you"? This calls up a scenario where a person's reputation travels, and the personal presence of the individual comes second. How wonderful is that for introverts!
Even better, when someone's reputation precedes them, it's not necessary to put on a show and pretend to be a different kind of person. The audience - potential client, here - knows what to expect: the real you.
Building a reputation takes time and effort, and it gives you a solid foundation for business success on your own terms.
Marketing yourself through reputation building involves pulling customers toward you rather than getting out to them with pushiness. Rather than cold calls and pursuit of clients, you cultivate the more magnetic forms of outreach, such as publishing, publicity, testimonials about the results you have brought into being, word of mouth, content-rich advertising, blogging and more.
As an introvert, you are likely to excel not at telling, but at listening, which stirs the clients for whom you are the best match, those who stand prepared to reward you with long-lasting loyalty.
Are you ready to create a marketing system that truly fits you - and works out there in the world?
About the Author:
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Follow @marciasmantras on Twitter.
Wednesday, November 17, 2010
3 Cutting Edge Steps Show You The Real Way To Make Money Online
Article Presented by:
Copyright © 2010 Ryan Parenti
Tens of thousands of people all over the globe are quietly cashing in on what may be the only recession proof industry -- at the very least it's one of few industries maintaining consistent and enormous growth!
These people... well, these are just regular folks who have decided they want some extra income and have turned to information publishing for profit (staggering profit). Here is how they do it.
The real way to make money online is simple, straight forward and quick... but it works. Here are the secret ways to make money online.
There are three main things you need to do:
1. Build A Mailing List
2. Sell A Full Line Of Products
3. Develop Mutually Beneficial Relationships With Related Businesses
Let's start with how to...
Build A Mailing List For Life Long Profits And Put Button Simple Profits
Why build a mailing list? Firstly services like Aweber make it so easy to capture and manage leads that you would be insane not to.
All you do is throw up a squeeze page (a name asking for a name and email) in exchange for a free gift. Then you can develop a relationship with your subscribers and sell your products and related products to them.
Always get traffic to the squeeze page. Get people on your list so you can follow up with them.
Building a mailing list is how you send a message and print money. Not only that but you can use it to develop relationships with other marketers.
This can help you by building mutually beneficial relationships that enhance both parties.
The truth is there are a lot of get rich quick scams out there. But there is no such thing as get rich quick... there is only get rich. The real way to make money online is to build a real business.
Selling information products is by for the best way to make money online and it naturally leads you into the profit pulling world of...
Selling Water To A Thirsty Man In The Desert? "Would You Like Another Glass?"
Once you start collecting a leads your next step is to develop a full marketing funnel filled with products that your prospects would want to buy.
In fact the free offer is the start of your funnel. After your free offer you should try $1 trial to a continuity program, then have a $97 product, and a $297 product and a $997 product and on up.
Sound hard? Building a business isn't hard but it does take a little bit of effort!
The easy way to understand it is to see that the value of information you give increases as the funnel moves deeper.
The real way to make money online is to build a real business.
If you don't want to build a real business at least build a mailing list. If you are to focus all of your efforts on list building you will get very far. Why?
Because you will find many ways to monetize your list. Never the less creating information products is easy and profitable.
In comparison to typical brick and mortar business it doesn't even compare. Reach a world wide audience at the click of the mouse and deliver the goods -- instantly -- for free.
The next important step is to...
Build Mutually Beneficial Relationships With Related Businesses For Explosive Profits
The real way to make money online is not to go out tweeting and all that extra stuff (even though you can make some cash doing it).
The real way to cash in online is to build a mailing list where you sell your products then leverage your work by generating affiliates and join venture partners.
Affiliates and join venture partners will sell your products for you for a commission on your sale. No matter how big of a mailing list you get or how much of a reach you have you will always be better off when other people sell your product.
Even if you have the biggest list in the world it is probably not as big as the second biggest list and the third biggest list combined.
The idea here is that you can leverage other people's success and create a two way relationship that enhances both parties.
This is a solid business model that truly is the real way to make money online. All the other stuff is secondary to this. Plain and simple.
About the Author:
If you are serious about increasing sales, traffic and affiliates on autopilot without spending a small fortune setting it all up go ahead and download this free audio and learn the exact steps you need for increased internet profits: http://BuildOnlineWealth.com/crazyfreeoffer/ Written by: Ryan Parenti
Read more of Ryan Parenti 's articles.
