Copyright © 2009-2010 Scott Bywater
The other day I purchased a "Bob The Builder" toy for my three year old son.
Like most three year old kids, he loves receiving new toys.
I soon found out about that anyway, because when he turned to the back of the packaging, guess what he found?
A dozen or so other little toys he could collect to complete the collection.
And he wanted more... more... more of those Bob The Builder toys.
And at that moment, I thought to myself "How dumb can I bee" because I am not fully utilisting this lesson in my business.
So what's the lesson?
Well, most of the time when you sell something in business, you sell one thing.
For instance, if you're an accountant, you might sell tax advice.
But do your clients know you can set up a self managed super account for them, help them protect their assets, set up trusts or whatever else it is you do?
The reality is most businesses do far more than their customers know about.
For instance, if you're a printer, what else can you offer your customers outside of their print job. Perhaps...
etc. etc.
I think you get the picture.
Anyway, since my son taught me this secret the other day I have been doing a bit of thinking about my own business.
You'll notice I constantly promote http://www.morecustomersmadeeasy.com at the bottom of my articles.
And I think it is a brilliant course for anyone who wants to get more customers. As is http://www.copywritingthatsells.com.au/cashflow for anyone who wants to know how to write a killer sales letter step-by-step.
But aside from my consulting services which cost thousands of dollars, until now I haven't made a lot of other offers.
And over the next 12 months, that's about to change.
For instance, shortly I am going to be making copywriting critiques available at around $500 where I tear your existing sales copy apart. (keep an eye out for this over the first week).
I'm also going to make full day consulting available at around the $4000 mark.
And I just made strategy sessions available for people who are interested in consulting, but want to get a feel for my approach at the dirt-cheap $97 mark purely for serious customers who want to get an idea of what I can do for them first. You can find out about that here:
http://www.copywritingthatsells.com.au/quote
As well as this, I am planning to release a bundle of products on how to get new customers, internet marketing, social media, etc. to help you grow your business.
So I guess I am taking my own advice. After all, it's easy to give advice and suggestions, far harder to follow them.
Now what are you going to do? Are you going to grab the bull by the horns and let your clients know what else you can do for them? Or are you going to allow them to buy those additional products and services from your competitors?
About the Author:
Scott Bywater is a direct response copywriter and the author of "Cash Flow Advertising" and "More Customers Made Easy". Although Scott is accepting very few clients, he generously shares his experience on copywriting at his web site at http://www.copywritingthatsells.com.au/
Read more Articles written by Scott Bywater.
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