Coulda, Shoulda, Woulda

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Copyright © 2009-2010 Scott Bywater


Thomas Edison once said "Vision without execution is hallucination."

And I couldn't agree more.

So if you have been reading my emails over the years without acting on them, hopefully this little success story will give you the kick up the butt to get into action so you don't look back on your business 5 years from now... 10 years from now... or even this time next year and say...

could... shoulda... woulda...

It comes from one of my subscribers, Kristy Middlemass who is a graphic designer.

And it supports yesterday's email as well as Woody Allen's success principle:

"80% of success is just showing up"

Here is the unedited version of what Kristy had to say...

Hi Scott,

I've been receiving your emails for quite some time now, 18 months perhaps.

I keep them all in a folder, because sometimes I'm just too busy to get to it but never want to miss what you have to say.

I'm ex-retail, 20 years of newsagency life in Perth, including managing and owning. Thousands of customers and dozens of staff over the years, so you can imagine the 'challenges' I used to face and the experience I have in data bases, networking, etc.

Many things you mention I already knew but it's that little smack around the back of the head that you give me which makes me think twice and do once.

I guess I'm trying to say, thank you for all your words of wisdom, experience (in work and life in general) you've put a smile on my face and other times you've made me see things from a different angle.

I got out of retail and studied to be a graphic designer. And that's the reason for this email.

The email I received today was for me! You didn't know it, but it was all for me. I'm doing my data base, contact every month at least to say hi, drop by their office to check if anything needs doing and on occasions, dropped in a few samples, ideas without being asked or prompted. It's a surprise to them, makes them feel special, makes me feel good and generates more business for me.

I have a massage/acupuncture client who hasn't been operating very long.

I had suggested gift vouchers for the xmas period, but his bank balance was wearing thin, and to be honest, he didn't see a need for them and I couldn't change his mind.

I decided to printed of a little booklet of a dozen vouchers anyway, using his logo and colours that I used for his signage, brochures and business cards.

I turned up at his store and just handed them over and said 'Give them a go.

If there's any time to try them, now is it. This exercise won't cost you a cent, you have nothing to lose and everything to gain.'

He was pleasantly surprised, and in the weeks after, he referred two new potential clients, and he has decided in the new year to organise vouchers, envelopes and a loyalty system.

Just wanted to share that, I was pretty excited about the result of the exercise, and just proves even further what you've said today.

Thanks again.

Kristy Middlemass - LadyBird Design Print and Media

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So today, take a leaf out of Kristy's book and start to TAKE ACTION on what you read here on a daily basis because as you can see at http://www.scottbywater.com/proof - this stuff works.


About the Author:
For quick results, you'll want to get your hands on this leading direct response copywriter's ebook "7 Ways To Get More Customers" at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.


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