Copyright © 2010 Ryan Parenti
Tens of thousands of people all over the globe are quietly cashing in on what may be the only recession proof industry -- at the very least it's one of few industries maintaining consistent and enormous growth!
These people... well, these are just regular folks who have decided they want some extra income and have turned to information publishing for profit (staggering profit). Here is how they do it.
The real way to make money online is simple, straight forward and quick... but it works. Here are the secret ways to make money online.
There are three main things you need to do:
1. Build A Mailing List
2. Sell A Full Line Of Products
3. Develop Mutually Beneficial Relationships With Related Businesses
Let's start with how to...
Build A Mailing List For Life Long Profits And Put Button Simple Profits
Why build a mailing list? Firstly services like Aweber make it so easy to capture and manage leads that you would be insane not to.
All you do is throw up a squeeze page (a name asking for a name and email) in exchange for a free gift. Then you can develop a relationship with your subscribers and sell your products and related products to them.
Always get traffic to the squeeze page. Get people on your list so you can follow up with them.
Building a mailing list is how you send a message and print money. Not only that but you can use it to develop relationships with other marketers.
This can help you by building mutually beneficial relationships that enhance both parties.
The truth is there are a lot of get rich quick scams out there. But there is no such thing as get rich quick... there is only get rich. The real way to make money online is to build a real business.
Selling information products is by for the best way to make money online and it naturally leads you into the profit pulling world of...
Selling Water To A Thirsty Man In The Desert? "Would You Like Another Glass?"
Once you start collecting a leads your next step is to develop a full marketing funnel filled with products that your prospects would want to buy.
In fact the free offer is the start of your funnel. After your free offer you should try $1 trial to a continuity program, then have a $97 product, and a $297 product and a $997 product and on up.
Sound hard? Building a business isn't hard but it does take a little bit of effort!
The easy way to understand it is to see that the value of information you give increases as the funnel moves deeper.
The real way to make money online is to build a real business.
If you don't want to build a real business at least build a mailing list. If you are to focus all of your efforts on list building you will get very far. Why?
Because you will find many ways to monetize your list. Never the less creating information products is easy and profitable.
In comparison to typical brick and mortar business it doesn't even compare. Reach a world wide audience at the click of the mouse and deliver the goods -- instantly -- for free.
The next important step is to...
Build Mutually Beneficial Relationships With Related Businesses For Explosive Profits
The real way to make money online is not to go out tweeting and all that extra stuff (even though you can make some cash doing it).
The real way to cash in online is to build a mailing list where you sell your products then leverage your work by generating affiliates and join venture partners.
Affiliates and join venture partners will sell your products for you for a commission on your sale. No matter how big of a mailing list you get or how much of a reach you have you will always be better off when other people sell your product.
Even if you have the biggest list in the world it is probably not as big as the second biggest list and the third biggest list combined.
The idea here is that you can leverage other people's success and create a two way relationship that enhances both parties.
This is a solid business model that truly is the real way to make money online. All the other stuff is secondary to this. Plain and simple.
About the Author:
If you are serious about increasing sales, traffic and affiliates on autopilot without spending a small fortune setting it all up go ahead and download this free audio and learn the exact steps you need for increased internet profits: http://BuildOnlineWealth.com/crazyfreeoffer/ Written by: Ryan Parenti
Read more of Ryan Parenti 's articles.
Thursday, November 11, 2010
The ANSI Standard - Operation and Maintenance
Article Presented by:
Copyright © 2010 Rathi Niyogi
OSHA regulations set out where eyewash stations should be and when they are required; they do not provide operating requirements. However, some state-level health and safety regulations specifically incorporate the ANSI standard and so make the provisions of the standard a regulatory requirement.
Operation
The ANSI standard for emergency eyewash stations include:
The eyewash equipment should be located in an area that requires no more than 10 seconds-while walking-to reach the station and on the same level (floor) as the area where the hazardous chemicals are handled. (Note: For particularly harsh acids or caustics, it is prudent to locate the station even closer to the area where these chemicals are used. Also, if you have multiple areas in your facility where corrosive substances are handled, you will need to ensure that the travel distance is less than 10 seconds from each area. If not, you will need to utilize multiple stations.)
