Why Sales Without Marketing is DUMB

Article Presented by:
Copyright © 2010 Scott Bywater


I remember when I first started out in sales I used to set up a meeting and I would get there and the person sitting across from me would be like:

"Well, convince me"

... and I would be like a telemarketer on steroids trying to show them why I had the best solution in the world for them.

Can you relate?

I started out as a cold-call salesperson and a cold call telemarketer, so that's all I knew.

And while it does work... while it is a numbers game...

it is NOT the most effective way to sell.

And over the long term, you shouldn't be running all over town talking to unqualified prospects who have this "convince me" energy about them.

Instead, you should...

CONVINCE THEM BEFORE YOU GET THERE

And how do you do that - that's right, through marketing and education.

For instance, if I was selling a web design service what I would do is create a report called something like:

"The 7 Mistakes You are Making With Your Advertising Right Now - and How They are Costing You a Fortune"

And then I would have a paging service take the call ... a distribution house mail out the report...

... and a handful of letters after that... followed by a series of emails like this one.

And then those interested... those people who were predisposed to deal with me...

Would call me. And they would be interested. And in order to talk to me I would charge them for that initial phone call.

And do you know what would happen -

My conversion rates would go up.

My time would not be wasted.

And my clients would get a better service because I wouldn't be wasting my time with people who weren't predisposed to deal with me.

But here's the question:

Do you have the discipline to implement this? Do you have the courage to charge for your time?

Or will you say...

"I don't have the time"

And will you then think...

"How can I charge for my first consultation. Nobody else does"

Yes, that's right and that's why the average small business owner earns crap money.

If you're sick and tired of dealing with people who don't appreciate your product or service... who don't respect your time... and of chasing your tail dealing with people who aren't predisposed to dealing with you, then I urge you right now to make the commitment to...

LEARN HOW TO MARKET YOURSELF - NOT JUST SELL

The good news - you can get started for peanuts at: http://www.morecustomersmadeeasy.com

And the first lesson alone will show you how to write that lead generation ad to get the ball rolling.


About the Author:
As a direct response copywriter, Scott Bywater strives to educate business owners on how to generate more leads, get more of the "right type" of customers, differentiate themselves from their competition, and convert their leads into sales via his underground and "outside of the box" strategies. You can get his copywriting and marketing tips delivered to your inbox via his eye opening "Copywriting Selling Secrets" newsletter available at http://www.copywritingthatsells.com.au/