Copyright © 2011 Alan Cheng
There's a common problem faced by new and experienced internet marketers. After reading a ton of information on internet marketing, the majority are confused as to what they should do for their online business.
Many will believe that creating 5 websites to make money is better than relying on 1 website. This seems like common sense but in fact, it is very wrong. Who said earning a lot of money requires common sense? If so, the majority of people would be rich and not the other way round.
If you want to succeed online you need to focus on 1 website. At least until it becomes very successful. There are several reasons for this.
1. Focus
Never mind having several websites. Even if you create 2 websites, it's very hard to make both of them excellent and start making a good number of sales. It's much easier to focus on 1 website.
More and more people are saying that multi-tasking actually decreases the quality of results. This is exactly what you're doing when you're working on several websites at the same time.
2. Not enough time
If you have many websites, you will need to upload several pieces of content to each of them. When something goes wrong with one of the websites, it is unlikely that you'll know instantly because you have so many sites to deal with.
Basically you don't have enough time to work on several projects unless you hire a team.
3. Results
Imagine what would happen if you focused all your efforts on a 1 website instead of 3? You would achieve your goals at least 3 times as fast.
As soon as your website launches, you can put all your effort into making it an authority site. This is how successful entrepreneurs run businesses.
Unless you have an experienced team that you can rely on, you won't be able to produce more than one good website while dealing with many different things at the same time.
A lot of work is required when creating a website. If you make a list of tasks that you need to build a website to sell a product, you'll know that you need a lot more time than you initially thought.
Here are the tasks required for a typical site selling an eBook:
Look at each of these tasks. They are all essential if you want your online business to succeed. Each of these tasks requires a lot of dedicated work. Creating a website to sell an eBook or service will take you 2 months if you're not familiar with the work.
Bear in mind that I've left out relatively simple tasks from the list which can take up several more hours of your time such as setting up the exit pop-up script, creating the download page and putting up your privacy policy and disclaimer page.
This is one of the reasons why a lot of internet marketers fail to make money online. They don't see the big picture of what is required to create an online business.
They get distracted by following product launches, buying new information products and browsing in forums. These distractions will delay their progress in launching their site and soon they would lose interest with the project and want to focus on other things.
This happens every day. Marketers will have an idea that they are passionate about but after several months they will want to do something else. This is why making money online is so hard.
The entrepreneur has several options they can take to fix this:
1. Block out all distractions
This is common sense. If you stop reading forums, stop reading emails on the latest promotions and turn off your Skype etc…you can get your project done a lot quicker.
However, this is easier said than done. It takes a lot of self discipline.
2. Leave out some tasks
You can still launch your new product or service by having only a few follow up messages to your subscribers and customers, eliminating the exit pop-up offer, removing the up-sell and not having an affiliate system in place with promotion tools.
This will give you the bare minimum for a product site but you'll be leaving a lot of money on the table. It is proven that the bulk of the money made with an online business is in the up-sell and by having a good relationship with your list.
Leaving out these important tasks is the same as not picking up money from the floor when you see it.
3. Outsource
This is the most common route entrepreneurs take when they launch a new product site. They will outsource a lot of the process to a company or individual so that they can free up their time to do tasks that they enjoy such as promoting the business.
This is an ideal alternative to doing the work yourself but it is costly. Unless you are very confident that your product will sell and you will make a lot of money in the back-end, outsourcing can be a bad investment.
A mistake that a lot of entrepreneurs make is hiring the cheapest ghostwriter or freelancer that they can find. They would look for a 40 page eBook to be written for $300 or a sales letter for $200. The fact is, you won't get good quality work for this kind of price.
Companies and individuals, who know they can deliver quality, will spend time in doing the work for you and charge what they are worth. Outsourcing your online business to a company will cost you over a thousand dollars easily. But you will receive a quality product that you can sell.
The quickest way to succeed online is to create a product or service to and your business as a market leader. You'll need to make the website complete with an affiliate program and up-sells. Doing this with 2 or more websites at the same time is out of the question.
If you can afford the money, consider outsourcing your online business including the product creation. This will free up your time, ensure you have a quality sales funnel and allow you to focus on marketing your business.
About the Author:
For more tips on how to promote your online business and increase sales, visit information product creation. To hire professionals to create your own best selling information products, visit http://www.eliteghostwriters.com/infoproducts.html - Alan Cheng, Elite Ghostwriters.
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