The eyewash nozzles need to be positioned between 33 and 45 inches from the floor and 6 inches from the wall or nearest obstruction. (Eyewashes are used while someone is bent over, hence, the ANSI height and head space requirement. One of the best ways to be sure that you are providing sufficient space for someone to use an eyewash is to do a "dry test run" by actually over it and putting your eyes near the nozzles. Also, make sure that there is sufficient room to the sides and the front of the eyewash to ensure that use of the eyewash is not impeded.)
Portable (sometimes called "self-contained" or "gravity feed") eyewashes should deliver a minimum flow of 0.4 gallons per minute (gpm) and hard-piped eyewashes should provide 3 gpm, both for a continuous period of at least 15 minutes. (Remember that the pressure of the water coming out of the eyewash nozzle needs to be correct-not too high, which may injure someone's eyes, and not too low, which may cause the nozzles to simply dribble water out rather than provide a stream that will flush someone's eyes.).
Eyewashes need to activate immediately (within 1 second or less), have a stay-open valve to allow for hands-free operation, and flush both eyes simultaneously.
Eyewash flushing nozzles should be protected (i.e., capped or covered) from airborne contaminants. (Airborne contaminants include dust and bacteria. When someone's eyes have been injured, the last thing you want to do is douse them with dirt and bacteria!)
Water to the eyewash should be potable (i.e., drinkable) and water temperature should be moderate (60-80oF).
Adequate floor drainage or water collection must be provided for hard-piped emergency eyewash stations to prevent floor slip/fall hazard during testing or emergency use.
The eyewash is to be located in an area that is well-lit and identified with a sign.
Maintenance and Training
Plumbed eyewash stations should be activated weekly to ensure that they work properly. Weekly activation not only verifies that the unit works properly but also prevents the buildup of rust, sediment, and other contaminants in the water in the piping to the eyewash. Gravity-feed units do not have to be activated weekly-but do need to be maintained according to the manufacturer's instructions.
Eyewash stations should be maintained in a clean, sanitary condition (Generally, this can be done simply by wiping the eyewash with a clean, damp cloth. Cleaning the eyewash with polishes, detergents, or other cleaners can leave a residue that can end up in a user's eyes.).
Access to the eyewash should be maintained clear from obstruction.
All eyewash equipment should be inspected annually to make sure it meets ANSI requirements.
All employees who might be exposed to a chemical splash should be trained in the location and use of the equipment. (When an eye injury occurs as the result of a chemical splash, time is of the essence-the longer the chemical remains on the eye, the greater the damage done to the eye-knowing where the eyewash is and how to properly use it in an emergency can mean the difference between a minor eye injury and blindness.)
About the Author:
Rathi Niyogi is the CEO of CriticalTool, a national distributor of eye wash stations and other eye wash products. If you thought this article was helpful, additional information on chemical resistant gloves can be found at different types of eye wash stations can be found here http://www.criticaltool.com/types-of-eye-wash-stations.html
Read more of Rathi Niyogi's articles.
Copyright © 2010 Rathi Niyogi
OSHA regulations set out where eyewash stations should be and when they are required; they do not provide operating requirements. However, some state-level health and safety regulations specifically incorporate the ANSI standard and so make the provisions of the standard a regulatory requirement.
Operation
The ANSI standard for emergency eyewash stations include:
Maintenance and Training
About the Author:
Rathi Niyogi is the CEO of CriticalTool, a national distributor of eye wash stations and other eye wash products. If you thought this article was helpful, additional information on chemical resistant gloves can be found at different types of eye wash stations can be found here http://www.criticaltool.com/types-of-eye-wash-stations.html
Read more of Rathi Niyogi's articles.
Tuesday, November 9, 2010
Follow The Experts Who Do What They Teach
Article Presented by:
Copyright © 2010 Willie Crawford
As I'm sure that you realize, not all online marketing experts are the same. Some are only interested in your money, and they know that the quickest and easiest way to get it is to sell you "the dream."
Many so-called experts have never done what they teach. They come online, survey the landscape, and decide that teaching is easier than doing. So they hire a ghost writer to write an ebook, or worse, they write an ebook filled with their theories. Then they roll this ebook out with lots of fanfare, selling it to unsuspecting newbies.
Buyers of the above ebook, read maybe half way through it, spot another shiny object, and are off to try what sounds like a faster, easier way.
So how do you avoid falling into this and a dozen other traps? There are two ways that I'll recommend.
