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Copyright © 2008 Bill Platt
John (and other newbie online marketers),
Let me ask you a question. Why would you ever send out an email that destroys your own credibility? Credibility is absolutely essential to the success of any company on the Internet. And yet, you lied to me in your email, multiple times.
Lies? Yes, that is a strong word. Would you prefer me to suggest that you exhibited "extreme ignorance"?
I know that you likely have some very clever software that you are using to construct and mail your sales offers to folks.
Your only salvation here is that I know you likely made only one mistake. You trusted your handy-dandy software package to take good care of your business interests.
But your software has failed you.
The first problem in your mailing appears in the first and second paragraphs.
"I was recently reviewing automobiles ezine sites in some of the major search engines and I came across your web site: www.thephantomwriters.com."
"After reviewing your site I found that we are both targeting the exact same market, though we are not in competition with each other."
It is obvious that you really did not review my website, or you would not have written your sales message as you did. But then again, I also know that your nifty little software package wrote the actual sales script for you.
Later in your message, you also said,
"I offer this partnership very selectively, so please do act fast if you wish to go ahead with this."
Here is another lie that your software's nifty little sales script tagged to "your reputation". If you were selective about who you offered this too, you would never have contacted me. After all, I only have about 20 pages related to the automotive industry - in more than 6000 pages on The Phantom Writers website.
The truth is that ThePhantomWriters.com is not an automotive website!!! It does not even have its own ezine!!!
But, you know what? I decided to check out your offer anyway, because I actually do own an automotive website at a different URL. I am always on the search for monetization offers for my various websites, so I gave you a shot.
At the beginning and end of your message, you referred to my "automotive website", and you offered an affiliate program to enable my "automotive ezine" to earn money.
The biggest disappointment I found in your message is that your affiliate program has absolutely nothing to do with automobiles or the automotive industry. Nope. You are soliciting me to sign up for an affiliate program, to sell web hosting services to my visitors!!! Yes, it is true that most website owners own cars, but not all car owners own websites!
John H. (last name withheld for obvious reasons), I have news for you. My company specializes in the creation of informational and tutorial-style articles and in the distribution of those articles to publishers on the World Wide Web, for the purpose of promoting my clients' websites.
You know what else John? In responding to your email, I just wrote my newest article. The good news is that you are going to be famous!!! The bad news is that you are going to be famous for all of the wrong reasons...
About the Author:
Bill Platt - Owner of http://thePhantomWriters.com
The Phantom Writers specializes in creating and distributing informational articles for the promotion of our clients' websites. Even if you write your own articles, we can help you out by distributing your articles to our network of ezine publishers, website owners, blog owners and newspaper websites. http://thephantomwriters.com/x.pl/tpw/info/nutshell.html
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