Saturday, February 6, 2010

A Business Lesson From The Australian Open

Article Presented by:
Copyright © 2010 Scott Bywater



Yesterday, I just lounged around... hanging out with my little boy most of the day. Having breakfast, playing with leggo, pulling "The Bear With the Big Blue House" out of the cupboard and watching that.

And playing with his mini-pool out in the backyard and let him splash me, water the plants and slide down the wet slippery slide.

Recovery time is great, isn't it? And one of the great things about Australia is that we get this 'recovery time' while enjoying great weather: sun, surf and plenty of space...

  • the culture

  • the backyard barbecues

  • the fun

  • However with every positive comes a negative. And I believe the negative side of Australia is the tall poppy syndrome.

    Let's look at Lleyton Hewitt for a moment. I watched his match against Roger Federer on Monday night. And while Roger is obviously an awesome athlete and someone I have a great deal of admiration for (how on earth does he do it?) I really wanted to see Lleyton win.

    There's something about that guys dogged determination, passion and never say die attitude that I admire and respect enormously.

    Unfortunately, our media has got stuck into him over the years. But I really can't see why....

    ... because this guy displays so many brilliant qualities including courage, determination, confidence, passion and so much more.

    Anyway, I was watching Lleyton play on Monday night and listening to the commentators comments.

    Now if you don't follow tennis, you should know that Lleyton has been beaten by Federer 15 times in a row.

    And the commentators were saying that Lleyton really had to play what they called 'the red line' and simply couldn't play safe if he was to beat him.

    Well, while Lleyton got beaten he started to play stronger and stronger as the match went on: 6-2, 6-3, 6-4.

    Why? Because, particularly in the third set, he started playing 'outside his skin' or comfort zone as others might call it. As a result, he broke Federers serve and looked like he could potentially take the set.

    And that's what we need to do in business, isn't it?

    Unless we move outside our comfort zone on a regular basis, we end up just going around in circles.

    We need to learn to play 'The Red Line' if we are going to achieve our dreams.

    But the problem is when you play 'The Red Line' you can also get shot.

    And that's why I'd like to encourage you to check out an event my colleague, Aaron "commando" Parsons is holding shortly where he will show you how to play 'the red line' the smart way so you don't get shot.

    You see, commandos are highly skilled special forces soldiers. They are trained to an exceptionally high level, both physically and mentally. They are quick thinking, mentally tough, innovative and learn to keep a cool head in difficult situations.

    Most importantly - THEY GET SHOT LAST IN THE JUNGLE.

    Why? Because they are trained to think smarter and more strategically... act faster... and work at an exceptionally high level.

    And what Aaron has done is take the "commando" lessons he learnt in the Army, and is teaching them to business owners in an accelerated entrepreneur bootcamp revealing how you can STOP being a prisoner of the economic downturn and load up for YOUR BEST YEAR EVER!

    You can secure complimentary tickets to his event by using your special access code "CTS" when you register at: http://www.TheBusinessCommandosBootCamp.com/

    But be warned - this is not for the faint-hearted. And if you are not prepared to do what it takes to significantly boost your wealth in the next 12 months, you probably shouldn't attend.




    About the Author:
    Scott Bywater is an advertising copywriting expert and the author of Cash-Flow Advertising. To gain access to all of his copywriting tips on how to get more customers via his eye opening "Copywriting Selling Secrets" newsletter, simply head on over to his web site at http://www.copywritingthatsells.com.au/


    Read more of Scott Bywater's articles.

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