1) Use tools such as the search engines to investigate the marketer or company before spending a penny with them. The internet is very inter-connected AND transparent. It's nearly impossible to have a serious online presence and not be very visible in the search engines. For example, if you were to "google" my name, you would find over 2 million returns, and most of them would be me!
If I googled someone, or a company's name, and couldn't find it, I'd definitely ask why. I'd also probably start running in the opposite direction as fast as possible, with one hand on my wallet.
2) Follow the experts who actually do what they teach. If you can't see that they do what they teach, there is a good chance that they don't, and the reason may be that they are not sure that it will work. As you look to see that they are actually doing what they teach, also put it through the common sense test.
As an example, many of my friends and mentors teach that your business cannot grow beyond a certain point with you trying to do everything in your business. When you first read that, you may ask yourself if this is just a sales ploy. So you observe top online marketers and notice that they have copywriters, programmers, operation managers, affiliate managers, webmasters, graphic artists, ghost writers, email managers, virtual assistants, etc., working for them.
Then you shift to the offline world and notice that in the most successful restaurants, the owner is not in the back washing dishes, cooking, or supervising waiters. He is not on the cash register or waiting on tables. Instead he may be wandering the floor and "hob knobbing" with customers, making them feel important. He may be just observing his business, looking for areas that can be improved and places where employees may need more training.
I'm sure that you're beginning to get my point now. You often wonder if a marketer recommends that you do something because it will make him a profit, or if he really believes what he is recommending. Observing that he is actually doing it himself... that he believes in what he teaches enough to use it in his business, is very powerful.
As a personal example, I preach that you should outsource as much as possible, and focus on growing and managing your business. I know how to do many of the day-to-day tasks of running an online enterprise. After 14 years I've tried doing many of them, and become very good at some of them. However, I personally outsource most jobs related to graphics, copywriting, webmastering, programming, building mini-nets, keyword research, and customer service.
I have full-time people working exclusively for me, who handle most of these tasks. It took a while, but I finally realized that these people don't cost me money, they make me money.
I do what my good friend Maria Gudelis calls engaging in talent arbitrage.
Maria has a very in-depth, yet inexpensive, course on being an offline consultant. I've gone completely through that course a dozen times, and have it memorized, AND do what she teaches. One of the things that she teaches is that you land offline consulting clients, and define what they need, etc., but that you don't do most of the work. You pass it off to outsourced talent as soon as possible, but you pocket most of the fees collected at the same time. I follow Maria because I can see that she does what she teaches.
By the way, I encourage you to check out Maria's course in being an offline consultant. You'll find it at: http://timic.org/Maria
I mentioned earlier that you should check out the person that you're following. Another way that I do that is by looking at whether or not what they teach agrees with what other verified experts teach. One of my favorite experts is Dan Kennedy, and Maria's teachings totally agree with what Dan teaches as far as how to leverage your business, and which segment of the market you should go after. Incidentally, you should go after segments of the market that HAVE money and are willing to spend it on you and your products or services.
I'll wrap up this article, but share more of my thoughts and observations soon. In the meantime, develop the habit of really noticing whether your favorite guru actually does what he teaches. That could make a huge difference in your bottom line.
About the Author:
Willie Crawford is founder of The Internet Marketing Inner Circle, a membership site where some of the world's sharpest marketing minds gather to network, brainstorm, and jointly grow their businesses. Join The Internet Marketing Inner Circle today for $1. Complete details at: http://timic.org/
Follow @WillieCrawford on Twitter.
Copyright © 2010 Willie Crawford
As I'm sure that you realize, not all online marketing experts are the same. Some are only interested in your money, and they know that the quickest and easiest way to get it is to sell you "the dream."
Many so-called experts have never done what they teach. They come online, survey the landscape, and decide that teaching is easier than doing. So they hire a ghost writer to write an ebook, or worse, they write an ebook filled with their theories. Then they roll this ebook out with lots of fanfare, selling it to unsuspecting newbies.
Buyers of the above ebook, read maybe half way through it, spot another shiny object, and are off to try what sounds like a faster, easier way.
So how do you avoid falling into this and a dozen other traps? There are two ways that I'll recommend.
1) Use tools such as the search engines to investigate the marketer or company before spending a penny with them. The internet is very inter-connected AND transparent. It's nearly impossible to have a serious online presence and not be very visible in the search engines. For example, if you were to "google" my name, you would find over 2 million returns, and most of them would be me!
