STOP Attracting The Wrong Customers

Article Presented by:
Copyright © 2010 Scott Bywater


The internet is very sexy at the moment.

And everyone wants is hearing about the latest craziest new strategy which can hand you overnight riches.

And if you're in some businesses, the internet can work quite well for generic products like... Beauty... Sporting gear... Vitamins... etc. etc.

... where the general public is your client. Or even if you're trying to niche a little group like headache sufferers into purchasing your ebook.

But there's one big problem with the internet: you have no control over who finds your web site. And that means you have to kiss a lot of frogs before you find the diamonds.

Of course, you cannot complain about that. If a fisherman wants marlin but drops his bait into an area filled with 100 different types of fish, who knows what he'll get?

It could be catfish or whiting or flathead. Nothing wrong with those fish, but they aren't what he wants.

But if he knows where the marlins are hiding, the odds are very good he'll end up with a marlin ;-)

So while you can get a lot of marlins online, you also end up with a lot of catfish.

And it's all about getting the RIGHT type of customers at the end of the day, isn't it?

After all, the right type of customer can be worth 50 times what the wrong of customer is worth.

So if you're a business coach wanting to attract clients with a turnover of between $1,000.000 - $2,000,000 then of course you should have an internet presence.

But the odds are good that 90% of the leads which come through your internet marketing efforts will not be your ideal clients.

Same goes if you're a cleaner who wants to get shopping centres on board as clients.

Or if you're a florist who wants to break into the top companies rather than crawl around on the floor for the crumbs.

The bottom line is if you want your IDEAL customers and have a very specific target, you need to fire with a rifle and not with a scattergun.

And that's where direct mail comes into the equation.

Because with direct mail you can target all the CEO's of a company within 10kms of the Melbourne CBD who have 20 staff or more.

You cannot do that with the internet.

So if you're getting crap leads who aren't willing to pay you the dollars you want, isn't it time you took a different approach?

Well, fellow copywriter John Anderson is going to interviewed me on this subject, so if you want to have a listen, feel free to do so.

Due to popular request, you can even listen to the replay of this webcast online at:

http://www.AttendThisEvent.com/?eventid=10808373

(gee, am I getting tech savvy or what ;-)

Anyway, here's a snapshot of what you'll learn:

What sort of businesses can use direct mail? Will it work for YOUR business?

How to STOP sniffing around on the floor with crap leads and attract your IDEAL customers

How do you get names and postal addresses of prospective customers for your business?

Email is more effective though, right? Wrong. Here's why.

The 3 most powerful elements you MUST include in a successful direct mail letter.

How to measure whether or not a direct mail campaign has been a success.

The quickest, easiest way to test direct mail without breaking the bank (which virtually guarantees that you'll "roll out" to a winner).

The secret to getting your mail sent out without drowning in a sea of paperwork.

The single biggest mistake business owners make with direct mail.

Anyway, here are the details again...

You can listen to a recording of the webcast online at:

http://www.AttendThisEvent.com/?eventid=10808373

If you want to attract the RIGHT type of customers to your business, you won't want to miss this.


About the Author:
Scott Bywater is a direct mail copywriter and the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of '7 Ways To Get More Customers" (valued at $29.95) and to join his controversial and insighful "Copywriting Selling Secrets" newsletter where you'll uncover the truth about why most ads and sales letters don't work (and how to make yours stand out from the rest) head on over to his web site at http://www.copywritingthatsells.com.au/


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