Sour Grapes at Supermarkets

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Copyright © 2009-2010 Scott Bywater


Yesterday, I was sitting at a cafe in town reading the newspaper when I started reading about the new and controversial "grape tasting" laws in supermarkets.

And then I hopped in the car and heard a couple of guys on the radio ranting on about it.

And I think there's an important lesson here, so I thought I'd take a moment to pass my comments on it.

Now one of the guys on the radio was talking about the fact he saw some grapes the other day at the supermarket and they looked terrible.

He told his wife "No, don't get those."

But then he thought he would taste one.

And guess what...

He loved the taste and they purchased a nice bunch.

Now with the new laws, he would be virtually committing a crime if he did this.

Here's my prediction on what will happen if they instill these laws:

People will buy less grapes.

Why?

Because it doesn't matter what product or service you sell, if you can allow people to try before they buy then you are going to get more customers.

I do this every day by sending out my daily rants.

An accountant could do this by offering a special report on "tax saving tips."

A hairdresser could do this by offering a complimentary blow wave to get new customers.

Anyone selling a book could offer the first chapter for free on their web site.

Sure, it might cost you a little bit to give a few things away without charge. And I have long heard this objection from people who say you can't make money giving stuff away, without charging for it.

But they're wrong.

Because let's face it... unless a hairdressing salon is running at 100% capacity, how much does it really cost to offer a blow wave.

A few dollars.

What's the return? A good customer will end up spending $50 a month with them for years equating to $600 a year.

And how much does it cost that accountant to give away a report?

Maybe $5 if it's posted.

Compared to a client who could be worth $1,000... $2,000... $5,000 or more each year.

So keep an eye on the controversial grape debate over the months ahead. It will be interesting to see what happens.

But in your own business, my opinion is to allow prospects to try before they buy.


About the Author:
For quick results, you'll want to get your hands on this leading direct response copywriter's ebook "7 Ways To Get More Customers" at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.


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