The Ox and The Fly

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Copyright © 2010 Scott Bywater


I woke up today with a stuffy nose. A tickle in my throat and feeling less than 100%.

It seems I've come down with a cold.

Which is good in a way - as it explains why I've been a bit off centre the last few days.

And it's bad in a way too, as it destroys my long record without a cold since I started getting more sunshine and salt water swims. So a bit of a blow to my pride ;-(

Anyway, that brings me to the point I wanted to make today.

Over Xmas, I bought a business book about Aesop's Fables. And from memory, one of Aesop's Fables is about the ox and the fly.

In a nutshell, it goes like this.

The fly sits on the ox's head one day and thinks he is annoying the ox.

"Am I bothering you, ox?" he says.

And the ox replies...

"No, I didn't even know you were there."

Now I can't remember how the author interpreted this story.

But I interpret the fly being the problems I face on a day to day basis.

And whenever I have a problem, I now visualise it as a fly...

If someone is bothering me...

If I have a cold...

If a marketing strategy isn't working the way it should...

If my web designer is taking forever to get something done the right way...

... whatever.

By visualising myself as an ox and the problems I face as just a little fly, it allows me to remain focused on the end goal and not get distracted.

So today... start to see yourself as bigger than your problems.

After all, to get where you are today, you have to have beaten all of your problems.

Nothing has killed you yet, right?

It's only made you stronger?




About the Author:
For quick results, you'll want to get your hands on this leading direct response copywriter's ebook "7 Ways To Get More Customers" at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.


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