Can Our Dreams Be Our Teachers?

Article Presented by:
Copyright © 2010 Scott Bywater


I managed to get away for a night with my wife this weekend in the beautiful Southern Highlands.

Never been to Bowral before, but is that a magical place or what?

Sometimes things take you by surprise.

Anyway, the place we stayed was stunning. Like a heaven away from home...

And during the night, here's the dream I woke up to...

I was playing golf.

But whenever I went to hit the ball I couldn't find the right club.

Firstly, because I didn't have the right club.

And secondly because even the clubs I had, didn't have the right ends to them.

And then when I lost a ball, I couldn't find another ball in my bag.

Now a couple of things to remember here...

I haven't played golf since I was like a teenager

I rarely remember my dreams.

But when I woke up, I asked myself the question:

"What was the message in that dream?"

And it came to me that when I used to play golf, I didn't have that problem.

Why?

Because I went to the game prepared.

And that got me thinking about my business.

After all, you wouldn't play a game of golf without ensuring you had all your balls, tees and clubs.

You wouldn't go on a holiday without ensuring you had all your clothes, tickets, passport, etc.

And the same should apply in our business.

We should prepare before each day.

We should prepare before each week.

We should set up our office (as I am doing now) so we can access everything and it's nice and tidy, etc.

... because this preparation makes us far more effective when we get out on the course (which is our day to day business life).

For instance, last week I took some time to organise my swipe files (swipe files are sample files of ads I can draw on when I am writing copy)...

... so that next time I write copy I can find what I am looking for faster and more easily.

The same goes with daily planning.

If you know the most important things you need to achieve that day, there's a much greater chance you'll achieve it than if you don't do the preparation and just do whatever happens to be urgent at the time.

So today, take time out to prepare before you walk onto the golf course of your business.

In fact, do it every day. And do it every week. And we should really do a quick summary at least every quarter of what we have achieved and what our outcomes are for the next 3 months.

I did this years ago. And do you know what I realised.

Some of my greatest breakthroughs came from what I learnt.

The seminars I had attended. The books I had read. The audio tape programs I had listened to.

Perhaps you might find a breakthrough in taking the time to learn how to get more customers by checking out http://www.morecustomersmadeeasy.com

or learning how to create killer ads and sales letters: http://www.copywritingthatsells.com.au/cashflow

But whatever you do, make sure you listen to your dreams - they often have incredible messages in them.

And take time out to prepare on a regular basis.


About the Author:
Scott Bywater is a direct mail copywriter and the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of "7 Ways To Get More Customers" (valued at $29.95) and to join his controversial and insighful "Copywriting Selling Secrets" newsletter where you'll uncover the truth about why most ads and sales letters don't work (and how to make yours stand out from the rest) head on over to his web site at http://www.copywritingthatsells.com.au/


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