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Copyright © 2011 Bill Platt
As avid readers, we have trained our brains to scan the headlines looking for something that might suit our desires... This article will give you a solid understanding of how to grab your readers by the eyeballs and get them to open and read your articles...
You Have Only a Split-Second To Make A Good First Impression
Think about how you browse the Internet, and you will know this to be true. We scan the titles / headlines, looking for something to pop off the page...
When something reaches up and grabs us by the eyeballs, we take a closer look...
We look at the title with a greater attention to detail, and if a description is available, we will look at the description to see if it agrees with the title enough to merit our continued interest.
The decision to look at a title with more attention is usually made within a split-second. The decision to open the article is usually made in ten seconds or less.
Keywords in a Title Help
There are certain keywords that when seen in a title will be the trigger someone to look closer at the article title.
Contrary to what you may have heard elsewhere, it is not always necessary for your target keywords to be in the front part of the title.
Your keywords only need to be "in the title" somewhere, in order to attract the readers' eyeballs to your title.
The title should be constructed to build curiosity in the article and to lead the reader to make a decision to open and read the article.
Let me reiterate this point, because it is that important. The purpose of the title is to get the article opened, and the inclusion of keywords in the title is to attract eyeballs to the title.
Let The Article Description Build On The Progress Made With The Title
In some cases, your article title will be accompanied by an article description, but not always.
Your article description should be constructed to create even more interest in the article by giving some additional details about what can be expected to be found within the article itself.
Often times, the first paragraph of the article is used as the article description.
If both are the same, that is fine. But if both the article description and the first paragraph of the article are different, then both should be constructed with the same goal in mind. Both should be constructed to build more interest in the article, to ensure that the reader makes a decision to keep reading.
The Goal Is To Get Someone To Your Resource Box To Take An Action
As article writers, our goal is always to get the reader to our articles' Resource Box to get them to take the actions we want them to take.
But there are many hurdles that we must overcome, before the reader can take the action we want them to take.
We must get our articles into a location where people are likely to find them.
An article that never gets opened, never gets read.
An article that does not hold the readers' attention until the end of the article will fail to deliver on its intended goal of getting the reader to the resource box.
A closing paragraph or resource box that tells the reader that they have come to the end of the article, before the reader has been presented with a call-to-action is also an article that fails to achieve its real potential.
And a resource box that does not get read is a resource box that missed the mark.
After all that could have gone wrong in the process of the article, the writer faces one more challenge that is often more difficult than all other challenges to overcome...
Writers Must Be Able To Overcome Writers' Block and Get The Article Written
I'd be lying if I said that I never experienced writers' block, even after having written thousands of articles in the last decade.
2009 was a turning point for me as a writer.
That was when I discovered an awesome method of increasing my writing speed reliably and consistently.
To be honest, when I had my revelation, I was able to cut my average writing time from around two hours to just under 20 minutes.
My new article writing strategy begins with good research. If you get my 20-Minute Article report, I will teach you how to do your research and organize that research in such a way that you will be able to write most of your articles in less than 20 minutes as well, without having to sacrifice the good quality content that you need to attract readers and keep them on your article until they have seen your call-to-action.
About the Author:
Get your copy of my 20-Minute Article Writing Strategy Guide here: http://thephantomwriters.com/article-writing-guide/ And sign up to receive my twice-weekly email that delivers Free Marketing Tips. My name is Bill Platt, and I thank you for reading. If you are available on Friday or Saturday night, join Bill and other online marketers at: http://LiveMarketingChat.com/
Read more of Bill Platt's articles.
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