5 Common Joint Venture Mistakes Internet Marketers Make

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Copyright © 2008 Willie Crawford


As a joint venture broker, and mentor to many marketers launching new products, I see a lot of Internet marketers making many of the same mistakes.

Some of these easy-to-correct mistakes can mean the difference between a wildly successful launch, and one that doesn't even sell enough of the product to cover development costs.

Here are five all-to-common mistakes that can kill a joint venture product launch before it even gets out of the staring blocks.

1) Making Joint Venture Partners Jump Through Hoops

Often the super affiliates and busy website owners that you approach won't go through an elaborate sign-up process to register as an affiliate/JV partner. Some will love your product idea and begin to sign-up as an affiliate, but as soon as they see that they need to register (and confirm) in numerous different places, many will NOT complete the registration process.

If they need 20 passwords, and all kinds of secret handshakes just to peek at a review copy of your product, many will not waste their time.

It's your job to make it NO work for your joint venture partners. Sign them up, send them their log-in information, and only ask them to verify their details.

Provide them with a fully-functioning FINAL version of your product for them to review so that they can decide if it's even appropriate for their customers.

2) Not Giving Joint Venture Partners Enough Lead Time

Many busy super affiliates have promotional calendars flowed out over a month in advance. Some have commitments with partners that go out for several months.

If you request a joint venture with less than two weeks lead time, you should EXPECT most affiliates to politely decline to participate... or even not to respond to such an unprofessional request.

3) Not Deconflicting Launch Dates.

There is nothing sadder than planning a "big" launch, putting all of the pieces in place, and then finding out a few days before that "Mr. Big" also has a launch planned for the same day. It's even worse if "Mr. Big" has already recruited your desired JV partners to promote his launch.

The way to avoid this one is to tap into launch databases such as the one maintained by The International Association of Joint Venture Brokers (at http://IAJVB.ORG)

4) Not Answering The "WIIFM" For Potential Joint Venture Partners

Your potential joint venture partners have LOTS of potential products to promote. So they silently wonder why they should promote yours over a competitor's product. It's your job to answer that question and many other "silent questions" in order to recruit the joint venture partners.

In answering the "What's In It For Me" (WIIFM) you need to explain how it's going to help them, help their customers, and you need to frame all of your answers from their perspective. Potential joint venture partners, and their customers, don't care about you and your products. They care about what you can do for them.

5) Having A Product That No One Wants

It doesn't matter how original, clever, cheap, or needed a product is - if the market doesn't want it, you have a flop. If your potential joint venture partners sense that their customers won't buy it, they'll logically decline promoting your product.

Far too many products are created that the market doesn't want, or wants but is unwilling to pay for. You absolutely MUST do your market research first and verify that the market really wants and will buy your proposed product. Better still, they should be already buying a similar product.

Look carefully at your joint venture project plans. If they have any of these glaring mistakes, correct them before approaching potential joint venture partners. You'll have much better results, and you'll be glad that you read this article.


About the Author:
Willie Crawford is a leading joint venture expert and mentor to many of the top Internet marketers. He teaches how to set up absolutely irresistible joint venture offers via his tele-courses. Watch a free video with more joint venture tips or join his tele-class at: http://WillieCrawford.com/JVs/