Copyright © 2009 Scott Bywater
With the festive season upon us, there is going to be a lot more junk food for us to feed our bodies over the coming weeks.
You name it and you can probably eat it.
And one of the things about junk food is it feels SO GOOD as we are chewing... enjoying the taste... and allowing it to pass into our bodies.
But there are side effects, aren't there?
We feel like crap afterwards. We stack on the weight. And we leave our body more open for disease. Not to mention the long term effects which sugar (some people refer to it as white poison) has on our bodies.
Bottom line is 99% of the population will still feast on all the goodies this Xmas despite all of this.
I have certainly had my fair share over the last couple of weeks.
So why do we do it?
One reason: short term pleasure.
You see, the results we achieve short term are often very different than what we achieve long term.
For instance...
- It feels so good to sleep in. But it also means you miss out on being the early bird that catches the worm and giving your business the extra time it needs to thrive.
- It's always attractive to get distracted when we are focusing on something important at work. It gives us short term pleasure to check our emails, jump onto facebook or whatever.
But it also means we miss out on the long term benefits of focusing on the things which are most important.
- It gives us a greater deal of short term pleasure not to exercise and just sit in front of the television instead.
But the long term benefits of exercise are well documented. As for the long term benefits of sitting in front of the TV????
So which are you going to choose?
Short term pleasure and long term pain.
Or short term pain and long term pleasure.
The two do not always go hand in hand.
For most people, there is a certain amount of pain in investing money to improve their education and knowledge.
But I'm sure you'll agree the long term effect of not having enough customers is certainly more painful.
About the Author:
Scott Bywater is a successful direct response copywriter and heads up Copywriting That Sells, a direct response advertising firm. Want to learn how to get more customers - then get your hands on his popular 17 page ebook "7 ways To Increase Your Turnover... No Matter What The State Of The Economy." It's been downloaded by over 8,247 business owners over the past five years and you can get your hands on it now at http://www.copywritingthatsells.com.au/
Read more of Scott Bywater's articles.
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