My Opinion on Google Adwords

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Copyright © 2010 Scott Bywater


Over the past 5 or 6 years I have made some pretty good cash-flow out of google adwords.

For those of you who aren't aware, here's how it works.

You place links on google adwords.

People click on those links. Those visitors come to your web site.

You convert them into customers.

You make a bundle of cash... if like I said yesterday, your site converts (and if it doesn't you should really check out http://www.copywritingthatsells.com.au/cashflow )

Anyway, the bottom line is never before at any time in the history of advertising has it been possible to toss 10 or 20 dollars at an advertising campaign, write a few very small ads and get instant access to tens of millions of people in less than 10 minutes.

That's right, unlike search engine optimisation you'll be getting traffic to your web site right away.

Sounds simple, right?

Well, not quite.

The reality is it's much harder than it first sounds.

For instance, when I started advertising many years ago I could get clicks for 9c a pop. I even helped set up a few clients campaigns.

It was literally the best value advertising strategy available.

But over the years, just like every new media which gains popularity, things have changed.

The best keywords have become very expensive.

Ads become disabled when you don't set them up right.

And it has become far more difficult than it once was.

So you have to be much smarter. You have to test your ads more closely. And you have to be far pickier with your keywords.


About the Author:
Scott Bywater is an advertising copywriting expert and the author of Cash-Flow Advertising. To gain access to all of his copywriting tips on how to get more customers via his eye opening "Copywriting Selling Secrets" newsletter, simply head on over to his web site at http://www.copywritingthatsells.com.au/


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