If I googled someone, or a company's name, and couldn't find it, I'd definitely ask why. I'd also probably start running in the opposite direction as fast as possible, with one hand on my wallet.
2) Follow the experts who actually do what they teach. If you can't see that they do what they teach, there is a good chance that they don't, and the reason may be that they are not sure that it will work. As you look to see that they are actually doing what they teach, also put it through the common sense test.
As an example, many of my friends and mentors teach that your business cannot grow beyond a certain point with you trying to do everything in your business. When you first read that, you may ask yourself if this is just a sales ploy. So you observe top online marketers and notice that they have copywriters, programmers, operation managers, affiliate managers, webmasters, graphic artists, ghost writers, email managers, virtual assistants, etc., working for them.
Then you shift to the offline world and notice that in the most successful restaurants, the owner is not in the back washing dishes, cooking, or supervising waiters. He is not on the cash register or waiting on tables. Instead he may be wandering the floor and "hob knobbing" with customers, making them feel important. He may be just observing his business, looking for areas that can be improved and places where employees may need more training.
I'm sure that you're beginning to get my point now. You often wonder if a marketer recommends that you do something because it will make him a profit, or if he really believes what he is recommending. Observing that he is actually doing it himself... that he believes in what he teaches enough to use it in his business, is very powerful.
As a personal example, I preach that you should outsource as much as possible, and focus on growing and managing your business. I know how to do many of the day-to-day tasks of running an online enterprise. After 14 years I've tried doing many of them, and become very good at some of them. However, I personally outsource most jobs related to graphics, copywriting, webmastering, programming, building mini-nets, keyword research, and customer service.
I have full-time people working exclusively for me, who handle most of these tasks. It took a while, but I finally realized that these people don't cost me money, they make me money.
I do what my good friend Maria Gudelis calls engaging in talent arbitrage.
Maria has a very in-depth, yet inexpensive, course on being an offline consultant. I've gone completely through that course a dozen times, and have it memorized, AND do what she teaches. One of the things that she teaches is that you land offline consulting clients, and define what they need, etc., but that you don't do most of the work. You pass it off to outsourced talent as soon as possible, but you pocket most of the fees collected at the same time. I follow Maria because I can see that she does what she teaches.
By the way, I encourage you to check out Maria's course in being an offline consultant. You'll find it at: http://timic.org/Maria
I mentioned earlier that you should check out the person that you're following. Another way that I do that is by looking at whether or not what they teach agrees with what other verified experts teach. One of my favorite experts is Dan Kennedy, and Maria's teachings totally agree with what Dan teaches as far as how to leverage your business, and which segment of the market you should go after. Incidentally, you should go after segments of the market that HAVE money and are willing to spend it on you and your products or services.
I'll wrap up this article, but share more of my thoughts and observations soon. In the meantime, develop the habit of really noticing whether your favorite guru actually does what he teaches. That could make a huge difference in your bottom line.
About the Author:
Willie Crawford is founder of The Internet Marketing Inner Circle, a membership site where some of the world's sharpest marketing minds gather to network, brainstorm, and jointly grow their businesses. Join The Internet Marketing Inner Circle today for $1. Complete details at: http://timic.org/
Follow @WillieCrawford on Twitter.
Sunday, November 7, 2010
How MrBean Led the Computer Industry
Article Presented by:
Copyright © 2010 Jennifer Robinson
1955 seemed like any other year to most people, but unbeknown to the world '55 was to prove the arrival of the geeks. Steve Jobs, Bill Gates, Tim Berners-Lee and Eric Schmidt were all born in 1955.
Brilliant author Malcolm Gladwell also noticed this occurrence of the rise of computer genius in his book "Outliers" stating "they were fortunate enough to be in the right place at the right time and have the strength and presence of mind to seize the opportunities." Was it really as simple as that? I continued the search to find if there was something more significant and profound that occurred that year
Predictions for the future in 1955 included one from Henry Dreyfuss (a celebrity industrial designer) that future telephone's would have miniature television tubes, perhaps predicting iPhone, but he also said Mail would be dispatched across the country by guided rockets - which is too much of a stretch to say he predicted email.
