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Copyright © 2010 Scott Bywater
It's no secret that acknowledgement is something we crave more than anything else.
In fact, I've heard that acknowledgement is sometimes more important than money when it comes to running a team.
So by all means, we should all do everything we can to acknowledge those around us.
It is important.
And we all like to get acknowledged as well.
But be careful here...
Because if you NEED acknowledgement from the outside then you are putting yourself in danger of relying on an outside force for your motivation and happiness.
I can remember one of my first jobs selling cleaning chemicals door to door...
I got verbally abused... I got thrown out of places... and I got virtually no acknowledgement.
I also sucked at the job.
And my boss didn't acknowledge me either.
And while I left after a couple of months, it taught me to be inner directed. And to rely only on myself for acknowledgment.
In the next job I became a star after being mentored in a telemarketing office I worked with...
And I went to an office in Sydney where I thrived, thanks to a guy called Adam Rosewarne who was very good at acknowledging my talents.
Don't get me wrong - if you can find people who acknowledge your skills and talents you are far better off.
But don't depend on it.
If I had depended on it when I started my business, I never would have got off the ground.
For a year or two I went around selling ads with little credibility, cold calling, etc...
... and hardly ever got acknowledged.
Even when I hit home runs for a client.
But I got good at acknowledging myself... when I wrote a good ad... when I made a sale... when I received a referral...
You see, acknowledgment is like anything else.
If you need ANYTHING from outside of you, you are depending on a force you cannot control for your happiness.
Far better to be inner directed and depend only on meeting your own demands.
And a funny thing happens once you start acknowledging yourself - eventually others start acknowledging you too.
One thing you might like to do is to start an acknowledgement list and start tabulating everything you do on an excel document or something that you are proud of yourself for.
Things like phone calls made, marketing campaigns implemented, critical action steps taken, and stuff you have learnt.
In fact, you might like to start learning something right now that you can acknowledge yourself for. Just hop along to http://www.scottbywater.com/internetsecrets/ and learn how to actually make a dollar out of the internet.
About the Author:
Scott Bywater is a direct mail copywriter and the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of "7 Ways To Get More Customers" (valued at $29.95) and to join his controversial and insighful "Copywriting Selling Secrets" newsletter where you'll uncover the truth about why most ads and sales letters don't work (and how to make yours stand out from the rest) head on over to his web site at http://www.copywritingthatsells.com.au/
Read more of Scott Bywater's articles.
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