List Building - What Is The Most Important Benefit?

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Copyright © 2011 Titus Hoskins


If you're new to list building, you may just be wondering what all the fuss is about? What's so important about list building you may be asking? Why should it be the first task any webmaster and/or marketer should do? More importantly, you may be wondering what is the number one benefit of building your list?

Without a doubt, one of the greatest benefits for building a list of contacts, is developing a lasting mutual relationship with a vast number of people who you probably wouldn't normally be communicating with on a regular basis. It is this relationship which is the most important benefit of building your list. You must make a lasting impression and build a lasting relationship with your contacts or subscribers in order for your list to work.

Many webmasters and marketers fail to realize that a list of contacts, even a very large one, is virtually useless unless you form and nurture a relationship with these subscribers. This relationship must be built on trust and respect, one where both parties benefit from being a part of the list. It truly is a give and take interaction, where everyone gets what they want.

Building such a relationship is not easy, it can take years of experience to get right. First and foremost, a subscriber on your list or newsletter must feel wanted, but also they must get something of value from being one of your subscribers. In most cases this "something" will be valuable information which they can use with their website or online marketing. In some cases, it could be special deals, discounts or even bonuses if they purchase through your links, but usually it consists of information the subscriber needs.

Many people make the mistake that this should be some earth-shaking information, but in reality, anyone who runs a website for several years already has some valuable information to give to someone who is just starting a site. In other words, your knowledge will be valuable to someone if you can construct your lists to get subscribers who need and appreciate your information. It may also be helpful to specialize in a certain topic and concentrate all your learning around this topic. Then before long you will be considered an expert, someone who everyone wants to hear from in one form or another.

If you build this lasting relationship with a large group of contacts, you will always have willing targeted visitors to your sites. These repeat visitors will prove to be a great benefit for any webmaster. You will also have a large group of targeted prospects who will be interested in your offers and/or products. Handle this relationship right and you will also have a large list of potential customers, ready to open their wallets if the price is right.

So the next time someone mentions list building, you should realize building a large list of contacts is only the first step and often the easiest part. In this age of Twitter and Facebook, building a large group of contacts can be done almost overnight. However, these contacts are useless unless you build a mutual relationship and then and only then will you see the true benefit of list building.


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If you want to find out more about list building, try this handy eCourse on: list building Or why don't you simply follow us on Twitter to get other useful marketing and list building help: twitter bizwaremagic Copyright Titus Hoskins. This article may be freely distributed if this resource box stays attached.


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