In Chinese Astrology it was the year of the WOOD SHEEP who's characteristics include Smart. Artistic, Kind, Happy, Reserved, Insecure, Dependent (hardly the description of these guys). McDonalds opened their first restaurant in 1955 a company that pioneered corporate globalization. Still I couldn't quite see these fellow's devouring a happy meal.
None of these events seemed to prepare the world for the forthcoming invasion of the nerds so I looked to music. The best selling US single of the year was Cherry Pink and Apple Blossom White by Perez Prad. A reference to Apple there maybe ? But the evidence was thin.
I delved into literature "The Return Of The King" by Tolkien was published that year, could that be the catalyst for their success ? If so who was the King ? On Tv the top show was the $64,000 Question. Nothing seemed to fit maybe Gladwell was right again.
I turned to science 1955 was the year we said goodbye to two of finest minds of the 20th century Albert Einstein and Alexander Fleming. Did this hold any significance? In Computer science the ENIAC was shut down.
In Astronomy on the 20th of June 1955 there was a total eclipse . My mind raced was the eclipse the same day as the summer solstice, was this some Pagan, Sumerian, Mayan or Egyptian symbol preparing the world of the coming of the geeks. But no another dead end as the solstice is on the 21st of June.
Turning for answers as so many do to Religion, 1955 I found that Margaret Knight stunned Britain by suggesting morality without religion. The dead sea scrolls continued to be discovered in 1955 and both Messianic Rule scroll and the War Scroll were published. Again nothing quite seemed to click.
Maybe the answer comes from beyond this world, Dr. P. S. V. Setty said in January 1955 "reports have come from all over the world of strange objects being sighted in the sky which are generally known as Flying Saucers". Interesting but hardly Roswell, I concluded that the reality distortion field and parking in a disabled space did not prove extra-terrestrial involvement.
Finally having exhausted all possibilities I was ready to concede that Malcolm Gladwell was right. There was no sign that the geeks were coming or significance of the year. Then I sat down and switched on the television. An old episode of Mr Bean came on.....
Something sparked in my mind. That's it. I jumped up and searched wikipedia. 1955 was indeed the year of the geeks. Rowan Atkinson who plays the much loved Mr Bean was the key. Before Eric Schmidt, Before Bill Gates, Berners-Lee and Jobs came you guessed it......Mr Bean. Rowan Atkinson was the first born geek of 1955.
When Apple did a parody of Microsoft in a commercial who did they use - Mr Bean and what's more he danced to Mr Bombastic proving he is the king of the geeks. There was a sign of the rise of the geeks and that sign was Mr Bean. And if Tolkien had predicted the "Return of the King", he surely would be the first born geek - who was not Steve Jobs but Mr Bean. Take that Mr Gladwell.
January 6 1955 - Rowan Atkinson - Mr Bean himself was born at the beginning of '55 heralding the start of a Geek Power and the spiritual leader and returning king...
February 24 1955 - Steve Jobs the co-founder of Apple, the guy who gave us Toy Story, PIXAR, iMac, iPod, iTunes, iTouch, iPad, iPhone and rumored to soon be purchasing iHop.....
April 27 1955 - Eric Schmidt the CEO of the worlds biggest media company and search engine Google and also a former board member of Apple, until Android sort of got in the way...
June 8 1955 - Tim Berners-Lee the founder of the world wide web. Whilst at CERN Berners-Lee presumably between creating a particle accelerator and talking to researchers for Dan Brown books found some time to create the www.
October 28 1955 - Bill Gates the founder of Microsoft that eventually got so bored of the computer industry he has now decided to rid the world of mosquitoes instead.
Footnotes: Bill Joy of Sun Microsystems was born in 1954, co-wrote Java and has been bravely outspoken about the dangers of technology. The great Winston Churchill resigned as Prime Minister of Britain in 1955 and was once quoted as saying "History will be kind to me for I intend to write it".
About the Author:
Jennifer Robinson writes for OnlineConnect.co.uk an office equipment and document management system provider that specialise in the sale and rental of suppliers photocopiers for the office. Visit there copier catalogue for Copiers Now. Visit the website http://www.onlineconnect.co.uk/
Read more of Jennifer Robinson's articles.
Copyright © 2010 Jennifer Robinson
1955 seemed like any other year to most people, but unbeknown to the world '55 was to prove the arrival of the geeks. Steve Jobs, Bill Gates, Tim Berners-Lee and Eric Schmidt were all born in 1955.
