She's After Your Money

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Copyright © 2009 Scott Bywater


She's after your money!

That's what I was told by a guy who was working with me just after I met my wife.

After all, I was quite a catch...

I lived in one of those houses with share bathrooms along with guys on the dole and at least one or two drug addicts.

My tax cheque was the only thing which allowed me to pay my bills and survive through that Xmas.

My car had a big scratch down the side of it which I couldn't afford to fix.

My clothes were about 3 years old and I clearly hadn't had a fashion upgrade for some time.

I hardly had a cent to my name.

Obviously, my mate was joking.

And I feel fortunate that I met my wife at a time when I didn't have much because I know she loves me for me... and not for my money.

I can't imagine how difficult it would be to be famous and try to work out what people's real intentions are in befriending you and if they have second agendas.

Perhaps that's why Hollywood Stars always seem to date each other.

Who knows.

Anyway, that's not the point of this email. But this is...

Let me ask you a question: Let's say you were entering Australia for the first time as an immigrant.

Who would you rather be?

The guy who had just managed to inherit a tidy sum from a bank before he left and had $700,000 in the bank... but had no money and limited skill?

Or the guy who had invested the last five years of his life to gain the knowledge to practice as a specialist in this country with highly sought after skills.

Many people would probably say the first guy. But the reality is the first guy's assets add up to $700,000. And if he doesn't know how to manage that money, 10 years from now, what's it going to be worth?

Not much.

How about the second guy.

He's got the skills to demand a six figure income. He's got the character traits to improve his skills and ensure they only increase over time.

And the reality is 5 years from now... 10 years from now... 20 years from now... you can almost bet your bottom dollar who's financial future is looking rosier.

So what's the most important asset one can possess?

Knowledge.

Why? Because knowledge can be transformed into money in the bank. And unlike money, nobody can ever take it away from you.

And I can't think of any more important knowledge for a business owner to have than understanding how to get more customers via the strategies you'll learn at http://www.morecustomersmadeeasy.com

Remember, our greatest asset is between our ears.


About the Author:
Scott Bywater is a direct mail copywriter and the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of '7 Ways To Get More Customers" (valued at $29.95) and to join his controversial and insighful "Copywriting Selling Secrets" newsletter where you'll uncover the truth about why most ads and sales letters don't work (and how to make yours stand out from the rest) head on over to his web site at http://www.copywritingthatsells.com.au/


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