Was the Danny Green Fight Rigged?

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Copyright © 2009 Scott Bywater


Last night I attended the Danny Green vs Roy Jones Jr. fight.

As you have probably heard by now, it was all over in just over two minutes by knockout.

Now I jumped on facebook after the fight and a number of people were disappointed with the end result... particularly those who had paid $1,000 for front row seats.

Some said they thought the fight was rigged.

After all, what a build up. Roy Jones Jr. was credited as the greatest boxer who had ever visited our shores and he was knocked out in less than two minutes.

But let's take a look at what happened and what we can learn from the fight as entrepreneurs.

When the fight was just getting started, Danny Green got the knock out punch which sent Roy Jones Jr. off balance.

That's the equivalent of us as entrepreneurs developing a winning ad or marketing system in our business.

But what I've also noticed is that many business owners strike this breakthrough and then sit on it.

Danny Green didn't do that. He noticed his "moment of power" and he went in for the kill.

Had he not "upped the ante" at that point, Roy Jones Jr. would have had a chance to get back in the fight, rebalance himself and the result could have been very different.

So in my opinion, no... the fight wasn't rigged.

But it was an awesome example of having the guts to "go in for the kill" once the momentum was moving in your favour.

Will you do this the next time you strike a winner?

For instance, you might run a great ad which gives you a 2-to-1 return on investment.

Will you run it again?

Will you try to improve it so it gets a 3-to-1 return on investment or a 5-to-1 return on investment?

Or will you just throw it in the bin and say "it only got me a two to one return on investment. Not worth the money"

Truth is, many business owners don't see the opportunity when it is staring them in the face.

Or they get too scared to go in for the kill like Danny Green did last night.

Remember, your competitor as a business owner is cash-flow.

And you want to continue to throw your marketing fists at your "cashflow enemy" until you land a decent punch.

And once you knock your competitor off balance by finding an ad or sales letter that pays you more than it makes you, it's time to go in for the kill and get that ad in front of as many people as you possibly can.

Have you already landed your opening "killer punch" but don't even notice it?

If you have, then it's time to go in for the kill and place that ad or sales letter everywhere you possibly can.

Or start promoting that web site like crazy.


About the Author:
Scott Bywater is a direct response copywriter and the author of "Cash Flow Advertising" and "More Customers Made Easy". Although Scott is accepting very few clients, he generously shares his experience on copywriting at his web site at http://www.copywritingthatsells.com.au/


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