Brilliant author Malcolm Gladwell also noticed this occurrence of the rise of computer genius in his book "Outliers" stating "they were fortunate enough to be in the right place at the right time and have the strength and presence of mind to seize the opportunities." Was it really as simple as that? I continued the search to find if there was something more significant and profound that occurred that year
Predictions for the future in 1955 included one from Henry Dreyfuss (a celebrity industrial designer) that future telephone's would have miniature television tubes, perhaps predicting iPhone, but he also said Mail would be dispatched across the country by guided rockets - which is too much of a stretch to say he predicted email.
In Chinese Astrology it was the year of the WOOD SHEEP who's characteristics include Smart. Artistic, Kind, Happy, Reserved, Insecure, Dependent (hardly the description of these guys). McDonalds opened their first restaurant in 1955 a company that pioneered corporate globalization. Still I couldn't quite see these fellow's devouring a happy meal.
None of these events seemed to prepare the world for the forthcoming invasion of the nerds so I looked to music. The best selling US single of the year was Cherry Pink and Apple Blossom White by Perez Prad. A reference to Apple there maybe ? But the evidence was thin.
I delved into literature "The Return Of The King" by Tolkien was published that year, could that be the catalyst for their success ? If so who was the King ? On Tv the top show was the $64,000 Question. Nothing seemed to fit maybe Gladwell was right again.
I turned to science 1955 was the year we said goodbye to two of finest minds of the 20th century Albert Einstein and Alexander Fleming. Did this hold any significance? In Computer science the ENIAC was shut down.
In Astronomy on the 20th of June 1955 there was a total eclipse . My mind raced was the eclipse the same day as the summer solstice, was this some Pagan, Sumerian, Mayan or Egyptian symbol preparing the world of the coming of the geeks. But no another dead end as the solstice is on the 21st of June.
Turning for answers as so many do to Religion, 1955 I found that Margaret Knight stunned Britain by suggesting morality without religion. The dead sea scrolls continued to be discovered in 1955 and both Messianic Rule scroll and the War Scroll were published. Again nothing quite seemed to click.
Maybe the answer comes from beyond this world, Dr. P. S. V. Setty said in January 1955 "reports have come from all over the world of strange objects being sighted in the sky which are generally known as Flying Saucers". Interesting but hardly Roswell, I concluded that the reality distortion field and parking in a disabled space did not prove extra-terrestrial involvement.
Finally having exhausted all possibilities I was ready to concede that Malcolm Gladwell was right. There was no sign that the geeks were coming or significance of the year. Then I sat down and switched on the television. An old episode of Mr Bean came on.....
Something sparked in my mind. That's it. I jumped up and searched wikipedia. 1955 was indeed the year of the geeks. Rowan Atkinson who plays the much loved Mr Bean was the key. Before Eric Schmidt, Before Bill Gates, Berners-Lee and Jobs came you guessed it......Mr Bean. Rowan Atkinson was the first born geek of 1955.
When Apple did a parody of Microsoft in a commercial who did they use - Mr Bean and what's more he danced to Mr Bombastic proving he is the king of the geeks. There was a sign of the rise of the geeks and that sign was Mr Bean. And if Tolkien had predicted the "Return of the King", he surely would be the first born geek - who was not Steve Jobs but Mr Bean. Take that Mr Gladwell.
January 6 1955 - Rowan Atkinson - Mr Bean himself was born at the beginning of '55 heralding the start of a Geek Power and the spiritual leader and returning king...
February 24 1955 - Steve Jobs the co-founder of Apple, the guy who gave us Toy Story, PIXAR, iMac, iPod, iTunes, iTouch, iPad, iPhone and rumored to soon be purchasing iHop.....
April 27 1955 - Eric Schmidt the CEO of the worlds biggest media company and search engine Google and also a former board member of Apple, until Android sort of got in the way...
June 8 1955 - Tim Berners-Lee the founder of the world wide web. Whilst at CERN Berners-Lee presumably between creating a particle accelerator and talking to researchers for Dan Brown books found some time to create the www.
October 28 1955 - Bill Gates the founder of Microsoft that eventually got so bored of the computer industry he has now decided to rid the world of mosquitoes instead.
Footnotes: Bill Joy of Sun Microsystems was born in 1954, co-wrote Java and has been bravely outspoken about the dangers of technology. The great Winston Churchill resigned as Prime Minister of Britain in 1955 and was once quoted as saying "History will be kind to me for I intend to write it".
