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Copyright © 2009 Janneke Nijenhuis
Online travel sales in Europe are increasing rapidly. It is expected that in 2009 over 25% of the total European travel market will be purchased online. The UK remains the largest online travel market in Europe, with Germany in second place. These two markets accounted for 49% of the EUR 49.4 bn. European online travel market in 2007.
The Germans took a total of 302 million trips in 2008 (domestic 226.4 million and outbound 75.8 million) and spent 1.6 billion nights abroad. An increase of 2% compared to 2007. With 17% Spain is the leading outbound holiday destination followed by Austria, Italy, Turkey, France, Netherlands, Greece and Switzerland.
A huge travel market often forgotten by the travel industry. Websites have not been translated into the German language and online distribution on the German markets is neglected.
According to the German Information Centre in July 2009 the crisis in Germany is stabilizing: "Following the sharp declines in the gross domestic product in the winter half-year, there are now increasingly signs indicating a gradual stabilisation of the overall economy. In particular, there has been a recovery of ordering in industry. Thus, the outlook for industrial output has improved considerably. There are many indications that the overall economic output may have stabilised in the second quarter of this year."
Time for the travel industry (hotels, cruises, holidayhomes, vacation rentals and other travel suppliers) to expand their sales and marketing effords to these new markets. Among many hotel websites such as HRS.com and Hotel.de hotels can also market packages to the German speaking markets.
Recently the new website www.toptravelangebot.de went online. A German travel portal where the tourism industry can advertise hotel offers, holiday homes, restaurants, promotions, events and holiday related press releases free of charge. This is the first opportunity for providers from the tourism branch to gain free and easy access to the German travel market.
No Commission For The Entire Tourism Branch
Visitors are able to evaluate providers using a review option and simply search by location or category such as hotel, amusement park, golf club, restaurant, or city trip. Subsequently they can send an e-mail directly to the provider or click through to the provider's website. Providers therefore do not need to maintain an availability overview or pay a commission, which can be as high as 15% these days with other websites. In addition, all new providers are entitled to a free listing for one year. This gives them one full year to test, free of charge, whether this new portal does indeed offer an easy solution to attracting German guests. Please request the relevant discount code.
No Charge For Press Releases And Articles
There is no charge for publishing events, press releases, promotions, or classified ads on toptravelangebot.de
About the Author:
Janneke Nijenhuis (44) started her career in 1989 with Golden Tulip Worldwide. After 12 years in various commercial jobs she started a new hotel chain: Hampshire Hotels in 2001. In 2006 she started her own hotels S&M consultancy firm Hands-On Advies (http://www.handsonadvies.nl/) working for companies in the hospitality industry. Recently she started with a new German travel portal: http://www.toptravelangebot.de/
Read more of Janneke Nijenhuis's articles.
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