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Copyright © 2011 Dan Lok
This concept is instrumental to the success of your spa or salon. This strategy will seem obvious though only 1 per cent or so of salon or spa owners will actually take the time to do it. Even though it is very simple, don't underestimate its value and power.
If you fail to plan, you plan to fail. Too many salon and spa owners have no plan and make advertising decisions based on a whim, out of desperation or too many times based on whichever advertising rep catches him that day. You need to plan your marketing. You actually need to combine your marketing plan with marketing systems. What am I talking about?
A Marketing Calendar
A marketing calendar plans out all your strategies for a year. You need a plan and a budget. Take ½ a day, a full day would even be better. Sit down with yourself and maybe one key staff person like your manager and start putting together a 12 month marketing plan.
First review and discuss what you have done in the past. What worked and what didn't work. Please make sure something that did work was truly successful. Read through the ideas and promotions in previous lessons and come up with some specific promotions you would like to do. The key to a good marketing calendar is to strive to always have a promotion going on. This gives your clients especially new clients a reason to keep coming to your spa or salon. It also helps to keep you staff excited.
Public Holidays can work well for spas and salons. Consider planning your marketing calendar around holidays. This will give your promotions a theme and reason why you are having the special promotion.
Everyone enjoys celebrating holiday. You can run your public holiday promotion for a week. You can have President Day week at your salon or spa. You can have different specials or offers on each day of the week.
Don't make the mistake of just focusing on the major public holidays like: Martin Luther King Jr Day, President Day, Memorial Day, Independence Day, Columbus Day, Veteran's Day and Thanksgiving Day.
You can all kinds of fun, special promotions with the following days: Chinese New Years, Groundhog Day, Valentine's Day, St Patrick's Day, First Day of Spring (March 20th), Mother's Day, Father's Day, Back to School, Grandparent's Day (September 13th), First Day of Autumn (September 22nd), Halloween, the list goes on and on.
Maybe your town also has special regional holidays or special parades or events that you can turn into a profitable promotion.
This is a powerful and simple concept. The reason most spa and salon owners never use it is they never take the time to create a marketing calendar. Do yourself a favor and be part of the 1% club.
About the Author:
Dan Lok was a college dropout working as a grocery bagger in a local supermarket for minimum wage when he set out to make something of himself. A true immigrant success story - Dan came to North America as a teenager with little knowledge of English and no contacts. He became a self-made millionaire by the age of twenty-seven. Dan wrote about his experience of opening a successful salon in his book Lies Salon Owners Believe And The Truth That Sets Them Free. Visit Dan at: http://www.salonbusinessexpert.com/
Read more of Dan Lok's articles.
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1 comment:
It is extremely interesting for me to read the article. Thank you for it. I like such topics and everything connected to them. I would like to read a bit more on that blog soon.
Salon and Spa Marketing Plans
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