A Confession From Barack Obama

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Copyright © 2010 Scott Bywater


One of the big mistakes many business owners make is coming across as if they are perfect and have no faults.

But here's the problem with this.

Perfection doesn't endear you to anyone.

And everybody knows it's false.

Think about the people you know well: they have fears, they have insecurities, they have emotional issues.

Heck, I sure do.

So when someone tries to present the corporate image of perfection, most people look at that and think pfui.

And there's no connection there... there's a lack of trust there... and you simply cannot feel close to someone on a human level if they don't appear human.

American President, Barack Obama understands this. And he put it perfectly a couple of days ago when he addressed a function in Washington.

Here is what he said:

"You know, folks ask me sometimes why I look so calm. And I have a confession to make. There are times when I'm not so calm... there are times when progress seems too slow. There are times when the words that are spoken about me hurt. There are times when the barbs sting." Obama said.

"There are times when it feels like all these efforts are for naught. Change is painfully slow in coming. And I have to confront my own doubts."

Now if the guy who is arguably the most powerful man in the world is willing to share his insecurities and speak from his heart, don't you think you should open up more to your prospects and customers, too.

When you write...

When you meet with them in person...

And at every possible opportunity...

Come across as a real person - not a corporate robot.

That's how you develop deep relationships with your customers and prospects.




About the Author:
For quick results, you'll want to get your hands on this leading direct response copywriter's ebook "7 Ways To Get More Customers" at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.


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