Never Be a Cheap Date

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Copyright © 2010 Scott Bywater


Up until the last couple of years, I used to give my time away freely.

In fact, I would spend up to an hour on the phone with people who had not even paid me a cent.

It was frustrating and it was annoying - because while a certain percentage of those people did move forward, there was a lot of time wasted dealing with those who wanted to pick my brain at no charge.

That was when I got smart.

And I started charging for those initial strategy sessions.

At first I was a little concerned of the change - would people stop contacting me? Would they stop dealing with me, etc?

But I was quickly proven wrong.

Here's what happened?

I saved at least a few hours a week. I doubled my conversion rate. Plus I made a few dollars even if people didn't go ahead.

At the end of the day, I stopped being a cheap date and started demanding those I deal with respected me and my time.

That means I get to deal with better people... people who are pre-disposed to dealing with me.

And believe me, there is so much more respect in the process when you make your prospects jump through a few hoops to get to you.

To prove my point, I violated this principle a few months ago when I had a prospect I thought could have big potential. So I didn't charge him for that initial conversation.

He picked my brain.

He questioned my fees.

And then to top it all off he tried to find out about all of the people I use so he could no doubt do the same to them.

And when I told him I'd be happy to provide him with that once he went ahead, I never heard from him again.

The message:

NEVER BE A CHEAP DATE

And learn how to market so people come to you valuing your service and predisposed to buy from you.

Better for you because you'll save time and make more while experiencing less frustration.

And better for them because they'll respect you more and actually trust what you have to say.

But one thing you need to be able to do in order to achieve this is write.

And write well - to sell.

And one of the best places you can go to learn how to do this is http://www.copywritingthatsells.com.au/cashflow


About the Author:
Scott Bywater is a direct response copywriter with extensive experience in B2B and B2C writing. Mr Bywater is the author of Cash-Flow Advertising and More Customers Made Easy. You can gain access to his copywriting and marketing tips via his entertaining and eye opening "Copywriting Selling Secrets" newsletter available at http://www.copywritingthatsells.com.au/


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