About the Author:
Jennifer Robinson writes for OnlineConnect.co.uk an office equipment and document management system provider that specialise in the sale and rental of suppliers photocopiers for the office. Visit there copier catalogue for Copiers Now. Visit the website http://www.onlineconnect.co.uk/
Read more of Jennifer Robinson's articles.
Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail
Article Presented by:
Copyright © 2010 Marcia Yudkin
In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt "That's just not me!" when reading experts' marketing advice. To me, that shows marketing experts haven't been sensitive to the issue of personality preferences when recommending marketing tactics.
Start reading marketing advice online, and it doesn't take long until you run up against recommendations that feel alien to those who reserve self-disclosures for close friends and family members, look down on name droppers and would never in a million years disclose, let alone brag about, their earnings.
It's next to impossible to excel at something that you resist or resent. And that explains why introverts often get into a self-defeating spiral when it comes to marketing: It feels foreign and you flub it. Or you feel inauthentic and your hold-back comes across. Or you "forget" to take care of the marketing tasks on your to-do list.
My approach is different. I believe we should rarely force ourselves to do something that we strongly believe doesn't match who we are.
This doesn't mean turning into a not-for-me sloth, of course. It means starting from a recognition of what you do enjoy and how you shine. Even the most withdrawn, asocial person has some aspects of their personality that can become magnetic when properly highlighted.
In addition, like me at one time, you may have a distorted recognition of your capabilities and blossom as a marketer after divesting yourself of societal stereotypes and reclaiming your strengths.
For example, I grew up believing that only those who commanded attention at the dinner table or in the classroom could excel at public speaking, acting or performing. That was a thoroughly mistaken and damaging belief. There are hundreds of well-known contemporary and historical figures who misprove it, from Abraham Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl Streep in acting to Garrison Keillor and Diane Sawyer in broadcasting - all introverts and all successful in attaining and keeping public attention.
As a coach, I regularly catch clients voicing "shoulds" or "musts" that they've unthinkingly accepted, as well as negative self-judgments that are at odds with objective facts. After we give those ideas a critical look, clients feel freer to choose marketing methods that they can fully commit themselves to.
Are you ready for the success that follows self-acceptance? Are you willing to blaze your unique trail?
About the Author:
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Follow Marcia Yudkin on Twitter.
Copyright © 2010 Marcia Yudkin
In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt "That's just not me!" when reading experts' marketing advice. To me, that shows marketing experts haven't been sensitive to the issue of personality preferences when recommending marketing tactics.
Start reading marketing advice online, and it doesn't take long until you run up against recommendations that feel alien to those who reserve self-disclosures for close friends and family members, look down on name droppers and would never in a million years disclose, let alone brag about, their earnings.
It's next to impossible to excel at something that you resist or resent. And that explains why introverts often get into a self-defeating spiral when it comes to marketing: It feels foreign and you flub it. Or you feel inauthentic and your hold-back comes across. Or you "forget" to take care of the marketing tasks on your to-do list.
My approach is different. I believe we should rarely force ourselves to do something that we strongly believe doesn't match who we are.
This doesn't mean turning into a not-for-me sloth, of course. It means starting from a recognition of what you do enjoy and how you shine. Even the most withdrawn, asocial person has some aspects of their personality that can become magnetic when properly highlighted.
In addition, like me at one time, you may have a distorted recognition of your capabilities and blossom as a marketer after divesting yourself of societal stereotypes and reclaiming your strengths.
For example, I grew up believing that only those who commanded attention at the dinner table or in the classroom could excel at public speaking, acting or performing. That was a thoroughly mistaken and damaging belief. There are hundreds of well-known contemporary and historical figures who misprove it, from Abraham Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl Streep in acting to Garrison Keillor and Diane Sawyer in broadcasting - all introverts and all successful in attaining and keeping public attention.
As a coach, I regularly catch clients voicing "shoulds" or "musts" that they've unthinkingly accepted, as well as negative self-judgments that are at odds with objective facts. After we give those ideas a critical look, clients feel freer to choose marketing methods that they can fully commit themselves to.
Are you ready for the success that follows self-acceptance? Are you willing to blaze your unique trail?
About the Author:
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Follow Marcia Yudkin on Twitter.
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