Turn Up Your Failure Rate

Article Presented by:
Copyright © 2009-2010 Scott Bywater


Want to know how to succeed faster?

Double your failure rate.

Sounds crazy, doesn't it?

After all, failure is embarrassing... failure is ugly... and failure makes us feel like crap.

But what if we twisted around the way we looked at failure and saw it as a success.

In fact, we are coming up to Xmas... and new years resolutions...and all that good stuff...

so it's nearly time to make some intentions, right.

Well, why wait.

Why not start now instead and come up with a failure plan.

Stop right now and say to yourself...

I will fail at least 100 times this year.

And then come up with a whole bundle of things you want to do in your business. For instance...

Set up a google adwords campaign

Adapt your google adwords campaign

Do a joint venture with another business

Run a facebook ads campaign

Call up a big client and try to establish a relationship

Send out a direct marketing letter

Begin email marketing

Send out flyers to your local area

Do a fax broadcasting campaign

But here's the key.

Know that you will fail... and then CELEBRATE YOUR FAILURES.

In fact, put together a little sheet on your wall which makes up 100 boxes. And then put each failure into the box as you do it.

And then celebrate.

Why am I recommending one should turn up their failure rate.

Simply because it's the fastest way to achieve success.

You see, the reality is perfection is paralysis.

And when you set out with the onset of failing, it means you have more successes along the way.

Think about it this way: the most successful direct marketing companies in the world fail 99% of the time.

But they make a stack of money by converting less than 1% of the prospects they mail to into customers.

The bottom line is the more you fail, the greater the success you'll achieve.

So go fail at something ;-)


About the Author:
Scott Bywater is a successful direct response copywriter and heads up Copywriting That Sells, a direct response advertising firm. Want to learn how to get more customers - then get your hands on his popular 17 page ebook "7 ways To Increase Your Turnover... No Matter What The State Of The Economy." It's been downloaded by over 8,247 business owners over the past five years and you can get your hands on it now at http://www.copywritingthatsells.com.au/


Read more of Scott Bywater's articles.